INTERACTIVE MEDIA

By Dahir Karshe

WHAT IS SOCIAL MEDIA?

Social media refers to the means of interaction among people in which they

create, share, and/or exchange information and ideas in virtual communities

and networks.Andreas Kaplan and Michael Haenlein define social media as "a

group of Internet-based applications that build on the ideological and

technological foundations of Web 2.0, and that allow the creation and

exchange of user-generated content. "Furthermore, social media depends on

mobile and web-based technologies to create highly interactive platforms

through which individuals and communities share, co-create, discuss, and

modify user-generated content. It introduces substantial and pervasive

changes to communication between organizations, communities, and

individuals.

SIZE SHAPE AND STRUCTURE

The interactive media industry has got many

corporations such as Facebook, Twitter and

Instagram. The social media industry is getting

bigger day by day. It has come to the point that most

games let you share your highscore and compete

with your social networking friends (especially

facebook).

FACEBOOK

Facebook is currently the most used social

networking site there is, Facebook has now got a

staggering 1.15 billion monthly active users.

During the spring of 2012 Facebook decided to buy

instagram to have a bigger market in the social

media industry. According to Forbes magazine

Facebook is worth 40 billion dollars altogether.

TWITTER

Twitter is the most used social networking site after

Facebook. In twitter you either follow instead of

adding the p

Twitter is an online social networking and

microblogging service that enables users to send and

read "tweets", which are text messages limited to

140 characters.

INSTAGRAM

Instagram is the least social, social networking site because it has a

limited features. The only thing you can do on instagram is post pictures,

comment on them and have a mini caption describing what is meant by

it.

Instagram is an online photo-sharing, video-sharing and social

networking service that enables its users to take pictures and videos,

apply digital filters to them, and share them on a variety of social

networking services, such as Facebook, Twitter, Tumblr and Flickr.

In the spring of 2012 the maker of Facebook purchased instagram for a

billion dollars.

WHAT OTHER COMPANIES/MEDIA INTERESTS USE SOCIAL

NETWORKING SITES TO PROMOTE THEMSELVES?

Most companies are on Facebook and twitter,

especially the major companies. They use these

social networking sites to gain free or cheap

publicity. Most movies also promote it by posting up

the trailer on Facebook and other social networking

sites. A good example of this is ‘TED’ on Facebook on

twitter. It has proved to be so successful that the

accounts are being used even after that promotion.