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Transcript of Intel_DGQ4_Activation_Post Moterm Report Ver 1
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
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“CHỌN THÔNG MINH, TIÊU DÙNG SÀNH ĐIỆU”
DEMAND GEN ACTIVATION „Q4
POST-MOTERM REPORT
Submitted by VIVA Marketing
Nov 15th 2011
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
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8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
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APPEARANCE of INTEL SMURF HOUSE & BEAUTIFUL FAIRIES in HA NOI
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
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8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
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APPEARANCE of INTEL SMURF HOUSE & BEAUTIFUL FAIRIES in HCMC
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
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APPEARANCE of INTEL SMURF HOUSE & BEAUTIFUL FAIRIES in CAN THO
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
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FAIRY LANDS WHICH BEAUTIFUL FAIRIES
VISITED in HA NOI on 12th, 13th Nov 2011
Pico: 173 Xuan Thuy St, Cau Giay dist,
Ha Noi Tran Anh: 292 Tay Son, Ha Noi
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FAIRY LANDS WHICH BEAUTIFUL FAIRIES
VISITED in DA NANG on 19th, 20th Nov 2011
Phi Long: 152 Ham Nghi St., Da Nang city Phuong Tung: 40 Nguyen Van Linh St.,
Da Nang city
Truong Tien: 98 Ham Nghi St., Da Nang city
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FAIRY LANDS WHICH BEAUTIFUL FAIRIES
VISITED in FECIT - HCMC on 19th, 20th Nov 2011
The Gioi So 24G: inside Nguyen Du stadium The Gioi So 24G: at the rent area
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FAIRY LANDS WHICH BEAUTIFUL FAIRIES
VISITED in FECIT - HCMC on 19th, 20th Nov 2011
Anh Phuong: inside Nguyen Du stadium Hoan Long: at the rent area
Phong Vu: inside Nguyen Du stadium
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
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FAIRY LANDS WHICH BEAUTIFUL FAIRIES
VISITED in FECIT – HCMC on 19th, 20th Nov 2011
Thanh Nhan: at the rent areaVinh Hien Loc Tai – SOLO: at the rent area
ROBO: at the rent area
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FAIRY LANDS WHICH BEAUTIFUL FAIRIES
VISITED in CAN THO on 03rd, 4th Dec 2011
41 - 43 Đường 30/4,P. An Lạc, Q. NinhKiều, Tp Cần Thơ
9B Lý Tự Trọng, P.An Phú, Q.NinhKiều, TP.Cần Thơ
Số 01, Lý TựTrọng, Q Ninh Kiều,TP Cần Thơ
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
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HA NOI
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
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Intel Smurf house is so cute that everyone just wanted to gather here
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
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ROUND 1: Let‟s start with simple questions aboutINTEL
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
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ROUND 1: Let‟s start with simple questions aboutINTEL
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ROUND 1: HAPPY RECEIVING KEYCHAIN
FROM INTEL
A d h 10 tt d f
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
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And now we chose10 attendees for
the game “Finding 2nd Gen Core”
MC introduced about the rules
ROUND 2
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LET‟SFOLLOW
PARTICIPANTS
IN FINDING 2ND GEN CORE
ROUND 2
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
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HERE IS
THE
RESULT!
ROUND 2
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LET‟S CHECK THERESULT
ROUND 2
ROUND 3
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SO HAPPY TO WEAR THIS T-SHIRT! ROUND 3
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
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,ECONOMICALLY
HURRY UP TIME IS GOING DOWN
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HURRY UP….TIME IS GOING DOWN
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
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WOW! SUCH THEBIGGEST PRIZE!
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
http://slidepdf.com/reader/full/inteldgq4activationpost-moterm-report-ver-1 26/104
Ha Noi Activation Summary
Time: 12th
& 13th
, Nov 2011 Location: Pico Xuan Thuy & Tran Anh Tay Son
Number of attendants: 500 persons per day per shop
Number of give-away: 80 units per day
Feedback from dealers & consumers: happy,
interesting, relaxing, surprised, excited with big gift.
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
http://slidepdf.com/reader/full/inteldgq4activationpost-moterm-report-ver-1 27/104
DA NANG
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
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PHI LONG COMPUTER
Let’s start an interesting weekend with Intel!
R d 1 SMART CHALLENGE f INTEL
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
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Round 1: SMART CHALLENGE from INTEL
INTEL always has the good way to attract people
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
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SUCH A CUTE GIFT!
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
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HERE are
10
excellent
participants
ROUND 2
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
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LET‟SFOLLOW
PARTICIPANTS
IN FINDING 2ND
GEN CORE
ROUND 2
ROUND 2
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Just joining game
and receiving usefulGift
ROUND 2
ROUND 3
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SO HAPPY TO WEAR THIS T-SHIRT! ROUND 3
ROUND 3: SHOPPING WITH INTEL
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
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ROUND 3: SHOPPING WITH INTEL
WOW! SUCH THE BIGGEST
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
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WOW! SUCH THE BIGGESTPRIZE!
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
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TRUONG TIEN
Let’s start an interesting weekend with Intel!
Round 1: SMART CHALLENGE from INTEL – First day
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
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Round 1: SMART CHALLENGE from INTEL – First day
Just answer simple questions and gaining gifts from Intel
Round 1: SMART CHALLENGE from INTEL – Second day
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
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Round 1: SMART CHALLENGE from INTEL – Second day
The second day was more crowded than the first one..
The value of present was so big that many students were attracted
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
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HERE are
10
excellent
participants
ROUND 2
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
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LET‟SFOLLOW
PARTICIPANTS
IN FINDING 2ND
GEN CORE
ROUND 2
ROUND 2
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Get free gift andenjoy weekendwith Intel
OUN
ROUND 3: Shopping with Intel
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
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SO HAPPY TO WEAR THIS T-SHIRT! pp g
ROUND 3: SHOPPING WITH INTEL
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
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IBM Lenovo Ideapad V470
Dell Inspiron P6000
SO NERVOUS TO CHECK THE
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
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RESULTS!
WOW! SUCH THE BIGGEST
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
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PRIZE!
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
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PHUONG TUNG
Let’s start an interesting weekend with Intel!
Round 1: SMART CHALLENGE from INTEL
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
http://slidepdf.com/reader/full/inteldgq4activationpost-moterm-report-ver-1 48/104
Just answer simple questions and gaining gifts from Intel
ROUND 2
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
http://slidepdf.com/reader/full/inteldgq4activationpost-moterm-report-ver-1 49/104
LET‟SFOLLOW
PARTICIPANTS
IN FINDING 2ND
GEN CORE
ROUND 3: SHOPPING WITH INTEL
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
http://slidepdf.com/reader/full/inteldgq4activationpost-moterm-report-ver-1 50/104
IBM Lenovo Ideapad V470
Dell Inspiron P6000
WOW! SUCH THE BIGGEST
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
http://slidepdf.com/reader/full/inteldgq4activationpost-moterm-report-ver-1 51/104
PRIZE!
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
http://slidepdf.com/reader/full/inteldgq4activationpost-moterm-report-ver-1 52/104
Da Nang Activation Summary
Time: 12th & 13th, Nov 2011
Location: Pico Xuan Thuy & Tran Anh Tay Son
Number of attendants: 500 persons per day per shop
Number of give-away: 80 units per day
Feedback from dealers & consumers: happy,
interesting, relaxing, surprised, excited with big gift.
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
http://slidepdf.com/reader/full/inteldgq4activationpost-moterm-report-ver-1 53/104
HCMC
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
http://slidepdf.com/reader/full/inteldgq4activationpost-moterm-report-ver-1 54/104
THE GIOI SO 24G
Let’s start an interesting weekend with Intel!
Round 1: SMART CHALLENGE from INTEL
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
http://slidepdf.com/reader/full/inteldgq4activationpost-moterm-report-ver-1 55/104
Just answer simple questions and gaining gifts from Intel
ROUND 2
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
http://slidepdf.com/reader/full/inteldgq4activationpost-moterm-report-ver-1 56/104
LET‟S FOLLOW
PARTICIPANTS INFINDING 2ND GEN
CORE
ROUND 3: SHOPPING WITH INTEL
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
http://slidepdf.com/reader/full/inteldgq4activationpost-moterm-report-ver-1 57/104
Laptop HP 4430S
DVD Karaoke Ariang AR
909SD
WOW! SUCH THE BIGGEST PRIZE!
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
http://slidepdf.com/reader/full/inteldgq4activationpost-moterm-report-ver-1 58/104
WOW! SUCH THE BIGGEST PRIZE!
PHONG VU
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
http://slidepdf.com/reader/full/inteldgq4activationpost-moterm-report-ver-1 59/104
PHONG VU
Let’s start an interesting weekend with Intel!
Round 1: SMART CHALLENGE from INTEL
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
http://slidepdf.com/reader/full/inteldgq4activationpost-moterm-report-ver-1 60/104
Just answer simple questions and gaining gifts from Intel
ROUND 2
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
http://slidepdf.com/reader/full/inteldgq4activationpost-moterm-report-ver-1 61/104
LET‟S FOLLOW
PARTICIPANTS INFINDING 2ND GEN CORE
ROUND 3: SHOPPING WITH INTEL
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
http://slidepdf.com/reader/full/inteldgq4activationpost-moterm-report-ver-1 62/104
Canon 276
Acer 4752
Silicon power
16gb sd
WOW! SUCH THE BIGGEST PRIZE!
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
http://slidepdf.com/reader/full/inteldgq4activationpost-moterm-report-ver-1 63/104
WOW! SUCH THE BIGGEST PRIZE!
HOAN LONG
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
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HOAN LONG
Let’s start an interesting weekend with Intel!
Round 1: SMART CHALLENGE from INTEL
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
http://slidepdf.com/reader/full/inteldgq4activationpost-moterm-report-ver-1 65/104
Just answer simple questions and gaining gifts from Intel
ANH PHUONG
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
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ANH PHUONG
Let’s start an interesting weekend with Intel!
ROUND 2
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
http://slidepdf.com/reader/full/inteldgq4activationpost-moterm-report-ver-1 67/104
LET‟S FOLLOW
PARTICIPANTS INFINDING 2ND GEN CORE
ROUND 3: SHOPPING WITH INTEL
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
http://slidepdf.com/reader/full/inteldgq4activationpost-moterm-report-ver-1 68/104
IBM Lenovo
Ideapad V470
Canon power shot A 2200
Wireless DIR - 600
WOW! SUCH THE BIGGEST PRIZE!
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
http://slidepdf.com/reader/full/inteldgq4activationpost-moterm-report-ver-1 69/104
WOW! SUCH THE BIGGEST PRIZE!
THANH NHAN
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
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THANH NHAN
Let’s start an interesting weekend with Intel!
Round 1: SMART CHALLENGE from INTEL
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
http://slidepdf.com/reader/full/inteldgq4activationpost-moterm-report-ver-1 71/104
Just answer simple questions and gaining gifts from Intel
ROUND 2
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
http://slidepdf.com/reader/full/inteldgq4activationpost-moterm-report-ver-1 72/104
LET‟S FOLLOW PARTICIPANTS INFINDING 2ND GEN CORE
ROUND 3: SHOPPING WITH INTEL
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
http://slidepdf.com/reader/full/inteldgq4activationpost-moterm-report-ver-1 73/104
De quat laptop HT
Laptop HP 430 – AN 26PA
Wireless DIR - 600
WOW! SUCH THE BIGGEST PRIZE!
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
http://slidepdf.com/reader/full/inteldgq4activationpost-moterm-report-ver-1 74/104
WOW! SUCH THE BIGGEST PRIZE!
VINH HIEN LOC TAI - SOLO
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
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VINH HIEN LOC TAI - SOLO
Let’s start an interesting weekend with Intel!
Round 1: SMART CHALLENGE from INTEL
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
http://slidepdf.com/reader/full/inteldgq4activationpost-moterm-report-ver-1 76/104
Just answer simple questions and gaining gifts from Intel
ROUND 2
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
http://slidepdf.com/reader/full/inteldgq4activationpost-moterm-report-ver-1 77/104
LET‟S FOLLOW PARTICIPANTS INFINDING 2ND GEN CORE
ROUND 3: SHOPPING WITH INTEL
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
http://slidepdf.com/reader/full/inteldgq4activationpost-moterm-report-ver-1 78/104
WOW! SUCH THE BIGGEST PRIZE!
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
http://slidepdf.com/reader/full/inteldgq4activationpost-moterm-report-ver-1 79/104
WOW! SUCH THE BIGGEST PRIZE!
ROBO
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
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ROBO
Let’s start an interesting weekend with Intel!
Round 1: SMART CHALLENGE from INTEL
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
http://slidepdf.com/reader/full/inteldgq4activationpost-moterm-report-ver-1 81/104
Just answer simple questions and gaining gifts from Intel
ROUND 2
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
http://slidepdf.com/reader/full/inteldgq4activationpost-moterm-report-ver-1 82/104
LET‟S FOLLOW PARTICIPANTSIN FINDING 2ND GEN CORE
ROUND 3: SHOPPING WITH INTEL
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
http://slidepdf.com/reader/full/inteldgq4activationpost-moterm-report-ver-1 83/104
IBM Lenovo Ideapad V470
Dell Inspiron P6000
WOW! SUCH THE BIGGEST PRIZE!
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
http://slidepdf.com/reader/full/inteldgq4activationpost-moterm-report-ver-1 84/104
O SUC GG S
HCMC Activation Summary
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
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HCMC Activation Summary
Time: 24, 25& 26 Nov 2011
Location: Nguyen Du stadium
Shop: Hoan Long, Phong Vu, Nguyen Kim - The Gioi
So 24, Thanh Nhan, Vinh Hien Loc Tai (Solo), Robo,
Anh Phuong Number of attendants:
Number of give-away: 40 unit per slot
Feedback from dealers & consumers: happy,interesting, relaxing, surprised, excited with big gift.
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
http://slidepdf.com/reader/full/inteldgq4activationpost-moterm-report-ver-1 86/104
CAN THO
TPT
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
http://slidepdf.com/reader/full/inteldgq4activationpost-moterm-report-ver-1 87/104
TPT
Let’s start an interesting weekend with Intel!
Round 1: SMART CHALLENGE from INTEL
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
http://slidepdf.com/reader/full/inteldgq4activationpost-moterm-report-ver-1 88/104
Just answer simple questions and gaining gifts from Intel
ROUND 2
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
http://slidepdf.com/reader/full/inteldgq4activationpost-moterm-report-ver-1 89/104
LET‟SFOLLOW
PARTICIPANTS
IN FINDING 2ND
GEN CORE
ROUND 3: SHOPPING WITH INTEL
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
http://slidepdf.com/reader/full/inteldgq4activationpost-moterm-report-ver-1 90/104
IBM Lenovo Ideapad V470
Dell Inspiron P6000
WOW! SUCH THE BIGGESTPRIZE!
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
http://slidepdf.com/reader/full/inteldgq4activationpost-moterm-report-ver-1 91/104
COMUTER CENTRE OF CAN THO
UNIVERSITY
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
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UNIVERSITY
Let’s start an interesting weekend with Intel!
Round 1: SMART CHALLENGE from INTEL
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
http://slidepdf.com/reader/full/inteldgq4activationpost-moterm-report-ver-1 93/104
Just answer simple questions and gaining gifts from Intel
ROUND 2
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
http://slidepdf.com/reader/full/inteldgq4activationpost-moterm-report-ver-1 94/104
LET‟SFOLLOW
PARTICIPANTS
IN FINDING 2ND
GEN CORE
ROUND 3: SHOPPING WITH INTEL
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
http://slidepdf.com/reader/full/inteldgq4activationpost-moterm-report-ver-1 95/104
IBM Lenovo Ideapad V470
Dell Inspiron P6000
WOW! SUCH THE BIGGESTPRIZE!
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
http://slidepdf.com/reader/full/inteldgq4activationpost-moterm-report-ver-1 96/104
HOAN LONG COMPUTER
8/3/2019 Intel_DGQ4_Activation_Post Moterm Report Ver 1
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Let’s start an interesting weekend with Intel!
Round 1: SMART CHALLENGE from INTEL
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Just answer simple questions and gaining gifts from Intel
ROUND 2
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LET‟SFOLLOW
PARTICIPANTS
IN FINDING 2
ND
GEN CORE
ROUND 3: SHOPPING WITH INTEL
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IBM Lenovo Ideapad V470
Dell Inspiron P6000
WOW! SUCH THE BIGGESTPRIZE!
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Can ThoActivation Summary
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Time: 3rd & 4th Dec 2011
Location:TPT, Hoan Long vs. TT DTTH DH Can
Tho.
Number of attendants: 100 persons per day per shop
Number of give-away: 80 units per day
Feedback from dealers & consumers: happy,
interesting, relaxing, surprised, excited with big gift.
HIGHLIGHTS & LOWLIGHTS
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Highlights Lowlights