TechValidate Sample Questions + Content

Questionnaire Design Methodology• Designing your questionnaire is the most critical

part of your TechValidate outreach project in order to create high-impact content.

• The best practice is to first imagine (or write out) the end statements you would like to have your customers validate and to determine what content assets are important (ie statistics, case studies etc.)

• This will allow you to effectively reverse-engineer the questions that will lead you to the most powerful content to use in your marketing initiatives.

Reverse Engineering: Working backwards to optimize content results

• Determine what the ideal end statements or “headlines” will be and work backwards to form questions

• Prioritize top use cases for the finished content and use that to determine what types of assets you’d like to publish. (case studies, statistics, quotes, etc.)

• Don’t forget to reach out directly to your dedicated Customer Advocate with any questions or email support@techvalidate.com.

Question topics for good contentSuccessful questions often get at the following topics:

• Financial metrics• Operational metrics• Competitive differentiation/wins• Purchasing rationale• Deployment details• Testimonials

Question + Content Examples

The following pages show example questions and the resulting content that can be published from responses to those questions.

Example: Competitive wins

Example: Financial Metrics

Example: Operational Metrics

Example: Use cases

Example: Testimonials

Example:Case StudiesCase studies summarize all of an individual’s responses to one of your surveys. Each question and answer will translate to the relevant section of your Case Study.

Example: Customer Reviews

Net Promoter Score Question: Gather NPS Score and publish for marketing

Additional Resources

Content usage examples: http://www.techvalidate.com/content-usage-examples

Top outreach themes: http://www.techvalidate.com/use-cases

Content Types: http://www.techvalidate.com/product/content

Content Library: http://www.techvalidate.com/vendor-research

Example questionnaire: https://support.techvalidate.com/hc/en-us/articles/202407784-Sample-Questionnaire