Intel Final Ppt
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Transcript of Intel Final Ppt
![Page 1: Intel Final Ppt](https://reader031.fdocuments.in/reader031/viewer/2022012313/552675c35503462a6f8b4d95/html5/thumbnails/1.jpg)
![Page 2: Intel Final Ppt](https://reader031.fdocuments.in/reader031/viewer/2022012313/552675c35503462a6f8b4d95/html5/thumbnails/2.jpg)
INTEL
BUILDING A TECHNOLOGY BRAND
Efforts By:Abhishek Arya
Amrita WigKajoli Gupta
Kanav BudhirajaKritika PandeNikhil Gupta
Shivani Elhance
Efforts By:Abhishek Arya
Amrita WigKajoli Gupta
Kanav BudhirajaKritika PandeNikhil Gupta
Shivani Elhance
![Page 3: Intel Final Ppt](https://reader031.fdocuments.in/reader031/viewer/2022012313/552675c35503462a6f8b4d95/html5/thumbnails/3.jpg)
1. What were the strengths and weaknesses of the Intel Inside campaign?
StrengthsTangibilize the intangible Mix of push & pull strategyClear conversionBuilding Brand EquityCo-operative support from OEMsBrand innovation - Ingredient branding
WeaknessesConflict with 1st tier OEMsProduct as such was under advertised
![Page 4: Intel Final Ppt](https://reader031.fdocuments.in/reader031/viewer/2022012313/552675c35503462a6f8b4d95/html5/thumbnails/4.jpg)
4. Evaluate Intel’s segmentation strategy. Is having a good/better/best product line ( Celeron, Pentium, Xeon) the best positioning for Intel? Should it discontinue a line(s) and focus on other(s)??
Yes it was a good segmentation strategy by IntelHaving a product line like Celeron, Pentium, xeon, it will cover whole market from low end to high end chipSo it was a good positioning for IntelNo need to discontinue any line but try to focus on speed and product performance
![Page 5: Intel Final Ppt](https://reader031.fdocuments.in/reader031/viewer/2022012313/552675c35503462a6f8b4d95/html5/thumbnails/5.jpg)
2. Evaluate Intel’s continued use of the Pentium family of processors. Did Intel make the right decision by extending the name through the Pentium 4 processor?
•Need for Independent name and indicating the generation of the new chip•The name suggested an ingredient •Industry language for micro-processor •Difficult for competitor to copy.•Have positive association and work on global basis.•Support in Intel’s brand equity.•s•Within 2 years after the company’s decision to use the “Pentium” name for its P5- generation chips in 1992, Intel possessed 90% of the world’s PC micro processor market and enjoyed exclusive relationships with several of the biggest computer manufacturers•Success – with the help of the sub-brand•- Pentium Pro, Pentium II , Pentium III & Pentium 4•In 1994, revenues rose 24% to 11.5 billion
Yes Intel has made right decision Good way of brand extensionFit to brand strategy Best for PC centered campaignShows positive attributes like quality, performance, software compatibility
![Page 6: Intel Final Ppt](https://reader031.fdocuments.in/reader031/viewer/2022012313/552675c35503462a6f8b4d95/html5/thumbnails/6.jpg)
3. Suppose you were the Chief Marketing Officerfor AMD. How would you propose the company position itself to better compete with Intel? Would you propose that AMD institute an Inside- like ad campaign?
AMD (Advance Micro Devices) was a strong competitor of Intel in microprocessor industryAMD should focus building a better experience and better lifestyle by bridging the digital gap between poor and richAMD provides better experience rather than trying to educate the peopleAMD should concentrate on Flash memory- mobile technologyAMD should focus on products in which it is global leaderAMD is half the size of Intel, there was no need of similar marketing strategy
![Page 7: Intel Final Ppt](https://reader031.fdocuments.in/reader031/viewer/2022012313/552675c35503462a6f8b4d95/html5/thumbnails/7.jpg)
INTEL
BUILDING A TECHNOLOGY BRAND
Efforts By:Abhishek Arya
Amrita WigKajoli Gupta
Kanav BudhirajaKritika PandeNikhil Gupta
Shivani Elhance
![Page 8: Intel Final Ppt](https://reader031.fdocuments.in/reader031/viewer/2022012313/552675c35503462a6f8b4d95/html5/thumbnails/8.jpg)
4. Evaluate Intel’s segmentation strategy. Is havinga good/better/best product line ( Celeron, Pentium, Xeon) the best positioning for Intel? Should it discontinue a line(s) and focus on other(s)??
Yes it was a good segmentation strategy by IntelHaving a product line like Celeron, Pentium, Xeon, it will cover whole market from low end to high end chip. So it was a good positioning for IntelNo need to discontinue any line but try to focus on speed and product performance
![Page 9: Intel Final Ppt](https://reader031.fdocuments.in/reader031/viewer/2022012313/552675c35503462a6f8b4d95/html5/thumbnails/9.jpg)
4. Evaluate Intel’s segmentation strategy. Is having a good/better/best product line ( Celeron, Pentium, Xeon) the best positioning for Intel? Should it discontinue a line(s) and focus on other(s)??
Yes it was a good segmentation strategy by IntelHaving a product line like Celeron, Pentium, xeon, it will cover whole market from low end to high end chipSo it was a good positioning for IntelNo need to discontinue any line but try to focus on speed and product performance