International College for Girls Programmes/2008-09/BBM... · International College for Girls Jaipur...
Transcript of International College for Girls Programmes/2008-09/BBM... · International College for Girls Jaipur...
International College for Girls
SFS GURUKUL MARG, MANSAROVER JAIPUR
DEPARTMENT OF MANAGEMENT STUDIES
Revised
SCHEME OF EXAMINATION
AND
COURSES OF STUDY
FOR
BBM
III Semester Examination November 2009
IV Semester Examination April 2010
V Semester Examination November 2010
VI Semester Examination April 2011
Syllabus applicable for the students seeking admission to the BBM Course in the
academic year 2008-09
International College for Girls
Department of Management Studies
BBM
Credit Templates & Examination Scheme
INTERNATIONAL COLLEGE FOR GIRLS (AUTONOMOUS),
JAIPUR
Department of Management Studies
BBM
SIX SEMESTER PROGRAMME
CREDIT TEMPLATE AND OUTLINES OF THE SYLLABUS
Semester-I.
Paper Code Title Total
Hours
Hours
/Week
Credi
ts
Total
credits
FEN-100 English 30 2 2
FHI-100
FFR-100
FGR-100
Hindi/MEL
30 2 2
BBM-101 Fundamentals of
Business Management
45 3 3
BBM-102 Fundamentals of
Business
Communication
45 3 3
BBM-103 Law of Contract 45 3 3
BBM-104 Managerial Economics-I 45 3 3
BBM-105 Practical 60 4 4
BBM-106 Fundamentals of
Accounts-I
45 3 3
BBM-107 Fundamentals of
Computer & Office
Automation
45 3 3
BBM-108 Practical 30 2 2
30
BBM-109 Practical 30 2 2
Semester-II
FEN-200 Advanced English 30 2 2
FHI-200
FFR-200
FGR-200
Advanced Hindi/MEL
30 2 2
BBM-201 Principles and Practices
of Management
45 3 3
BBM-202 Applied Business
Communication
45 3 3
BBM-203 Business Laws 45 3 3
BBM-204 Managerial Economics-II 45 3 3
BBM-205 Practical 60 4 4
BBM-206 Fundamentals of
Accounts-II
45 3 3
BBM-207 Programming concepts
and Database
Management
45 3 3
BBM-208 Practical 30 2 2
30
BBM-209 Practical 30 2 2
Semester-III
FES-300 Our Environment 30 2 2
BBM-301 Corporate Strategy 45 3 3
BBM-302 Marketing Management-I 45 3 3
BBM-303 Research Methodology-I 45 3 3
BBM-304 Business Finance-I 45 3 3
BBM-305 Practical 60 6 6
BBM-306 Quantitative Techniques
for Management-I
45 3 3
BBM-307 Management
Information System-I
45 3 3
BBM-308 Practical 30 2 2
26
Semester-IV
FES-400 Environmental
Conservation
30 2 2
BBM-401 Strategic Management 45 3 3
BBM-402 Marketing Management-II 45 3 3
BBM-403 Research Methodology-
II
45 3 3
BBM-404 Business Finance-II 45 3 3
BBM-405 Practical 60 4 4
BBM-406 Quantitative Techniques
for Management-II
45 3 3
BBM-407 Management
Information System-II
45 3 3
BBM-408 Practical 30 2 2
26
Semester-V
FGS-500 General Studies 30 2 2
BBM-501 Organizational
Behaviour-I
45 3 3
BBM-502 Human Resource
Management-I
45 3 3
BBM-503 International Business-I 45 3 3
BBM-504 Cost & Management
Accounting – I
45 3 3
BBM-505 Practical 60 4 4
BBM-506 E-Commerce-I 45 3 3
BBM-507 Corporate Internship
Project & Viva-voce-I
45 3 3
BBM-508 Practical 30 2 2
26
Semester-VI
FEM-600 Entrepreneurship &
Management
30 2 2
BBM-601 Organizational
Behaviour-II
45 3 3
BBM-602 Human Resource
Management-II
45 3 3
BBM-603 International Business-II 45 3 3
BBM-604 Cost & Management
Accounting-II
45 3 3
BBM-605 Practical 60 4 4
BBM-606 E-Commerce-II 45 3 3
BBM-607 Corporate Internship
Project & Viva-voce-II
45 3 3
BBM-608 Practical 30 2 2
26
Grand total of Credits 164
International College for Girls Jaipur
BBM
Scheme of Examination
Internal Evaluation- Theory Paper
Test Teacher
Interaction
Home Assignment Attendance Total
15 Marks 5Marks
5 Marks
5 Marks 30
Internal Evaluation- Practical
Scheme of Evaluation for Continuous Assessment
(Practical)
Project / Case Study
/Exercises /Practical
Test
Report Presentation Regularity Total
10 Marks 10 Marks 10 Marks 30 Marks
External Evaluation- Practical
Practical Record Viva Voce Total
40 30 70
Department of Management Studies
Course: B.B.M.– Pt II (III Semester)
Paper- 1: Corporate Strategy
Code: (BBM-301)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week
Objective This course attempts to orient the students to the strategies being adopted by corporate houses to be
able to lead the market and win over the competition.
Unit Contents Lectures
I Corporate Strategy: Concept, Strategic
Management Process, Strategic Intent, Vision,
Mission, Business Definition and Objectives.
09
II Environmental Scanning: External- (Macro and
Micro) environment appraisal, , Porter Five Forces
Model for Industry Analysis,
09
III Organizational Appraisal, SWOT. 09
IV Competitive Advantage: Concept, core
competence and Value Chain Approach, Generic
Competitive Strategies
09
V Corporate Level Strategy: Expansion/Growth,
Stability, Retrenchment, & Combination 09
Essential Reading: 1. Prasad, L,M. (1995), Business policy & Strategy, New Delhi : Sultan
Chand & Sons.
2. Azhar Kazmi, Business Policy and Strategic Management
Reference books:
1. David, F.R. (1997), Cases in Strategic management, New Jersey, Prentice Hall.
2. Jauch, L.R. & Glueck, W.F., Business policy and Strategic Management,
McGraw- Hill.
3. Thompson & Strickland, Strategic Management-Concepts and Cases, Tata
McGraw Hill Publishing Co. Ltd., New Delhi, 12th ed., 2001.
4. Ramaswamy, V.S. & Namakumari, S., Strategic planning formulation of
Corporate Strategy, Delhi, Macmillan India.
5. Pearce II, John A. and Homewood, Strategic Management, Richard D. Irwin
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
Department of Management Studies
Course: B.B.M.– Pt II (III Semester)
Paper- 2: Marketing Management-I
Code: (BBM-302)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Hours/Week
Objective The Course aims at equipping the students with the knowledge of the marketing aspect of business
and help one learn the marketing mix concepts
Unit Contents Lectures
I Introduction-Nature, scope and importance of
marketing, approaches to marketing, selling Vs
marketing concept, Concept of Marketing of
services.
09
II Buyer Behavior and Market Segmentation:
Factors influencing buyer behavior, Buying
decision process, Segmentation-Targeting-
Positioning
09
III Managing the product: Product concept, levels of
products, product mix, deciding product policy,
product line decisions, Brand Equity, Packaging,
Labeling,
09
IV Concept of product life cycle: stage specific
marketing strategies, New product development
process.
09
V Pricing: Objectives of pricing, methods of pricing,
Factors influencing pricing.
09
Essential Reading:
1. Kotler, Philip and Keller, Kevin Lane, Marketing Management, Pearson
Education (Singapore) Pte. Ltd., Delhi, 12th
ed.
2. Varshney, R. L. and Gupta, S. L., Marketing Management: Text and Cases-An
Indian Perspective, Sultan Chand & Sons, New Delhi, 2005, 3rd
ed.
3. Ramaswamy, V.S. and Namakumari, S, Marketing Management: Planning
Implementation and Control, Delhi: Macmillan India Ltd., 3rd
ed.
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
Reference books:
1. Saxena. Rajan, Marketing Management, Tata McGraw-Hill Publishing Co. Ltd.,
New Delhi, 7th
ed.
2. Sherlekar, S., Marketing Management, Himalaya Publishing House, Mumbai,
2006, 13th
ed.
3. Gandhi, J. C., Marketing Management –An Introduction, Tata Mc-Graw Hill
Publishing Co. Ltd., New Delhi, 1995.
4. Stanton, William, J. Fundamentals of Marketing, New York, McGraw Hill, 1994
5. Kotler, Philip and Armstrong, Principles of Marketing, Prentice Hall of India,
New Delhi, 1997.
Department of Management Studies
Course: B.B.M.– Pt II (III Semester)
Paper- 3: Research Methodology-I
Code: (BBM-303)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week
Objective
To understand the types, tools and methods of research and develop the ability to
construct data gathering instruments appropriate to the research design
Unit Contents Lectures
I Research: Definition and concept of research,
objectives of research, importance of research.
Types of Research- Descriptive vs Analytical,
Applied vs Fundamental, Quantitative vs
Qualitative, Conceptual vs Empirical, Historical,
Longitudinal Research.
Research Approaches, Significance of Research.
09
II Research Design: Meaning, Need and
Characteristics of a good research design.
Identification of a Research problem. Selection of a
Research problem. Hypothesis- purpose,
characteristics, types and criteria of hypothesis.
Variables- Meaning and Concept, Types of
variables.
09
III Data gathering instruments: Observation,
Interview, Questionnaires and Schedules, their
construction, Technique of data collection, Scrutiny
of data accuracy of measurements, testing of a
questionnaire.
09
IV Scaling Techniques: Purpose of scaling
techniques, Types of scales- Nominal, Ordinal,
Interval and Ratio scales.
Sampling- Meaning of census and sample.
Characterstics of a good sample, Need for sample,
Types of samples based on Probability and Non-
Probability sampling.
Probability Sampling- Idea of Simple Random
Sampling, Stratified and Cluster sampling
09
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
Non- Probability Sampling- Purposive and Quota
sampling.
V Statistics- Meaning, Importance, Limitations,
Classifications and Tabulation of data, discrete and
continous variables. Frequency Distributions and
Cumulative frequency distribution,
Measure of Central Tendency- Mean, Median
and Mode, their properties, merits and demerits.
Measure of Dispersion- Range, Quartile
Deviation, Mean Deviation and standard deviation,
coffecient of variation.
09
Essential Reading: 1. Badarkar, P.L. and Wilkinson T.S. (2000), Methodology and Techniques of Social
Research, Himalaya Publishing House, Mumbai
2. Kothari , C.R.( Second Edition), Research Methodology- Methods and Techniques,
Wishwa Publication, New Delhi.
Reference books:
1. Bhatnagar, G.L., Research Methods and Measurements in Behavioural and Social
Sciences, Agri. Cole Publishing Academy, New Delhi, 1990.
2. Dwivedi, R.S.(1997), Research Methods in Behavioural Sciences, Macmillan India,
Delhi, 1997.
3. Agarwal, J.C., Educational Research- An Introduction, Arya Book Depot, New
Delhi.
4. Best, J.W., Research in Education, Prentice Hall of India, New Delhi.
5. Chandra, S.S. and Sharma, R.K., Research in Education, Atlantis Publishers, New
Delhi.
Department of Management Studies
Course: B.B.M.– Pt II (III Semester)
Paper- 4: Business Finance-I
Code: (BBM-304)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week
Objective
The course provides the knowledge of the importance of finance in business, its sources
and ways to analyze financial data to be able to come out with financial status of a
corporate enterprise.
Unit Contents Lectures
I Financial Management:
Meaning, Scope, objectives of Financial Management
and other Areas of Management --- Organization of
Finance Function. Capitalization- under capitalization
and over capitalization
09
II Sources of Finance:
Classification of Sources of Finance, Short Term and
long term Shares, debentures, Preference Shares.
Financial Institutions-IDBI, IFCI, ICICI
09
III Capital Structure:
Meaning, Capital Structure and Financial Structure,
Optimum Capital Structure, Capital Structure Theories,
Factors Determining Capital Structure. Cost of Capital:
Concept, Importance, Classification and Determination
of Cost of Capital. Leverages: Concept, Types of
leverages and their significance
09
IV Capital Budgeting: Concept, Importance And
Appraisal Methods: Pay back period, DCF techniques,
Accounting rate of return, IRR
09
V Introductory knowledge about Stock market –
Primary market and Secondary market, Market Indexes,
Shares- meaning of Rights, Bonus and dividends,
Debentures, Preference shares, Mutual Funds, Bullion ,
Commodity markets
09
Essential Reading: 1. Maheshwari S.N., “Financial Management”, Principles and Practice, Sultan Chand
& Sons, New Delhi
2. Pandey, I. M., “Financial Management”, Vikas Publishing House
Reference books:
1. Khan, M.Y, Jain, P.K., “Financial Management”, Tata McGraw Hill, New Delhi
2. Agarwal, M.R., “Financial Management”, Garima Publications, Jaipur
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
Department of Management Studies
Course: B.B.M.– Pt II (Semester-III)
Paper- 5 Practical
Code: (BBM- 305)
Total Number of Lectures Allocated: 60
Credit: 4 Time: 4 Lecture Hours/Week
Subject Matter for Practical:
The Practical shall be based on the following papers
Paper
Code
Title of Paper
BBM 301 Corporate Strategy
BBM 302 Marketing Management-I BBM 303 Research Methodology-I BBM 304 Business Finance-I
The Distribution of Marks for the Practical Work will be as given below:
Sem. End Assessment
Unit Contents Continuous
Assessment
Report File Viva Voce
I Project/ Case Study/ Exercises
based on BBM 301
10 Marks
II Project/ Case Study / Exercises
based on BBM 302
10 Marks
III Project/ Case Study / Exercises
based on BBM 303
10 Marks
IV Project/ Case Study / Exercises
based on BBM 304
30 Marks
10 Marks
30 Marks
Total 100 Marks
Note:
Each student is required to perform a Project/Case Study/ Exercise allotted by the HOD or
concerned faculty from each of the above 4 Papers and prepare a Report File of the work done for
each paper. Respective subject faculty would do internal/continuous assessment. At the semester
end, a Panel of Examiners shall assess the work done in the Practicals through the Report Files
prepared by the candidates and by conducting a Viva Voce test.
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Assessment : 70
Department of Management Studies
Course: B.B.M.– Pt II (III Semester)
Paper- 6: Quantitative Techniques for Management-I
Code: (BBM-306)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week
Objective
The objective of the course is to provide knowledge of tools and techniques of operation research and
quantitative techniques.
Unit Contents Lectures
I Quantitative Techniques: An Introduction , Nature, Scope and
Role of Operations Research and Quantitative Techniques,
Scientific approach in decision-making, Limitations of these
Techniques
09
II Linear Programming: Mathematical formulation of Linear
Programming problems and their solution using Graphic approach
and Simplex method, Primal and its dual
09
III Assignment: Solving the problem. Cases of unbalanced problems,
multiple optimum solutions, maximization objective and
unacceptable assignments
09
IV Transportation: Solving the problem. Testing the optimality
MODI method. Cases of unbalanced problems, Degeneracy,
Maximization objective, Multiple solutions and Prohibited
Routes
09
V Theory of Games: Two persons Zero Sum games, Pure and
Mixed strategy 09
Essential Readings: 1. Mathur, Khandelwal, Gupta, Gupta, Operational Research, Ajmera Book Company,
Jaipur
2. Agarwal, N.P., and Agarwal, Sonia, Quantitative Techniques For Management, Ramesh
Book Depot, Jaipur
3. Agarwal, N.P.,Operation Research, Ramesh Book Depot, Jaipur
4. Vohra, N. D., Quantitative Techniques In Management, Tata McGraw Hill, New Delhi
References:
1. Taha, Hamady A ,Operational Research An Introduction, Prentice Hall of India, New
Delhi
2. Kapoor, V. K., Operational Research, Sultan Chand & Sons, New Delhi
3. Nag, N. K., Quantitative Methods, Kalyani Publishers, Jaipur
4. Srivastava, U. K., Shenoy, G.R., and Sharma, S. C., Quantitatives techniques for
Managerial Decisions, New Age International
Note- The candidate shall be permitted to use battery operated pocket calculator that should not hace more
than 12 digits, 6 functions and 2 memories and should be noiseless and cordless.
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Assessment : 70
Department of Management Studies
Course: B.B.M.– Pt II (III Semester)
Paper- 7: Management Information System-I
Code: (BBM-307)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week
Objective This course aims to integrate the core competencies of management as well as information
technique and provide a leverage to the management function so that the modern managers are not
only able to take decisions but ‘informed decisions’ to enhance its effectiveness.
Unit Contents Lectures
I MIS A Framework: Concept, Management,
Information, System, MIS definitions, Nature &
Scope, Characteristics, Functions, Importance &
Failures, and MIS & Use of Computers.
10
II Management Process: Introduction to
management, Approaches to management,
Functions of the manager, MIS: A support to the
management, Management effectiveness, Planning,
Organizing, Staffing, Directing, Controlling, and
MIS: A tool for management process.
08
III Information : Concept, Attributes , Classification
(action vs. no-action, recurring vs. non-recurring
information, internal vs. external, organizational,
functional, knowledge, decision-support,
operational), methods of information collection,
Decision-making concept, Simon’s model of
decision-making, MIS & decision-making.�
09
IV Information System for Decision-making: Classification of MIS (TPS, MIS, DSS, EIS, OASs,
BESs).
Computer hardware for information system:
Introduction- Basics of data representation, types of
computers, basic components of computer system,
factors to buy a PC
Computer software for information system:
08
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
Introduction- programming languages,
classification of software, role of software in
problem solving, criteria for investment in
hardware & software. �
V Database Management System: Introduction,
database hierarchy, data duplication, data
inconsistency, lack of data integration, data
dependence, program dependence, databases,
objectives, advantages, disadvantages, database
structure, E-R diagram, DBMS, definition of DML
and DDL, data models (Hierarchical, Network,
Relational).
10
Essential Reading: 1. Javedkar, W. S., Management Information Systes, Tata McGraw Hill, New Delhi.
2. Kanter, Jerome, Management Information System, Prentice Hall of India, New Delhi
3. A.K.Gupta, - Management Information Systems (S.Chand & Company Ltd.,
2003)
4. D.P.Goyal - Management Information Systems-Managerial Perspectives
(Macmillan)
Reference books:
1. O’Brien, Management Information System
2. Mardic, R. G., Ross, J. E. & Clagget, J. R., Information System for modern
management, Prentice Hall of India, New Delhi.
3. Laudon, Kenneth C. and Laudon P. Jane, Management Information System:
Managing the digital firm, Pearson Education, New Delhi.
4. Lucas, Henry C., Information Technology for Management, Tata McGraw-Hill,
New Delhi
Department of Management Studies
Course: B.B.M.– Pt II (III Semester)
Paper- 8 Practical
Code: (BBM-308)
Total Number of Lectures Allocated: 30
Credit: 2 Time: 2 Lecture Hours/Week
Subject Matter for Practical:
The Practical shall be based on the following papers Paper
Code
Title of Paper
BBM 306 Quantitative Techniques for Management-I
BBM 307 Management Information System-I
The Distribution of Marks for the Practical Work will be as given below:
Sem. End Assessment
Unit Contents Continuous
Assessment
Report/Record
File/Practical Test
Viva Voce
I
Project/ Case Study/Exercises based
on BBM306 15 Marks
20 Marks 15 Marks
II Practical Test based on BBM 307
15 Marks 20 Marks 15 Marks
Total 100 Marks
Note:
Each student is required to perform a Practical Test/ Project/Case Study/ Exercise allotted by the
HOD or concerned faculty from each of the above 2 Papers and prepare a Report/Record File of the
work done for each paper. Respective subject faculty would do internal/continuous assessment. At
the semester end, a Panel of Examiners shall assess the work done in the Practicals through the
Report Files prepared by the candidates and by conducting a Viva Voce test.
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Assessment : 70
Department of Management Studies
Course: B.B.M.– Pt II (IV Semester)
Paper- 1: Strategic Management
Code: (BBM-401)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week
Objective This course attempts to orient the students to the strategies being adopted by corporate houses to be
able to lead the market and win over the competition.
Unit Contents Lectures
I Choice of Strategy: Concept of choice of Strategy,
Choice process. Evaluation of Strategic
alternatives, Gap Analysis, Business portfolio
matrix- BCG. Factors Affecting choice of Strategy.
Time Dimension and contingency Strategies
09
II Strategist: Role of CEO and BOD in strategic
Management 09
III Strategic Implementation: Concept, Aspects and
Issues in Strategic Implementation. Resource
Allocation , Functional Implementation
09
IV Evaluation and Control: Meaning of Strategic
control, Elements of a Strategic control system-
Feed forward control, Feedback control and
concurrent control,.
09
V Social Responsibility – A stakeholder approach,
Written Analysis of Cases. 09
Essential Reading: 1. Prasad, L,M. (1995), Business policy & Strategy, New Delhi : Sultan Chand &
Sons.
2. Azar Kazmi, Business Policy and Strategic Management
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
Reference books:
1. David, F.R. (1997), Cases in Strategic management, New Jersey, Prentice Hall.
2. Jauch, L.R. & Glueck, W.F., Business policy and Strategic Management,
McGraw- Hill.
3. Thompson & Strickland, Strategic Management-Concepts and Cases, Tata
McGraw Hill Publishing Co. Ltd., New Delhi, 12th ed., 2001.
4. Ramaswamy, V.S. & Namakumari, S., Strategic planning formulation of
Corporate Strategy, Delhi, Macmillan India.
5. Pearce II, John A. and Homewood, Strategic Management, Richard D. Irwin
Department of Management Studies
Course: B.B.M.– Pt II (IV Semester)
Paper- 2: Marketing Management-II
Code: (BBM-402)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Hours/Week
Objective The Course aims at equipping the students with the knowledge of the marketing aspect of business
and help one learn the marketing mix concepts
Unit Contents Lectures
I Marking communication: Meaning and
Importance, communication objectives, effective
communication, and communication process.
09
II Promotion Tools-I: Advertising-meaning,
objectives types in advertising decisions, planning
and evaluation of campaign, Personal Selling-
objectives, functions and principles; process
09
III Promotion Tools-II: Public Relations-Importance
and methods, Direct Marketing concept, Sales
Promotion- Purpose, Consumer and Dealer
promotion methods, Sales force promotion.
09
IV Marketing channels: Types of channels, channel
functions, objectives. 09
V Logistics and physical distribution
Functional areas of physical distribution.. 09
Essential Reading:
1. Kotler, Philip and Keller, Kevin Lane, Marketing Management, Pearson
Education (Singapore) Pte. Ltd., Delhi, 12th
ed.
2. Varshney, R. L. and Gupta, S. L., Marketing Management: Text and Cases-An
Indian Perspective, Sultan Chand & Sons, New Delhi, 2005, 3rd
ed.
3. Ramaswamy, V.S. and Namakumari, S, Marketing Management: Planning
Implementation and Control, Delhi: Macmillan India Ltd., 3rd
ed.
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
Reference books:
4. Saxena. Rajan, Marketing Management, Tata McGraw-Hill Publishing Co. Ltd.,
New Delhi, 7th
ed.
5. Sherlekar, S., Marketing Management, Himalaya Publishing House, Mumbai,
2006, 13th
ed.
6. Gandhi, J. C., Marketing Management –An Introduction, Tata Mc-Graw Hill
Publishing Co. Ltd., New Delhi, 1995.
7. Stanton, William, J. Fundamentals of Marketing, New York, McGraw Hill, 1994
8. Kotler, Philip and Armstrong, Principles of Marketing, Prentice Hall of India,
New Delhi, 1997.
Department of Management Studies
Course: B.B.M.– Pt II (IV Semester)
Paper- 3: Research Methodology-II
Code: (BBM-403)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week
Objective To understand the types, tools and methods of research and develop the ability to analyze
data gathered to draw precise and relevant conclusions and write it in the form of a
Research report.
Unit Contents Lectures
I Correlation Analysis- Definition and concept,
types and measures of studying correlation (Karl
Pearson’s coefficient of correlation, its
assumptions, properties, merits and demerits,
Spearman’s Rank correlation coefficient)
Regression Analysis- Definition, concept, uses and
properties. Least Square Methods, Regression
Coefficients, Fitting of Regression lines.
09
II Sampling Distribution and Standard Error. Element
of Testing a Statistical Hypothesis- Formulation of
the problem, Types of errors . Level of
significance, large sample test for proportions,
single mean and difference in two means.
09
III Small sample test- Application of Student’s t- test
for small sample for single mean, difference in two
means ( independent and paired-t). Chi-square test
for population variance. Chi-Square Test ( as
goodness of fit, independence of attributes using
2x2 and rxc contingency tables).
09
IV Analysis of Variance- One-way and two-way
classification
Design of Experiment- Basic ideas, Completely
Randomized Design, Randomized Block Design,
Latin Square Design.
09
V Research report writing:
Format of research report, presentation, footnote-
endnote, bibliography, references.
09
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
Essential Reading: 1. Simpson and Kafka: Basic Statistics, Oxford and IBH Publishers.
2. Badarkar, P.L. and Wilkinson T.S. (2000), Methodology and Techniques of Social
Research, Himalaya Publishing House, Mumbai
3. Kothari , C.R.( Second Edition), Research Methodology- Methods and Techniques,
Wishwa Publication, New Delhi.
Reference books:
1. Goon, Gupta and Das: Fundamentals of Statistics, Vol. I and II.
2. Snedecor and Cochran, Statistical Methods, Oxford and IBH Publishers.
3. Shukla,M.C. and Gulshan S.S., Statistics Theory and Practice, Sultan Chand and
Sons, New Delhi.
4. Gupta, S.P., Statistical Methods, Sultan Chand and Sons, New Delhi.
5. Gupta, S.C. and Kapoor V.K., Fundamental of Mathematical Statistics, Sultan Chand
and Sons, New Delhi
Department of Management Studies
Course: B.B.M.– Pt II (IV Semester)
Paper- 4: Business Finance-II
Code: (BBM-404)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week
Objective The course provides the knowledge of the importance of finance in business, its sources
and ways to analyze financial data to be able to come out with financial status of a
corporate enterprise.
Unit Contents Lectures
I Funds Flow and Cash flow Statements 09
II Working Capital Management: Theory of
working capital management , Management of cash
and marketable securities Receivables Management
Inventory Management, over and under Trading.
09
III Dividend: Dividend Policy, Relevance and Irrelevance
Concepts of Dividend. 09
IV Ratios:
Short term liquidity, solvency, profitability and
investment ratio.
09
V Cost Volume Profit Analysis:
CVP, Break Even Analysis, Contribution, Margin
of safety.
09
Essential Reading: 1.Maheshwari S.N., “Financial Management”, Principles and Practice, Sultan Chand &
Sons, New Delhi
2.Pandey, I. M., “Financial Management”, Vikas Publishing House
Reference books: 3. Khan, M.Y, Jain, P.K., “Financial Management”, Tata McGraw Hill, New Delhi
4. Agarwal, M.R., “Financial Management”, Garima Publications, Jaipur
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
Department of Management Studies
Course: B.B.M.– Pt II (Semester-IV)
Paper- 5 Practical
Code: (BBM-405)
Total Number of Lectures Allocated: 60
Credit: 4 Time: 4 Lecture Hours/Week
Subject Matter for Practical:
The Practical shall be based on the following papers
Paper
Code
Title of Paper
BBM 401 Strategic Management BBM 402 Marketing Management-II BBM 403 Research Methodology-II BBM 404 Business Finance-II
The Distribution of Marks for the Practical Work will be as given below:
Sem. End Assessment
Unit Contents Continuous
Assessment
Report File Viva Voce
I Project/ Case Study/ Exercises
based on BBM 401
10 Marks
II Project/ Case Study / Exercises
based on BBM 402
10 Marks
III Project/ Case Study / Exercises
based on BBM 403
10 Marks
IV Project/ Case Study / Exercises
based on BBM 404
30 Marks
10 Marks
30 Marks
Total 100 Marks
Note:
Each student is required to perform a Project/Case Study/ Exercise allotted by the HOD or concerned
faculty from each of the above 4 Papers and prepare a Report File of the work done for each paper.
Respective subject faculty would do internal/continuous assessment. At the semester end, a Panel of
Examiners shall assess the work done in the Practicals through the Report Files prepared by the
candidates and by conducting a Viva Voce test.
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Assessment : 70
Department of Management Studies
Course: B.B.M.– Pt II (IV Semester)
Paper- 6: Quantitative Techniques for Management-II
Code: (BBM-406)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week
Objective The objective of the course is to provide knowledge of tools and techniques of operation
research and quantitative techniques.
Unit Contents Lectures
I Decision Theory: Decision-Making under certainty, uncertainty
and risk, Decision tree analysis 13
II Network Analysis: PERT / CPM, Cost Analysis and Crashing
the Network, Probability consideration under PERT. 06
III Probability: Concept, Laws of probability, Baye’s theorem,
Mathematical Expectation 08
IV Probability Distributions: Binomial, Poisson and Normal
probability distribution 08
V Queuing Model: Single Channel queuing theory in business
decision-making 10
Essential Readings:
1. Mathur, Khandelwal, Gupta, Gupta, Operational Research, Ajmera Book Company,
Jaipur
2. Agarwal, N.P., and Agarwal, Sonia, Quantitative Techniques For Management, Ramesh
Book Depot, Jaipur
3. Agarwal, N.P.,Operation Research, Ramesh Book Depot, Jaipur
4. Vohra, N. D., Quantitative Techniques In Management, Tata McGraw Hill, New Delhi
References: 5. Taha, Hamady A ,Operational Research An Introduction, Prentice Hall of India, New
Delhi
6. Kapoor, V. K., Operational Research, Sultan Chand & Sons, New Delhi
7. Nag, N. K., Quantitative Methods, Kalyani Publishers, Jaipur
8. Srivastava, U. K., Shenoy, G.R., and Sharma, S. C., Quantitatives techniques for
Managerial Decisions, New Age International
Note- The candidate shall be permitted to use battery operated pocket calculator that should not hace more
than 12 digits, 6 functions and 2 memories and should be noiseless and cordless
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Assessment : 70
Department of Management Studies
Course: B.B.M.– Pt II (IV Semester)
Paper- 7: Management Information System-II
Code: (BBM-407)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week
Objective This course aims to integrate the core competencies of management as well as information
technique and provide a leverage to the management function so that the modern managers are not
only able to take decisions but ‘informed decisions’ to enhance its effectiveness.
Unit Contents Lectures
I System: system concepts, system control, types of
system.
System analysis and design: introduction, need for
system analysis and design, introduction to SDLC,
system development model (protyping).
08
II MIS and system concepts, development of long
range plans of MIS, determining the information
requirement, development and implementation of
MIS, evaluation of MIS.
10
III Applications of MIS in manufacturing sector: introduction, personnel, finance, production,
materials, marketing management.
.
10
IV Decision Support System: evolution, objective,
classifications, characteristics, components,
development, relationship between MIS and DSS,
applications of DSS (TPS, MIS, DSS and EIS).
09
V Network: Introduction, data transmission direction
(simplex, half-duplex, full-duplex), topology (star,
bus, ring), definition of client-server computing,
components (hardware and software) and functions
of client-server systems, LAN-MAN-WAN-VAN-
PBX concepts, network management, concept of E-
commerce
08
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
Essential Reading: 1. Javedkar, W. S., Management Information Systes, Tata McGraw Hill, New
Delhi.
2. Kanter, Jerome, Management Information System, Prentice Hall of India, New
Delhi
3. A.K.Gupta, - Management Information Systems (S.Chand & Company
Ltd., 2003)
4. D.P.Goyal - Management Information Systems-Managerial Perspectives
(Macmillan)
Reference books:
5. O’Brien, Management Information System
6. Mardic, R. G., Ross, J. E. & Clagget, J. R., Information System for modern
management, Prentice Hall of India, New Delhi.
7. Laudon, Kenneth C. and Laudon P. Jane, Management Information
System: Managing the digital firm, Pearson Education, New Delhi.
8. Lucas, Henry C., Information Technology for Management, Tata
McGraw-Hill, New Delhi
Department of Management Studies
Course: B.B.M.– Pt II (IV Semester)
Paper- 8 Practical
Code: (BBM-408)
Total Number of Lectures Allocated: 30
Credit: 2 Time: 2 Lecture Hours/Week
Subject Matter for Practical:
The Practical shall be based on the following papers Paper
Code
Title of Paper
BBM 306 Quantitative Techniques for Management-II
BBM 307 Management Information System-II
The Distribution of Marks for the Practical Work will be as given below:
Sem. End Assessment
Unit Contents Continuous
Assessment
Report/Record
File
Viva Voce
I
Project/ Case Study/Exercises based
on BBM 406 15 Marks
20 Marks 15 Marks
II Practical Test based on BBM 407 15 Marks 20 Marks 15 Marks
Total 100 Marks
Note:
Each student is required to perform a Practical Test/Project/Case Study/ Exercise allotted by the
HOD or concerned faculty from each of the above 2 Papers and prepare a Report/Record File of the
work done for each paper. Respective subject faculty would do internal/continuous assessment. At
the semester end, a Panel of Examiners shall assess the work done in the Practicals through the
Report Files prepared by the candidates and by conducting a Viva Voce test.
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Assessment : 70
Department of Management Studies
Course: B.B.M.– Pt III (V Semester)
Paper- 1: Organizational Behaviour-I
Code: (BBM-501)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week
Objective The objective of the course is to acquaint the students with the individual and group behavioural
aspect of Organization, which influences the management practices and the overall organizational
productivity.
Unit Contents Lectures
I Introduction: Concept, meaning, of organization,
Meaning and Concept of Organization Behaviour, 09
II Perception: Nature, Importance, difference between
sensation and perception, perceptual process
perceptual selectivity, perceptual organization
09
III Personality: Meaning, Determinants of personality,
personality development theories.-
Psychoanalytic theory, Socio-psychological theory,
Trait theory, Self theory
09
IV Motivation: Concept, Motivation and Behaviour,
Primary and secondary motives, Financial and Non
Financial Motives
09
V Theories of motivation : Maslow’s Need hierarchy
theory, Herzberg’s Motivation Hygiene theory , V
room's expectancy theory, Porter-Lawler model,
Equity theory of work motivation. Alderfer’s ERG
theory, McClelland’s achievement motivation
theory.
09
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
Essential reading:
1. Robbins, Stephen P., Organizational behavior: Concepts, Controversies,
Applications, Prentice Hall of India Private Limited, New Delhi
2. Prasad, L.M., Organizational behaviour, S.Chand, New Delhi
3. Buchanan, David, Organizational behaviour, Prentice Hall, 2004.
Reference book:
1. Johns, Gary and Saks, Michael, Organizational Behaviour: Understanding and
Managing Life at work, Pearson Prentice Hall, Toronto, 2005
2. Davis, Keith and Newstrom, John W., Human behaviour at work: Organization
behaviour, McGraw-Hill International Editions Management Series, New York.
Department of Management Studies
Course: B.B.M.– Pt III (V Semester)
Paper- 2: Human Resource Management-I
Code: (BBM-502)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week
Objective Human Resource is an important asset of the organization. The course provides knowledge with
regards to the management of this asset in the most productive and efficient manner.
Unit Contents Lectures
I HRM: Basic concepts, Objectives, Importance and
functions, Difference between HRM and PM,
Genesis and growth of HRM in India, Emerging
horizons in HRM
09
II HRP: concept, Importance, process, Barriers to HRP
Job Design: concept, factors and techniques of job
design
09
III Job Analysis: concept, uses, process and methods
(Job description and Job specification)
Recruitment: meaning, factors affecting
recruitment, recruitment process, sources of
recruitment (internal, external)
09
IV Selection: meaning, Selection process, Types of
Tests, Testing concepts, various types of
Interviews, New methods of selection
(participative selection and employee leasing)
09
V Placement and Induction: concept,
objectives and procedure of induction,
Advantages
09
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
Essential Reading:
1. Edwin B. Flippo, Personnel Management, McGraw Hill International Book Co.
2. C B Gupta, Human Resource Management
3. C.B Mamoria and S. V.Gankar, Human Resource Management,
Reference books:
1. Ashwathappa, Human Resource Management,
2. P. Subba Rao, Essentials of Human Resource Management and Industrial Relations
Department of Management Studies
Course: B.B.M.– Pt III (V Semester)
Paper- 3: International Business - I
Code: (BBM-503)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week
Objective With markets and businesses reaching out to global dimensions, managers are required to have an
understanding of the international business operations as well. This course aims to provide the basic
information about the various functional and influencing aspects of international business.
Unit Contents Lectures
I International Business: Introduction—Meaning of I. B., International
Business Vs. International Trade, Domestic Vs. I. B.,
Scope of I. B., Role of I. B. Driving forces of I. B.,
Forces restricting I. B., Importance of studying I. B.
09
II Cultural environment:
Definition of culture components of culture,
(Language, religion, values, attitudes, customs,
Education, family, Material culture Aesthetics)
Imperatives of culture for I. B.
09
III The Global Economic Environment:
The Global Economy. Bases of Economic. Economic
system-Market Allocation, Command Allocation,
Mixed Allocation. Indicators of Economics- Balance
of payment, Exchange rate, Foreign Investment.
09
IV Political Environment:
Importance of political Environment for I. B. The
Political Systems: Democracy-Basic Principles,
Authoritarianism-Theocracy, Monarchy, Dictatorship.
Major Political objective-Political Sovereignty.
09
V International Financial Environment:
Foreign Direct Investment-Reasons, Volume and
directions, Foreign Exchange Transactions and
Terminology.
09
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
Essential Reading: 1. Thakur and Mishra, International Business.
2. J.M. Diwan and K.N. Sudarshan, International Business Management.
Reference books: 1. R.D. Robinson, International Business Management a guide to decision making
2. Ramu Shiva, International Business
3. R. L. Varshney, B. Bhattacharyya, International Marketing Management An Indian
perspective, Sultan Chand & Sons, New Delhi
Department of Management Studies
Course: B.B.M.– Pt III (V Semester)
Paper- 4: Cost & Management Accounting-I
Code: (BBM-504)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week
Objective The course aims to provide the skills to identify the cost centers and learn to analyze and manage
these cost centers, so as to exercise effective cost control in the organization, thereby increasing its
the overall profitability.
Unit Contents Lectures
I Introduction: Meaning and definition of cost
accountancy, Nature and Scope of Cost Accounting,
Cost Concepts, Distinction between Financial and Cost
Accounting. Elements of Cost, Cost Statements: An
Introduction
09
II Material: Material Cost Management, Need for Efficient
Purchasing, Storing of Materials, Methods of
Inventory Control, Some Specific Techniques Related to
Operating Control System viz. ABC Analysis, VED
Analysis, JIT, FSN, Material Cost and its
Components, Economic Order Quantity, Inventory
Levels i.e. Reorder Level, Maximum Stock Level,
Minimum Stock Level, Average Stock Level,
Methods of Issue Pricing i.e. LIFO, FIFO, Simple
Average, Weighted Average, HIFO, Standard Price
And Base Stock Method
09
III Labour: Recruitment, Recording of time and wages,
Time Keeping and Time booking, Job Evaluation and
Merit rating, Labour Turnover: meaning and nature,
Methods of calculating Labour Turnover, Methods of
remunerating Labours, Incentive Plans, Allocation of
wages, Idle Time: meaning and causes, Treatment of
idle time, Over time
09
IV Overhead : Meaning, Collection, Classifications, Apportionment, Allocation and Absorption of overheads; Treatment of interest on capital, Research and development expenses, Losses on account of depreciation, waste, obsolescence and defectives,
09
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
Under and Over absorption of Overheads.
Single output or unit costing: Cost sheet,
Adjustments in cost sheet, Treatment of Scrap,
defectives, Absorption of overheads and calculation of
Tender price, Job Costing
V Ratio Analysis: Liquidity, Activity, Profitability, Leverage and Investment analysis Ratios
Capital Budgeting: Techniques of Capital budgeting,
Pay back Period method, Average Rate of Returns, Net
Present Value method, Internal rate of return
09
Essential Reading:
1. Cost and Management Accounting: Duncan Williamson, PHI, New Delhi
2. Management and Cost Accounting: Colin Drury, Taxmann, New Delhi
Reference books: 1. Cost Accounting: Jawahar Lal, Tata Mcgraw Hill, New Delhi
2. Cost Accounting Principles and Practice: M.N. Arora, Vikas Publication, New Delhi
3. Cost Accounting: B.M Lall Nigam, I.C. Jain, PHI, New Delhi
4. Cost Accounting Theory and Practice: Bhabatosh Banerjee, PHI, New Delhi
5. Cost Accounting: Agarwal, Jain, Sharma, Shah and Mangal, Ramesh Book Depot, Jaipur
6. Cost Accounting: Jain, Khandelwal & Pareek, Ajmera Book Depot, Jaipur
Department of Management Studies
Course: B.B.M.– Pt III (Semester-V)
Paper- 5 Practical
Code: (BBM-505)
Total Number of Lectures Allocated: 60
Credit: 4 Time: 4 Lecture Hours/Week
Subject Matter for Practical:
The Practical shall be based on the following papers
Paper
Code
Title of Paper
BBM 501 Organizational Behaviour-I BBM 502 Human Resource Management-I BBM 503 International Business-I BBM 504 Cost & Management Accounting-I
The Distribution of Marks for the Practical Work will be as given below:
Sem. End Assessment
Unit Contents Continuous
Assessment
Report File Viva Voce
I Project/ Case Study/ Exercises
based on BBM 501
10 Marks
II Project/ Case Study / Exercises
based on BBM 502
10 Marks
III Project/ Case Study / Exercises
based on BBM 503
10 Marks
IV Project/ Case Study / Exercises
based on BBM 504
30 Marks
10 Marks
30 Marks
Total 100 Marks
Note:
Each student is required to perform a Project/Case Study/ Exercise allotted by the HOD or concerned
faculty from each of the above 4 Papers and prepare a Report File of the work done for each paper.
Respective subject faculty would do internal/continuous assessment. At the semester end, a Panel of
Examiners shall assess the work done in the Practicals through the Report Files prepared by the
candidates and by conducting a Viva Voce test.
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Assessment : 70
Department of Management Studies
Course: B.B.M.– Pt III (V Semester)
Paper- 6: E-Commerce-I
Code: (BBM-506)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week
Objective Information technology revolution has already taken the entire world by storm. This course aims at
leveraging commerce through information technology and to teach the students to use the
information technology to manage their business more efficiently and effectively
Unit Contents Lectures
I Introduction to E-Commerce: The Scope of
Electronic Commerce, Definition of Electronic
Commerce, Electronic Commerce and the Trade
Cycle, Electronic Markets, Internet Commerce,
Advantages and limitation of e-commerce, E-
commerce Perspective. Electronic Commerce and
Media Convergence e-commerce Applications
08
II Business Strategy in an Electronic Age: Supply
Chains, Porter’s Value Chain Model, Inter
Organizational Value Chains, Competitive
Strategy, Porter’s Model, First Mover Advantage,
Sustainable Competitive Advantage, Competitive
Advantage using E-Commerce, Business Strategy,
Introduction to Business Strategy, Strategic
Implications of IT Technology, Business
Environment, Business Capability, Strategy
Formulation & Implementation Planning, E-
Commerce Implementation, E-Commerce
Evaluation.
10
III The Internet, World Wide Web and security:
introduction to internet, evolution of internet, The
world wide web, ISP, meaning of network, transfer
of information, The client server network security,
Network layer devices, data and message security
09
IV Generating a business on the internet:
introduction to e-business, life cycle approach, 09
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
business planning, hardware, software, security
setup, design, marketing, fulfillment, maintenance
and enhancement phases
V Web site design and development: web site
features and advantages, application of life cycle
for design and development of web site, web site
creation /development, web site navigation design,
Introduction to HTML, criteria of Web-design, web
site anatomy, web site evaluation criteria,
management of web site contents and traffic.
09
Essential Reading: 1. David Whiteley, E-Commerce, Tata McGraw Hill, 2000
2. T.N. Chhabra, R.K.Suri, E-Commerce new vistas for business, Dhanpat Rai & Co.
3. Eframi Turban, Jae Lee, David King, K. Michale Chung, Electronic Commerce,
Pearson Education, 2000
Reference books:
1. Diwan Parag and Sunil Sharma, Electronic Commerce –A Manager’s Guide to E-
Business,Vanity Books International,New Delhi.
2. Agarwal, K.N. and Deeksha Agarwal ,Business on the net, Macmillan, New Delhi
Department of Management Studies
Course: B.B.M.– Pt III (V Semester)
Paper- 7: Corporate Internship Project & Viva Voce-I
Code: (BBM-507)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Hours
Objective The training assignment exposes the students to the real corporate world and apply the learning and
management knowledge imbibed during the entire BBM course.
Modalities Every student under this curriculum is required to undergo a corporate internship of at least 45 days,
and work on a research problem in the organization, where they do their internship. After successful
completion of the internship the student will be required to submit a copy of Corporate Internship report
to the organization and three copies to the college, with the internship certificate given by the concerned
organization, attached therein. The submission must be made not later than December 31, in the year
of commencement of VI Semester.
Research guide: One of the internal faculty members from the College, where the student is pursuing BBM degree
course, shall be acting as the Corporate Internship guide.
Viva voce: (30 Marks)
At the end of the V Semester, the student will have to appear for a Viva Voce examination before an
external. The Synopsis of Corporate Internship Reports will also be evaluated, and awarded the marks.
Max Marks :100
Min. Marks : 40
Internship report-synopsis: 70
Viva voce : 30
Department of Management Studies
Course: B.B.M.– Pt III (V Semester)
Paper- 8 Practical
Code: (BBM-508)
Total Number of Lectures Allocated: 30
Credit: 2 Time: 2 Lecture Hours/Week
Subject Matter for Practical:
The Practical shall be based on the following papers Paper
Code
Title of Paper
BBM 506 E-Commerce-I
The Distribution of Marks for the Practical Work will be as given below:
Sem. End Assessment
Unit Contents Continuous
Assessment
Report/Record
File
Viva Voce
I
Project/ Case Study/Exercises based
on BBM 506 30 Marks
40 Marks
30 Marks
Total 100 Marks
Note:
Each student is required to perform a Project/Case Study/ Exercise allotted by the HOD or
concerned faculty from the above Paper and prepare a Report/Record File of the work done for each
paper. Respective subject faculty would do internal/continuous assessment. At the semester Panel
of Examiners shall assess the work done in the Practical through the Report/Record Files prepared
by the candidates and by conducting a Viva Voce test.
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Assessment : 70
Department of Management Studies
Course: B.B.M.– Pt III (VI Semester)
Paper- 1: Organizational Behaviour-II
Code: (BBM-601)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week
Objective The objective of the course is to acquaint the students with the individual and group
behavioural aspect of Organization, which influences the management practices and the
overall organizational productivity.
Unit Contents Lectures
I Learning: Concept, Nature, Components Factors
affecting learning, Theories of learning-
Conditioning theory, Cognitive learning theory,
Social learning theory, Reinforcement and its
application in behaviour modification
09
II Leadership: Concept, Leaders versus Managers
Theories of leadership: Trait theory, behavioral
theory, Fiedler's contingency theory, Hersey and
Blanchard's. Situation theory leadership in 21st
century
09
III Leadership styles, Managerial Grid, Likert's
systems of leadership, normative model, Tannen
Baum and Schmidt’s model.
09
IV Stress Management: Concept, reasons of stress,
Strategies of overcoming stress. 09
V Organizational Change: Concept, Major forces of
change. Resistance to change,
Process of change. Developing support for change,
Change Model
09
Case Studies based on above syllabus
Essential reading:
4. Robbins, Stephen P., Organizational behavior: Concepts, Controversies,
Applications, Prentice Hall of India Private Limited, New Delhi
5. Prasad, L.M., Organizational behaviour, S.Chand, New Delhi
6. Buchanan, David, Organizational behaviour, Prentice Hall, 2004.
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
Reference book:
1. Johns, Gary and Saks, Michael, Organizational Behaviour: Understanding and
Managing Life at work, Pearson Prentice Hall, Toronto, 2005
2. Davis, Keith and Newstrom, John W., Human behaviour at work: Organization
behaviour, McGraw-Hill International Editions Management Series, New York.
Department of Management Studies
Course: B.B.M.– Pt III (VI Semester)
Paper- 2: Human Resource Management-II
Code: (BBM-602)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week
Objective Human Resource is an important asset of the organization. The course provides knowledge with
regards to the management of this asset in the most productive and efficient manner.
Unit Contents Lectures
I Training: Concept, Objectives and Importance, types
of training, designing a training program, training
methods
Development: differentiate between development,
training and education; process development, methods
of development
11
II Compensation: Job Evaluation- concept, importance
and methods
Wage and salary- Objectives, factors and methods
Rewards and incentives- meaning advantages, types
of incentives, Fringe benefits
09
III Performance Appraisal: Meaning, process,
problems, methods of Performance Appraisal 09
IV Pay for Performance: Basic concepts (ESOP, profit
sharing, gain sharing)
Job Changes: Transfers, promotions
09
V Industrial Relation: Basic concepts: Need for
Industrial Relations; Prevention and Settlement of
Industrial Dispute, Collective Bargaining.
07
* Case Studies based on above syllabus
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
Essential Reading:
1. C.B Mamoria and S. V.Gankar, Human Resource Management
2. Ashwatthapa, Human Resource Management,
3. V SP Rao, Human Resource Management,
Reference books:
1. P. Subba Rao, Essentials of Human Resource Management and Industrial
Relations
2. Edwin B. Flippo, Personnel Management, McGraw Hill International Book Co.
3. C B Gupta, Human Resource Management
Department of Management Studies
Course: B.B.M.– Pt III (VI Semester)
Paper- 3: International Business-II
Code: (BBM-603)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week
Objective With markets and businesses reaching out to global dimensions, managers are required to have an
understanding of the international business operations as well. This course aims to provide the basic
information about the various functional and influencing aspects of international business.
Unit Contents Lectures
I International Trade Environment:
World Trading Patterns, Reasons why Countries trade-Trade
Theories, Mercantilism, Absolute Advantage, Comparative
Advantage, Barriers to World Trade-Quotas and Tariffs
W.T.O., Regional Integration.
11
II Legal environment: legal systems- Code v/s common law.
Islamic law, socialist law, laws relating to I.B. Market entry
laws, product (Intellectual property) laws. Warranties &
product liabilities, pricing & distribution, channels of
distribution, promotion, sales of goods and services. Others-
tax laws, legal issues in I.B.-Conflict of laws, jurisdiction,
corruption.
09
III International Trade Practices and Documentation:
Export Import procedures and documentation. 09
IV International Business Organisation:
Types of I. B. organisation, EPRG orientation, new trends of
global organisation.
09
V International Regional Groupings: ASEAN, SAARC, EU
07
Essential Reading: 1. Francis Cherriliunam , International Business, PHI, New Delhi.
2. Roger Bennett, International Business, Pearson Education, New Delhi,
3. R. L. Varshney, B. Bhattacharyya, International Marketing Management An Indian
perspective, Sultan Chand & Sons, New Delhi
Reference books: 1. R. Chandran , International Business ,JAICO Publishing House, Mumbai.
2. Ajami, Cool, Goddard and Khambata,
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
Department of Management Studies
Course: B.B.M.– Pt III (VI Semester)
Paper- 4: Cost & Management Accounting-II
Code: (BBM-604)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week
Objective The course aims to provide the skills to identify the cost centers and learn to analyze and manage
these cost centers, so as to exercise effective cost control in the organization, thereby increasing its
the overall profitability.
Unit Contents Lectures
I Contract Costing: contract accounting, Methods of determining contract price, Escalation clause, Profit on uncompleted contracts and different Types of problems related to contract.
09
II Service Costing (Operating Costing) : Meaning of Service cost, Service costing in case of Transporters, Canteens and Hotels
09
III Process costing: Meaning of Process costing, Procedure Treatment of Normal and Abnormal Loss and Abnormal Gains, Accounts for Normal and Abnormal loss and Abnormal Gain, Inter process Profit. Joint and By Products: Meaning and definition of Joint and By Product, Treatment of By products, Apportionment of Joint costs
09
IV Cost Volume Profit Analysis (Marginal Costing): Meaning, Significance and Limitations, Breakeven Analysis, Profit Volume Ratio, Assumptions of Cost Volume Profit Analysis, Break Even Point, Indifference Point, Decisions based on Marginal Costing like Make or Buy, Own or Lease, Shut down or Continue
09
V Standard Costing: Meaning Significance, Limitation, Types of Standards and Variances pertaining to Material & Labour.
09
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
Essential Reading: 1. Cost and Management Accounting: Duncan Williamson, PHI, New Delhi
2. Management and Cost Accounting: Colin Drury, Taxmann, New Delhi
3. Reference books: 4. Cost Accounting: Jawahar Lal, Tata Mcgraw Hill, New Delhi
5. Cost Accounting Principles and Practice: M.N. Arora, Vikas Publication, New Delhi
6. Cost Accounting: B.M Lall Nigam, I.C. Jain, PHI, New Delhi
7. Cost Accounting Theory and Practice: Bhabatosh Banerjee, PHI, New Delhi
8. Cost Accounting: Agarwal, Jain, Sharma, Shah and Mangal, Ramesh Book Depot, Jaipur
9. Cost Accounting: Jain, Khandelwal & Pareek, Ajmera Book Depot, Jaipur
Department of Management Studies
Course: B.B.M. – Pt III (Semester-VI)
Paper- 5 Practical
Code: (BBM-605)
Total Number of Lectures Allocated: 60
Credit: 4 Time: 4 Lecture Hours/Week
Subject Matter for Practical:
The Practical shall be based on the following papers
Paper
Code
Title of Paper
BBM 601 Organizational Behaviour-II BBM 602 Concepts of Human Resource Management-II BBM 603 International Business-II BBM 604 Cost & Management Accounting-II
The Distribution of Marks for the Practical Work will be as given below:
Sem. End Assessment
Unit Contents Continuous
Assessment
Report File Viva Voce
I Project/ Case Study/ Exercises
based on BBM 601
10 Marks
II Project/ Case Study / Exercises
based on BBM 602
10 Marks
III Project/ Case Study / Exercises
based on BBM 603
10 Marks
IV Project/ Case Study / Exercises
based on BBM 604
30 Marks
10 Marks
30 Marks
Total 100 Marks
Note:
Each student is required to perform a Project/Case Study/ Exercise allotted by the HOD or concerned
faculty from each of the above 4 Papers and prepare a Report File of the work done for each paper.
Respective subject faculty would do internal/continuous assessment. At the semester end, a Panel of
Examiners shall assess the work done in the Practicals through the Report Files prepared by the
candidates and by conducting a Viva Voce test.
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Assessment : 70
Department of Management Studies
Course: B.B.M.– Pt III (VI Semester)
Paper- 5: E-Commerce-II
Code: (BBM-606)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week
Objective Information technology revolution has already taken the entire world by storm. This course aims at
leveraging commerce through information technology and to teach the students to use the
information technology to manage their business more efficiently and effectively
Unit Contents Lectures
I Business models for E-Commerce: B2B, B2C,
C2C, C2B, Characteristics of B2B EC, Models of
B2B EC, Procurement Management Using the
Buyer’s Internal Marketplace, Supplier-Oriented
Marketplace, Intermediary-Oriented Marketplace,
Just-in-Time Delivery Auctions and Services from
Traditional to Internet-Based EDI, Integration with
Back-end Information Systems,
09
II Business-to-Consumer Electronic Commerce:
Consumer Trade Transactions, Internet shopping
and the trade Cycle, Advantages and disadvantages
of Consumer E-Commerce, The internet,
Development of internet, Internet Components, e-
shop, Delivering the goods, After sales services, e -
commerce security, internet banking, integrating
the supply chain.
09
III Business-to-Business Electronic Commerce:
Need and alternative of B2B e-
commerce, Electronic Data Interchange (EDI) and
Paperless trading, EDI Technology, EDI Layered
Architecture, EDI standards, EDI security, Internet
based EDI.
09
IV Electronic Payment Systems: Types of electronic
Payment systems, features required in Electronic
Payment System for e-commerce, Electronic Credit
Card System on the Internet, Electronic Fund
Transfer and Debit Cards on the Internet, Stored-
09
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
Valued Cards and E-Cash, Electronic Check
Systems, Digital Signature, Prospect of Electronic
Payment Systems, Managerial Issues.
V Customer Relationship Management: Definition,
elements of CRM , Architecture of CRM
Internet protocols: Layers and networking, OSI
layering and TCP layering, TCP/IP,ISP DNS
Security Issues in E-commerce: Security risks of
e-commerce, types of threats, e-commerce security
policy
09
Essential Reading: 4. David Whiteley, E-Commerce, Tata McGraw Hill, 2000
5. T.N. Chhabra, R.K.Suri, E-Commerce new vistas for business, Dhanpat Rai & Co.
6. Eframi Turban, Jae Lee, David King, K. Michale Chung, Electronic Commerce,
Pearson Education, 2000
Reference books:
3. Diwan Parag and Sunil Sharma, Electronic Commerce –A Manager’s Guide to E-
Business,Vanity Books International,New Delhi.
4. Agarwal, K.N. and Deeksha Agarwal ,Business on the net, Macmillan, New Delhi
Department of Management Studies
Course: B.B.M.– Pt III (VI Semester)
Paper- 7: Corporate Internship Project & Viva Voce-II
Code: (BBM-607)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Hours
Objective The training assignment exposes the students to the real corporate world and apply the learning and
management knowledge imbibed during the entire BBM course.
Modalities Every student under this curriculum is required to undergo a corporate internship of at least 45 days,
and work on a research problem in the organization, where they do their internship. After successful
completion of the internship the student will be required to submit a copy of Corporate Internship report
to the organization and three copies to the college, with the internship certificate given by the concerned
organization, attached therein. The submission must be made not later than December 31, in the year
of commencement of VI Semester.
Corporate Internship Report: (70 marks) Every student will be required to submit to the college three copies of Corporate Internship report
prepared under the supervision and guidance of internal Internship supervisor in the college.
Research guide:
One of the internal faculty members from the College, where the student is pursuing BBM degree
course, shall be acting as the Corporate Internship guide.
Viva voce: (30 Marks) At the end of the VI Semester, the student will have to appear for a Viva Voce examination before an
external. The Corporate Internship reports will also be evaluated, and awarded the marks.
Max Marks :100
Min. Marks : 40
Internship report : 70
Viva voce : 30
Department of Management Studies
Course: B.B.M.– Pt III (VI Semester)
Paper- 8 Practical
Code: (BBM-608)
Total Number of Lectures Allocated: 30
Credit: 2 Time: 2 Lecture Hours/Week
Subject Matter for Practical:
The Practical shall be based on the following paper Paper
Code
Title of Paper
BBM 606 E-Commerce-II
The Distribution of Marks for the Practical Work will be as given below:
Sem. End Assessment
Unit Contents Continuous
Assessment
Report/Record
File
Viva Voce
I Project/ Case Study/Exercises based
on BBM 606 30 Marks
40 Marks
30 Marks
Total 100 Marks
Note:
Each student is required to perform a Project/Case Study/ Exercise allotted by the HOD or
concerned faculty from the above Paper and prepare a Report/Record File of the work done for each
paper. Respective subject faculty would do internal/continuous assessment. At the semester end, a
Panel of Examiners shall assess the work done in the Practicals through the Report/Record Files
prepared by the candidates and by conducting a Viva Voce test..
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Assessment : 70