Interaction South America 2011: Martín Verzilli
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Transcript of Interaction South America 2011: Martín Verzilli
Martín Verzilli @mverzilli [email protected] ilabamericalatina.org
Interaction Designfor Emergencies and Disasters
Hi Nigel,
Tonight one of the rescued
survivors of the earthqua
ke came to thank the
OSOCC. He is a Danish UN e
mployee who was buried for
5 days in the rubble
of Hotel Christopher (SAR
sector 5) in a space about
5 feet long, 2 feet
wide and 1 foot high, havi
ng dived under his desk wh
en the quake struck.
His one contact with the o
utside world during this t
ime was a wrong number
call he received in a mome
nt when the mobile network
wasn't jammed (the
caller hung up before he c
ould pass a message!) He w
as heard tapping by one
of the SAR teams tasked to
the site (we tasked sever
al teams to this
collapse from the OSOCC, w
hich has coordinated the 5
0+ teams during the SAR
phase). The OSOCC has been
about a quarter Mapaction
for much of the time!
Yesterday, we tasked a UK
SAR team (SARAID) to a sch
ool collapse and Naomi
and I deployed with them.
Unfortunately we found no
survivors and 50 - 100
fatalities, in a school th
at only opened a month ago
. Now, the SAR phase
has ended with a tally of
132 rescued. As always, it
's difficult to say
exactly the contribution o
f Mapaction to this number
but it's fair to say
that we've been intimately
involved, perhaps even mo
re than usual. With the
data assembled by support
base and all of those invo
lved in the Haiti
mission, and with particul
ar help from the NGO InSTE
DD (who provided a
sophisticated location sea
rch system), we have been
able to put coordinates
to the often rough, incomp
lete addresses sent in by
the families of those
trapped who have managed t
o send (desperate) message
s out. Without these,
the SAR teams have to sear
ch blindly and time is ver
y much against the
buried. Attached are a cou
ple of pictures of the sur
vivor (afraid I don't
know his name), and I pass
on his thanks to those wh
o were able to help.
HamishPort-au-Princ
e
Haiti
Hi Nigel,
Tonight one of the rescued
survivors of the earthqua
ke came to thank the
OSOCC. He is a Danish UN e
mployee who was buried for
5 days in the rubble
of Hotel Christopher (SAR
sector 5) in a space about
5 feet long, 2 feet
wide and 1 foot high, havi
ng dived under his desk wh
en the quake struck.
His one contact with the o
utside world during this t
ime was a wrong number
call he received in a mome
nt when the mobile network
wasn't jammed (the
caller hung up before he c
ould pass a message!) He w
as heard tapping by one
of the SAR teams tasked to
the site (we tasked sever
al teams to this
collapse from the OSOCC, w
hich has coordinated the 5
0+ teams during the SAR
phase). The OSOCC has been
about a quarter Mapaction
for much of the time!
Yesterday, we tasked a UK
SAR team (SARAID) to a sch
ool collapse and Naomi
and I deployed with them.
Unfortunately we found no
survivors and 50 - 100
fatalities, in a school th
at only opened a month ago
. Now, the SAR phase
has ended with a tally of
132 rescued. As always, it
's difficult to say
exactly the contribution o
f Mapaction to this number
but it's fair to say
that we've been intimately
involved, perhaps even mo
re than usual. With the
data assembled by support
base and all of those invo
lved in the Haiti
mission, and with particul
ar help from the NGO InSTE
DD (who provided a
sophisticated location sea
rch system), we have been
able to put coordinates
to the often rough, incomp
lete addresses sent in by
the families of those
trapped who have managed t
o send (desperate) message
s out. Without these,
the SAR teams have to sear
ch blindly and time is ver
y much against the
buried. Attached are a cou
ple of pictures of the sur
vivor (afraid I don't
know his name), and I pass
on his thanks to those wh
o were able to help.
HamishPort-au-Princ
e
Haiti
Hi Nigel,
Tonight one of the rescued
survivors of the earthqua
ke came to thank the
OSOCC. He is a Danish UN e
mployee who was buried for
5 days in the rubble
of Hotel Christopher (SAR
sector 5) in a space about
5 feet long, 2 feet
wide and 1 foot high, havi
ng dived under his desk wh
en the quake struck.
His one contact with the o
utside world during this t
ime was a wrong number
call he received in a mome
nt when the mobile network
wasn't jammed (the
caller hung up before he c
ould pass a message!) He w
as heard tapping by one
of the SAR teams tasked to
the site (we tasked sever
al teams to this
collapse from the OSOCC, w
hich has coordinated the 5
0+ teams during the SAR
phase). The OSOCC has been
about a quarter Mapaction
for much of the time!
Yesterday, we tasked a UK
SAR team (SARAID) to a sch
ool collapse and Naomi
and I deployed with them.
Unfortunately we found no
survivors and 50 - 100
fatalities, in a school th
at only opened a month ago
. Now, the SAR phase
has ended with a tally of
132 rescued. As always, it
's difficult to say
exactly the contribution o
f Mapaction to this number
but it's fair to say
that we've been intimately
involved, perhaps even mo
re than usual. With the
data assembled by support
base and all of those invo
lved in the Haiti
mission, and with particul
ar help from the NGO InSTE
DD (who provided a
sophisticated location sea
rch system), we have been
able to put coordinates
to the often rough, incomp
lete addresses sent in by
the families of those
trapped who have managed t
o send (desperate) message
s out. Without these,
the SAR teams have to sear
ch blindly and time is ver
y much against the
buried. Attached are a cou
ple of pictures of the sur
vivor (afraid I don't
know his name), and I pass
on his thanks to those wh
o were able to help.
HamishPort-au-Princ
e
Haiti
Hi Nigel,
Tonight one of the rescued
survivors of the earthqua
ke came to thank the
OSOCC. He is a Danish UN e
mployee who was buried for
5 days in the rubble
of Hotel Christopher (SAR
sector 5) in a space about
5 feet long, 2 feet
wide and 1 foot high, havi
ng dived under his desk wh
en the quake struck.
His one contact with the o
utside world during this t
ime was a wrong number
call he received in a mome
nt when the mobile network
wasn't jammed (the
caller hung up before he c
ould pass a message!) He w
as heard tapping by one
of the SAR teams tasked to
the site (we tasked sever
al teams to this
collapse from the OSOCC, w
hich has coordinated the 5
0+ teams during the SAR
phase). The OSOCC has been
about a quarter Mapaction
for much of the time!
Yesterday, we tasked a UK
SAR team (SARAID) to a sch
ool collapse and Naomi
and I deployed with them.
Unfortunately we found no
survivors and 50 - 100
fatalities, in a school th
at only opened a month ago
. Now, the SAR phase
has ended with a tally of
132 rescued. As always, it
's difficult to say
exactly the contribution o
f Mapaction to this number
but it's fair to say
that we've been intimately
involved, perhaps even mo
re than usual. With the
data assembled by support
base and all of those invo
lved in the Haiti
mission, and with particul
ar help from the NGO InSTE
DD (who provided a
sophisticated location sea
rch system), we have been
able to put coordinates
to the often rough, incomp
lete addresses sent in by
the families of those
trapped who have managed t
o send (desperate) message
s out. Without these,
the SAR teams have to sear
ch blindly and time is ver
y much against the
buried. Attached are a cou
ple of pictures of the sur
vivor (afraid I don't
know his name), and I pass
on his thanks to those wh
o were able to help.
HamishPort-au-Princ
e
Haiti
Hi Nigel,
Tonight one of the rescued
survivors of the earthqua
ke came to thank the
OSOCC. He is a Danish UN e
mployee who was buried for
5 days in the rubble
of Hotel Christopher (SAR
sector 5) in a space about
5 feet long, 2 feet
wide and 1 foot high, havi
ng dived under his desk wh
en the quake struck.
His one contact with the o
utside world during this t
ime was a wrong number
call he received in a mome
nt when the mobile network
wasn't jammed (the
caller hung up before he c
ould pass a message!) He w
as heard tapping by one
of the SAR teams tasked to
the site (we tasked sever
al teams to this
collapse from the OSOCC, w
hich has coordinated the 5
0+ teams during the SAR
phase). The OSOCC has been
about a quarter Mapaction
for much of the time!
Yesterday, we tasked a UK
SAR team (SARAID) to a sch
ool collapse and Naomi
and I deployed with them.
Unfortunately we found no
survivors and 50 - 100
fatalities, in a school th
at only opened a month ago
. Now, the SAR phase
has ended with a tally of
132 rescued. As always, it
's difficult to say
exactly the contribution o
f Mapaction to this number
but it's fair to say
that we've been intimately
involved, perhaps even mo
re than usual. With the
data assembled by support
base and all of those invo
lved in the Haiti
mission, and with particul
ar help from the NGO InSTE
DD (who provided a
sophisticated location sea
rch system), we have been
able to put coordinates
to the often rough, incomp
lete addresses sent in by
the families of those
trapped who have managed t
o send (desperate) message
s out. Without these,
the SAR teams have to sear
ch blindly and time is ver
y much against the
buried. Attached are a cou
ple of pictures of the sur
vivor (afraid I don't
know his name), and I pass
on his thanks to those wh
o were able to help.
HamishPort-au-Princ
e
Haiti
Hi Nigel,
Tonight one of the rescued
survivors of the earthqua
ke came to thank the
OSOCC. He is a Danish UN e
mployee who was buried for
5 days in the rubble
of Hotel Christopher (SAR
sector 5) in a space about
5 feet long, 2 feet
wide and 1 foot high, havi
ng dived under his desk wh
en the quake struck.
His one contact with the o
utside world during this t
ime was a wrong number
call he received in a mome
nt when the mobile network
wasn't jammed (the
caller hung up before he c
ould pass a message!) He w
as heard tapping by one
of the SAR teams tasked to
the site (we tasked sever
al teams to this
collapse from the OSOCC, w
hich has coordinated the 5
0+ teams during the SAR
phase). The OSOCC has been
about a quarter Mapaction
for much of the time!
Yesterday, we tasked a UK
SAR team (SARAID) to a sch
ool collapse and Naomi
and I deployed with them.
Unfortunately we found no
survivors and 50 - 100
fatalities, in a school th
at only opened a month ago
. Now, the SAR phase
has ended with a tally of
132 rescued. As always, it
's difficult to say
exactly the contribution o
f Mapaction to this number
but it's fair to say
that we've been intimately
involved, perhaps even mo
re than usual. With the
data assembled by support
base and all of those invo
lved in the Haiti
mission, and with particul
ar help from the NGO InSTE
DD (who provided a
sophisticated location sea
rch system), we have been
able to put coordinates
to the often rough, incomp
lete addresses sent in by
the families of those
trapped who have managed t
o send (desperate) message
s out. Without these,
the SAR teams have to sear
ch blindly and time is ver
y much against the
buried. Attached are a cou
ple of pictures of the sur
vivor (afraid I don't
know his name), and I pass
on his thanks to those wh
o were able to help.
HamishPort-au-Princ
e
Haiti
Sophisticated?
"Agility requires the courage to do what's right instead of what you had planned"Eduardo Jezierski, InSTEDD´s CTO
Sophisticated?Adequate
Understandingthe context
Usual techniques and their gotchas
To understand users and their goalsEthnographic Interviews
To understand users and their goalsEthnographic Interviews
No time
To understand how users organize information and conceptsCard Sorting
To understand how users organize information and conceptsCard Sorting
Too complex
To understand how users organize information and conceptsCard Sorting
Too complexNo time
To understand user behaviors, attitudes, aptitudes, goals, etcPersonas
To understand user behaviors, attitudes, aptitudes, goals, etcPersonas
No guessing
To understand user behaviors, attitudes, aptitudes, goals, etcPersonas
No guessingNo archetypes
To understand user behaviors, attitudes, aptitudes, goals, etcPersonas
No guessing No timeNo archetypes
“It is as deadly for a mind to have a system as to have none.Therefore it will have to decide to combine both.”
Karl Wilhelm Friedrich Schlegel
8“If you don´t go, you don´t know.”
Eric Rasmussen, InSTEDD´s CEO
Be there
7“In preparing for battle I have always found that plans are useless, but planning is indispensable.”
Dwight D. Eisenhower
Be ready
Be careful
Be carefulResponders eat
disaster tourists for dinner
FoodWaterFuelSolar panels
RadioBGAN (internet)
Health kit
Tent
6“Critical thing about design is to identify the scarcest resource and optimize it”
Fred Brooks
Think small,act fast
Observe
Design /refine
Observe
Design /refinePrototype
Observe
Publish
Design /refinePrototype
Observe
w1 w2 w3 w4FIRST RELEASE
w5 w6
Publish
Design /refinePrototype
Observe
w1 w2 w3 w4 w5 w6
Design /refine
Observe
Build &Publish
d1FIRST RELEASE
5"I don't know the key to success, but the key to failure is trying to please everybody"
Bill Cosby
One userto rule them all
4“Let each man exercise the art he knows”
Aristophanes
Get feedbackin short bursts
Interview duration
3“If you ain't got no axe, you cain't cut no wood”
John Eaton
Feel comfortable withwhat's on the table
Low-end cellphones,radio & GPS
Paper
Print Walk Scan Edit
2"Continuous improvement is better than delayed perfection"
Mark Twain
Divide &Conquer
Incrementaldesign
Fluent communication
Incrementaldesign
DISASTER RESPON
DERS
Fluent communication
Incrementaldesign
Optimal team utilization
1“Don’t bullshit… just play.”
Wynton Marsalis
Train
Rehearse
JAZZ
MUSIC
IANS
Exercise
DISASTER RESPON
DERS
Everyday designand Emergency IX
"Catastrophic or otherwise extreme events often bear the fruit of new ideas."Anders Ramsay
Extreme constraintsbear good ideas
����ȱĚ� catalyzer
FeatureDarwinism
Fundamentalproduct essence
Conclusion.
Hi Nigel,
Tonight one of the rescued
survivors of the earthqua
ke came to thank the
OSOCC. He is a Danish UN e
mployee who was buried for
5 days in the rubble
of Hotel Christopher (SAR
sector 5) in a space about
5 feet long, 2 feet
wide and 1 foot high, havi
ng dived under his desk wh
en the quake struck.
His one contact with the o
utside world during this t
ime was a wrong number
call he received in a mome
nt when the mobile network
wasn't jammed (the
caller hung up before he c
ould pass a message!) He w
as heard tapping by one
of the SAR teams tasked to
the site (we tasked sever
al teams to this
collapse from the OSOCC, w
hich has coordinated the 5
0+ teams during the SAR
phase). The OSOCC has been
about a quarter Mapaction
for much of the time!
Yesterday, we tasked a UK
SAR team (SARAID) to a sch
ool collapse and Naomi
and I deployed with them.
Unfortunately we found no
survivors and 50 - 100
fatalities, in a school th
at only opened a month ago
. Now, the SAR phase
has ended with a tally of
132 rescued. As always, it
's difficult to say
exactly the contribution o
f Mapaction to this number
but it's fair to say
that we've been intimately
involved, perhaps even mo
re than usual. With the
data assembled by support
base and all of those invo
lved in the Haiti
mission, and with particul
ar help from the NGO InSTE
DD (who provided a
sophisticated location sea
rch system), we have been
able to put coordinates
to the often rough, incomp
lete addresses sent in by
the families of those
trapped who have managed t
o send (desperate) message
s out. Without these,
the SAR teams have to sear
ch blindly and time is ver
y much against the
buried. Attached are a cou
ple of pictures of the sur
vivor (afraid I don't
know his name), and I pass
on his thanks to those wh
o were able to help.
HamishPort-au-Princ
e
Haiti
Questions?
Martín Verzilli @mverzilli [email protected] ilabamericalatina.org