INTERNATIONAL COMMUNICATION

INTRODUCTION

• International communication means communication between private individual companies, financial institutions, government and international organizations.

What is Culture

Culture refers to the behavioural characteristics of a group.Definition:-’ According to Thill and Bovee,” Culture may be defined as a system of symbols, beliefs, attitudes, values, expectations and norms for behavior.’

Cultural Sensitiveness

• Means the faith in one’s own culture and difference with other cultures.

How does Cultural Sensitiveness effects business communication

National culture

Organizational culture

Personalculture

Learning about Cultural Sensitiveness

• Study the language- learning about another culture requires that you should learn their language.

Cultural Variations

1. Religion and Values2. Roles and Status3. Decision-making Customs4. Concepts of Time5. Concepts of personal Space6. Body Language7. Social Behaviour and Manners

Cultural Contexts

1. High-context Culture2. Low-context Culture

Guidelines for Writing in international Situations

1. Letters2. Memo and report3. Other Documents4. Choose Bias-free Photo and illustrations5. Information Technology

Intercultural Factors in Interactions

1. National Cultural Factors• Education• Laws and regulations• Economics• Politics• Religion• Social Norms• Languages2. Individual Cultural Factors• Importance of time• Perceptions of Space • Perceptions of Dress• Perceptions of Manners• Perceptions of Decision Making• Perceptions of Verbal Communication• Perceptions of non-verbal communiocation

How to Adapt to Global Business?• Guideline to Control Oral Communications Try to eliminate noise Look for feedback Rephrase your sentence when necessary Don’t talk down to the other person• Guideline to control written communications Make Document Bias-free Making language non-sexist Words and phrases Job Titles Pronouns Making Language Non-racist and non-agist

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