International Students: Reasons Why You Should Consider Studying in GA By Chenelle Goyen Assistant...

International Students: Reasons Why You Should Consider Studying in GA

By

Chenelle GoyenAssistant Director of Admissions at UGAInternational Admissions and Residency

About Chenelle Goyen

Location: The

South East, and Georgia

Where do you start recruiting

international students

Results

• My Story• Why I considered studying in the South and

more specifically in GA

Location, Location, Location:International Student Overview in USAAbout

Chenelle Goyen

Location: The




Results


Location: The




Results

Location, Location, Location

Why is this important?• What is the international student used to

• (Urban China or rural farm town in South Africa)• What are they looking for in location or geography

(snow, tornados, beach, mountains, Alaska or Florida?)• Why should internationals look at GA?

• The 2014 estimated population for GA was 10,097,343• In terms of race and ethnicity, the state was 59.7%

White (55.9% Non-Hispanic White Alone), 30.5% Black or African American, 0.3% American Indian and Alaska Native, 3.2% Asian, 0.1% Native Hawaiian and Other Pacific Islander, 4.0% from Some Other Race, and 2.1% from Two or More Races. Hispanics and Latinos of any race made up 8.8% of the population.

• Georgia is bordered on the south by Florida, on the east by the Atlantic Ocean and South Carolina, on the west by Alabama, and on the north by Tennessee and North Carolina. (We have a coastline/ beach!)

• The northern part of the state is in the Blue Ridge Mountains, part of the Appalachian Mountains system

• The highest point in Georgia is at 4,784 feet (1,458 m) above sea level; the lowest point is the Atlantic Ocean. Georgia is the largest state east of the Mississippi River in land area


Location: The




Results

Location, Location, Location

Why is Atlanta important to sell to international students?

• Atlanta is a growing cultural and economic center and home to 5,522,942 people and the ninth largest metropolitan area in the United States

• Atlanta is the primary transportation hub of the Southeastern United States, via highway, railroad, and air, with Hartsfield–Jackson Atlanta International Airport being the world's busiest airport since 1998

• Atlanta is considered an "alpha-" or "world city", ranking 45th among world cities and 8th in the nation with a gross domestic product of $270 billion.

• Atlanta's economy is considered diverse with dominant sectors including logistics, professional and business services, media operations, and information technology

• International students will ask about:• Great weather in the state of Georgia (humid subtropical

climate)• Are there tornado’s, hurricanes and earthquakes, snow?


Location: The




Results

Location, Location, LocationInternational students will ask:

• Is the cost of living is low?• Are there employment opportunities after receiving my

degree?

• There are 15 Fortune 500 companies and 26 Fortune 1000 companies with headquarters in Georgia, including such names as Home Depot, UPS, Coca-Cola, Delta Air Lines, Aflac, Southern Company, and SunTrust Banks. Hartsfield-Jackson Atlanta International Airport

• Georgia has over 1,700 internationally headquartered facilities representing 43 countries, employing more than 112,000 Georgians with an estimated capital investment of $23 billion

• Over 75% of the Fortune 1000 companies have a presence in the Atlanta area, and the region hosts offices of about 1,250 multinational corporations.

• As of 2006 Atlanta Metropolitan Area ranks as the 10th largest cybercity (high-tech center) in the US, with 126,700 high-tech jobs.

• Two out of four USG research universities are ranked among the top 25 research universities in the nation.


Location: The




Results

Where do you start?

• Take a look at your current website• Developed an international student applicant newsletter

and Brochure, and PowerPoints• Get cross campus buy in• Implemented the International Enrollment Management

Plan• Research the quality and quantity of international

student on campus currently• Researched specific international recruitment territories• International student yield research• Re-evaluated the TOEFL and IELTS test and

requirements• Low hanging fruit – boarding schools in GA• International Student Ambassador program

• 4 ISA’s started Spring 2015• Travel to international countries in consortium • Use Alumni and Athletic Department as recruitment

tools• Travel to domestic conferences


Location: The


Where do you start recruiting internatio

nal students

Results

UGA’s IEM Plan2014

Domestic Conferences attended in 2014• OACAC Conference Education USA Forum in Washington

DC• Summer Institute College Fair at Georgetown in

Washington DC• High Schools that visited UGA with International

students in 2014International Student Recruitment Abroad for 2014 1. Scandinavia 2014 2. Turkey 20143. London UK - 2014• At the Fulbright fair Chenelle had a total of 4 alumni

assist at her table for the two day fair.• The fair had over 4000 attendees• Traveling in consortium with GA Tech, and Columbus

State.


Location: The



nal students

Results

UGA’s IEM Plan

2014International Student Recruitment Abroad for 2014 Brussels Belgium - 2014• Brussels College Night • Presented at College Saint Hubert• Use Alumni at fairs

2015Domestic Conferences to be attended in 2015• OACAC Conference in Summer 2015 in Oregon

will attended by Chenelle Goyen• Education USA Forum in Washington DC –

Chenelle Goyen will attend this conference

International Student Recruitment Abroad for 2015• College Day Scandinavia 2015 • London UK – September 2015• Brussels Belgium – September 2015


Location: The



nal students

Results

Results of IEM planAbout

Chenelle Goyen

Location: The




Results

Questions?Chenelle Goyen email:

[email protected]

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