International brand building_conference_360fa
-
Upload
360fashion-network -
Category
Technology
-
view
855 -
download
1
description
Transcript of International brand building_conference_360fa
360Fashion is a digital marketing solution for web and mobile with high level fashion professionals using our platform and technologies to build their
brand image around the world.10/31/2010 2008 Copyrights 360Fashion
Network All Rights Reserved
PROFESSIONALS
4/22/20092008 Copyrights 360Fashion Network All Rights
Reserved
A host of international top-level professionals from around the globe who use web 2.0 and mobile technology.
360Fashion members have 10 - 30 years experience in Brand Building in all aspects of fashion.
Eley Kishimoto Iris BroschTop Chinese Models Toni Thorimbert
Regina Harris Settimio Benedusi
Lisa von Weise Nina Maya
Professionals and Brands join 360Fashion in order to innovate with mobile and technology.
360 FASHION
360Fashion enables fashion brands to enter the mobile phone, connect with customers through social networks, and build their brand image online.
We provide Social Media Marketing:
Professional BlogsMobile Look-Books and magazinesLive Video Streaming EventsChina Events, and PR
2/19/20102008 Copyrights 360Fashion Network All Rights
Reserved
What is Social Commerce
"Collaboration online from trusted individuals to find and purchase goods and services."
Why is it important?420 million internet users in China,
130 million of them are shopping online.
Online retail sales in China increased by 117% last year (reaching 2.25 trillion yuan), expected to compound every year for the next 5 years.
26% of social media users in China are starting conversations and creating content.29% of social media users in China are commenting45% of social media users in China are viewing
What is your audience doing?
71% are watching commercials on sites like Yukou 51% are downloading brand applications on the phone48% trust advertising and are open to being peruaded to make purchases. 43% are 'friending' brands21% are making and sharing videos with brands
What does the brand need to do?
Engage and Inspire them to Share!
Bring your brand to the audience!
Direct Selling on Social Network Sites
Increase traffic
Increase sales conversions
Branding
"Collaboration online from trusted individuals
to find and purchase goods and services."
LIVE! Streaming
360Fashion LIVE! Streaming applicationn installs to any facebook page and allows you to run your own live streaming campaign.
2/19/20102008 Copyrights 360Fashion Network All Rights
Reserved
Title / Date / Views
Live Stream from any mobile
SignUp / Comment / Tag Links to E-commerce
Explanation & Branding
Chatting with viewers
Mobile Magazines and Catalogs
2/19/20102008 Copyrights 360Fashion Network All Rights
Reserved
Different ways to use our platform:
Catalogue Showcase the Range of Products
Focused on Product Details/Images
Links to E-Commerce
Store Locater
Click to Call
Product FlierFocused on 1 product
Specs (size, height, fabric, features)
Sales Incentives
Gift for Purchase
Competitions
Event Invitation / PromotionLocation map
Brand information
Event details
MagazineMore Editorial Content (Example: Harpers Bazaar)
Full Lifestyle Communication
Further reach for advertisers
PUBLISHER REACH
2/19/20102008 Copyrights 360Fashion Network All Rights
Reserved
Publishing for only ONE mobile device can exclude important customers from viewing your application. Our platform reaches EVERY major handset and touches ALL your customers including iPAD.
KEY FEATURE E-Commerce Links
2/19/20102008 Copyrights 360Fashion Network All Rights
Reserved
Included on Sales Tags for sales information and customer downloads
OTHER KEY FEATURES
2/19/20102008 Copyrights 360Fashion Network All Rights
Reserved
CLICKTOCALL
CLICKTO SMSRSVP
CLICKTOLOCATE
CLICKTO MORECONTENT:WEB, VIDEOMOBILE
CLICKTO SENDEMAILFEEDBACK
Mobile Magazines and Catalogs
2/19/20102008 Copyrights 360Fashion Network All Rights
Reserved
Ways to incorporate mobile catalog into brand marketing strategy: Include it in your company Newsletter Download from your website, facebook, QQ, renren, twitter Integrate into any print campaign Add it to your business card Add to brand swing tags
Every MMagautomatically
GeneratesA QR Code
CONCLUSION
Thank you!
Joanna Weidenmiler360Fashion Network
English company name : 360Fashion Network Beijing Representative OfficeRoom-205,#12,DongCheng district XinZhongjieYi Beijing China Zipcode: 100027
Chinese company name:美国三百六十时尚网络有限公司北京代表处中国北京市东城区新中街乙12号新中园写字楼205室 Zipcode: 100027
HTTP://www.360Fashion.net
+86 13585650638
www.360fashion.net
12/15/20082008 Copyrights 360Fashion Network All Rights
Reserved