Internet Association Branding Guidelines

COLOR PALETTE

CMYK: RGB:HEX:

PANTONE:

65, 48, 37, 2288, 103, 117#53616e174-12 C

CMYK: RGB:HEX:

PANTONE:

8, 19, 96, 0237, 199, 44#edc72c123 C

No ‘The’ included in logo. Logo must appear one of the two layouts listed below (either long form or stacked) with the proportions shown. Logo font must be ARMATA in IA grey.

CMYK: RGB:HEX:

0, 71, 95, 0225, 110, 34#0�6e22

CMYK: RGB:HEX:

61, 0, 24, 066, 208, 210#42d0d2

CMYK: RGB:HEX:

58, 50, 47, 15109, 109, 112#6d6d70

CMYK: RGB:HEX:

61, 21, 8, 095, 167, 206#5fa7ce

CMYK: RGB:HEX:

86, 71, 59, 745, 23, 33#051721

CMYK: RGB:HEX:

84, 63, 55, 4737, 59, 68#253b44

SECONDARY COLORSLOGO COLORS

PLACEMENT

Internet Association Branding Guidelines

When placing logo on top of darker colors, it is appropriate to change the font color to white however and keep the sunburst in ‘IA Yellow’. When displayed on lighter colors the entire logo may be presented in white for clarity. Outside of this circumstance, no other colors may be used and the ‘IA Sunburst’ is to be portrayed in yellow at all times. No other colors may be used. The IA sunburst is not be used without the full name beside it without the consent of the Internet Association to do so.

Color Light Color Greyscale

ALTERNATE LOGO COLOR

TYPOGRAPHYPrimary Typeface (main logotype text / headlines)

Armataabcdefghijk lmnopqrs tuv w x y zABCDEFGHI JKL MNOPQR S T UV W X Y Z1234567890!@£$%^&*()¡€#¢∞§¶•ªº-–_=+{}[] ; : / \ , .~å∫ç∂´ƒ©˙^∆˚¬µ~øπœ®ß†¨√∑≈¥Ω

Secondary Typeface (body copy)

Source Sans Proab cdefghijklmnop qr s tu v w x y zA B CDEFGHIJK LMNOP QRS TU V W X Y Z1 2 3 45 6 789 0!@£ $% ^&*( )¡€#¢∞ §¶• ª º - – _ = + { }[ ]; :/ \ , .~å∫ç ∂ ƒ́©˙^∆˚¬ µ~ ø πœ ® ߆¨√ ∑≈ ¥�

Available: https://fonts.google.com/specimen/Armata Available: https://fonts.google.com/specimen/Source+Sans+Pro