GROUP 7 PRESENTS

INTERNAL COMMUNICATIONWithin Organizations

[GROUP-7]

Objective

To understand the communication within a corporation and understand its importance and impact by a comparison between two companies.

What is Internal Communication It means how information circulates among the

employees of a company

Types

Grapevine network

Downward network

Horizontal network

Diagonal network

GRAPEWINE NETWORK

Informal Organizational Communication Network Rumors about future agendas

DOWNWARD NETWORK

Formal Method of Communication From Top to down

Horizontal NETWORK

Peer to peer information sharing Similar ranking staff

Diagonal NETWORK

Includes everyone regardless of ranking and function

Channels

Open door policy Meetings Technology

Intranet Email Social Media

Newsletter or staff magazine Face to Face (Informal)

Effective Internal Communication

EIC

Clear Credibl

e

Concise

Consistent

Constructive

Timely

Advantages of effective internal communication

Optimal level of employee engagement Participate in decision making Motivating staff Reinforce vision and mission Primes people for crises

What fosters effective communication

Inform, involve and empower employees Collaboration

Building Relationship Resource-Sharing

Supporting and encouraging dialogue Democratization of Information

Challenges for Effective Internal Communication

Incoherence of goals Culture Barrier Incorrect Channel Poor Leadership Personal Issues Demoralization

Problems from Ineffective IC

Ineffective decision making Internal Conflicts Poor employee performance Employee moral Decrease in innovation

Problems from Ineffective IC

Amazon.com

Pros:• Psychometric Evaluation• Weekly Meetings – Regular

Feedback• Brown Bag Sessions – Makes

the team work like a family.• Managers can be reached at

any point of time – Transparent, Friendly, Feedback.

• Clothing Freedom – Helps express one’s personality

• Fair and Equal Treatment• Activities during Peak Season

Amazon Leadership Principles – Customer ObsessionOwnershipInvent and simplifyAre right, a lot! Hire and develop the bestInsist on Highest StandardsThink BigBias for ActionFrugality – ResourcefulnessVocally Self CriticalEarn TrustDive DeepHave backbone, disagree and commitDeliver Results

Cons at Amazon: The Customer is always right. Frequent Meetings helpful but time consuming and sometimes

unnecessary Can encourage inappropriate clothing Warehouse and Logistics employees not catered to Lack of formality between employees of different levels – Can lead

to ego problems.

FlipkartPros: Quick Growth Best within Local Market Good cooperation with its

Suppliers Bright Employees Great Office space and

Benefits 

Cons:•Only Skill based recruitment

•Lack of a clear Vision of Culture

•Lesser Interaction with Senior Management.

•A more horizontal mode of communication.

•Less cultural diversity

•Haphazard Policy Structure.

FLIPKART vs AMAZON

Recommendations

AmazonIncrease focus vertical communicationIncrease employee expression forums or open gate policy

FlipkartInvolve employee in decision makingIncrease focus on vertical communication

Key Learnings

Organizations are complex places which require a good, balanced level of internal communication.

We reviewed top brands and identified their IC problems Benefits and negatives of vertical and horizontal communication

networks. The role of each employee in the overall success of the organization.

THANK YOU

References

Ctb.ku.edu, (2015). Chapter 15. Becoming an Effective Manager | Section 4. Promoting Internal Communication | Main Section | Community Tool Box. [online] Available at: http://ctb.ku.edu/en/table-of-contents/leadership/effective-manager/internal-communication/main [Accessed 24 Oct. 2015].

Google.co.in, (2015). internal communication - Google Search. [online] Available at: https://www.google.co.in/search?q=internal+communication&biw=1366&bih=643&source=lnms&tbm=isch&sa=X&ved=0CAYQ_AUoAWoVChMIm9uo78zbyAIVRjJyCh3f_At5 [Accessed 24 Oct. 2015].

Small Business - Chron.com, (2015). Business Communications & Etiquette. [online] Available at: http://smallbusiness.chron.com/business-communications-etiquette/ [Accessed 24 Oct. 2015].

Study.com, (2015). Internal Communication in an Organization: Definition, Strategies & Examples - Video & Lesson Transcript | Study.com. [online] Available at: http://study.com/academy/lesson/internal-communication-in-an-organization-definition-strategies-examples.html [Accessed 24 Oct. 2015].

Wikipedia, (2015). Internal communications. [online] Available at: https://en.wikipedia.org/wiki/Internal_communications [Accessed 24 Oct. 2015].