Interesting Cases in Questionnaire Designing

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DR. C. P. Gupta


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DR. C. P. Gupta

Case #1

A person was working on some researchproblem. He interviewed managers andsenior managers of a particular company.

The Company was having its offices in allthe states of India.

One of the questions asked in thequestionnaire was

In which state do you work?


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Case #1 (continued)

Some of the responses collected were

Confusion

Denial

Disgusting

Frustrating


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Suggestion so that such error

should not happen

May be

In

which Indian State,do you work?


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Case #2

Mr. R. V. Raj Shakher was working on theSmoking Behaviour and Related Taboos inIndian Society. He wanted to know from therespondents whether during prayer/pooja/worship time, smoking is considered as sin.

The question framed was

Is it all right to pray while you aresmoking?


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Case #2 RESULT!!!!

Every one without anyexception responded to the

question with NO!!!!!


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Case #2 Suggestion so that sucherror should not happen

The Question shouldhave been framed as

Do you smoke during the time ofprayer/pooja/worship?


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Case #3 Some one was working on a research

project related to the habits ofNewspaper Reading. One of the questionframed was

Do you read newspaper(s)?


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Case #3: RESULT!!!When the researcher got theresponses, he was quite surprisedas almost every one said thatthey read newspaper(s); while hewas having an understanding thata large number of newspaperreaders read rarely newspaper.


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Case #3 Suggestion so thatsuch error should not happen

The Question may be framed as

How frequently do you read

newspaper(s) in a week?


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Case #4 A sociologist is working on a project in that he

wants to know whether the presentgeneration parents use corporal punishmentfor their children for that he framed thefollowing question:

Do you hit your child?


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Case #4: RESULT!!!!

Think!!!


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Case #4: Some suggestion The question may be drafted as follows:

As a parent do you use some form of

corporal punishments for your

children?


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Case #5 Dr. Y. P. Gupta was working on a project Aggressiveness in the Behaviour of IndianManagers; one of the hypotheses on which hewas working was Unmarried Managers aremore cold in their behaviour than those ofmarried managers.One of the questions thatappear in the personal information section of

the questionnaire was -

Are you a bachelor?


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Case #5: Result Some of the responses collected were

Yes, Bachelor of Commerce.

Yes, I did my bachelor in Psychology.

Yes, I am a bachelor from PanjabUniversity.


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Case #5: Some suggestion May be the question could be framed as thus-

Marital Status Married/Unmarried.

Are you married? YES/NO.

C #


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Case #6Aggregate Technical and Commercial Losses ( AT&C Losses) in

electricity distribution.

The components of AT&C losses are technical and commercial. Major component iscommercial loss which is due to theft, improper billing, under billing, no billing andpoor collection.

Some of the reasons for higher commercial losses in Northern States as comparedto Southern States are mentioned below. Kindly rate these reasons on 1 to 7 pointscale

1= Strongly disagree, 2= Disagree, 3 = Moderately disagree,

4= Neutral, 5=Moderately agree, 6=Agree, 7 = Strongly agree.

Please put cross( X ) in the appropriate column adjacent to each statement.

Higher commercial losses in Northern States are due to :

SN DESCRIPTION 1 2 3 4 5 6 7

1 Unreliable supply in Northern states leads customers

to steal electricity


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Case #6: Result Some of the responses collected were

Cant say (respondents invented theirown category!!!!)

THINK why such a response?


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Case #6: Some suggestion

Before framing a question, please

remember and understand properly

the underlying logic of the framed

question.

C #7


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Case #7

Consider the following:

Occupation:

(1) Industrialist _________________ (2) Self-employed _________________

(3) Service _________________ (4) Retired_________________


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Case #7: Result

Many people responded as Industrialist as

well as Self-Employed; Retired and Self

Employed.

THINK why such a response?


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Case #7: Some suggestion In such cases, ensure that all classes are mutually

exclusive and exhaustive!!!!!

Try to have mutually exclusive and exhaustive classesand the one like given below:

What age are you?

16-20 20-25 25-30 35-40


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Case #8:

Mr. Jayant Prakash was working on a project which was aimed at

determining the impact of a new programme implemented for the

development of software known as KISS which means Keep ItSimple and Sequential on software reliability. For that he designed

a questionnaire and one of the questions that appear in thequestionnaire was

Are you aware of KISS programme implemented in the

organization? YES/NO

If YES, what for it stands?


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Case #8: Result

One of the Response was

Are you aware of KISS programme implemented in the

organization? YES/NO

If YES, what for it stands? KEEP IT SIMPLE, STUPID.

Why such a response?


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Case #9:

Ms. Shyama Goel is working on Trust Among Workers andshe has asked the following question in the questionnairedesigned by her for the research purposes -

Which one of the following groups of people do youtrust most? Tick only one group.

Neighbours

Workmates

Teachers Priests

Members of your family

Friends


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Case #9: Result!!!!!

To her surprise, every one ticked Members of

your family.

Why such a response?


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Case #10: Mr. Rajeev Saxena is doing a project onCustomer Satisfaction A Case

Study of Indian Railways. He has designed a questionnaire targeted to

those who are traveling in Indian Railways. One of the question asked in

the questionnaire is

Generally, when do you go to a railway station?

a) When you have to travel from one place to another.

b) When you have to book a ticket

c) When you have to receive some relatives and friends coming from othercities/villages.

d) When have to see-off some one

e) Any other, please specify.


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Case #10: Result

Almost every one responded

They go to station generally when they

have to travel from one place to

another.


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Case #10: Suggestion

The question may be rephrased as thus:

Your last visit a railway station was with an objective -

a) to travel from one place to another.

b) to book a ticket

c) to receive some relatives and friends coming from othercities/villages.

d) to see-off some one

e) Any other, please specify.


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PROBLEMATIC ISSUES IN

DESIGNING A QUESTIONNAIRE

--- SOME REAL LIFE CASES


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Problem #1:

1. How much of your daily office time (as a %) do you spend in ERP

transactions / reports in PC? Please mark in the following.

|_________________________________________________________________________________|0% 10% 25% 50% 75% 90% 100%

THINK- What is theproblem/issue in the designing

of the above question?

THINK

What could be the solution?


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Problem #2:

27. Rank the following as in your opinion, the major reasons for therecurrence of the same problem/issue, referred above in Question 26.(Highest 1, Lowest 8)

THINK- What is theproblem/issue in the designingof the above question?

THINK


Reason Your rank

Insufficient training for the user

Erroneous data feeding by the upstream user

Want of mass data correction by a department

Deliberate attempt to violate the system

Problems with my own department generated data / processWant of data / process discipline by the users

Wrong data (stock / WIP) residing in the system since initial upload

Circumventing the system to manage a crisis


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Problem #3:

1. Do you like to watch advertisements?

(a) Always

(b) Most often

(c) Some time

(d) Very Occasionally

(e) Never



THINK



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Problem #4:

1. What kind of advertisement do you like? (Please rank peryour preference)

(a) Humorous ( )

(b) Innovative ( )

(c) Showing celebrities. ( )

(d) Offering detailed information on product. ( )

(e) Comparative ( )

(f) Showing human emotions ( )



THINK



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Problem #5:

STATEMENTS

Please tick in the appropriate box:

(SA- Strongly Agree, A- Agree, CS- Cant say, D- Disagree, SD- Strongly Disagree)



THINK


S.No. Statement SA A CS D SD

1. Advertisement featuring celebrities are veryinteresting.

-------- -------- -------- -------- -------


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Problem #6:



THINK


1. Salary structure :a) Less than Rs 15000/- b) Rs15000-Rs 25 000

c) Rs 25000 Rs 35000 d) Rs 35000 and above


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Problem #7:

Please tick () mark the best choice for the questions:



THINK


15. Cost of ticket paid by self employer from business A/C (In

case of self employed

or business)

Others


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Problem #8:



THINK


1. Suppose you come across an issue or a problem while using a the newsystem of performance evaluation and it is subsequently solved, are youable to understand the cause for the problem and how to prevent itsrecurrence?

Yes / No.

It is an example of a

Double Barrel Question.

bl


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Problem #9:

THINK- What is the

problem/issue in the designingof the above question?

THINK


Industry Interface

(1) Indicate your satisfaction level with the frequency and quality of guest lectures arranged?

Not satisfied Somewhat satisfied Highly satisfied

(2) Indicate your level of satisfaction of the level of industry exposure offered during the tenureof your program?

Inadequate Somewhat adequate Adequate

(3) Indicate your experience with regards to Interaction / support obtained from the alumni?

No interaction Little interaction Good interaction

(4) In case you are not a sponsored candidate, indicate your assessment of placement supportextended by your institute?

No support Moderate support Good support Excellent support

bl 0


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Problem #10:



THINK


1. Rank the following criteria from 1 to 4 in order of your preference for a room in hotel(1 most important and 4 least important.)

a) General appearance of the room [ ]b) Room Size [ ]c) Furniture & fixtures [ ]d) Natural light and Ventilation [ ]

P bl #11


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Problem #11:

THINK


THINK- What are theproblems/issues in the

designing of the questionnaire?

Television Viewing Habits and its Impact on Sleep

Problem #12:


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Problem #12:

THINK


THINK- What are the

problems/issues in the designingof the questionnaire?

Impact of proposed Metro Rail on traffic pattern of Gurgaon

Problem #13:


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Problem #13:

THINK


THINK- What are theproblems/issues in the designing

of the questionnaire?

Is the current entertainment medium offered to childrenfacilitating their growth?

Problem #14:


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Problem #14:

THINK


THINK- What are theproblems/issues in the designingof the questionnaire?

Working Women Financial Literacy


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The lesson

Be very careful in designingquestions.

One should constantly put

oneself in the shoes of a

respondent and see that he/she

will get responses as desired.

Interesting Cases in Questionnaire Designing

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