Intelligent Transport System (ITS) in BMTC Bangalore, India 2015.
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Transcript of Intelligent Transport System (ITS) in BMTC Bangalore, India 2015.
Intelligent Transport System (ITS) in BMTC
Bangalore, India2015
2
BMTC Operations
6,521 Buses 6250 Schedules
5.2 Million Passengers
Daily
2400+ Routes76,636 Bus
Trips
12.9 lakh Service Kms
Improving Transport Sector value chain through Technology
Key Stakeholde
r Issues
Increasing Congestion
Non-Uniform
Infrastructure
Utilization
Incr
easing
Pollutio
n
Levels
Increasing
Congestion
Rash D
riving
Lack
of rea
l
time,
accu
rate
info
rmatio
n Unre
liable
S
ervi
ceM
anua
l tic
ket
& tol
l co
llect
ion
Increasing
Pollutio
n
Levels
Forced
reliance on
private
vehiclesM
anu
al ti
cket
&
toll
collec
tion
Increa
sing
Congestio
n
Inadequate
Incident
Mgm
t.
Systems
Declining Vehicle
utilization &
productivity
Declining Profitability
Unr
elia
ble
Ser
vice
Elements we seek to transform
Service Reliability
Cit
izen
C
entr
icit
y
Revenue Management
Org
aniz
atio
nal
C
apab
ilit
ies
Real-Time Rolling Stock Tracking
Improved Incident Management
Service ExcellencePredictive Maintenance
Real Time Information Systems
Online Journey Planners
Customized Travel Products
Mobile App
Business Intelligence Capabilities
Operational Flexibility
Alternate Revenue Streams
Optimized Business Processes
Smart Ticketing Operations
Fare ServiceIntegration
Open Loop Platforms
Optimized Fare Structures
Intelligent Transport System
(ITS)
Intelligent Transport System (ITS)
Largest scale deployment of ITS in terms of infrastructure like 10,000+ Electronic Ticketing Machines and 6500+ Vehicle Tracking Units
Largest impact to citizens as BMTC has a ridership of approximately 5.2 million (Bangalore has a population of 9.6 million)
1st
BMTC
ITS
ITS is being implemented in Bangalore by Bangalore Metropolitan Transport Corporation (BMTC). First ITS imple-mentation in urban transport in India
Intelligent Transport Systems (ITS)
GPS based Vehicle Tracking Systems (VTS)
•Live tracking of buses on GIS maps
•Location, time & speed monitoring
•Generate alerts for non-adherence to
schedule performance.
•Incident management through two way
communication system
•Generation of various graphical, tabular and
spatial reports on important parameters
Intelligent Transport Systems (ITS)
Electronic Ticketing Machines (ETM)
Intelligent Transport Systems (ITS)
•Online revenue monitoring
•Automated and secure ticketing
•Reduce tamper and pilferage
•Spot issue of tickets and manage inventory of
pre-printed tickets
Passenger Information Systems (PIS)
Intelligent Transport Systems (ITS)
•Real-time information on Estimated
Time of Arrival (ETA) for buses
•Service and other alerts for commuters
•Streaming advertisements and
multimedia content at bus stations
Challenges
Intelligent Transport Systems (ITS)
•Resistance to change with respect to transitioning from existing as-is scenario to post ITS scenario.
•Verification and digitization of existing schedule and route information taking into considerations all the changes with respect to current traffic conditions.
•Designing a comprehensive training plan which is flexible and not orthodox while accommodating the schedules of 12,000+ conductors. Conducting training camps instead of classroom training.
Challenges
Intelligent Transport Systems (ITS)
• Infrastructure forms the key component of the physical environment and as such for the ITS project. Infrastructure readiness is one of the critical factors which if not addressed adequately will have an adverse impact on the outcome of the project.
• Choosing the right GPS based Vehicle Tracking Unit (VTU) is critical as the accuracy of the reports generated by the Vehicle Tracking System and the ETA predicted by the Passenger Information System entirely depends on the data transmitted by VTU.
• Any custom developed algorithm to calculate the Estimated Time of Arrival (ETA) of a vehicle will require historical data which will build up over time. Absence of such data at the beginning can cause the ETA predications to be less accurate.
Benefits
Intelligent Transport Systems (ITS)
Induce Operational Excellence
• Provide real time information on revenue and bus operation
• Monitor and track service adherence and performance
• Improve efficiency and decrease operational costs
Revenue Management
• Integrate, automate and secure ticketing
• Facilitate fare-service integration through smart cards
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2
Business Intelligence
• Automate data compilation & report generation to build a reliable MIS
• Act as a one stop shop for all ITS data viewable through a web application
• Utilize analytical (BI) tools to plan, analyze and appraise service
Improved Citizen Services
• Provide reliable real time information on arrival and departure of buses, bus routes to commuters through different media
• Manage and handle incidents and accidents• Increase convenience and safety to commuters
and crew• Reduces accidents as traffic would be managed
efficiently by improving communication between vehicles.
• Environmental benefits associated with public transport as ITS would increase ridership and reduce personalized motorized vehicles on roads. Sustainable mode of transport
• Improves mobility for users to travel.
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4
Benefits
Intelligent Transport Systems (ITS)
DIGITAL MONEY AT BMTC
Smart Card Initiative
Plug revenue leakages due to pass misuse
Increase adoption of monthly/daily passes
Improve commuter experience
Enable common mobility across various modes
BMTC has embarked on converting paper based season tickets / commuter passes to Smart cards with e-Money.
Primary Objectives
INNOVATION !!
BMTC has adopted an Financial Institution based approach for implementation of solution
Financial Institution (FI) engaged for implementation of EMV enabled smart card solution for BMTC smart card
Almost zero cost to BMTC on cards infrastructure. FI funds cost of Clearing house and card Capex and Opex, in lieu of access to BMTC commuter base
Smart Cards used for other merchant transactions on which BMTC gets a declared commission
FI pays to BMTC – a) royalty fee, b) ~100% transit revenue from cards, c) per transaction commission for merchants outside BMTC
FI maintains the system as long its engaged FI promotes the card through advertisements and
freebies to incentivize commuter to use the BMTC card for purchases across merchant outlets
Smart Card Based Fare Collection System
Commuters
Bank issues
Pre-paid Co-Branded Travel
Card
City Buses
Bus/Metro
terminal parking
Fare collection
• BMTC hired a Financial Institution (FI) to issue a Pre-paid EMV enabled Travel card to its customers (transit commuters)
• The EMV* technology based smart cards can be accepted within network of transit operator’s terminals. The Transit Operators fare acceptance terminals would need EMV enabled card readers
• The same card can be used on network of other payment methods like Visa/MasterCard/RuPay/Amex at any merchant outlet
• Model is convenient for a commuter as Transit Card acts as an ‘eWallet‘ that can be used for all payment needs as single media
• Model also aids customer to gain loyalty points for usage of cards on transit or non transit network.
Shopping malls/ retails stores etc.,
Banks
Central Clearance
House
2
3
Far
e d
edu
ctio
n
inst
ruct
ion
5
Levy Transa
ction
charges o
n
merchant &
Bank
earns Reve
nue6
Bank pays back fixed loyalty & share non-transit transaction revenue with transit operator
Fare collection
Retail Purchases
(Non-Transit transactions)
1
4
Fare
Distrib
ution to
transit
operators
How is it Unique?
Set the ground for the new National Common Mobility Specifications
Interoperable with EMV standards Brings best practices of payments and financial services
industry to public transport
New business model as compared to existing models adopted
Business Model leverages BMTC customer base to significantly substitute investments
Introduction of Financial Institutions (FI) as service provider instead of Card agencies and IT service providers
FI willing to fund and setup smartcard design, distribution, clearing house, card customer services
Reduces risk on technology and vendor lock-in in the services model
What is the Value it offers? Common mobility enabled with the smart ticketing of
BMTC.
Substantial financial benefits to BMTC vis-à-vis existing Mode
Reduced CAPEX (Potential savings of ~ INR 200 Cr to BMTC – Planned outlay for smart card solution)
Potential Revenue Generation through card transactions outside transit network
Receive royalty from FI Limited Operational overhead as FI offers Card operations
and customer services Reduced Cash management - Promotion of electronic cash
Wider utility of card (doubling up as CC/Debit card) promotes wider acceptance among travellers Allows multiple card products in market proven for EMV
based transactions
Can be extended to other transit operators for the purpose of Common Mobility
Reduce vendor and technology lock-in
Challenges in adoption of Digital Money
Cash is king for many Farmers, small traders Digital money inclusion needs elaborate outreach and
awareness
‘Ticketing’ experience in buses is lot different from POS payment experience
Crowd Management Behavior change – Conductors, Commuters 100% Enforcement is costly, not ‘customer friendly’.
Technology can be an enabler, so long as it works Connectivity in a moving bus with current infrastructure in
cities Ticketing Terminal battery life - 14-hour service, 600-800
tickets Behavior change - easy to blame it on technology
Technology itself is changing Mobile ticketing as next frontier – the potential and
practical difficulties in transit environment
THANK YOU !!