InternationalMasterin

Marketing

MasterInternacionalenMarketing - Bilingüe

Marketing

where business people grow

Your school

Enjoy the Barcelona lifestyleAstheonlytop-rankedbusinessschoolintheBarcelonacitycentre,EADAoffersauniquelearningenvironmentinoneofthemostbeautifulcitiesinEurope.

Get your hands dirtyEADA’spracticalmethodologymeansthatyouactivelyparticipateindiscussionsanddebatesolutionsundertheguidanceofourexpertfaculty.

Develop the leader in youOurintenseleadershipdevelopmentprogrammetakesyoufromreflectiontoimplementation,preparingyoutobeaself-aware,effectiveleader.

Internationalise your profileOurclassesaremadeupofmulticultural,multidisciplinaryteamsworkingtogethertosolvethemarketingproblemsfacingtoday’stopcompanies.Yourglobalperspectivestartshere.

Stand out from the crowdSmallclasssizesandindividualfollow-upmakethemostofyouruniquepotentialandjointactivitiesintroduceyoutothelargerEADAcommunity.

MINUTESBYFOOTTOPLAZACATALUNYA

10MINUTESBYBIKETOTHEBEACH

15 +80CASESTUDIESPERYEAR

100%OFFACULTYHAVEPROFESSIONALEXPERIENCE

HECTARELEADERSHIPTRAININGCAMPUS

14MODULESDEDICATEDEXCLUSIVELYTOLEADERSHIP

4

70%INTERNATIONALFACULTY

+85NATIONALITIESREPRESENTED

+300MASTERPEERSFORNETWORKING

25-30PARTICIPANTSPERCLASS

RANKINGS ACCREDITATIONS

Hack your dream careerWithapractical,business-centredcurriculum,regularnetworkingandrecruitingeventswithtopcompanies,ourgradsareuniquelypreparedforwhatliesahead.

+350CORPORATEPARTNERS

94% EMPLOYEDAFTER3MONTHS

EADA’S MASTERS RANKED AMONG THE TOP 40 IN THE WORLD

1ST IN THE WORLD FOR QUALITY IN MARKETING TEACHING

Ouruniquemethodologydevelopsadiverseskillset

tomakeyoustandout,withthehard skillsandsoft

skillsthattoday’scompaniesdemandinmarketing

professionals.Today,companiesarelookingfor

strategic,multi-faceted executiveswhocanengage

effectivelywithawiderangeofstakeholders.

MethodologyAtourBarcelonaCityCentreCampus,thefocusis

onhardskills.Youdevelopthecritical thinking

skillstoanalyseandperformwellineventhemost

demandingbusinesssituations.Expertfacultyand

carefullyselectedcasestudiesmeanthatyouleave

withafirmgraspoflatest professional practice and

thestrategytoapplyiteffectively.AtourResidential

TrainingCampus,thefocusisonyouasyouanalyse

yourleadership styleanddevelopthemanagement

competenciestosucceed.

EADA-BARCELONA CITY CENTRE CAMPUSPROFESSIONAL KNOW-HOW TO MAXIMISE

YOUR INTERNATIONAL CAREER POTENTIAL

Practical,hands-onclasseswith

experiencedprofessionalstodevelop

thestrategicvisionandproblem

solvingskillstoexcel.

EADA-RESIDENTIAL TRAINING CAMPUSLEADERSHIP DEVELOPMENT TO BECOME THE

LEADER YOU WANT TO WORK FOR

Roleplays,outdoortrainingandbusiness

simulationstomakeyouamaster

persuadercapableofbuildingrelationships

andinspiringdiversestakeholders.

ORIENTATION MODULE

MÓDULO DE ORIENTACIÓN

• FinancialPre-Course• StatisticsPre-Course• CareersPre-Course• CaseStudyMethodology• BeginnerSpanishCourse(optional)

• Pre-cursofinanciero• Pre-cursoestadística• Pre-cursodeCarrerasProfesionales• Métododelcaso

BUSINESS FUNDAMENTALS

FUNDAMENTOS DE NEGOCIOS

• GlobalCompass:GeoeconomicsandGeopolitics• Finance&Accounting• StrategicManagement

• Compásglobal:geoeconomíaygeopolítica• Contabilidadyfinanzas• Direcciónestratégica

• BUSINESS ENGLISH PROGRAMME

MARKETING STRATEGY

• AnalyticalMarketing • MarketResearch&ConsumerBehaviour • StrategicMarketing • BrandManagement • CompetitiveMarketingSimulation

MARKETING DISCIPLINES

• ChannelStrategy&SupplyChain• DigitalMarketing&Communication• Pricing• Sales&TradeMarketing• CRM

COMPLEMENTARY COMPONENTS

• InternationalWeek• NegotiationWeek• InternationalBusinessTrip• ExcelSkillsforAnalysisandDecisions(optional)• PersonalBranding&SkillstoSucceed

EDGE TRACK SPECIALISATIONS

Edge Track 1: Data & Insight-Driven Marketing• Insight-DrivenMarketing:Finding&UsingInsights• BigData&PredictiveAnalytics(I)• DataAnalytics&MachineLearning

Edge Track 2: Multichannel Communication & Sales• ContentMarketing:Generating&ManagingLeads• BuildingMultichannelCampaigns:Data,Automation&MassPersonalization

• CasesinMultichannel&OmnichannelMarketing

LEADERSHIP DEVELOPMENT PROGRAMME

FINAL BUSINESS PROJECT

Company visits - Conferences - Alumni presentations

International Master in Marketing

EADA reserves the right to make changes to the programme, including but not limited to, the schedule and the subjects offered.

Master Internacional en Marketing - Bilingüe*

*TheManagementFundamentalcoursesinthefirsttrimesteraretaughtinSpanish.Fromthesecondtrimester,studentsinthetwoprogrammescometogethertostudytheremainingcoursesinEnglish.

Programme highlightsTAILOR YOUR MASTERCHOOSEASPECIALISATIONTOGIVEYOUANEDGEINASPECIFICFIELDOFMARKETINGPRACTICETHATISCURRENTLYAGROWTHAREA.

INT’L BUSINESS TRIPJOINLEADINGMARKETINGPROFESSIONALSTODISCOVERHOWTHEYMANAGETHECONTINUOUSLYEVOLVINGCHALLENGESOFMODERNMARKETING.

REAL CASES, REAL TOOLSBUILDYOURDECISION-MAKINGANDCRITICALTHINKINGSKILLSASYOUWORKTHROUGHREALCASESANDPROJECTSWITHTHEDATAANDTOOLSYOUWILLUSEINYOURCAREER.

CONTACT WITH ALUMNILEARNFROMALUMNIEXPERIENCEINCOMPANIESSUCHASL’ORÉAL,GOOGLE,SAATCHI&SAATCHI,ANDAIRBNBANDINENTREPRENEURIALVENTURES.

NEGOTIATION WEEKJUMPINTOANINTENSENEGOTIATIONCOMPETITIONTODEVELOPTHEATTITUDESANDANALYTICALSKILLSUSEDBYTHEBESTNEGOTIATORS.

EXCHANGE PROGRAMMEENHANCEYOURINTERNATIONALVISIONAT30TOP-RANKEDPARTNERSAROUNDTHEWORLD.DOUBLEDEGREESFROMASTON,EDHEC,EBSANDHHL.

SHOW YOU KNOW - PRACTICAL FINAL PROJECTCONSOLIDATEYOURLEARNINGANDYOURPROFESSIONALCONFIDENCEASYOUDEVELOPACOMPLETEMARKETINGPLANFORAREALCOMPANY.

LATEST PROFESSIONAL PRACTICEINADDITIONTOTHEPROFESSIONALEXPERIENCEOFYOURLEADPROFESSORS,SENIORMARKETINGPROFESSIONALSWILLBRINGTHEIRINSIGHTTOYOURCLASSESASGUESTSPEAKERS.

12% MIDDLE

EAST & AFRICA

25% SOUTH & CENTRAL

AMERICA

52% WESTERN EUROPE

6% EASTERN EUROPE

5% ASIA

Class profile

30%

70%

GEOGRAPHIC BACKGROUND

SPEAK 2 LANGUAGES

100%SPEAK 3+ LANGUAGES

68%HAVE LIVED, STUDIED OR WORKED ABROAD

95%INTERNATIONAL STUDENTS

89%WITH EXPERIENCE IN UNILEVER, BAYER, SAMSUNG, RED BULL, TBWA

97%52% BUSINESSADMIN.

ACADEMIC BACKGROUND

6% FINANCE&ECONOMICS

6% OTHER

AVERAGE AGE25

20% MARKETING&COMMUNICATIONS

7% SCIENCE&ENGINEERING

9% HUMANITIES

Media, Entertainment

& Sports

34%

13%

10% 11%

10%

13%

9%

Employment report

4% MIDDLE

EAST & AFRICA

16% SOUTH & CENTRAL

AMERICA

4% NORTH AMERICA 74%

EUROPE

2% ASIA

EMPLOYMENT BY REGION

94%OFGRADUATESEMPLOYEDAFTER 3MONTHS

EMPLOYMENT BY INDUSTRY

Consumer Goods, Retail, Fashion

Industry & Manufacturing

Tech

Financial & Consumer

Services

Media, Entertainment

& Sports

Marketing & Advertising

Services

Other

EMPLOYMENT BY MAIN AREA OF SPECIALISATION

18% CATEGORYMANAGEMENT&TRADEMARKETING

7% OTHER

23% SALES&BUSINESSDEVELOPMENT

Adidas Amazon AmericanExpress Coca-Cola Danone Facebook Google Heineken L’Oréal Mango P&G RedBull Vodafone

JUST SOME COMPANIES WHERE OUR GRADUATES WORK

27% DIGITALMARKETING&COMMUNICATION

25% BRAND&PRODUCTMANAGEMENT

EADA Careers

GRADUATE PROGRAMME APPLICATIONS FORCOMPANIESLIKE: Adidas Amazon Capgemini Hofmann GlaxoSmithKline HP J&J Microsoft SAP Unilever

ON AND OFF-CAMPUS RECRUITING EVENTS WITHCOMPANIESLIKE: Adidas Accenture Amazon HP H&M ING Nestlé Novartis Phillips VW

PROFESSIONAL WORKSHOPS AND WEBINARS

PERSONALISED CAREER ASSESSMENT

ALUMNI MENTORING PLATFORM

NETWORKING EVENTS ALL OVER THE WORLD

EADACareerServicesisyour

partnerduringyourmaster’s,

connecting youwithleading

companiesandproviding

youwiththenecessarytools

andtrainingtoreach your

professional goals.

Peter Zielonka (Germany)HEAD OF PEOPLE, HEINEKEN DIGITAL COMMERCE EUROPE (U.K.)

“The classes provided great team-working, collaboration and project management skills. The highlight, next to the methodology, was certainly the diversity of my fellow students. The master at EADA was fantastic preparation for my work today.”

ALUMNI SPEAKERS AND RECRUITING WITHCOMPANIESLIKE: Airbnb L’Oréal Coca-Cola PepsiCo Google BCG LinkedIn Saatchi&Saatchi

Your community

PROFESSIONAL CONFERENCES ON THE LATEST TRENDS

CHARITY EVENTS LIKE THE BARCELONA HALF-MARATHON LEUKEMIA FUNDRAISER

ALUMNI SPEAKERS SHARING EXPERIENCES

INTERNATIONAL COMMUNITY INVOLVEMENT LIKE THE SOCIAL INNOVATION SUMMER PROGRAMME IN MEXICO

ENTREPRENEURSHIP-FOCUSED EVENTS LIKE THE LEAN STARTUP WORKSHOP

INTERNATIONAL TALENT CHALLENGES LIKE IMAGINE EXPRESS SILICON VALLEY

STUDENT-LED RECREATIONAL ACTIVITIES LIKE WORKSHOPS AND FORUMS

NETWORKING EVENTS LIKE THE ACADEMIC YEAR KICK OFF COCKTAIL

SPORTING EVENTS LIKE FOOTBALL TOURNAMENTS

ACCESS TO LEADING EVENTS IN BARCELONA LIKE 4YFN + MOBILE WORLD CONGRESS

EADAisadiverse, tight-knit

communitymadeupofmore

than120,000currentstudents

andalumni.Withthatinmind,

weorganiseprofessional

andrecreationalactivitiesto

strengthen tieswithinthe

communityandensurethat

youmakethemostoutofyour

yearatEADA.

Important information

FILL OUT THE APPLICATION

FORM AND UPLOAD:

- UNIVERSITYDIPLOMAANDTRANSCRIPTS

- REFERENCELETTERS

- CVANDPHOTO

1 2SUBMIT TEST RESULTS.

- SUBMITAGMAT(MIN.650)ANDTOEFL(MIN.100IBT)SCORE,OR

- TAKEEADA’SONLINEADMISSIONTEST.

3COMPLETE AN INTERVIEW

WITH A MEMBER OF THE

ADMISSIONS COMMITTEE.

ADMISSIONS PROCESSTheadmissionsprocessaimstoselectwell-rounded

candidateswhowillnotonlyexcelontheprogramme,but

alsoaddvalue,contribute meaningfullyandhelpcreate

alearningenvironmentinwhichalltheparticipantscan

reachtheirfull potential.

Successfulcandidatestendtopossessthefollowing

qualities:open-mindedness,flexibilityand

adaptability,aswellasacommitmenttoteamwork

withleadership potential.

EADAhasmonthly admission rounds.Toapply,complete

thethree stepsoftheadmissionsprocessbeforethe

correspondingdeadline.

PROGRAMME DATESStart date: 26September2019

Finish date: 19June2020

TheacademicyearrunsfromSeptembertoJunewith

oneintakeinSeptembereachyear.Thisensuresgroup

cohesionandencouragesteamworkandcollaboration.

FEES & FINANCINGTuition fee: €20,800

ProdigyFinanceoffersinternationalstudentsloans

withoutcollateraloraco-signer.EADAoffersscholarships

andtomanagethecostofstudy.

Withtheuseofthistypeofpaper,EADApromotesenvironmentallyappropriate,sociallybeneficialandeconomicallyviablemanagementoftheworld´sforests.

Aragó, 204

08011 Barcelona

T. +34 934 520 844

F. +34 933 237 317

master@eada.edu

www.eada.edu

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