Brandvertisor - Founder Institute Demo Day - 30 March

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Nedko M. Nedkov [email protected] Brandvertisor is the first marketplace to match advertisers with specific publishers through detailed and complete profiles.

Transcript of Brandvertisor - Founder Institute Demo Day - 30 March

Page 1: Brandvertisor - Founder Institute Demo Day - 30 March

Nedko M. [email protected]

Brandvertisor is the first marketplaceto match advertisers with specific publishers

through detailed and complete profiles.

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Transparency: Ad networks hide traffic sources.

How to place ads on specific/premium website?

Programmatic & RTB advertising barriers.

ProblemProblem

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SolutionSolution

Marketplace where users can place ads on specific website to:

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ProductProduct

Search & Filters >

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ProductProduct

Premium Publishers>

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ProductProduct

Browse Profile > Start Advertising!

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ProductProduct

Real & Targeted Traffic!

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Market ValidationMarket Validation

64, 615 Advertising Agencies in US$50B Revenue /yeareMarketer.com

76 % MarketersUsed paid advertising in 2015MarketingLand.com

B2BAdvertising AgenciesCorporate Brands

B2CEnd Media BuyersSmall Business

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Market SizeMarket Size

US Display Traffic

$27 B – 2015$37.5 B – 2017

24 % growth /year

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Market PenetrationMarket Penetration

0.1%0.1%

Market Penetration

$37M

Revenue /year

$3.4M

Profit /year

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Business ModelBusiness Model

Marketplace CAC $208 < LTV $290 Churn: 40 % ARPPU: $82 breakeven: 80 p users/m

Commission based. Fixed 10 % per transaction.

Customer Acquisition Channels:

Google SEO Traffic B2B Mailing

Forum Campaigns Direct Sales

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Competitive AdvantagesCompetitive Advantages

Advertiser segment:Advertiser segment:

Publisher segment:Publisher segment:

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TractionTraction

MVP Demo

Startups advertising campaign: 800 opt ins

Direct Sales: $350

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FundingFunding

Seeking: € 75 k Equity: 7 %

Develop Marketplace

Filters & Profiles content

Integrate ad network to deliver ads

Marketing & Sales Traction

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TeamTeam

Nedko Nedkov, CEO

Founder in PPC NetworkMarketingSEO

Petar Telbiyski, CTO

Front-EndSenior DeveloperNode.js

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Thank YouThank You

Publishers

Advertisers

B2CB2B