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EVEN PAGES – PRESENTATIONODD PAGES – SLIDE NOTES

DESIGNED DECISIONS FOR THE LIVING.

DESIGNED DECISIONS FOR THE LIVING.

SUBJECT

RESEARCH

PROBLEM BENEFACTORS

INSIGHT

COMMUNICATION

AUDIENCE &RESPONSE

DEFINE

MANDATORIES STRATEGY

TIMELINE

SOLUTION IDEA GENERATION

REFINE

TYPE STRUCTURE

CONTENTMATERIAL

REFINE

DEPLOY

RATIONALISE

COHERENCE CHECK

ACCORDANCE CHECK

VALUE CHECK

EMPTINESS

/ design as an empty vessel through which meaning can be attributed to by the viewer;/ ecological, refined, simple, natural, rational;/ design process critiqued as project progresses.

ADD. TALKING POINTS

/ this process came through an investigation into japanese aesthetic/ research into process applied - SANAA, dance-theory, John Cage, Issey Miyake/ changes to design process so far ... - have changed Audience to Benefactors - who benefits from the design?

DESIGNED DECISIONS FOR THE LIVING.

KENYA HARA

ADD. TALKING POINTS

/ paper is food, white is a concept, printingis a process and design is oxygen/ refined use of colour. Colour is used when its called for. / white as a design concept, through which we understand words like ‘tranquility’ or ‘emptiness’/ traces on a white surface, as it has been scraped with a spoon. White, with materiality, thickness and depth gives us the impression of tangibility.

ADD. TALKING POINTS

/ Kenya Hara - CD of MUJI/ MUJI is a ‘universal’ brand. There are many reasons to buy a product, why not let the user chose their own? MUJI for instance, people might buy this product because ..

/ Ecologically sound/ Inexpensive/ Urban aesthetic/ Simple design/ They just do the job

/ None of these are more or less valid than the other. Their advertising doesn’t represent any single one of these reasons, but rather creates a capacious vessel that will accommodate them all.

DESIGNED DECISIONS FOR THE LIVING.

PROBLEM

/ making decisions after the death of a loved one is unavoidable. While it can help the grieving process to take action and have input, it is also difficult to make the rights decisions a state of grief.

/ common decision-making processes that require rational thinking can become non-existent in an irrational situation.

DESIGNED DECISIONS FOR THE LIVING.

BENEFACTORS

/ the bereaved – the immediate family who have to make the big decisions / design solutions may not be targetted at this group of people, rather they will be targetted at assisting them / may not communicate directly with them, may use different channels

PROBLEM

Making decisions is unavoidable.During periods of grief, rational decision-making stills are inhibited.

ADD. TALKING POINTS

/ Benefactors mean who, in the end, will benefit from the design, not necessarily the target audience;/ Gives me the flexibility to target other groups if I need to in my design solutions for instance funeral directors, or young parents with children who may, one day, die of an accident leaving their children bereaved;/ Design focus - Assisting the bereaved. If it doesn’t result in having a positive impact on the bereaved, it wont be in the final solution.

DESIGNED DECISIONS FOR THE LIVING.

INSIGHT

No one experiences grief in the same way.

The bereaved need a framework to help them make decisions that incorporates the following: / clear unbiased information; / design concept of ‘emptiness’; / refined key messages; and / a way for the bereaved to validate the decision that they come to.

BENEFACTORS

The bereaved.Design solutions may not be targetted at them directly, but the aim is to assist this audience.

PROBLEM

Making decisions is unavoidable.During periods of grief, rational decision-making stills are inhibited.

PROBLEM

Making decisions is unavoidable.During periods of grief, rational decision-making stills are inhibited.

BENEFACTORS

The bereaved.Design solutions may not be targetted at them directly, but the aim is to assist this audience.

INSIGHT

Universal solution. Framework for making decisions, especially one that validates their decision.

DESIGN SOLUTION

/ targetted towards the bereaved / funded by the Ministry of Health and/or Skylight / main communication: make the best decisions you can, given the circumstances / audience response: engage with kit to make informed decisions / three part solution:

WEB SITE

All information included in kit will be provided online + price comparison tools.

PRINTED KIT

Includes: decision-making guide, funeral guide, eco-funeral guide

timespan: long

placement: waiting rooms, funeral homes, distributed through counsellors, chaplains, funeral directors

PROMOTION

Making people aware of the kit + web site.

timespan: short placement: waiting rooms, funeral homes

ADD. TALKING POINTS

/ tone: reverent, honest, personal yet impartial, rational

/ KIT / caters for an older audience as well as a younger one

decision making kit / helping people make any decision that they need to / will guide them through a framework and help them validate their decision.

funeral guide / overview of decisions that need to be made for the funeral / how to make those decisions

eco funeral guide / not widely known option, has its limitations (time, more expensive). Often funeral directors discourage families from doing this.

/ WEB SITEGives access to the wider family. A private way of accessing the information, rather than having to ring up and ask for it.

/ has ability to have the user engage interactive decision making process

/ has the ability to have up to date information about funeral prices and could be used for price comparison allowing the bereaved to ‘shop around’

BEAUTIFUL ENDING.

A GUIDE TO MAKING DECISIONS REGARDING FUNERALS THAT YOU WONT REGRET.

What is your budget?

A year from now, what do you want to remember thisfuneral as being?