INTERNATIONAL

PERSPECTIVE@JUERGEN_MUENCH

CLOUD SOFTWARE SYMPOSIUM, HELSINKI, 13.12.2013

IS FINLAND COMPETITIVE ENOUGH

IN THE CLOUD?

1. Cloud-based global software delivery allows for …shorter cycles from ideas to profit

2. Cloud-based platforms and ecosystems allow for …distributed collaborative development

3. Scalable cloud infrastructure allows for …new players and new solutions entering focal position

Who can benefit from this?

CLOUD OPPORTUNITIES

1. Cloud-based global software delivery allows for …shorter cycles from ideas to profit

1. Cloud-based global software delivery allows for …shorter cycles from ideas to profit

Consequences:•Applications need to be production-ready throughout the lifecycle •No more time to waste•Build the right software, understand value and focus on value•Be able to react to changes quickly •Learn and fail fast

• Leadership• Culture• People• Process changes• Quality of releases

MAIN OBSTACLES

• Processes (lean, agile, global)• Organization (teams, interfaces, …)• Personnel (new roles)• Strategy (value-oriented)• Marketing (experimentation-oriented)• …

TRANSFORMATION

HOW TO LEARN FAST?

Source: Ash Maurya, “The customer factory”

LEARN FAST

Source: Ash Maurya, “The customer factory”

• Release plan A

• Release plan B

EXPERIMENTATION

Source: Dan McKinley, “Design for Continuous Experimentation”

MATURATION PATH

R&D as an innovation system

• Align software development with business goals • Run small and frequent experiments• Processes accommodate experimentation

Iterative delivery in distributed multi-site setting

• Scalable agile, lean, and distributed processes(however, often WaterSCRUMfall)

Traditional software development model

• Waterfall

WEB SOFTWARE

Source: Dan McKinley, “Design for Continuous Experimentation”

EXP FRAMEWORK

Source: Lean Analytics

WEB & MOBILE SOFTWARER&D as an innovation system

Iterative delivery in distributed multi-site setting

Traditional software development model

Web(US)Mobile

(FI)

Web(US)Mobile

(FI)

2013 20172010

Web(US)Mobile

(FI)

INFORMATION SYSTEMS

R&D as an innovation system

Iterative delivery in distributed multi-site setting

Traditional software development model

Information Systems

US/EU

Information SystemsUS/EU

Information SystemsUS/EU

2013 20172010

• Finnish research programs• Cloud Software Program• IoT • N4S• …• Other countries are just starting (e.g., Germany)• Industrie 4.0• IKT 2020 (Secure Cloud Computing)• No programs comparable to N4S!• …

RESEARCH IMPACT

INFORMATION SYSTEMS

R&D as an innovation system

Iterative delivery in distributed multi-site setting

Traditional software development model

Information Systems

US/GER

Information SystemsUS/GER

Information SystemsUS/GER

2013 20172010

Information Systems

FI

Information Systems

FI

Information Systems

FICS

W

N4S

• Benefits of Cloud Integration to Embedded Systems • Remote Monitoring Ability • Extended Data Storage • Offloading (Data, processing) • Added Functionality• Remote Management• Benefits from Distribution• Ad-hoc communication • New Application possibilities • Web services• Mobility• …

WHAT ABOUT EMBEDDED?

EMBEDDED SOFTWARE

R&D as an innovation system

Iterative delivery in distributed multi-site setting

Traditional software development model

2013 20172010

EmbeddedGER/FI/J

EmbeddedFI

EmbeddedFI

N4S?

CSW

IoT

EmbeddedGER/J

Embedded

GER/J

Industry 4

.0

1. Cloud-based global software delivery allows for …shorter cycles from ideas to profit

2. Cloud-based platforms and ecosystems allow for …distributed collaborative development

3. Scalable cloud infrastructure allows for …new players and new solutions entering focal position

Who can benefit from this?

CLOUD OPPORTUNITIES

2.Cloud-based platforms and ecosystems allow for …distributed collaborative development

CLOUD OPPORTUNITIES

PLATFORMS (FI)

PLATFORMS (GER)

WHERE ARE THE INVESTMENTS GOING?

CLOUD SOFTWARE FACTORY

GLOBAL REVENUES

1. Cloud-based global software delivery allows for …shorter cycles from ideas to profit

2. Cloud-based platforms and ecosystems allow for …distributed collaborative development

3. Scalable cloud infrastructure allows for …new players and new solutions entering focal position

Who can benefit from this?

CLOUD OPPORTUNITIES

3.Scalable cloud infrastructure allows for …new players and new solutions entering focal position

CLOUD OPPORTUNITIES

• Finnish cloud service market: 140 million euros in 2012• Yearly growth 40 % • New software business will come mainly from the SaaS• Significant part of the Finnish companies have not understood

the magnitude and speed of the changes ahead• Risk that global companies will capture at least part of the

market • Public body may serve as a pioneer and supporting the transfer

of public services to the cloud

FINNISH SITUATION

CLUSTERS

• Finland• flat hierarchy, less fear of failure and less bureaucracy as key

factors• government financial support for entrepreneurs is “quite nice”

in Finland• competent developers available, good infrastructure• scene is still young and needs “more growth and

entrepreneurial skills”• many success stories (e.g., game industry)• Germany:• more of a hierarchical approach • first thing is need to minimise bureaucracy• Planned: Simplified processes

STARTUPS

• Cloud adoption is necessary and increasing• Undestanding the speed and magnitude of cloud impact is

essential• Further actions to develop new capabilities are needed• Finland is ahead with respect to research programs• Companies involved in the Cloud Software Program are well

prepared• Others can learn from Cloud Software results or catch up in N4S

Many thanks for letting me participate in this great program!

• More information & contact:• www.sserg.org

SUMMARY