InterConnecta Demo day final founder version
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Transcript of InterConnecta Demo day final founder version
We help IT companies acquire NEW customers
Luis Gonzalez,
Founder
About InterConnecta
• HQ in New York
• 5 in-house veteran Sales and Marketing Managers focused on Enterprise Tech B2B Sales and Lead Generation
• Dbase of over 3,000 additional verified contractors available for hire
• Over 70+ combined years of experience. Our Proprietary Process converts deals to sales faster than industry averages.
• Pivoting since 2011 from a Services company to an IT focused Remote worker Platform provider
• Exclusive focus – IT hardware and software marketplace
• Profitable
• No Debt
Objective: Create a common workplace for Independent Sales Reps and Corporate Sales Executives by Automating complex sales process
The New Workforce| Insights into the free agent workstyle
A recent Forbes research study showed that 85% of Fortune 500 sales and marketing executives are outsourcing more key marketing services than ever before.
When asked why they are outsourcing more today, 90% of these companies reported that the more they outsource the more competitive they become.
Survey Population: 1,810Location: United States
MOREBALANCE LESS STRESSCompared to those who are traditionally employed, free agents are more satisfied with their work-life balance and levels of work related stress77%
of free agents possess a
professional/ technical skill set.
62%
of traditional workers possess those same skill
sets
30-35% is the predicted proportion of free agents in the U.S. working population once the labor market recovers
73%
of free agents voluntarily choose their workstyle
44% of the current active workforce in the U.S. are free agents
↑77%increase since 2008
OPPORTUNITIES ABOUNDCompared to traditional workers, free agents are significantly more satisfied with their opportunities to expand their skills and anvance their careers
38% believe economic
conditions have enhanced their opportunity to work as a free
agent
FREEDOM AND FLEXIBILITYis the primary reason cited for choosing the free agent workstyleOther reasons given25% economic necessity15% Entrepreneurial Benefits2% Unknown
The experienced are leading the charge
14%
52%
25%
9%
Silent Generation (1935 - 1945)
Baby Boomers (1946 - 1964)
Gen X (1965 - 1979)
Gen Y (1980 - 1992)
Two thirds of the free agent population are mature workers but free agency is on the rise among all generations
Inbound Outbound
Won Business
Automated Qualified Leads (AQLs)
Teleprospecting Accepted Leads (TALs)
Teleprospecting Qualified Leads
(TQLs)
Teleprospecting Generated Leads
(TGLs)
Industry Problem
Inquiry
Marketing Qualification
Close
Too many “time sensitive” channels to manage from Lead Generation to Sales WIN
Sales Generated Leads (SGLS)
Sales Accepted Leads (SALS)
Sales Qualified Leads (SQLs)
Sales Qualification
Free and Paid Options to add only the necessary function Marketing Sales
Turn customer acquisition into a
measurable and repeatable
automated process
Select / Contract Freelancer from InterConnecta provider database 4
Free or $ Option
Campaign execution via InterConnecta CRM / EMA 5
$ Paid
Automated Lead score to flag prospects for Sales follow up
6
$$ Paid
Pass “sales-ready” leads to Sales or Close
7Analyze Requirements / Budgets / Manage Past Marketing PerformanceAnalytics & Reporting
Measure & Optimize
Free
1
Build targeted lists via InterConnecta
$ Option2
Free
Plan / Schedule / Post multi-channel campaign requirementsEmail, direct mail, telemarketing, events, Search
3
$$ Paid
Or…move to automated lead nurturing program
8
"Outsourcing enables executives to focus their energies on the what of their business and less on the how.“ Sam Palmisano – CEO - IBM
Monitor Campaign Progress at a glance
Reduce customer acquisition cost by over 50%Get to Market Faster1. Source all material for Activity via 1 website ( lists, marketing
templates etc )
2. Contract experienced Personnel on a Pay Per campaign Basis via our site versus Hiring Full time
3. Monitor all Sales and marketing efforts via a centralized dashboard. Avoid extra cost of purchasing CRM accounts (because its included in our programs)
4. Avoid high training and recruitment costs
5. Utilize our proprietary Automated lead generation process with proven results
18-25%
4-6%
4-6%3-4%
2%
Efficiency Throughput Spending Low Cost Location Scale
2011 IT companies spent more than $7B outsourcing sales and marketing functions
Enterprise IT Sales costs average 20% of product salesWorldwide End-User Spending on IT(Billions of U.S. Dollars)
2007 2008 2009 2010
Total Market 3,181 3,372 3,198 3,304
Annual Growth (%)
- 6.0 -5.2 3.3
Source: Gartner (September 2009)
Next Steps
1. We will launch the InterConnecta BETA Portal for public registration in July 2012
2. Version 3 scheduled by Q4 2012
3. Continue Accelerate Technical Development and Provider recruitment
4. Identify potential Board, Mentors and Partners with experience in our space
5. Continue reviewing potential investor options
Check us out at www.interconnecta.com