International Student

Recruitment OnlineJames MellorUniversity of Portsmouth

A case study consisting of:

1. A glance at some statistics2. A quick overview of the main website and

interaction points3. A slightly longer focus on the International Office

website4. A brief mention of web analytics

3,500 International students2,275 non EU (1,263 UG and 1,012 PG)20,649 students overall

Top 10 countries1. China2. Nigeria3. Saudi Arabia4. Malaysia5. India6. Hong Kong7. Kuwait8. UAE9. Thailand10. Iraq

1. Germany2. Greece3. Cyprus4. France5. Bulgaria6. Spain7. Ireland8. Italy9. Denmark10. Sweden

Links to the International Office On the homepage

Links to the International Office In the undergraduate area on main website

Links to the International OfficeFrom the student life area on the main website

International Office websiteOverview

International Office websiteSegmented content

International Office websiteTranslation

International Office websiteCustomised PDF prospectus

Monitor your trafficMake use of the segmentation feature in Google Analytics

To conclude1. Give clear links to international specific content where

needed2. Segment that content if possible to avoid clutter3. Be aware of your international market and their needs

(e.g. translation, PDF prospectus etc)4. Monitor web stats to evolve what you do

Thank you for listeningContact: james.mellor@port.ac.uk or @jamesmellor on twitterDownload: http://www.slideshare.net/jamesmellor/