INTERNATIONAL CONGRESS€¦ · 16: 20 ID 51: Plataformas de Dinamización y Fidelización...

INTERNATIONAL CONGRESS

TOURISM IN ISLANDS IN THE XXI CENTURY:

DYNAMICS AND CHALLENGES November 25-27, 2019

La Orotava (Tenerife, Canary Islands)

Scientific Program

Monday, 25th November

09:00 OPENING CEREMONY

09:30-09:45 Mr. Sergio Moreno Gil

Vice consejero de Turismo del Gobierno de Canarias

Conference: Tourism Marketing in the Canary Islands and Marketing Experiences

Salón de Plenos del Ayuntamiento de La Orotava

10:00-10:30 Keynote lecture

Mr. René van der Duim Vice-Chair of the Association for Tourism and Leisure Education and Research (ATLAS) Conference: Innovation for sustainability: navigating between theory and practice


10:30-11:00 Coffe Break


11:00 Session 1: Cultural and natural resources for Island tourism

Session chair: Heredina Fernández (Universidad de Las Palmas de Gran Canaria)


11:00 ID 3: Vino de Tea (Pine Wine) from La Palma (Canary Islands): Differentiation criteria, cultural preservation and tourism opportunities for a unique product at the verge of disappearing Pablo Alonso González- Institute of Heritage Sciences - CSIC Eva Parga Dans- Universidade da Coruña Alfredo Macías Vázquez - University of León Teresa Martínez Cortés - Universidade da Coruña

11:10 ID 10: Cultural tourism development on Saadiyat island (UAE) Adriaan De Man- United Arab Emirates University 11.20 Tenerife walking Festival. Stephanie Wear. Cabildo Insular de Tenerife 11:30 ID 55: Nautical tourism in the Azores islands: Routes and stopovers of yachtsmen in the regional marinas Luís Silveira - University of Coimbra Norberto Santos - University of Coimbra Claudete Oliveira Moreira - University of Coimbra Rui Ferreira - University of Coimbra 11:40 ID 15: Tourism and heritage in the Antarctica: A successful synergy? Elena Martín-Cancela - University of A Coruña 11:50 ID 18: Freak tourism, Volume I: Templars in Majorca Javier Franconetti - Escuela Universitaria de Turismo Felipe Moreno Luciana Melo Pereira - Escuela Universitaria de Turismo Felipe Moreno Margarita Barrera Cañellas - Escuela Universitaria de Turismo Felipe Moreno 12:00 ID 34: Proposal of urban geotourism in La Orotava (Tenerife, Spain) William Hernández Ramos - Instituto Volcanológico de Canarias Monika Przeor - Instituto Volcanológico de Canarias Javier Dóniz-Páez - Universidad de La Laguna Pedro Hernández - Iter Nemesio Pérez - Iter 12:10 ID 35: Resources for the geo-tourism in volcanic Natural Park of Fogo (Fogo island, Cape Verde) Javier Dóniz-Páez - Universidad de La Laguna Esther Beltrán Yanes - Universidad de La Laguna Monika Przeor - Instituto Volcanológico de Canarias William Hernández Ramos - Instituto Volcanológico de Canarias Nemesio Pérez - Iter 12:20 ID 73: Tourism and Archeology, a new attraction in the Canary Islands. Dolores Delgado Miranda - Instituto de Estudios Científicos en Momias (IECIM) Francisco Miguel Donate Gonzalez - Coordinador de Patrimonio Ayuntamiento de San Miguel 12:30 ID 87: Islands’ biocultural assemblages as grounds for heritage tourism products: the case of Seychelles Jaume Guia - University of Girona Natalia Ferrer - University of Girona Lluis Coromina - University of Girona

Session 2: Smart Island tourism and strategic marketing

Session chair: Jaume Guía (Universidad de Girona)


16:00 ID 31: The utopia of the desert island: anthropological issues around the robinsonade’s contemporaneity in the marketing of island tourism Adalberto Dias de Carvalho - Instituto Superior de Ciências Empresariais e do Turismo (ISCET), Porto, Portugal 16:10 ID 49: Canary Islands as a cinema setting: New roads for tourism and its economic implications

Jon Frias Mendi - Universidad Europea de Canarias Enrique Carrasco Molina - Universidad Europea de Canarias María Mercedes Sánchez de Armas - Universidad Europea de Canarias 16: 20 ID 51: Plataformas de Dinamización y Fidelización Turística para Hoteles, Ciudades y Destinos Inteligentes. Francis Ortiz - CREA SOLUTIONS 16:30 ID 94: Slow Travel Azores & Madeira - opportunities and reality Catarina Varão - N/A 16:40 ID 65: Small Tourism Firms: differences in value propositions Daniel Dorta-Afonso - Universidad de La Laguna Eduardo Parra-López - Universidad de La Laguna José Alberto Martínez González - Universidad de La Laguna 16:50 ID 75: Tourism firms’ quality of work: the direct effect of temporality Daniel Dorta-Afonso - Universidad de La Laguna Manuel González de la Rosa - Universidad de La Laguna César Rodríguez Morales - Universidad de La Laguna Marta Arbelo Pérez - Universidad de La Laguna 17:00 D 81: Working in tourism businesses: a double edge sword Daniel Dorta-Afonso - Universidad de La Laguna Manuel González de la Rosa - Universidad de La Laguna César Rodríguez Morales - Universidad de La Laguna Marta Arbelo Pérez - Universidad de La Laguna 17:10 ID 96: Tourism brand strategies: 32 persuasive communication strategies. Mindfulnes Branding and application to the tourism sector José Jesús Vargas - Universidad Europea de Madrid Almudena Barrientos Báez - Escuela Universitaria de Turismo Iriarte (ULL) (España) 17:20 ID 4: The Guachinche Wine Culture in Tenerife: a potential destination brand for enotourism and resource for local communities Eva Parga Dans - Group of Territorial Studies, Faculty of Sociology, University of A Coruña Pablo Alonso González - Institute of Heritage Sciences – CSIC 17:30 ID 29: Determinants of mixed waste generation within the accommodation sector: the case of Puerto de La Cruz Eugenio Diaz Fariña - Universidad de La Laguna Noemi Padrón Fumero - Universidad de La Laguna Juan José Díaz Hernández - Universidad de La Laguna 17:40 ID 64: Tourism Excellence: ¿truth or consequence? Cristiana Oliveira - Universidad Europea de Canarias Jose Serrano González - Universidad Europea de Canarias Elena Pérez - Universidad Europea de Canarias

Session 3: Best Practices in sustainable tourism management

Session chair: Libertad Ramos Sigueira (Universidad Europea de Canarias)

Casa de la Juventud. Sala 1

11:00 ID 46: Documenting the “weak heritage” as a tourist attractor: the documentation of ethnographic elements and the treatment of personal documents based on scientific criteria improving cultural tourism and heritage conservation.

Juan D López Arquillo - Universidad Europea de Canarias Eduardo Sebastián Pardo - Universidad de Granada Anna Arizzi - Universidad de Granada Jorge Adolfo Porta Igual - Tesela materiales, innovación y Patrimonio Cristina Sebastián Jiménez - Tesela materiales, innovación y Patrimonio 11:10 ID 19: The Archipelago of the Azores: The Island of Pico and its sustainable development Lídia Aguiar - ISCET - Instituto Superior de Ciências Empresariais e do Turismo 11:20 ID 24: Marine Tourist Products in El Hierro. Challenges from a Governance Approach David Domínguez - Universidad de La Laguna Agustín Santana - Universidad de La Laguna 11:30 ID 25: Islands’ tourism strategic planning: in search of best practices in sustainable tourism policies Luís Ferreira - Instituto Superior de Ciências Empresariais e do Turismo (ISCET), Porto, Portugal Jorge Pinto - ISCET - Instituto Superior de Ciências Empresariais e do Turismo 11:40 14:00 ID 79: “Perception residents tourism” and “tourism social perception”. Thematical proposal review from Spain Pedro Ernesto Moreira Gregori - University of Las Palmas de Gran Canaria ULPGC, Spain Juan Carlos Martín - University of Las Palmas de Gran Canaria ULPGC, Spain Concepción Román - University of Las Palmas de Gran Canaria ULPGC, Spain 11:50 ID 27 Analysis of Tourist Systems Predictive Models Applied to Growing Sun and Beach Tourist Destination Mr. Miguel Ángel Ruiz Palacios - Universidad Privada del Norte Ms. Soledad Sáenz - Universidad César Vallejo Dr. Cristiana Oliveira - Universidad Europea de Canarias Mr. Jose Serrano González - Universidad Europea de Canarias 12:00 ID 36: Many facet Rasch Model. Instrument for the analysis of corporate social responsibility in the interorganizational relations of tourism sector. Libertad Siqueira - Universidad Europea de Canarias Esperanza Gil Soto. Universidad de La Laguna Mª Ángeles Sanfiel Fumero Yaiza Armas Cruz - Universidad de La Laguna 12:10 ID 37: Overtourism, tourismophobia and other obsessions. Sustainability seen from Porto. Jorge Pinto - ISCET - Instituto Superior de Ciências Empresariais e do Turismo Luís Ferreira - Instituto Superior de Ciências Empresariais e do Turismo (ISCET), Porto, Portugal 12:20 ID 9: A practical model for hotel water efficiency and conservation: Results of a Canary Island case study Deborah Popely - Kendall College at National Louis University Alberto Moreno Melgarejo - Universidad Europea de Madrid 12:30 ID 86: Ecosystem of Creative and Cultural Tourism: a model proposal to deliver authentic experiences. Josefina Salvado - CIDEHUS – Centro Interdisciplinar de História, Culturas e Sociedades da Universidade de Évora Ana Maria Alves Ferreira - Centro Interdisciplinar de História, Culturas e Sociedades (CIDEHUS) Universidade de Évora. Jaime Serra - Universidade Évora Noemi Marujo - Universidade Évora 12:40 ID 13: Comparing public policies for historical and cultural heritage conservation and use in Natal, Brazil and Palma de Mallorca, Spain: An approach based on tourism governance. Maria Augusta Wanderley Seabra de Melo - Universidade Federal do Rio Grande do Norte Luciana Melo Pereira - Escuela de Turismo de Baleares Maria Lúcia Bastos Alves - Universidade Federal do Rio Grande do Norte Margarita Barrera Cañellas - Escuela de Turismo de Baleares Javier Franconetti - Escuela de Turismo de Baleares

12:50 ID 91: HR DEPARTMENT IN HOTELS: EMOTIONS AND EMOTIONAL INTELLIGENCE (EI) Almudena Barrientos Báez - ESCUELA UNIVERSITARIA DE TURISMO IRIARTE (ULL) David Caldevilla Domínguez - Universidad Complutense de Madrid Angel Quintana - Universidad Atlántico Medio

18:30-19:00 Keynote lecture Mr. Giovanni Ruggieri Observatory on Tourism in the European Islands (OTIE) Conference: Community-based tourism vs industrial tourism: the future challenges for islands


Tuesday, 26th November 09:30-10:00 Keynote lecture Ms. Antonia Correia Universidad Europeia de Lisboa Conference: Innovation in Tourism Salón de Plenos del Ayuntamiento de La Orotava

10:00-10:30 Keynote lecture Mr. Metin Kozac Dokuz Eylul University Conference: Is it really a holiday? reflections from all-inclusive hotels Salón de Plenos del Ayuntamiento de La Orotava

10:30-11:00 Coffe Break

Ayuntamiento de La Orotava

Session 4: Climate change: challenges for Tourism Island

Session chair: Frank Babinger (Universidad Complutense de Madrid)

Casa de la Juventud. Room 1

11:00 Mr. Juan Carlos Pérez Darias Universidad de La Laguna

Conference: Climate projections for the 21st century in islands: case of the Canary Islands

11:30 ID 53: How to manage carbon footprint for tourism road transport Roberto Rendeiro Martín-Cejas - Universidad de Las Palmas de Gran Canaria Pedro Pablo Ramírez Sánchez - Universidad Libre de Bruselas 11:40 ID 71: Evaluation of the Tourism Climate Index in the Canary Islands Silvia Alonso - Universidad Europea de Canarias Javier López-Solano - Centro de Investigación Atmosférica de Izaña, Agencia Estatal de Meteorología María Lourdes Rodríguez Mayor - Universidad Europea de Madrid José Miguel Márquez Martinón - Independent researcher 11:50 ID 74: Evolution and estimates of passive cooling capacity in hotel construction in the south of Tenerife in the face of climate change. Jorge Heras Sánchez - Universidad Europea de Canarias María Toledo Pérez-Andreu - TH Arquitectos Pablo Miguel De Souza Sánchez - Universidad Europea de Canarias Carlos Andrés Ruíz Pérez - Universidad Europea de Canarias Fermín Delgado Perera - Universidad Europea de Canarias 12:00 ID 97 The challenges and promises of sustainable tourism for the island of Puerto Rico in the path to recovery after Hurricane Maria. María Casado Claro – Universidad Europea de Madrid

Session 5: Entrepreneurship and Innovation

Session chair: José Álvarez García (Universidad de Extremadura)

María de la Cruz Del Río-Rama (Universidad de Vigo)


11:00 ID 17: Placetelling™ as a strategic tool for promoting niche tourism in the islands: the case of Cape Verde Fabio Pollice - University of Salento Antonella Rinella - University of Salento Federica Epifani - University of Salento Patrizia Miggiano - University of Salento 11:10 ID 22: Tourism Entrepreneurship in Island Contexts (TEI): A Systematic Review of the Literature Paul Booth - University of Greenwich Samantha Chaperon - University of Greenwich James Kennell - University of Greenwich 11:20 ID 28: Mobile Apps in tourism experience for Portuguese Millennials Duarte Fernandes - Instituto Superior de Ciências Empresariais e do Turismo (ISCET), Porto, Portugal Luís Ferreira - Instituto Superior de Ciências Empresariais e do Turismo (ISCET), Porto, Portugal 11:30 ID 83: City Branding: the communication and marketing strategy for Santa Cruz de Tenerife. A case study Patricia Delponti - Universidad de La Laguna Carmen Rodríguez Wangüemert - Universidad de La Laguna ID 40: Tourism and Regional Poverty in Ecuador: An Approach with Spatial Methods Pablo Vicente Ponce-Ochoa - School of Economics/Universidad Nacional de Loja Nathalie Isabel Aguirre-Padilla - School of Economics/Universidad Técnica Particular de Loja

José Álvarez-García - Department of Financial Economics and Accounting/University of Extremadura María de la Cruz Del Río-Rama - Department of Business Organization and Marketing/University of Vigo ID 45: Customer satisfaction and “view of contexts”. A case study in the field of catering in the Apulia Region as a tool to understand and promote attitudes of loyalty to the territory. Gloria Lagetto - Department of History, Social Sciences and Human Studies, University of Salento Matteo J. Zaterini - Department of History, Social Sciences and Human Studies, University of Salento Enrico Ciavolino - Department of History, Social Sciences and Human Studies, University of Salento Sergio Salvatore - Department of History, Social Sciences and Human Studies, University of Salento 11:40 ID 52: Tourism entrepreneurial ecosystems Vanessa Ratten - La Trobe University ID 60: Small and Medium Enterprises Strategically Focused on Sustainable Environments Paúl Oswaldo Sarango-Lalangui - Department of Business Science/Universidad Técnica Particular de Loja (UTPL) Maria Mahauad - Department of Business Science, Universidad Técnica Particular de Loja (UTPL) Sandra Elizabeth Ramón-Jaramillo - Department of Business Science/Universidad Técnica Particular de Loja (UTPL) Amador Durán-Sánchez - Economy Department/University of Extremadura 11:50 ID 61: Cultural and Natural Resources for Island Tourism: Systematic Analysis Patricia Maldonado - Tourism School / Escuela Superior Politécnica de Chimborazo María de la Cruz Del Río-Rama - Department of Business Organisation and Marketing / University of Vigo Amador Durán-Sánchez - Economy Department /University of Extremadura José Álvarez-García - Department of Financial Economics and Accounting/University of Extremadura ID 62: Decentralized Management and Associationism as Instruments for the Promotion of Rural Tourism. The Case Study of the Region La Vera (Extremadura, Spain) Francisco Javier Castellano-Álvaro - Economy Department / University of Extremadura. José Álvarez-García - Financial Economics and Accounting Department / University of Extremadura Amador Durán-Sánchez - Economy Department/University of Extremadura. 12:00 ID 63: Perception of Tourism Investments: The Vision of the Rural Population Against the Valuation of the Private Promoter. The Case Study of the Region La Vera (Extremadura, Spain). Francisco Javier Castellano-Álvarez - Economy Department/University of Extremadura María de la Cruz Del Río-Rama - Department of Business Organization and Marketing/University of Vigo Patricia Maldonado - Tourism School/Escuela Superior Politécnica de Chimborazo 12:10 ID 72: Swedish lifestyle entrepreneurs on Gran Canaria – do they really create something new? Maria Bogren - Mid Sweden University 12:20 ID 92: Mobility decision and tourism geography: the case of Italy Serena Arima - Sapienza University of Rome Enrico Ciavolino - Università del Salento Anna Serena Vergori - Università del Salento ID 93: Differentiation of the tourist destination: Development of Nightlife, Entrepreneurship and Innovation Jose Ramón Cardona - Universitat de les Illes Balears Daniel Álvarez Bassi - Universidad Católica del Uruguay Maria-Dolores Sánchez-Fernández - Universidade da Coruña 12:30 ID 95: Quality Improvement of tourist accommodation service in Isabela Island, Galápagos Province, Ecuador Nancy Patricia Tierra Tierra - Tourism School / Escuela Superior Politécnica de Chimborazo María Rebeca Zuñiga - Tourism School / Escuela Superior Politécnica de Chimborazo Carlos Cajas - Tourism School / Escuela Superior Politécnica de Chimborazo Marcela González - Politics and Managaement Faculty, Universidad Nacional de Chimborazo 12:40 ID 66: Cruise ship tourism on private islands: new trends in a mature industry Frank Babinger - Faculty of Commerce and Tourism, Complutense University of Madrid

Session 6: Expanding the tourist image of the islands

Session chair: Helena Theodoropoulou (Aegean University)

Salón de Plenos del Ayuntamiento de La Orotava 16:00 ID 82: Jameos del Agua. Staged Landscapes - from subterranean Garden to an Architecture of Landscape Juan Antonio González Pérez - Universidad de Las Palmas de Gran Canaria 16:10 ID 80: The Construction of an Island Constanze Sixt - Universidad Europea de Canarias 16:20 ID 5: Residents’ perceptions of the tourism impacts on a mature destination: the case of Madeira Island José Cadima Ribeiro - University of Minho Diogo Teixeira - University of Minho 16:30 ID 11: Isolated identity, tourism and heritage. Social perception and participation in heritage management for the transformation of tourism governance in Buenavista del Norte (Tenerife, Canary Island). David Stendardi - Universidad Europea de Canarias Elena Pérez - Universidad Europea de Canarias Alicia Castillo Mena - Universidad Complutense de Madrid Juan Israel García Cruz - Universidad de La Laguna Ángela García- Ayuntamiento de Buenavista del Norte 16:40 ID 44 Assessing public perceptions over tourism and territorial governance and planning decisions. The Case Study of the Madeira Autonomous Region (RAM). Sérgio António Neves Lousada - University of Madeira Rui Alexandre Castanho – WSB University Rossana Santos – University of Madeira Susana Teles – University of Madeira 16:50 ID 56: Perceptions and attitudes of the residents of the Azores Islands towards tourism at the end of the 2010s. Luís Silveira - University of Coimbra Norberto Santos - University of Coimbra Claudete Oliveira Moreira - University of Coimbra Rui Ferreira - University of Coimbra 17:00 ID 42: Perceptions of tourists and of local/regional stakeholders concerning heritage of Santana municipality at Madeira Island Paula Remoaldo - University of Minho Ana Sousa - University of Minho 17:10 ID 67: The positioning of the Canary Islands and Cape Verde as sustainable tourist destinations: challenges and opportunities from the point of view of the SOTURMAC Project. Jonay Izquierdo - Institute of Technology and Renewable Energy (ITER) Mónica Alonso López, Island Energy Agency of Tenerife María Delgado, ITER, S. A Erica Pérez, Agencia Insular de Energía de Tenerife, Fundación Canaria María Iriarte, ITER, S. A. 17:20 ID 68: The consumed image. Evolution of the tourist postcard of the Taoro valley in Tenerife and its landscape variants in the digital era.

Pablo Miguel De Souza Sánchez - Universidad Europea de Canarias Fermín Delgado Perera - Universidad Europea de Canarias Lucía Pitters Pérez - Universidad Europea de Canarias Jorge Heras Sánchez - Universidad Europea de Canarias 17:30 ID 84: The digital urban space in the XXI century and the waterfronts controversy in the generation of the tourist imaging of the Canary Islands. Juan D López Arquillo - Universidad Europea de Canarias Cristiana Oliveira - Universidad Europea de Canarias Esther Ferrer Román - Universidad Europea de Canarias Jose Serrano González - Universidad Europea de Canarias 17:40 ID 23: The attitude of the host population in overcrowded tourist destinations: the case of Mallorca Luciana Melo Pereira - Escuela Universitaria de Turismo Felipe Moreno Margarita Barrera Cañellas - Escuela Universitaria de Turismo Felipe Moreno Javier Franconetti - Escuela Universitaria de Turismo Felipe Moreno

18:00 Keynote lecture Mr. Bob McKercher University of Hong Kong – Poly U. Editor Tourism Management Conference: Do Attractions Attract Tourists? Salón de Plenos del Ayuntamiento de La Orotava

18:30 Mr. Eduardo Parra. Asociación Española de Expertos Científicos en Turismo (AECIT)

18:45 CLOSE CEREMONY


INTERNATIONAL CONGRESS€¦ · 16: 20 ID 51: Plataformas de Dinamización y Fidelización...

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