Intercept them in the wild: Recruiting hard-to-find participants
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Intercept them in the wild: Recruiting hard-to-find participants
Dana Chisnell Whitney Quesenbery Center for Civic Design
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Hi. Can I ask you some quick questions?
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Why would anybody recruit research participants this way?
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What’s happening here?
1. Observe
2. Approach
3. Invite
4. Read reactions
5. Respond to objections
6. Ask
7. Transition
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Observe What are you looking for?
fit for the sample
sanity
eye contact
1
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Approach How do you present yourself?
asking for a favor
not crazy or scary
not selling anything
not begging
2
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Invite Talking to strangers
smiling
walking
pitching
3
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Read How do you know whether they’re willing?
If they’re not leaving, keep talking
If they keep going, walk along for a bit
4
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Respond What are their concerns?
credibility
purpose of interview
time
just NO
5
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Ask Do they qualify?
minimal qualifications
snap decisions
easy to dismiss
start with a script but be willing to flex
6
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Transition Willing to spend more time?
thanks
could I have [specific amount of time]
progressive (quick) disclosure
keep the time promise
7
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Practicalities: Planning for intercepts
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Goals
§ What do you want to end up with?
§ What are you using the data for?
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Locations and timing
§ High traffic, but not traversing
§ Lots of loitering or waiting § Cafes
§ Community centers
§ Mixed use areas
§ Open markets or malls
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Intermediaries People who are connected to the community that you want to meet
Trusted sources
Know the territory
Caution: Be clear about roles
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Scripting Flexibly transitioning
§ Pre-visualize
§ Checklist-like
§ Track timing
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Transition
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Very quick!
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Sampling and targets
Have in mind what you want coverage to be
Check on the mix at regular intervals
Look at what you’re learning from whom
Set goals
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Choosing whom to approach
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Issues in self-awareness
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Issues in self-awareness fear and apprehension
bias
getting started
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Personal comfort and safety § Dress for weather
§ Choose shoes for standing
§ Drink water
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Personal comfort and safety § Work with a partner
§ Be aware of surroundings
§ Not after dark, outside
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Languages Have materials available in languages
Make the translator a partner
make sure they know the goals of the study
give them the script
get translations ahead of time
Don’t insist on one language or the other
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Summary
Choose locations carefully
Use intermediaries and translators
Script but flex
Choreograph the transition
Be aware of personal biases
Work in pairs
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Thank you