Intel_DGQ4_Activation_Post Moterm Report Ver 1

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“CHN THÔNG MINH, TIÊU DÙNG SÀNH ĐIU”  DEMAND GEN ACTIV A TION „Q4  POST-MOTERM REPORT Submitted by VIV A Marketing Nov 15 th 2011

Transcript of Intel_DGQ4_Activation_Post Moterm Report Ver 1

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“CHỌN THÔNG MINH, TIÊU DÙNG SÀNH ĐIỆU” 

DEMAND GEN ACTIVATION „Q4 

POST-MOTERM REPORT

Submitted by VIVA Marketing

Nov 15th 2011

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APPEARANCE of INTEL SMURF HOUSE & BEAUTIFUL FAIRIES in HA NOI

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APPEARANCE of INTEL SMURF HOUSE & BEAUTIFUL FAIRIES in HCMC 

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APPEARANCE of INTEL SMURF HOUSE & BEAUTIFUL FAIRIES in CAN THO

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FAIRY LANDS WHICH BEAUTIFUL FAIRIES

VISITED in HA NOI on 12th, 13th Nov 2011

Pico: 173 Xuan Thuy St, Cau Giay dist,

Ha Noi Tran Anh: 292 Tay Son, Ha Noi

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FAIRY LANDS WHICH BEAUTIFUL FAIRIES

VISITED in DA NANG on 19th, 20th Nov 2011

Phi Long: 152 Ham Nghi St., Da Nang city Phuong Tung: 40 Nguyen Van Linh St.,

Da Nang city

Truong Tien: 98 Ham Nghi St., Da Nang city

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FAIRY LANDS WHICH BEAUTIFUL FAIRIES

VISITED in FECIT - HCMC on 19th, 20th Nov 2011

The Gioi So 24G: inside Nguyen Du stadium The Gioi So 24G: at the rent area

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FAIRY LANDS WHICH BEAUTIFUL FAIRIES

VISITED in FECIT - HCMC on 19th, 20th Nov 2011

Anh Phuong: inside Nguyen Du stadium Hoan Long: at the rent area

Phong Vu: inside Nguyen Du stadium

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FAIRY LANDS WHICH BEAUTIFUL FAIRIES

VISITED in FECIT – HCMC on 19th, 20th Nov 2011

Thanh Nhan: at the rent areaVinh Hien Loc Tai – SOLO: at the rent area

ROBO: at the rent area

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FAIRY LANDS WHICH BEAUTIFUL FAIRIES

VISITED in CAN THO on 03rd, 4th Dec 2011

41 - 43 Đường 30/4,P. An Lạc, Q. NinhKiều, Tp Cần Thơ  

9B Lý Tự Trọng, P.An Phú, Q.NinhKiều, TP.Cần Thơ  

Số 01, Lý TựTrọng, Q Ninh Kiều,TP Cần Thơ  

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HA NOI

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Intel Smurf house is so cute that everyone just wanted to gather here

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ROUND 1: Let‟s start with simple questions aboutINTEL

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ROUND 1: Let‟s start with simple questions aboutINTEL

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ROUND 1: HAPPY RECEIVING KEYCHAIN

FROM INTEL

A d h 10 tt d f

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And now we chose10 attendees for

the game “Finding 2nd Gen Core” 

MC introduced about the rules

ROUND 2

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LET‟SFOLLOW

PARTICIPANTS

IN FINDING 2ND GEN CORE

ROUND 2

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HERE IS

THE

RESULT!

ROUND 2

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LET‟S CHECK THERESULT

ROUND 2

ROUND 3

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SO HAPPY TO WEAR THIS T-SHIRT! ROUND 3

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,ECONOMICALLY

HURRY UP TIME IS GOING DOWN

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HURRY UP….TIME IS GOING DOWN 

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WOW! SUCH THEBIGGEST PRIZE!  

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Ha Noi Activation Summary

Time: 12th

& 13th

, Nov 2011 Location: Pico Xuan Thuy & Tran Anh Tay Son

Number of attendants: 500 persons per day per shop

Number of give-away: 80 units per day

Feedback from dealers & consumers: happy,

interesting, relaxing, surprised, excited with big gift.

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DA NANG

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PHI LONG COMPUTER

Let’s start an interesting weekend with Intel! 

R d 1 SMART CHALLENGE f INTEL

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Round 1: SMART CHALLENGE from INTEL

INTEL always has the good way to attract people  

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SUCH A CUTE GIFT!

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HERE are

10

excellent

participants

ROUND 2

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LET‟SFOLLOW

PARTICIPANTS

IN FINDING 2ND

 GEN CORE

ROUND 2

ROUND 2

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Just joining game

and receiving usefulGift

ROUND 2

ROUND 3

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SO HAPPY TO WEAR THIS T-SHIRT! ROUND 3

ROUND 3: SHOPPING WITH INTEL

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ROUND 3: SHOPPING WITH INTEL

WOW! SUCH THE BIGGEST

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WOW! SUCH THE BIGGESTPRIZE!  

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TRUONG TIEN

Let’s start an interesting weekend with Intel! 

Round 1: SMART CHALLENGE from INTEL – First day

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Round 1: SMART CHALLENGE from INTEL – First day

Just answer simple questions and gaining gifts from Intel 

Round 1: SMART CHALLENGE from INTEL – Second day

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Round 1: SMART CHALLENGE from INTEL – Second day

The second day was more crowded than the first one.. 

The value of present was so big that many students were attracted

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HERE are

10

excellent

participants

ROUND 2

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LET‟SFOLLOW

PARTICIPANTS

IN FINDING 2ND

 GEN CORE

ROUND 2

ROUND 2

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Get free gift andenjoy weekendwith Intel

OUN

ROUND 3: Shopping with Intel

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SO HAPPY TO WEAR THIS T-SHIRT! pp g

ROUND 3: SHOPPING WITH INTEL

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IBM Lenovo Ideapad V470

Dell Inspiron P6000

SO NERVOUS TO CHECK THE

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RESULTS!  

WOW! SUCH THE BIGGEST

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PRIZE!  

8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1

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PHUONG TUNG

Let’s start an interesting weekend with Intel! 

Round 1: SMART CHALLENGE from INTEL

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Just answer simple questions and gaining gifts from Intel 

ROUND 2

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LET‟SFOLLOW

PARTICIPANTS

IN FINDING 2ND

 GEN CORE

ROUND 3: SHOPPING WITH INTEL

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IBM Lenovo Ideapad V470

Dell Inspiron P6000

WOW! SUCH THE BIGGEST

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PRIZE!  

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Da Nang Activation Summary

Time: 12th & 13th, Nov 2011

Location: Pico Xuan Thuy & Tran Anh Tay Son

Number of attendants: 500 persons per day per shop

Number of give-away: 80 units per day

Feedback from dealers & consumers: happy,

interesting, relaxing, surprised, excited with big gift.

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HCMC

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THE GIOI SO 24G

Let’s start an interesting weekend with Intel! 

Round 1: SMART CHALLENGE from INTEL

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Just answer simple questions and gaining gifts from Intel 

ROUND 2

8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1

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LET‟S FOLLOW

PARTICIPANTS INFINDING 2ND GEN

CORE

ROUND 3: SHOPPING WITH INTEL

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Laptop HP 4430S

DVD Karaoke Ariang AR

909SD 

WOW! SUCH THE BIGGEST PRIZE!

8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1

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WOW! SUCH THE BIGGEST PRIZE!  

PHONG VU

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PHONG VU

Let’s start an interesting weekend with Intel! 

Round 1: SMART CHALLENGE from INTEL

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Just answer simple questions and gaining gifts from Intel 

ROUND 2

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LET‟S FOLLOW

PARTICIPANTS INFINDING 2ND GEN CORE

ROUND 3: SHOPPING WITH INTEL

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Canon 276

Acer 4752

Silicon power

16gb sd

WOW! SUCH THE BIGGEST PRIZE!

8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1

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WOW! SUCH THE BIGGEST PRIZE!  

HOAN LONG

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HOAN LONG

Let’s start an interesting weekend with Intel! 

Round 1: SMART CHALLENGE from INTEL

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Just answer simple questions and gaining gifts from Intel 

ANH PHUONG

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ANH PHUONG

Let’s start an interesting weekend with Intel! 

ROUND 2

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LET‟S FOLLOW

PARTICIPANTS INFINDING 2ND GEN CORE

ROUND 3: SHOPPING WITH INTEL

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IBM Lenovo

Ideapad V470

Canon power shot A 2200

Wireless DIR - 600

WOW! SUCH THE BIGGEST PRIZE!

8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1

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WOW! SUCH THE BIGGEST PRIZE!  

THANH NHAN

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THANH NHAN

Let’s start an interesting weekend with Intel! 

Round 1: SMART CHALLENGE from INTEL

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Just answer simple questions and gaining gifts from Intel 

ROUND 2

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LET‟S FOLLOW PARTICIPANTS INFINDING 2ND GEN CORE

ROUND 3: SHOPPING WITH INTEL

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De quat laptop HT

Laptop HP 430 – AN 26PA

Wireless DIR - 600

WOW! SUCH THE BIGGEST PRIZE!

8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1

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WOW! SUCH THE BIGGEST PRIZE!  

VINH HIEN LOC TAI - SOLO

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VINH HIEN LOC TAI - SOLO

Let’s start an interesting weekend with Intel! 

Round 1: SMART CHALLENGE from INTEL

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Just answer simple questions and gaining gifts from Intel 

ROUND 2

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LET‟S FOLLOW PARTICIPANTS INFINDING 2ND GEN CORE

ROUND 3: SHOPPING WITH INTEL

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WOW! SUCH THE BIGGEST PRIZE!

8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1

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WOW! SUCH THE BIGGEST PRIZE!  

ROBO

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ROBO

Let’s start an interesting weekend with Intel! 

Round 1: SMART CHALLENGE from INTEL

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Just answer simple questions and gaining gifts from Intel 

ROUND 2

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LET‟S FOLLOW PARTICIPANTSIN FINDING 2ND GEN CORE

ROUND 3: SHOPPING WITH INTEL

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IBM Lenovo Ideapad V470

Dell Inspiron P6000

WOW! SUCH THE BIGGEST PRIZE!  

8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1

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O SUC GG S

HCMC Activation Summary

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HCMC Activation Summary

Time: 24, 25& 26 Nov 2011

Location: Nguyen Du stadium

Shop: Hoan Long, Phong Vu, Nguyen Kim - The Gioi

So 24, Thanh Nhan, Vinh Hien Loc Tai (Solo), Robo,

Anh Phuong Number of attendants:

Number of give-away: 40 unit per slot

Feedback from dealers & consumers: happy,interesting, relaxing, surprised, excited with big gift.

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CAN THO

TPT

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TPT

Let’s start an interesting weekend with Intel! 

Round 1: SMART CHALLENGE from INTEL

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Just answer simple questions and gaining gifts from Intel 

ROUND 2

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LET‟SFOLLOW

PARTICIPANTS

IN FINDING 2ND

 GEN CORE

ROUND 3: SHOPPING WITH INTEL

8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1

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IBM Lenovo Ideapad V470

Dell Inspiron P6000

WOW! SUCH THE BIGGESTPRIZE!  

8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1

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COMUTER CENTRE OF CAN THO

UNIVERSITY

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UNIVERSITY

Let’s start an interesting weekend with Intel! 

Round 1: SMART CHALLENGE from INTEL

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Just answer simple questions and gaining gifts from Intel 

ROUND 2

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LET‟SFOLLOW

PARTICIPANTS

IN FINDING 2ND

 GEN CORE

ROUND 3: SHOPPING WITH INTEL

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IBM Lenovo Ideapad V470

Dell Inspiron P6000

WOW! SUCH THE BIGGESTPRIZE!  

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HOAN LONG COMPUTER

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Let’s start an interesting weekend with Intel! 

Round 1: SMART CHALLENGE from INTEL

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Just answer simple questions and gaining gifts from Intel 

ROUND 2

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LET‟SFOLLOW

PARTICIPANTS

IN FINDING 2

ND

 GEN CORE

ROUND 3: SHOPPING WITH INTEL

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IBM Lenovo Ideapad V470

Dell Inspiron P6000

WOW! SUCH THE BIGGESTPRIZE!  

8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1

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Can ThoActivation Summary

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Time: 3rd & 4th Dec 2011

Location:TPT, Hoan Long vs. TT DTTH DH Can

Tho.

Number of attendants: 100 persons per day per shop

Number of give-away: 80 units per day

Feedback from dealers & consumers: happy,

interesting, relaxing, surprised, excited with big gift.

HIGHLIGHTS & LOWLIGHTS

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Highlights Lowlights

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THANK YOU!