#Intercloud Announcement 9/29/14 Social Media Plan v1

Alyce Lindquist @alyceGlobal Social Media

Sept 2014

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Pre-Announce – Week of 9/22 Drive registrations for live webcast event / social amplification driving to registration page (URL, tracking

codes) Drive awareness for the Tweet Chat Main Hashtag: #Intercloud. Tweet Chat hashtag: #IntercloudChat Social channels: @CiscoCloud, @Cisco, @CiscoSP360 - Blogs, Twitter, Facebook, Linked, Slideshare Cisco Communities – Data Center & Cloud, Service Providers, Enterprise, Security

During Announce Event – 9/29 Live event / live tweeting: 9/29 8am to 9:30am PT

Amplify the news and real-time content: @CiscoCloud, @Cisco, @CiscoSP360, @CiscoDC

Tweet Chat lead by @Cisco - with social influencers to drive additional engagement 9/29 9:30 to 10:30am PT, speaker Nick Earle, lead by @Cisco team, with amplification by @CiscoCloud, @CiscoSP360, @CiscoDC

Blog schedule – Exec blog on The Platform / Rob Lloyd; Partner blog; SP 360 blog; Data Center & Cloud blog Global amplification of assets through Social Digest; syndicate and share content Partner social amplification

Post-Announce – 9/29 and beyond Interop / Cloud Connect activities Promote webcast replay Continue to amplify assets: blogs, whitepapers, solution overviews

#Intercloud Announcement Monday 9/29/14

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Twitter @CiscoCloud @CiscoSP360 @Cisco @CiscoDC

Cisco Blogs: The Platform, Partner, SP360, Data Center & Cloud

Facebook, LinkedIn, accounts

Slideshare: http://www.slideshare.net/cisco http://www.slideshare.net/cisco360 http://www.slideshare.net/ciscodatacenter

Cisco Communities: https://communities.cisco.com/community Data Center & Cloud, Service Providers, Enterprise, Security

Partner amplification

#Intercloud Social Amplification Channels

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#Intercloud Assets: Social Media Promotion

Date Asset Application / Status Owner Property Status

Week of 9/22

Registration page for live webcast

Done, tracking links delivered Done

Intercloud graphics?

Use in social promotions to drive better engagement / registration

Start 9/29 Blogs See blog calendar Blog

PPT slides Slideshare – main Cisco page Slideshare

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Publish Date

Asset Application/Content Spokesperson

Author/Ghost Writer

Blog Property

Status Assets included

9/29 Blog / Feature

Announcement Rob Lloyd The Platform Need video included

Blog Partner blog Partner Done

Blog SP 360 SP 360

Blog Data Center & Cloud DCC

#Intercloud Blog Schedule

Intercloud Tweet Chat

Prepared by Golin

September 23, 2014

#IntercloudChat: Telling the Intercloud Story via Social Media

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When: Monday, September 29, 2014

What: Live News Conference & Webcast (7:30 – 8:15 am PT)

Why: To announce the addition of new partners to Cisco’s Intercloud and amplify the story of the evolving Intercloud solution

Hashtag: #IntercloudChat & #Intercloud Timing: 9:30 – 10:30 am PT Influencer Host: TBD Cisco Host: Nick Earle, Senior Vice President, Cloud and Managed

Services Sales, via Cisco’s corporate Twitter channel @Cisco

Event Overview

Intercloud Tweet Chat

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Drive further awareness of Cisco’s evolving Intercloud

Amplify key messages from Intercloud announcement

Continue conversation beyond news conference

Engage key industry influencers in dialogue

Elevate Cisco’s thought leadership around cloud

Objectives

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Host a live tweet chat that facilitates a dialogue between Cisco leader Nick Earle (@Cisco), industry influencer (@AHess247) and tweeting public about Cisco’s evolving Intercloud and its implications for communications, business and more

Leading up to live chat, use @Cisco’s and influencer’s handles to promote

Kick off chat via Instagram video showing @Cisco and influencer tweeting

Using hashtags #IntercloudChat & #Intercloud, influencer tweets pre-approved questions to @Cisco and Nick responds via @Cisco with pre-approved answers

Tweets from @Cisco invite public to participate using #IntercloudChat

Nick responds to and influencer repurposes select incoming questions from public

Throughout chat, @Cisco seeds key Intercloud content and assets

@Cisco and partners retweet key comments from influencer and tweeting public

Graphic or twit-vite (Lindsey?)

Amplify on corp social channels and Nick Earle’s social channels

Proposed Tweet Chat Format

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Arik Hesseldahl Barb Darrow Steve Wildstrom

@ahess247

21,097 followers

@swildstrom

4,409 followers

@gigabarb

7,920 followers

Potential Influencers to Facilitate Chat

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During Post Confirm influencer facilitator (9/24)

Train Nick Earle (9/24)

Develop social copy for promotion (9/25)

Work with Intercloud team to develop approved Q&A script (9/25)

Confirm shareable assets (9/25)

Develop quick reference guide with custom links (9/26)

Amplify social promotion copy across company channels (9/26)

Twit-vite – Mary work with Shelley

Meeting with Golin and Shelley on graphics

Alyce – Have internal intercloud contacts promote on their social channels

Cisco Champions (AmyLewis, Rachel Bakker), Jim Brady, David McCulloch, Melissa Selcher

(Mary set up group chat on Jabber)

Compile key takeaways into follow-up blog post and/or Slideshare (9/30)

Evaluate key tweet chat participants for future influencer engagement opportunities (9/30)

Re-amplify high-performing content from chat (10/1-3)

Deliver tweet chat report (10/3)

Begin with Instragram photos or video. Show that the team is behind the actual Tweet Chat. (Kati)

Seed key assets including Cisco.com pages, leader & partner quotes, graphics, statistics, blogs posts & more (9/29)

Invite influencer(s) to repurpose tweet chat content on their own channels (9/29) (Alyce reach out to her influencers on this?)

Put paid advertising behind key tweets during tweet chat (9/29) – PR or marketing have budget?

Retweet Nick’s, key influencer and partner tweets (9/29) (Kati)

Pre

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Access to existing assets:

Demand generation offer – Is there anything we are driving to? Leader and partner quotes – Get approval Success stories Blog posts Videos Statistics

What We Need