International perspective

INTERNATIONAL VISION

www.taidemedia.comWORLD INVESTORS MAGAINE JULY 201054 55www.taidemedia.comWORLD INVESTORS MAGAINE JULY 201054 55

Being the fourth largest city of Germany, Cologne has an over 2,000 years of history,

an advantageous geographic location, easily accessible traffic, and modern economic structure and world-class trade zone of high marketization. It not only is the third largest industrial region, but also is the dynamic economic base at the heart of Europe. Being the sister city of Beijing, Cologne launch a “Campaign in China”. The core of the campaign is to attract more Chinese enterprises to invest in Cologne. After optimizing the investment-related procedures for Chinese enterprises, the residence permit can be issued within only four weeks. The role as the bridgehead to tap into Europe markets will be played better.Cologne is situated in the most densely populated federal state——North Rhine –Westfalen State (Nordrhein-Westfalen). The 18 million people in the state have created 22% of output value of all Germany and the export value ranking 17th in the global. Of the largest enterprises in Germany, 39 have landed at Nordrhein-Westfalen. Also, it is the federal state with the most export value as well as the most direct overseas investment. At present, the state sets up partnership with China’s provinces of Jiangsu , Shanxi and Sichuan.As an ideal investment destination, cologne enjoys distinctive and favorable conditions. Located in hinterland of Central Europe, Cologne has ten highways around city and is the most important

As the sister city of Beijing, Cologne City launches a “Campaign in China”. It core is to attract more and more Chinese enterprises to invest in Cologne. After optimizing the investment-related procedures for Chinese enterprises, the residence permit can be issued within only four weeks. The role as the bridgehead to tap into Europe markets will be played better.

hub of pan-European railway network, with international direct rapid transit railway to London, Paris, Amsterdam, Brussels and other places. From downtown of Cologne, it could only take one hour to arrive three international airports: Cologne / Bonn International Airport, Düsseldorf International Airport and Frankfurt International Airport. Cologne/Bonn International Airport has developed into an important development base in low-cost aviation industry. The airline Germanwings alone has opened air route from Cologne to more than 40 major cities in Europe. Take Cologne Airport as the European logistics center, UPS and FedEx could provide you with efficient aviation logistics services at any time.Manufacture is the priority of German industrial structure. Deutz Company has provided ceaseless st rong momentum for g lobal automobile industry since founding 140 years ago. Electronics, machinery manufacturing and energy technology have become a good complement for diversity of industrial development in this region. The enterprises in Europe like German Alfred H.Schütte Machine Tool Company, FeliX Böttcher Machinery Parts Manufacturing Company, Oerlikon Leybold Vacuum Company, and Sonderhoff Chemicals Company take lead in their respective domains.Cologne is Germany's TV Capital with over 14,000 employees in the sector. The city is an important base of IT technology with over 9,000 telecommunication and IT companies. There are

Web Portal of Cologne:http: //www.koeln.de (Offering various information of Cologne)Germany Foreign Economic Information Department (bfai):http: //www.bfai.com (Offering foreign market information)Germany Expo Committee of Economic Community (AUMA)http: //www.auma.de (Offering information on expos held in Cologne and the rest cities of GermanyGermany Nordrhein-Westfalen Economic Promotion Companyhttp: //www.gfw-nrw.de (Offering investment information and relevant consultancy of Nordrhein-Westfalen)

Cologne —— China’s enterprisesBridgehead to tap into Europe Markets

12 institutions of higher education including the German largest university of Applied Sciences, the one and only sports college, the first media arts school and prestigious Cologne Academy of Music in Europe. German Aerospace Center, TüV Rhineland Group and four Max-Planck Research Centers continue to offer the 21st century cutting-edge achievements in scientific research for all fields. About 80,000 students and 4,500 scientists make Cologne a well-known academic research center.The high skill level and labor productivity in Germany have a lot to do with the systems of dual vocational training focusing on practice and all kinds of continuing education in full swing. In the city, Cologne Chamber of Commerce and Industry as well as Cologne Economic Promotion Bureau stand ready to assist you.

Cologne Cathedral

Tanja schweinsberger


Belgium has a number of decisive advantages. Its capital of Brussels is the headquarters of EU and

NATO. The country opens its gate to the rest of the world. All types of cultures and languages are blended here without any nationalistic bias. Diverse, complete and dense infrastructure network make it a hub for all-weather operation. The country has many competitive enterprises, which deliver high-quality, high value-added products toward markets of itself, Europe and the rest of the world. As for taxes, any foreign investor could enjoy the same virtual interest deduction mechanism as domestic counterpart. The so-called virtual interest deduction refers to a certain amount deducted while calculating tax basis of an enterprise, equal to the loan interest for the virtual loan in the amount of equity

About 500 million consumers are active in European Market. Wallonia lies at the center of European market, and is near to Brussels as the European capital. The place is an ideal trade region and an investment paradise for foreign investors.

Draw close Belgium

Foreign TradePlace Sainctelette, 2B-1080 Bruxelles/BrusselsTel: 32-2-421.82.11Tax: 32-2-421.87.87http: //www.wallonia-export.beE-mail: [email protected] InvestmentAvenue Jean Materne,115-117B-5100 JambesTel: 32-81-33.28.50Fax: 32-81.33.28.69http: //www.investinwallonia.beE-mail: [email protected] ——Brussels International Relationship General Administration (WBRI)Place Sainctelette,2B-1080 Bruxelles/BrusselsTel: 32-2-421.82.11Fax: 32-2-421.87.87http: //www.wbri.beE-mail: [email protected]

capital of the enterprise. The measure is essentially to eliminate the difference in treatments between the investments of equity capital and borrowing capital, so that investors could be encouraged and the return of enterprises’ investment could be improved as well.After the financial crisis, Europe and Belgium play a significant role in terms of incentives for development of new products that can meet sustainable development demand. Belgium is a nation using euro and blending into Europe with strong ability of research and innovation. It is connecting with all key markets of Western Europe, thus can be seen as the springboard to the future. Till now, many foreign-invested projects have arisen in many sectors in Belgium. The first batch of projects invested by General Motors are just at Antwerp; Honda has set up factory at Alost; Google also initiate the investment at Wallonia; international major famous logistics and distribution companies established branches in Belgium in a row. Due to the incentives under the financial crisis and competitive situation, Belgium and its federal agencies would provide more all-round and preferential treatment for investors in terms of human resources, technology and finance.Wallonia is located in the heart of Europe and is a hub with high-density traffic network. Its neighbors include France, Germany, the Netherlands, Luxembourg and Great Britain connecting European Tunnel. The Europe markets hold near 500 million consumers. Wallonia lies at the center of European market, and is near to Brussels as the European capital. The place is an ideal trade region and an investment paradise for foreign investors. The wonderful geographic location and

efficient transportation network give for entrepreneurs with excellent communication service network and sound logistics transport facilities. Free highways, fast and convenient railway network, navigable waterway network, airports and industrial zones that play unique role, all greatly attract the investment from foreign enterprises.The educational system of Wallonia has a long history with 130 colleges and 9 universities. Interactive departments are established to promote research achievements and propel the development of industry and commerce. Its research quality and innovative technology are well-known around the world. Uniqueness, originality, high value-added technology not only are attributable to development and reform of the traditional industries in Wallonia, but also promote the emerging and expansion of new industries such as chemical industry and aviation industry in this region. Service Bureau for Foreign Investors (OFI) merged with Wallonia Export Promotion Bureau to institute Wallonia Foreign Trade and Investment Bureau (AWEX). The move is in a bid to promote the external publicity in Wallonia and attract foreign investment. The government of Wallonia has developed attractive financial aid policies, as a result either enterprises in Belgium or foreign counterparts could enjoy investment allowance. FOREM is the agency established by Wallonia government for employment and vocational training. It can offer consulting guidance and services for individuals or enterprises, assist in management to Wallonia employment market, providing and distributing business opportunities, employment information, etc.

Leuven City Plaza, Belgium

Kathrin Jankowski



To Ensure Safe Food SupplyWallonia Agricultural Food Industry Consortium (called as Wagralim)is committed to work with partners in fields of new product development, product quality and product supply elements in order to ensure the best food supply system. The Wagralim takes in more than 90 industrial partners, and holds 70 specialized teams with 700 above researchers, affi liating professional training centers to popularize knowledge and achievements for quality and health service agencies. The Wagralim determines four preferred strategic fields: food—health; innovative technology on production and preservation; food packaging using renewable resources and biodegradable materials; industry sustainability of food industry. For innovation, in addition to establishment of special projects and targeted research with deadline by enterprises and scientifi c research institutions, the Wagralim also prepares a series of training services: professional training in terms of food safety, improvement on enterprise manufacturing automation control, etc. for enterprises’ employees and researchers in this industry. All insiders of agricultural food industry in Wallonia all are attaching great importance to active development of the quality and innovation of food. The Wagralim is opened to potential partners all over the world, and expecting to improve the food quality with the partners. Eight projects ongoing: Biowall: to produce polylactic acid biological, plastic products by making use of agricultural materialsWalnut 20: to develop a series of healthy products proven by scientifi c experiments, and to set up effective tool for evaluating bioactivity features of ingredient. The core of the project are unsaturated fatty acids, fi ber and polyphenols as the three kinds of food ingredients active in human gastrointestinal function and metabolic syndrome. Fibersol: to develop cereal hemicellulose as the dietary fi berProfl ax: to develop and utilize the ingredients of hemp seedAliferm:to research environment-friendly baker’s yeastConsalim: according to the reason of food deterioration that has been mastered, to extend the shelf life of foodPolygal:to make use of preservatives of acid esters and polyphenol in nature in a bid to optimize the food preservation technologyLactroll: to research and develop milk powder and its derivative products for chocolate industry

http: //www.wagralim.be

Development of renewable energy technologyBelgium Industrial Technology Association (called as Agoria) gathered the enterprises involved in renewable energy industry to found the “Renewable Energy Club”. The members include more than 30 enterprises in fi elds of solar energy, wind energy, biomass energy and other cutting-edge technology. Leading enterprises and developers related to large renewable energy projects such as Evolop Company and North Sea Wind Power Developer C- Power, renowned specialized project fi rm 3E and others are among them.Recently, Ms. Tania Van Loon, manager of Energy Efficiency Dept. under 3E Company, is busy in travels between China and Belgium. Today, the North Sea Offshore Wind Power Station Project underway adopts and reserves many new emerging technology. In this field, Belgium may provide much of cooperation. Ms. Tania Van Loon introduced, “Many large wind power station projects have been established in China’s north and northwest regions. The natural environments of these regions have the preconditions for efficient power generation of small-and-medium wind generating sets. From the points of dynamic characteristics and logistics reserves and the like, the wind generating sets above 2MW have the more comprehensive and complicated requirements , which need exquisite expertise and high-quality components. In some respects, Belgium may play an important role, for instance, supply of ball bearing, etc. In addition, it should be supported by advanced technology and concepts to connect wind energy with power system. For Greenpeace, 3E has completed a report in English concerning connection of North Sea wind energy with power system. Some of the research achievements have reference value for China’s power engineers. ”

http://www.agoria.be/arec

http://www.3e.eu/publications.php

Wallonia in southern Belgium has provided financial support for five competitive research and innovation developing bodies, including Wallonia Life Science Consortium (Biowin), Wallonia Aerospace Industry consortium(Skywin), Wallonia Transport and Logistics Promotion Association, Wallonia Agricultural Food Industry Consortium(Logistics in Wallonia) and Wallonia Mechanical Engineering Consortium(MecaTech). Each department has brought together the elites of the industry. These talents from enterprises, universities and research institutions work together to promote R&D projects, developing and designing high-end products and relevant commercialization procedures. Moreover, heavily investment has been made in projects such as effi cient energy, renewable energy and combined power generation technology. To introduce prominent research departments and agencies in Wallonia, establish accessible cooperation with China’s counterparts and create the common research projects is the mission of Mr. Yves Dubus, new commissioner of Guangzhou Representative Offi ce in Wallonia. Besides Guangzhou, he will survey and exploit the opportunities for Wallonia enterprises to set up communication and cooperation with southeast regions of China. Through Website www.walloniatech.org in English, the resources of science and technology can be understood. On the webpage, columns like Universities and Colleges, Industrial Zones, Incubator Parks, Venture Capital, Financial Incentives, R & D Subsidies, Intellectual Property, Assistance for Export, Walloon Business Association are created. Moreover, seven excellent scientifi c and technological fi elds in Wallonia have been introduced. http://www.idrabel.com

Custom of Amsterdam A corner of Gothenburg Port, Sweden


Bio-pharmaceuticals, hope to health and longevity

Yves Verschueren, managing director of Belgian Federation of Chemical and Life

Science (essenscia) attended the New Leaders Annual Meeting of World Economic

Forum held at Tianjin. The Belgian delegation delivered a message: for investors

in field of bio-pharmaceutical industry they will open the doors of enterprises,

technology parks and research institutions, covering basic research, clinical trials,

industrial production and other phases and links.

The advantages of Belgium are embodied in two aspects: first, high-quality research,

education, training; a series of incentive financial and tax policy as well as distinctive

geographical advantage. With these characteristics, Belgium attracts many well-known

multinationals and international agencies; second, the accomplishment in the biological

field. Judging from the number of medicine products developed per capita, Belgium

ranks fi rst in the world; from the number of medicine products in phase I to III clinic trials

per capita, Belgium ranks fi rst in Europe; The approval period for phase I clinic trial is

two weeks, which is the highest speed in Europe. From the absolute amount, Belgium

is the second largest pharmaceutical export nation in the global; from R&D investment

in Bio-pharmaceutical, Belgium ranks seventh globally. Many of medicine products and

vaccines for treatment and prevention of epidemics (such as AIDS, tuberculosis, malaria,

etc.) are worked out by labs in Belgium. In Belgium, 16 universities with special research

institutions are located within an area of 100 sq. km. They work with research centers

in pharmaceutical industry to conduct project study. Scientists, professors, scholars and

manufacturers are all striving for the prevention and treatment of disease to promote the

development and application of pharmaceutical knowledge.

As quoted in a research report on "Pharmaceutical Biotechnology Innovation"

issued by OECD in 2006, based on the rating index analysis regarding patent

applications, drug quantity, venture capital and number of newly-developed bio-

pharmaceutical companies, Belgium absolutely is the leader advanced than any

other country. Biomedical companies in the world have entirely understood

and grasp the fact, so more than 200 companies have invested in Belgium and

established cooperative relations, including UCB Company, GlaxoSmithKline

Biologicals Ltd., Janssen Pharmaceutical Company and Pfizer Inc. and other

famous enterprises. Mr. Yves Verschueren stressed, “In 2007, our industry has an

investment of 2.32 billion euros in R&D, while the standard of patent income tax is

the lowest in overall Europe. Belgian biopharmaceutical industry is willing to set up

cooperative relation with China."

http://www.investinbiopharma.be

http://www.essenscia.be

A pioneer in environmental biotechnology

As an agronomist. Mr. P. Deswattines entirely concentrates

his research enthusiasm on water resources conservation and

water purification. Utilization of natural materials as carrier

is conducive to mixture, reproduction and enrichment of

microorganisms, and is the most effective method in the process

of treatment to organically pollutant water quality. A variety of

microorganisms have porous carriers and carriers with strong

absorption ability and are in powder form after combination.

Therefore, special preparation would be required in detailed

treatment plan according to type of pollution. As proved by

experiments, this kind of treatment method can receive a

good effect in terms of akes, rivers, ports, drainage pipelines,

collection pipelines and industrial water purifi cation station(e.

g. agricultural food, petrochemical, pharmaceutical industry,

etc.). In 1997, Idrabel Company was founded and began to

undertake a lot of projects in Belgium, Italy, the Netherlands

and Germany. Based on the biological fi xation technology, the

company has developed three series of products: the Bio-Vase

series for organic pollutants in rivers, lakes and other water

resources, the Bio-Col series for drainage and collection pipes,

and the Bio-Epur series for water purifi cation stations. The Bio-

Vase series products can greatly reduce the workload of a water

purifi cation station, and lower up to 8-fold of sludge, equal to

50% of saving in operating cost. In addition, land pollution

disposal plan can be drafted.

Mr. P. Deswattines hopes to provide services in China. In order

to better serve China’s industrial and municipal users and

effectively manage projects, the company has established a

special team. The Idrabel company has conducted professional

training for different teams according to assessment of water

quality and utilization method of products. Thus the teams can

design special products in line with characteristics of projects,

providing analysis and advices as well as tracking services to

achieve the superiority of Idrabel-type treatment.

http://www.idrabel.com

To improve the strength and international reputation of biopharmaceutical industry, every economic management departments in major regions of Belgium have organized industrial consortiums respectively.Wallonia: www.biowin.org

Flanders: www.flandersbio.be

Brussels:www.biotechinbrussels.eu

Belgian Bio-industry Association to advance the development of biotech: www.bio.be

Aachen Shopping Street A corner of Gothenburg Port, Sweden


www.taidemedia.comWORLD INVESTORS MAGAINE JULY 201058 PB

Schreder safety lighting

Founded in the early last century in Belgium, Schreder Group is the leading enterprise in

the global public lighting industry. Today, the group has more than 40 production bases

around the world with 25,000 employees. This kind of dotted deployment meets the

wish of the group to be close to clients and satisfy special lighting demand in different

countries. The group pays attention to globalization and individualization as two

development directions, drafting and implementing the “glocal” strategy. The products

of Schreder Group cover various outdoor lighting equipments, mainly used in projects

such as city roads, highways, ports, airports and tunnels. The group has set up two R

& D divisions in foreign countries to coordinate with Belgium headquarter to perform

technological innovation. Tianjin R & D Center is one of them. It fully embodies the

confidence of Schreder Group over China and the growth target in China. The Joint

Venture——— Tianjin Schreder Lighting Equipment Co., LTD. is one of the first batch

of investments in China by enterprises of Belgium. All of the three companies in China

are state-owned, including Tianjin TEDA Group.

Thanks to superior quality and design with international level, the outstanding

products fabricated by Schreder Group are popular among Chinese consumers. The

manufacturing at Tianjin depends on suppliers in regions of Tianjin, Hebei and

Shandong and so on, while the product distribution covers overall China under assistance

by Beijing Office, Shanghai Office as well as sales agents at cities and provinces. The

lighting equipments produced in China prioritize supply to Chinese market, of which

about 20 percent are delivered to branches of Schreder Group at Vietnam, Malaysia and

India. To consolidate its business in China, Schreder Group built a larger ever factory at

Tianjin, which adopts state-of-the-art process and technology. The aim of the project is

to provide Schreder LEDS lighting equipments of new generation towards China.

Now, construction of infrastructure including lighting engineering is attached

unprecedented importance in China. Schreder Group works with related engineering

design institutes to provide them with lighting technology. More and more lighting

projects with high technological requirement adopt the technical experience of Schreder

Group. Schreder products light up many of famous streets and landscapes in China, such

as Beijing Jianguomenwai Avenue, Tiananmen Square, the roads leading to Olympic

venues and City Ring Highway.

http://www.schreder.com

Debailleul Desserts

As to the people living in Brussels, Debailleul represents

the wonderful moments when enjoying pastries,

chocolate and ice cream. The brand was created by Marc

Debailleul, a French dessert artist. The unchangeable

production principle of the company is to ensure the

quality of raw materials and uniqueness of products.

The development strategy of Debailleul is to plan

manufacturing quality and brand quality system, make

clear the image as a deluxe brand, and promote products

worldwide. The heavily investment in production

workshop brings about the best condition for updating

ability of production and freshness retaining. 40 pastry

and chocolate technicians work with Debailleul in

happiness and comfort. Of rare 100 skillful technicians

with titles of “French dessert Master”, two are invited

by Debailleul. In order to fully embody positioning of

“Fabulous Tasty” pursued by Debailleul, the company

has redesigned product packaging and webpage.

Exquisite taste, delicate texture, pleasant visual feeling,

all sense organs could be in a cheerful festival as trying

Debailleul products.

The company has i ts own outlets and supplies

products to luxury hotels, tasting salons and high-end

perfumeries. It also may prepare customized desserts

at Belgium for food events all over the world. All

Debailleul products are produced at Brussels before cold

storage and export. The company has many partners in

France and Japan, Chinese market of course is the next

desirable destination.

http://www.debailleul.com

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