Intelligent Mail Techology Meets Business Objectives
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Intelligent Mail Technology Meets Business Objectives Alison Hall Director Client Services - Direct Mail Solutions Pitney Bowes Presort Services National Postal Forum San Francisco CA
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Today's mailer has more information at their fingertips than ever before. Regardless of class or volume, or whether using a services provider or internal process, Intelligent Mail technology allows maximum information to suit varied mailer strategies. Needs may include tracking incoming or outgoing mail or understanding how mail moves through the delivery process. Understand if there are gaps in pieces produced and pieces mailed. Learn what others have found to be an information rich tool. Take away information to boost your mail operation results.
Transcript of Intelligent Mail Techology Meets Business Objectives
Intelligent Mail Technology
Meets Business Objectives
Alison Hall
Director Client Services - Direct Mail Solutions
Pitney Bowes Presort Services
National Postal Forum
San Francisco CA
Key Dates for Intelligent Mail®
January, 2014 Full Service Intelligent Mail® compliance
Unique IM® BC for mailpieces and handling
Electronic submission of postal documentation
Electronic scheduling of drop shipments
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Intelligent Mail® Compliance
Benefits
Continued automation discounts
Enabler for increased visibility of mail delivery
Required for participation in future USPS incentives*
ROI Lower postage costs Ability to participate in
future incentives Increased visibility of
mail delivery And more… *Requires submission of
electronic documentation
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Threats
January 2014 compliance date
Electronic documentation will be required
Fail to Plan…Plan to Fail
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January 2014 is coming and Full Service IMb is mandatory
Must ask key questions now!
What are company and department objectives?
Which departments can benefit?
Business Needs
Group Application
IMB
Data Confirm
Delivery
Predict ACS
Job
# Name
Acct
#
Doc
Data
Remit
IMBC
Remit
$
Discounts
Job Tracking
Job Delivery
Campaign Mgmt
Call Center Plan
SVS Piece Queries
LEGAL Proof of Mailing
Cash Flow
Collections
Cancellations
UAA reduction
Data Required
MKTG
FIN
BUS
Busin
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Fail to Plan…Plan to Fail
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Must ask key questions now!
What are company and department objectives?
Which Departments can benefit?
Determine what is needed!
Online access
Reports needed
IT resources needed
Internal or External assistance
Know your Resource Channels
Know your Resource Channels USPS Contacts
USPS National Customer Support Center 1-800-238-3150
Local Business Mail Acceptance
Websites
www.pe.usps.gov
www.ribbs.usps.gov
www.usps.com
Industry Resources can guide you
Mail Services Providers
Industry Vendors
Mail Services Consultants
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MARKET APPLICATION
Intelligent Mail®: Project In-Home Delivery Dates Compare targeted in-home dates to actual in-home dates
provided by confirm scans.
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Mailing First-Class™ because it’s more dependable?
Yes, Standard Mail® takes longer to get delivered- but smart mailers are saving by using tracking data to better plan mail dates and monitor delivery.
Intelligent Mail®: Choose Best Delivery Method
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Name Address City St DestZip Account Number
Projected In-HomeDate
Bob Smith 2424 Smith Way Minneapolis MN 55427634646 123456 02-01-2011
Walter Chandler 5643 Oxford Dr Crystal MN 55428512310 456754 02-01-2011
Mark Jones 6742 Barker St. Minneapolis MN 55435563053 423643 02-01-2011
Scott Brown 3245 West Ave Rochester MN 55901010504 675642 02-01-2011
Mary Bell 7542 Orange St Rochester MN 55901582822 645242 02-01-2011
Joseph Tuttle 8643 Blake Rd Rochester MN 55901760515 386432 02-01-2011
Coordinate other multi-channel activities such as mobile messaging and emails based upon projected in-home dates.
Triggers other multi channel activity such as:
Phone
Text messages
Intelligent Mail®: Manage Multi Channel Marketing
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Intelligent Mail®:
Transactional Mail Strategic Analytics
Use the Intelligent Mail barcode to track inbound and outbound mail to know when the recipient received the mail and then sent a remittance.
Elapsed Days In-home to First Remit Scan
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
0 2 4 6 8 10 12 14 16 18 20 22 24 26 28 30
Elapsed Days
Pie
ce C
ou
nt
0.0000%
10.0000%
20.0000%
30.0000%
40.0000%
50.0000%
60.0000%
70.0000%
80.0000%
90.0000%
100.0000%
Piece Count cumulative percentage
Customer payment behavior analyses Identify in-home to remittance response time Predict cash flow and necessary processing support Establish production to minimize remittance time
Elapsed days between receipt of statement and remittances
Lockbox float efficiency analyses U
SP
S S
LA
1 Day
2 Day
3 Day
Customer
Location Lockbox
Location Distance
4%
32%
54%
US
PS
SL
A
1 Day
2 Day
3 Day
Customer
Location Lockbox
Location Distance
20%
66%
14%
USPS Performance on Remittances Optimize use and location of Lockbox
operations to improve cash flow (improve control, performance, and predictability)
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Intelligent Mail®: Timely Customer Service
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Intelligent Mail®: Educated Business Decisions
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Intelligent Mail®: Educated Business Decisions
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Intelligent Mail®: Reduce Fraud
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Intelligent Mail®: Mitigate Risk
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Intelligent Mail®: Meet Compliance Needs
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Intelligent Mail®: Postage Optimization
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23 Ways to Benefit from Intelligent Mail Data Optimize Call Center
Staffing
Target In- Home Dates Reach more customers,
more often
Leverage life event
triggers
Reduce talk time Reduce non-order in-
bound calls
Make better fee waiver
decisions
Prevent missed
communications
Reduce Cancellations
Manage risks and
decrease fraud
Generate low-cost proof
of mailings
Avoid unnecessary
remains
Reduce costs on returned
Expedite invoicing Improve lockbox analytics Predict cash flow more
accurately
Collect more effectively Maximize discounts Safeguard revenues
Ensure compliance Strengthen the customer
experience
Synchronize multi-channel
communications
Analyze customer
segments 20
Questions?
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Alison Hall
Client Services Director-Direct Mail Solutions
Pitney Bowes Presort Services
816-221-9003
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