Interactive Media The research…

Lets break it down…• A method of communication in which the program's outputs

depend on the user's input.• Interactive media engage the user and interact with him or her in

a way that non-interactive media do not. Websites and video games are two common types of interactive media. Movies and most TV shows are generally not considered interactive media; however, shows that require audience participation could be considered interactive media.

• The biggest use of interactive and the most successful use of this is social media.

Social Media… • A way to communicate to many. This not only helps get things out there it helps gets people

view of what has been put out there. Whether it is a video, game, song. People can share their views with one another.

• Social Bookmarking. (Del.icio.us, Blinklist, Simpy) Interact by tagging websites and searching through websites bookmarked by other people.

• Social News. (Digg, Propeller, Reddit) Interact by voting for articles and commenting on them.

• Social Networking. (Facebook, Twitter, Hi5, Last.FM) Interact by adding friends, commenting on profiles, joining groups and having discussions.

• Social Photo and Video Sharing. (YouTube, Flickr, Instagram,) Interact by sharing photos or videos and commenting on user submissions.

Web2.0

Web 2.0…• This is simply just the development of the world wide web.• Making it more interactive between one another. This can

be done through blogs and social media sites.

Promotional Videos Film Trailers

Advertising

Viral Marketing

Email Attachments…

•One or more files can be attached to any email message, and be sent along with it to the recipient. ▫This is typically used as a simple method to

share documents and images.

Advertising Promotional Videos

DVD, CD, Blu-ray…

•DVD (digital optical disc storage format)

Virtual Reality Tours

Short Films

Films

Kiosks…

•Software designed within a public exhibit that provides access to information and applications for communication, commerce, entertainment, and education.▫ Typically placed in retail stores, airports, libraries and

company cafeterias. Warehouses around the country, and hundreds of employees

working in each. Wanting to find out about remaining vacation days. Using a kiosk will allow them to look up answers to their own questions. Instead of having to ask many different people and have to wait to longer then with the kiosk.

Mobile Devices…• Mobile phones are used for a variety of purposes,

including keeping in touch with family members, conducting business, and having access to a telephone in the event of an emergency.

• The TV industry has recently started using mobile phones to drive live TV viewing through mobile apps, advertising, social tv, and mobile TV.▫ http://xfactor.itv.com/2013/app/

• Media content appeared such as news, video games, jokes, horoscopes, TV content and advertising.

• Most early content for mobile tended to be copies of legacy media, such as the banner advertisement or the TV news highlight video clip.

Short Films• Short films can be professional or amateur productions. Often

screened at local, national, or international film festivals. • Made by independent filmmakers with either low budget or no

budget. They are non profit projects.

Room 8

Orange Drive

The Candidate

Sorry I’m Late

Promotional Videos• Promotional videos marketing has become one of the top

forms of communicating to a target audience.

o Staff training/instruction and safety videoso Investor relations/financial resultso Company promotional/brand videoso Video role play (often with actors)Client and customer

testimonial videoso Corporate event filming (for example, a new product

launch or conference)o Live and on-demand webcastingo Technology and product demonstration videoeso Business television

Promotional Video Marketing • The Purpose: • What is my main core objective? Pick just one primary goal!• Single Thought: What is my main core message? Identify the key takeaway idea or action.• Pick Me, Pick Me! Who is my primary target audience? Age? Sex? Interests? Income?• Reach Your Audience: Where might I reach this audience? YouTube? TV Ads? Facebook Video? Video

Podcasts?• Call to Action: What is the single action you’ll compel the viewer to make?

http://www.youtube.com/watch?v=v1uyQZNg2vE

http://www.youtube.com/watch?v=sJ7L_90EHTU

Film Trailers • Trailers consist of a series selected shots from

the film being advertised. • The first trailer shown in a U.S. film theater was

in November 1913.• The purpose of the trailer is to attract an

audience, these excerpts are usually drawn from the most exciting, funny, or otherwise noteworthy parts of the film but without producing spoilers.

Drawn you in?

Trailer OneTrailer Two Trailer Thre

e Trailer Four

Advertising…

•Advertising or advertizing is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners) to continue or take some new action.

•Advertising messages are usually paid for by sponsors and viewed via various traditional media platforms. Or thanks to Web 2.0 more direct ways for reaching your audience.

Mass media (traditional media)

•Newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail.

Not easy to do…

http://youtu.be/yPTUTXvsnjI

http://youtu.be/HVIMMmqwe6Q

http://youtu.be/IYwf2SBWa5o

Problems if it all goes wrong…Price – To have your advert placed on TV is expensive and if hated it won’t be watched. Less Information – You can’t over load adverts whether that is down to not having to opportunities because of what your working. (A small banner) Or that you don’t want to bore your audience. One Chance - Once your commercial is filmed and placed, editing or changing the material takes more time and money.

Virtual Reality Tours

•A virtual tour from VR Tours offers viewers a complete interactive experience, immersing them into the image to virtually put them right there.

•Perfect for show casing and marketing any product, property or space.

http://www.youtube.com/watch?v=tdQDm4gdSOc

http://www.youtube.com/watch?v=2m2080-RcF0

E-Learning• We connect people and organisations and encourage

collaboration. Our members share knowledge and best practices and highlight future trends.

• The eLearning Network (eLN) is a non-profit, Community Interest Company run by the elearning community for the learning community.

• E-learning refers to the use of electronic media and information and communication technologies (ICT) in education.

The technology behind it…IT’S THE FUTURE!

We all have one!

We would all like one!

There’s an App for that!

Google Glass

•Google Glass is an attempt to free data from desktop computers and portable devices like phones and tablets, and place it right in front of your eyes.

•http://youtu.be/v1uyQZNg2vE•Glass provides information you need when

you need it in the form of “cards,” saving time scrounging around for whatever email or app you might need at any given time.

Mobile Phones •Some people carry more than one cell phone

for different purposes, such as for business and personal use.

•Easiest and quickest way to send information out and for people to receive it! ▫ Modern mobile phones also support a wide variety of other

services such as text messaging, MMS, email, Internet access, short-range wireless communications (infrared, Bluetooth), business applications, gaming and photography. Mobile phones that offer these and more general computing capabilities are referred to as smartphones.

Apps• The App world is showing no signs of slowing down.

• This multibillion-dollar business has carved out its own section within the technology industry.

• Over the past year we've seen some great mobile apps both from well-known developers and lesser-known shops too. The quality continues to get better and better.▫ Productivity ▫ News/Reading▫ Social Networking▫ Entertainment ▫ Games▫ Fitness/Health/Food▫ Sports▫ Photo/Video▫ Shopping▫ Travel▫ Utilities

SLR camera with built in video recorders

• SLR cameras that can also capture video. With many of the middle and higher range camera models now offering video capture we should look at this new feature and try to identify its strengths and weaknesses.

• Compact stills and motion capture system• Larger sensor when combined with large apertures produces

'cinematic' shallow depth of field• Access to huge range of additional and sometimes highly specialist

photographic lenses• High quality video capture• Value when compared to equivalent film/video camera• May have greater dynamic range and low light performance than

dedicated video camcorder

Digital Video Formats

• Video formats involve two technology concepts: containers & codecs

Digital Video Formats• MPEG-1 used almost exclusively for Video Compact

Disks.• MPEG-2 is used for DVDs and High Definition

Television • AVI (Audio Video Interleave): a Windows’ standard

multimedia container.• MOV: Apple's QuickTime container format.• ASF (Audio Video Interleave) and WMV (Windows

Media Video): A Microsoft creation• 3gp (Mobile Video)• (FLV): Adobe Flash Video Format• SWF is Shockwave Flash

Containers

• Containers (sometimes called wrappers) & codecs (short for coder/decoder).• Think of the container as the file itself.

Think of the codec as its contents.

Codecs

•The container describes the structure of the file.

•A codec (short for "coder/decoder") is a way of encoding Audio or video into a stream of bytes.

Data Video Capture•Converting analog video signals, such as

those generated by a video camera, into a digital format and then storing the digital video on a computer's mass storage device. Video capture from analog devices requires a special video capture card that converts the analog signals into digital form and compresses the data. There are also digital video devices that can capture images and transfer them to a computer via a standard serial or parallel interface.

Compression

•Compression can be either lossy or lossless. Lossless compression reduces bits by identifying and eliminating statistical redundancy.

Lossy• Lossy data compression is the converse of

lossless data compression. In these schemes, some loss of information is acceptable.

• Dropping nonessential detail from the data source can save storage space. Lossy data compression schemes are informed by research on how people perceive the data in question. For example, the human eye is more sensitive to subtle variations in luminance than it is to variations in colour.

• JPEG image compression works in part by rounding off nonessential bits of information.[

Lossless

•Lossless data compression algorithms usually exploit statistical redundancy to represent data more concisely without losing information.

•Lossless compression is possible because most real-world data has statistical redundancy. For example, an image may have areas of colour that do not change over several pixels; instead of coding "red pixel, red pixel, ..." the data

Streaming Methods• Download ect• A media player can begin playing the data before the

entire file has been transmitted. Distinguishing delivery method from the media distributed applies specifically to telecommunications networks, as most other delivery systems are either inherently streaming ▫ (e.g., radio, television)

• An advantage of this presentation is that these lectures can be very long, indeed, although they can always be interrupted or repeated at arbitrary places.

Data Transfer •Data transmission, digital transmission, or

digital communications is the physical transfer of data (a digital bit stream) over a point-to-point or point-to-multipoint communication channel. Examples of such channels are copper wires, optical fibres, wireless communication channels, and storage media.

•The data are represented as an electromagnetic signal, such as an electrical voltage, radio wave, microwave, or infrared signal.

File Size• A byte is a sequence of 8 bits (enough to represent

one alphanumeric character) processed as a single unit of information. A single letter or character would use one byte of memory (8 bits), two characters would use two bytes (16 bits).

• File size measures the size of a computer file. Typically it is measured in bytes with a prefix. The actual amount of disk space consumed by the file depends on the file system. The maximum file size a file system supports depends on the number of bits reserved to store size information and the total size of the file system.

Aspect Ratio• The term Aspect Ratio refers to the width of a

picture (or screen) in relation to its height. Ratios are expressed in the form width x height. ▫4x3

This is the standard television format used throughout the second half of the 20th Century. Sometimes referred to as 12x9.

▫16x9 This format has gained acceptance as the new standard

for widescreen TV, DVD and high-definition video.▫21x9 (Cinemascope)

A very wide screen format used for theatrical release movies.

DRM - Digital Rights Management

• DRM technologies attempt to give control to the seller of digital content or devices after it has been given to a consumer. For digital content this means preventing the consumer access, denying the user the ability to copy the content or converting it to other formats.

• For devices this means restricting the consumers on what hardware can be used with the device or what software can be run on it. Long before the arrival of digital or even electronic media, copyright holders, content producers and other financially or artistically interested parties had business and legal objections to copying technologies.