Hazelcast Branding Guidelines - Hazelcast the Leading In ... · Hazelcast Company Logo Overview ......
Transcript of Hazelcast Branding Guidelines - Hazelcast the Leading In ... · Hazelcast Company Logo Overview ......
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Hazelcast Branding Guidelines
© 2017 Hazelcast Inc. www.hazelcast.com
ContentsHazelcast company BrandinG Guidelines
Hazelcast Company Logo Overview ......................................................................................................................... 3
The Design Ethos ........................................................................................................................................................ 3
About Hazelcast .......................................................................................................................................................... 3
Hazelcast Logo Colors ................................................................................................................................................ 4
Clear Space and Sizing ............................................................................................................................................... 5
Logo Usage .................................................................................................................................................................. 6
Logo Do’s and Don’ts ................................................................................................................................................. 7
Abstract Grid Imagery ................................................................................................................................................ 8
Hazelcast imdG and Hazelcast Jet product BrandinG Guidelines
Hazelcast IMDG and Hazelcast Jet Logo Overview ................................................................................................ 9
Hazelcast IMDG and Hazelcast Jet Product Logo Colors .....................................................................................10
Hazelcast imdG loGo
Clear Space and Sizing .............................................................................................................................................11
Hazelcast IMDG Logo Usage ...................................................................................................................................12
Correct Product Logo Use ........................................................................................................................................14
Logo Do’s and Don’ts ..............................................................................................................................................14
Hazelcast Jet loGo
Clear Space and Sizing .............................................................................................................................................15
Hazelcast Jet Logo Usage ........................................................................................................................................16
Correct Product Logo Use ........................................................................................................................................18
Logo Do’s and Don’ts ..............................................................................................................................................18
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Hazelcast Branding Guidelines
© 2017 Hazelcast Inc. www.hazelcast.com
Brand assets
HazelCast Company logo overviewThe Hazelcast logo files must be used as supplied and should not be manipulated or altered. Please follow these general guidelines for using these assets.
The logo mark is available in one color scheme: Blue.
The Blue logo represents Hazelcast Inc. the company and its commercial interests.
Horizontal and stacked version
symbol
tHe design etHosHazelcast is the company that guides the open source and commercial development of Hazelcast IMDG and Hazelcast Jet. Customers build their mission critical business applications on our technology, and we want them to feel safe and secure about our brand.
The design language promoting the brand should evoke feelings of:
T Innovation
T Trustworthiness
T Technological Innovations
T Stability
aBout HazelCastHazelcast is the leading provider of operational in-memory computing with tens of thousands of installed clusters and over 13 million server starts per month. The Hazelcast operational in-memory computing platform helps leading companies, like Capital One, Chicago Board Options Exchange, Deutsche Bank, Ellie Mae, and Mizuho Securities USA, manage their data and distribute processing using in-memory storage and parallel execution for breakthrough application speed and scale.
Hazelcast’s developer friendly approach makes it easy to modernize existing applications while providing a platform for building new innovative solutions.
Hazelcast is headquartered in silicon Valley’s Palo alto, with offices in Ankara, Istanbul, and London.
3BrAnD ASSETS
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Hazelcast Branding Guidelines
© 2017 Hazelcast Inc. www.hazelcast.com
HazelCast logo ColorsThe logo mark is available in one color scheme: Blue.
The Blue logo represents Hazelcast Inc. the company and its commercial interests. As such all enterprise commercial licensed software and paid support services as well as the Hazelcast.com web site are represented in blue.
Users of the logo marks should decide which context is more appropriate and use the appropriate color scheme. Mixing blue and orange color schemes is generally frowned upon, although there may be specific cases where this is appropriate (i.e. an architectural diagram which shows both open source in orange and commercial extensions in blue)
Hazelcast color palette
Hazelcast dark Blue Pantone 296 C CMYK 100, 81, 51, 69 rBG 11, 42, 53 HEX #0b2a35
Hazelcast Blue Pantone 2727 C CMYK 76, 49, 0, 0 rBG 46, 125, 225 HEX #2e7de1
Hazelcast Gray Pantone Cool Gray 10 C CMYK 60, 51, 51, 20 rBG 102, 102, 102 HEX #66666
Blue T Hazelcast Inc.
T Hazelcast.com
T Commercial
T Enterprise commercial licensed software
T Paid support services
Hazelcast vs Hazelcast?
When referring to the company, websites, or products in text, Hazelcast should always be written as one word with uppercase “H” but without any other caps in any copy. Although the logotype (wordmark) is lower case, the company name should never appear in text as “hazelcast.” “HazelCast,” or “HAZELCAST.”
markinG symBols
The registration (®) symbol is critical as it gives notice of our rights to the Logo. Use of this symbol indicates the Logo’s protected status: consistent usage will strengthen our rights. As such, the symbol must appear with the Logo whenever possible.
Hazelcast symBol
When appropriate, the “h” symbol is designed to stand alone as a bold icon and represent the Hazelcast brand as a whole.
The Hazelcast logo contains an “h” which naturally stands for Hazelcast, but it is lowercase which represents the principle of humility which is part of the 111 cultural principles of the company.
The taller emblem on the left represents “Scale Up” whereas the two smaller emblem elements on the right represent “Scale Out”.
4BrAnD ASSETS
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Hazelcast Branding Guidelines
© 2017 Hazelcast Inc. www.hazelcast.com
Clear spaCe and sizing
The inner white area indicates Clear Space
(at least equal to the width and height of
the “a” in the “hazelcast” logotype. This
area must be kept free of other elements.
Grey padding indicates the Safe Zone; this is an area where
other elements can be positioned safely without encroaching
on the logos Clear Space; think personal bubble.
clear space and BackGrounds
The Logo should always be surrounded by a generous area of Clear Space (at least equal to the width and height of the “a” in the “hazelcast” logotype). This protects it from competing visuals such as text and graphics. Do not place the Logo on busy or textured backgrounds in a manner that will distract from, compete with, or obscure it in any way.
minimum size
There are no predetermined sizes for the Hazelcast logo. Scale and proportion should be determined by the available space, aesthetics, function and visibility.
There is no preset maximum size for the Hazelcast logo. Minimum sizes are as shown here.
Horizontal: Stacked: Symbol: 1inch / 25mm / 70px wide 0.75inch / 20mm / 55px 0.25inch / 5mm / 16px wide
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Hazelcast Branding Guidelines
© 2017 Hazelcast Inc. www.hazelcast.com
logo usagedark (positive) light (negative) For use on a light/white background Inverted for use on a dark blue/black background
Color
Hazelcast_logo_blue-dark Hazelcast_logo_blue-light
Black 1 color and Greyscale
Black White
Greyscale - 100% black / 55% black Greyscale - 100% black / 55% black
symbol
Color
Hazelcast_logo_symbol_blue-dark Hazelcast_logo_symbol_blue-light
Black 1 color and Greyscale
Black White
Greyscale - 100% black / 55% black Greyscale - 100% black / 55% black
clear space
X
Clear Space Safe Zone
0.25X
0.25X
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Hazelcast Branding Guidelines
© 2017 Hazelcast Inc. www.hazelcast.com
logo do’s and don’tsDon’t abuse the logo.
don’t change element position
don’t stretch or distort
don’t change element size
don’t recreate the logo or change individual elements like fonts/color
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Hazelcast Branding Guidelines
© 2017 Hazelcast Inc. www.hazelcast.com
aBstraCt grid imageryImagery is very powerful in communicating a brand personality. Below are the abstract grid images which capture the way we would like Hazelcast to be conveyed.
abstract_01
From left to right: abstract_02, abstract_03,
abstract_04 and abstract_05
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Hazelcast Branding Guidelines
© 2017 Hazelcast Inc. www.hazelcast.com
produCt logos HazelCast imdg and HazelCast Jet logo overviewThe Hazelcast IMDG and Hazelcast Jet logo files must be used as supplied and should not be manipulated or altered. Please follow these general guidelines for using these assets.
The logo mark is available in two color schemes: Blue and orange.
The Blue logo represents Hazelcast Inc. the company and its commercial interests.
The Orange logo represents Hazelcast the leading open source In-Memory Data Grid, the open source project, and the community surrounding it.
Horizontal version stacked version Hazelcast IMDG
Hazelcast Jet
symbol Hazelcast IMDG Grid Hazelcast Jet Propeller
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Hazelcast Branding Guidelines
© 2017 Hazelcast Inc. www.hazelcast.com
HazelCast imdg and HazelCast Jet produCt logo ColorsThe Hazelcast IMDG and Hazelcast Jet logo mark is available in two color schemes: Blue and orange.
The Blue logo represents comercially licensed subscription offerings such as Hazelcast Professional, Hazelcast Enterpriese and Hazelcast Engerprise HD.
The Orange logo represents open source software offering of Hazelcast IMDG and Hazelcsat Jet.
The Hazelcast IMDG and Hazelcast Jet product range is available in three color schemes: Hd deep Blue, Hazelcast Blue and Hazelcast orange.
The Hazelcast Enterprise HD Deep Blue represents the Hazelcast Enterprise HD product and is used within diagrams and comparison tables.
The Hazelcast Enterprise Blue represents the Hazelcast Enterprise product.
The Hazelcast Open Source Orange represents Hazelcast Professional product.
Users of the logo marks should decide which context is more appropriate and use the appropriate color scheme. Mixing blue and orange color schemes is generally frowned upon, although there may be specific cases where this is appropriate (i.e. an architectural diagram which shows both open source in orange and commercial extensions in blue).
product loGo color palette
Hazelcast dark Blue Pantone 296 C CMYK 100, 81, 51, 69 rBG 11, 42, 53 HEX #0b2a35
Hazelcast Blue / enterprise Blue Pantone 2727 C CMYK 76, 49, 0, 0 rBG 46, 125, 225 HEX #2e7de1
Hazelcast orange / open source orange Pantone Bright Orange C CMYK 0, 77, 100, 0 rBG 255, 95, 0 HEX #ff5f00
Hazelcast Gray Pantone Cool Gray 10 C CMYK 60, 51, 51, 20 rBG 102, 102, 102 HEX #66666
Hazelcast enterprise Hd deep Blue Pantone 280 C CMYK 100, 94, 28, 23 rBG 2, 33 105 HEX #012168
Blue T Hazelcast IMDG, Hazelcast Jet
T Commercial subscriptions
T Paid support services
orange T Hazelcast IMDG, Hazelcast Jet
T Open source project
T Community
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Hazelcast Branding Guidelines
© 2017 Hazelcast Inc. www.hazelcast.com
HazelCast imdg logo Below are the logo and color variations for Hazelcast IMDG.
Clear spaCe and sizing
clear space
The inner white area indicates Clear Space
(at least equal to the width and height of
the “a” in the “hazelcast” logotype. This
area must be kept free of other elements.
safe zone
Grey padding indicates the Safe Zone; this is an area where
other elements can be positioned safely without encroaching
on the logos Clear Space; think personal bubble.
clear space and BackGrounds
The Logo should always be surrounded by a generous area of Clear Space (at least equal to the width and height of the “a” in the “hazelcast” logotype). This protects it from competing visuals such as text and graphics. Do not place the Logo on busy or textured backgrounds in a manner that will distract from, compete with, or obscure it in any way.
minimum size
There are no predetermined sizes for the Hazelcast IMDG logo. Scale and proportion should be determined by the available space, aesthetics, function and visibility.
There is no preset maximum size for the Hazelcast IMDG logo. Minimum sizes are as shown here.
Horizontal Logo: Stacked: Symbol: 1.18inch / 30mm / 85px wide 0.75inch / 20mm / 55px 0.25inch / 5mm / 16px wide
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Hazelcast Branding Guidelines
© 2017 Hazelcast Inc. www.hazelcast.com
HazelCast imdg logo usageBelow are the logo and color variations for Hazelcast IMDG.
dark (positive) light (negative) For use on a light/white background Inverted for use on a dark blue/black background
Color
IMDG_blue_logo_full-dark IMDG_blue_logo_full-light
IMDG_orange_logo_full-dark IMDG_orange_logo_full-light
Black 1 color and Greyscale
Black White
Greyscale - 100% black / 55% black Greyscale - 100% black / 55% black
color
The logo mark is available in two color schemes: Blue and orange.
The Blue logo represents paid commercial subscriptions for Hazelcast IMDG.
The Orange logo represents open source Hazelcast IMDG software offering and community.
Hazelcast imdG vs Hazelcast imdG?
When referring to the product in text, Hazelcast IMDG should always be written as two words with uppercase “H” and lower case “azelcast”, and IMDG should always be written in caps. The product name Hazelcast IMDG should never appear in text as “hazelcast IMDG”, hazelcast imdg”, HAZELCAST IMDG”, or “HAZELCAST imdg.” Although the logotype (wordmark) is lower case, the company name should never appear in text as “hazelcast.” “HazelCast,” or “HAZELCAST.”
markinG symBols
The registration (®) symbol is critical as it gives notice of our rights to the Logo. Use of this symbol indicates the Logo’s protected status: consistent usage will strengthen our rights. As such, the symbol must appear with the Logo whenever possible.
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Hazelcast Branding Guidelines
© 2017 Hazelcast Inc. www.hazelcast.com
HazelCast imdg logo usage (Continued)
The Hazelcast IMDG Grid symbol consists of a series of dots that represent elements of an in-memory data grid and is colored to mirror the “h”, as seen within the Hazelcast Inc. logo.
Hazelcast imdg grid symbol
Color
IMDG_blue_logo_graphic-dark IMDG_blue_logo_graphic-light
IMDG_orange_logo_graphic-dark IMDG_orange_logo_graphic-light
Black 1 color and Greyscale
Black White
Greyscale - 100% black / 55% black Greyscale - 100% black / 55% black
Where possible, the Hazelcast IMDG Grid symbol should be used in conjunction with “Hazelcast IMDG” but there may be circumstances where this is not possible, for example, as a web icon.
clear space
X
Clear Space Safe Zone
0.25X
0.25X
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Hazelcast Branding Guidelines
© 2017 Hazelcast Inc. www.hazelcast.com
logo do’s and don’ts
don’t aBuse tHe loGo
Incorrect use.
don’t change element position
don’t stretch or distort
don’t change element size
don’t recreate the logo or change individual elements like fonts/color
CorreCt produCt logo useExample of a promotional tshirt with the correct product logo placement
14BrAnD ASSETS
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Hazelcast Branding Guidelines
© 2017 Hazelcast Inc. www.hazelcast.com
HazelCast Jet logo Below are the logo and color variations for Hazelcast Jet.
Clear spaCe and sizing
clear space
The inner white area indicates Clear Space
(at least equal to the width and height of
the “a” in the “hazelcast” logotype. This
area must be kept free of other elements.
safe zone
Grey padding indicates the Safe Zone; this is an area where
other elements can be positioned safely without encroaching
on the logos Clear Space; think personal bubble.
clear space and BackGrounds
The Logo should always be surrounded by a generous area of Clear Space (at least equal to the width and height of the “a” in the “hazelcast” logotype). This protects it from competing visuals such as text and graphics. Do not place the Logo on busy or textured backgrounds in a manner that will distract from, compete with, or obscure it in any way.
minimum size
There are no predetermined sizes for the Hazelcast Jet logo. Scale and proportion should be determined by the available space, aesthetics, function and visibility.
There is no preset maximum size for the Hazelcast Jet logo. Minimum sizes are as shown here.
Horizontal Logo: Stacked: Symbol: 1.18inch / 30mm / 85px wide 0.75inch / 20mm / 55px 0.25inch / 5mm / 16px wide
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Hazelcast Branding Guidelines
© 2017 Hazelcast Inc. www.hazelcast.com
HazelCast Jet logo usageBelow are the logo and color variations for Hazelcast Jet.
dark (positive) light (negative) For use on a light/white background Inverted for use on a dark blue/black background
Color
Jet_blue_logo_full-dark Jet_blue_logo_full-light
Jet_orange_logo_full-dark Jet_orange_logo_full-light
Black 1 color and Greyscale
Black White
Greyscale - 100% black / 55% black Greyscale - 100% black / 55% black
color
The logo mark is available in two color schemes: Blue and orange.
The Blue logo represents paid commercial subscriptions for Hazelcast Jet.
The Orange logo represents open source Hazelcast Jet software offering and community.
Hazelcast Jet vs Hazelcast Jet?
When referring to the product in text, Hazelcast Jet should always be written as two words with uppercase “H” and lowercase “azelcast”, and uppercase “J”, and lowercase “et”. The product name Hazelcast Jet should never appear in text as “hazelcast Jet”, “hazelcast jet”, “hazelcast JET”, “HAZELCAST JET”, “HAZELCAST Jet”, or “HAZELCAST jet.” Although the logotype (wordmark) is lower case, the company name should never appear in text as “hazelcast.” “HazelCast,” or “HAZELCAST.” Similarly, although Jet appears in caps within the logotype (wordmark) it should never appear in text as “JET” or “jet.”
markinG symBols
The registration (®) symbol is critical as it gives notice of our rights to the Logo. Use of this symbol indicates the Logo’s protected status: consistent usage will strengthen our rights. As such, the symbol must appear with the Logo whenever possible.
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Hazelcast Branding Guidelines
© 2017 Hazelcast Inc. www.hazelcast.com
HazelCast Jet logo usage (Continued)
The Hazelcast Jet Propeller symbol represents a stream of data processed at high speed and volumes, similar to that of air flowing through a jet engine.
Jet propeller symbol
Color
Jet_blue_logo_graphic-dark Jet_blue_logo_graphic-light
Jet_orange_logo_graphic-dark Jet_orange_logo_graphic-light
Black 1 color and Greyscale
Black White
Greyscale - 100% black / 55% black Greyscale - 100% black / 55% black
Where possible, the Jet Propeller symbol should be used in conjunction with “hazelcast JET” but there may be circumstances where this is not possible, for example, as a web icon.
clear space
X
Clear Space Safe Zone
0.25X
0.25X
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Hazelcast Branding Guidelines
© 2017 Hazelcast Inc. www.hazelcast.com
CorreCt produCt logo useExample of Hazelcast Jet with the correct product logo placement within Hazelcast Jet In-Memory Comp Platform diagram.
Serialization(Serializable, Externalizable, DataSerializable, IdentifiedDataSerializable, Portable, Custom)
Partition Management(Members, Lite Members, Master Partition, Replicas, Migrations, Partition Groups, Partition Aware)
Cluster Management with Cloud Discovery SPI(Apache jclouds, AWS, Azure, Consul, Etcd, IP List, Kubernetes, Multicast, Zookeeper)
Networking(IPv4, IPv6)
Deployment(Standalone, YARN, Mesos)
Hazelcast IMDG Data Structures(Distributed Map, Set, List, Ringbuffer, Lock/Semaphore, Queue, Topic)
Beam API(Batch and Stream API) java.util.stream Cascading 3 API
Off-HeapOn-Heap SSD
Data Processors (Sorters, Joiners, Aggregators, Custom)
Source and Sink Taps(Kafka, Hazelcast, HDFS, File)
Client
Java
Open Client Network Protocol
New Language Implementations
Hazelcast Jet Core API
Memory Management(Serialization, Memory allocation, Tiered storage)
Execution Engine(Directed Acyclic Graph model, Edges, Vertices, Parallel Runtime Environment)
Application Management(Jet Application Lifecycle Management, Application Distribution)
API
Hazelcast Jet Core
ProcessingComponents
logo do’s and don’ts
don’t aBuse tHe loGo
Incorrect use.
don’t change element position
don’t stretch or distort
don’t change element size
don’t recreate the logo or change individual elements like fonts/color
JET
350 cambridge ave, suite 100, palo alto, ca 94306 usa
email: [email protected] phone: +1 (650) 521-5453
visit us at www.hazelcast.com 18BrAnD ASSETS