Speaker: Miguel Angel Martín
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Transcript of Speaker: Miguel Angel Martín
THE ART OF NETWORKING ONLINE AND OFFLINE
How to make and gain goodbusiness contacts
Miguel Angel Martin
11/4/2011
MIGUEL ANGEL MARTIN• Trainer since 1988.
• Marketing experience since 1990.
• Publishing management experience since 1992.
• Training management experience since 2003.
• Social Media experience since 2004.
• Social Media Marketing experience since 2007.
• Online Marketing and Social Media Marketing consultant.
• XING Aragón Ambassador.
• Board member of ASONET.
• Social Media contributor in Aragón Radio.
28/04/2011 THE ART OF NETWORKING ONLINE AND OFFLINE Miguel Angel Martin - Page 2
THE ART OF NETWORKING ONLINE AND OFFLINE Miguel Angel Martin - Page 3
WHAT IS NETWORKING?
• Social structure composed by
nodes which are bound by or more
interdependency structure.
• 2nd meaning: To plow relationship
with people who can help you
professionally.
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YOUR NETWORK OUTSIDE THE WEB
Who are your contacts’ contacts?
?
?
?
?
???
??
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YOUR NETWORK OUTSIDE THE WEBSpontaneous reccomendations
?
?
?
?
???
?
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YOUR NETWORK WITHIN THE WEB
Visible contacts
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YOUR NETWORK WITHIN THE WEBYou can check your contacts’
contacts
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YOUR NETWORK WITHIN THE WEBAnd widen your professional
network
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WHO ARE MY PROSPECTS?
• Identify target market
• Find where I can meet my bestprospects
• Who do I really want to meet?
THE ART OF NETWORKING ONLINE AND OFFLINE Miguel Angel Martin - Page 10
FOUR SIDES OF NETWORKING
Casual network
Online network
Knowledgenetwork
Strong network
You
ONLINE NETWORKING
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@
• Social networking is here to stay.
• Democractic structure.
• Not substitute for real contact.
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FUNDAMENTALS
• Visibility
• Credibility
• Profitability
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SOCIAL NETWORKING
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PROFESSIONAL SOCIAL NETWORKING
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MICROBLOGGING NETWORKING
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BE ORGANISED
• Schedule your timing.
• Decide which networks are mostsuitable.
• Actions toward productive relatioshipbuilding.
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YOUR STRENGTHS
• Are you a sociable person?
• Do you like public speaking?
• Check your professionalbackground.
• How much do you know aboutyour area in terms of business?
• What other skills can you use?
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KEEP IN MIND
Online networking is a means
not an end.
FACE-2-FACE NETWORKING
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TYPES OF NETWORKING
• Conducted way.
• Freeway
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BEFORE THE EVENT
• Get to know about the event.
• Send right body language.
• Get organised.
• Rehearse your elevator speech
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ELEVATOR SPEECH
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AT THE EVENT
• Identify other people’spresentations.
• Check for the most appeal ones.
• Get involve into micro-groups.
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BE A GOOD LISTENERHuman brain can think at 450 wordsper minute.
The average person speaks at 150 words per minute.
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FOCUS YOUR ATENTION
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ICE BREAKING• What dou you like best about what
you do?
• Why did you get started into [yourbusiness] direction?
• What are your biggest challenges?
• Where else do you usually network?
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YOUR UNIQUE SELLING PROPOSITION
POST NETWORKING
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YOUR DATA BASE
• Create a DB from every event.
• Follow up.
• Get referrals.
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WHAT ELSE?
• Build quality relationships.
• Be patient.
• Gain their confidence.
– Your profession
– Educate others about your business
– Help others get closer
– Invest time in others’ businesses
• Who’s who.
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TO SUM UP• Set goals.
• Find your networking events.
• Focus on your target.
• Have your elevator speech ready.
• Be sociable.
Thanks for your attention
Miguel Angel Martín
http://www.facebook.com/SM.MAM
http://www.twitter.com/ma_martin
https://www.xing.com/profile/MiguelAngel_Martin
http://miguelangelmartin.blogspot.com
http://es.linkedin.com/in/miguelangelmartin