INTEGRATION OF MERCHANDISING MANAGEMENT
Transcript of INTEGRATION OF MERCHANDISING MANAGEMENT
EEEETTTT Elegant Team Development Ltd.
Prepared By.........Sheikh Md. Rasel
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Sheikh Md. RaselSheikh Md. RaselSheikh Md. RaselSheikh Md. Rasel BBA and MBABBA and MBABBA and MBABBA and MBA
Islamic University, KushtiaIslamic University, KushtiaIslamic University, KushtiaIslamic University, Kushtia BangladeshBangladeshBangladeshBangladesh....
EEEETTTT Elegant Team Development Ltd.
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TABLE OF CONTENTS
SL No Name of Contents Page No
Declaration
Certificate(Supervisor)
Certificate (Company)
Acknowledgement
Preface
CHAPTER ONE-BODY OF THE STUDY
1.1 Introduction
1.2 Background of the study
1.3 Objective of the study
1.4 Methodology of the study
1.5 Limitation of the study
CHAPTER TWO- OVER VIEW OF ELEGANT TEAM
DEVELOPMENT
2.1 Brief Descriptions of Elegant Team Development(ETD)
2.2 Address
2.3 Investment type
2.4 Export products categories
2.5 Company nature
2.6 Bank reference
2.7 Organizational chart
2.8 Quality control process
2.9 Main Buyer
2.10 Requirement policies
2.11 Training facilities
2.12 Description of the environment policy
2,13 Organization’s with whom the business is available
CHAPTER THREE- DIFFERENT FUNCTIONAL
DEPARTMENT OF THE COMPANY
3.1 Introduction
3.2 Different department
3.2(A) Quality control dept.
3.2(B) Accounts dept.
3.2(C) Commercial dept
3.2(D) Merchandising dept
3.2(E) IT infrastructure
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CHAPTER FOUR- A SPECIFIC DEPARTMENT THAT I
CONCERNED FOR STUDY
Introduction
4.1 Merchandising is a data bus between buyer and seller
4.2 Chronological processes of merchandising
4.3 Sequences of sample
4.4 First pattern
4.5 Second pattern
4.6 Counter sample
4.7 Sales man sample
4.8 Photo sample
4.9 Approval sample
4.10 Size set
4.11 Mock up
4.12 Pre-Production sample
4.13 Production sample
4.4 Shipping sample
4.15 Swatch
4.16 Trims
4.17 Communication in International Business
4.18 The information normally get about an order
419 How a merchandiser meet buyers requirements
4.20 Methods of purchasing raw materials
4.21 Procedures of imported goods
4.22 How dose the accepted order is passed on the floor
4.23 How a merchandiser track his/her production.
4.24 Conclusions
CHAPTER FIVE- SUMMARY AND
RECOMENDATION
5.1 Some problems of Merchandising Dept.
5.2 Recommendation
5.3 Conclusion
BIBLIOGRAPHY
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CHAPTER-ONE
1.1 INTRODUCTION:
In Bangladesh, the future of garment industries is brighter in the era of
globalization. Ultra modern technology are being used in the woven and knit
garment industries in the outside world other than Bangladesh. To survive in the
free market of the world, we have to use world standard latest technology in our
ready made garment sector.
The report will mainly focus on the appraisal of “Merchandising
department” at Elegant team Development Ltd. Dhaka. The proposed study will
cover the appraisal, practice, procedures and techniques followed by the
merchandising department in the preparation of order to shipment in Elegant
team Development Ltd
Bangladesh is an under developing country. The development and
progress of the country largely depends on Export performance. In case of
Bangladesh, among the Export Sectors, the ready-made garments (RMG) are
the main earning source of foreign currency. In the garment and Textile
industry, merchandisers have been playing a vital role for the execution of
export orders. There are large numbers of merchandising personnel who are
working in the garment and textile sector.
1.2 BACKGROUND OF THE STUDY:
In the without the practical knowledge , theoretical knowledge is valueless.
From this point of philosophy department of Management of Islamic
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University, Kushtia has introduced an internship program with a view to
achieve practical knowledge associate with the different fields of business. So
after academic education this internship program was great opportunity for me
to see the real business world, acquire practical knowledge and to be a smarter
world business professional. For this reason to do my internship in Elegant
Team Development Limited (ETD) a Buying House I communicate with the
country manager with a forwarding letter that was issued by the department of
Management of Islamic University, Kushtia and with my curriculum vita. I am
very much grateful to the authority of ETD for giving me the opportunity of
doing my internship in this organization under the supervision of Mr. Mashkur
Alam Senior Merchandiser of Elegant Team Development Limited (ETD) of
Bangladesh.
1.3 OBJECTIVES OF THIS STUDY:
The main objectives of this study are scrutinize the Merchandising
Department of. Elegant Team Development Limited. Academic knowledge is
not perfect, practical knowledge is essential with it. The objectives of the study
are to gather knowledge through practical work. It will fulfill the experience
through theoretically as well as practically.
• To work in reputed company.
• To define and evaluate the Merchandising Dept.
• To observe the effectiveness of Merchandising Dept.
• To get the additional knowledge in different sectors about the organization.
• To identify the problems of the Merchandising dept.
• To interchange opinions of the officials regarding their organization
• To know the economic condition of Bangladesh through Elegant Team
Development Limited (ETD) of Bangladesh
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• To know the condition of the exporting organizations (specially garments
related) of Bangladesh
• To know the operational procedures of Elegant Team Development as a
Buying House.
1.4 METHODOLOGY OF THE STUDY:
This is a descriptive type of research that has undertaken insights and
understanding about overall operation of Elegant Team Development Ltd. in
Bangladesh. This report is prepared on the basis of primary and secondary
sources. The relevant information was collected through direct interview of the
personnel engaged in various department of Elegant Team Development Ltd.
The secondary information was collected from different past files, which were
collected from personal visit of the company files.
a. Primary sources
Direct conversation Official records
Observation of various organizational procedure
Expert opinion
b. Secondary sources
Relevant papers and different books and publications.
Manual of different departments.
1.5 LIMITATIONS OF THE STUDY:
The main limitations of the study are as follows:
• Due to the shortage of time I could not get at depth knowledge of the
Merchandising operation and implementation practices in the company, as
the period for which I was assigned to work as a merchandiser was very
short.
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• The merchandisers of the company are always busy, so they could not
provide every information timely.
• Sufficient records, facts and figures are not available. These constraints
narrowed the scope of the real analysis.
• There is no special training department for study.
• At lest six months required for completion of the final report but I have
given only three months. So to acquire a vast knowledge it is the most
important limitation to me.
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CHAPTER-TWO
OVERVIEW OF ELEGANT TEAM DEVELOPMENT LIMITED
2.1 BRIEF DESCRIPTION OF ELEGANT TEAM DEVELOPMENT
LIMITED (ETD):
Elegant Team Development Limited is a name in the Buying House sector
of the country widely known to the exporters of readymade woven and
knight wear garments.
Bangladesh liaison office is located at, House no-16, Road no-32, Gulshan
Model Town, Gulshan -1, Dhaka-1212 Bangladesh in the VIP area of the
capital. The organization has emerged in the export market in early 2000,
since then it has been exported quality garments with entire satisfaction of
global market like U.S.A, Canada, Germany, France, Italy, Belgium,
Britain, Sweden, Denmark, Netherlands, Switzerland, Mexico, Austria and
many others country of Europe. To ensure high level of quality, the
organization is equipped with modern machineries and highly qualified
Local and Foreign employers and experts. A team of well groomed
technical and non technical personnel’s are working round the clock to
ensure the high level of quality, timeliness and cost effective export, thus
ensuring the best possible quality price. To keep up with the customer’s
ever changing choice of garments qualified technicians in the Research
and Development department, who are working meticulously to comply
with the choice of customers garment in time
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2.2 ADDRESS:
Head Office
Elegant Team Development Limited
Unit 1-15, Block B, 9th
Floor, Hoplite Industrial Centre,
3-5 Wang Tai Road, Kowloon Bay, Hong Kong
Tel : (852) 2173 2288(Main)
Fax : (852) 2370 2079
Liaison Office of Bangladesh
Elegant Team Development Limited
House 16, Road 32, Gulshan Model Town
Gulshan-1, Dhaka-1212, Bangladesh
Tel: +880 2 8858857, 8811278
Fax: +880 2 9886607
E-mail: [email protected]
URL-http:// www.elegant-team.com
2.3 INVESTMENT TYPE:
100% Foreign Investment. Managing Director of the organization is the
only investor of it. He is a German.
2.4 EXPORT PRODUCT CATEGORIES:
A. Woven
i. Shirt
ii. Trouser
iii. Overall
iv. Jacket
B. KNIT
i. Knitted T-Shirt
ii. Knitted Polo Shirt, Polo Pique
iii. Knitted Legging
iv. Knitted Sweat Shirt
v. Nightwear
vi. Knitted Boy’s and Girls Under Pants
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vii. Knitted Shock & Shock in
viii. Knitted Women Jacket, Blazer including sky suit
ix. Silk women’s Blouse’s pullover
x. Silk Unisex Blouse’s pullover
xi. Children Swim wear
2.5 COMPANY NATURE:
100% garments export oriented buying house. It receives the buyer
order and place it factory. From receiving the inquiry of the buyer and
contracting the factory to shipment the product to the buyer all activities
have done it.
2.6 BANK REFERNCE:
a. INLAND:
• NCC BANK LTD
• EXPORT IMPORT BANK LTD
• STANDARD CHARTERD BANK LTD
• ISLAMI BANK BD. LTD
b. FOREIGN:
• DEUTSCHE BANK (GERMANY)
• DZ BANK
• FRANKFURT AM MAIN
(STUTTGART, GERMANY)
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2.7 ORGANIZATIONAL CHART:
2.8 Q. C. PROCESS:
a. PREPRODUCTION SAMPLE TEST
1. Yarn Evenness.
2. Measurement check on each size.
3. Weight.
4. Hand feel.
5. Shrinkage.
6. Color fastness test.
Managing
Director
General Manager
Merchandising
Merchandiser
Quality Assurance
Manager
Account & Admin
Manager
Q.C
Q.C
Q.C
Asst.
Mer.
Ass
Mer.
Asst.
Mer.
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b. FROM PRODUCTION
1. Color matching of yarn.
2. Knitted fabric inspection on pieces.
3. Lamp inspection on every piece.
4. 3rd
inspection after Iron.
5. 4th
inspection for measurement before Polybag.
6. Packing & Final audit
2.9 MAIN BUYER:
# Basewear Fashion GmbH
ABC STR-47,
20354, Hamburg,
Germany. Phone: 0049-040-808150
# Greystone Textilhandelsges GmbH
Aspelohe 27C,
22848, Norderstedt,
Germany. Phone: 0049-040-53431042
# Le-go Bekleidungswerke GmbH
Am Wiesengrund 20,
95032 Hof, Postfach 3240, 95004, Hof, Germany.
# Gebr. Huber & Co.
Austra Be 28,
72459, Albstadt, Germany.
Phone : 0049-7431-959761
# Brands Corporate Wear GmbH & Co.
Ohepark 1,
21224 Rosengarten
Germany. Phone : + 49(0) 4108-4177-11
# Hebestreit Garments International GmbH
Karlsbader Str.10,
D-90759 Langenzenn,
Germany. Phone : + 49 09101-608111
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# Jack Wolfskin
Ausrustung Fur Draussen GmbH & Co KGaA
Limburger StraBe 38-40
65510 Idstein ,Phone + 49(0) 6126954-374 , Fax 49 (0) 6126 954 -179
# POINT ZERO
Canada
# AMBER ENDURABLE
Canada
# AMBER ENDURABLE
Canada
# ENIGMA
Spain
# ENIGMA
Spain
# EROSKI
Spain
2.10 REQUIREMENT POLICY OF THE EMPLOYEE:
• The company recruits new employee & executive by giving
advertisement on Daily Newspaper, Poster or any other system.
• Applicant must give his/her passport size photograph and Bio data.
• The company never shows any side policies behave.
• Child labors not permit for work (The workers must 18 above years old).
• The company always follows the Industrial Law for joining new
employee/worker.
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2.11 TRAINNING FACILITIES:
There is no specific training department for employees and executive.
Recently the authority has taken an initiative step to introduce the training
department.
2.12 DESCRIPTION OF THE ENVIRONMENT:
• Here environment is very comfortable. In office, temperature is not more
than 25` C.
• The overall environmental conditions of this office are so fine.
• The safety condition of this office is a good enough.
• It provides medical service for employees and workers.
2.13 FACTORY WITH WHOM THE BUSINESS IS AVAILABLE:
Name Of The Factory &
Address
Type Telephone/Fax/E-Mail Contact
Person
Anika Apparels (Pvt.) Ltd.
367/1,Senpara Parbata (3rd
flr),
Mirpur-10,Dhaka-1216.
Woven
Tel: 8019510 /9130009 /9112224 /
Fax: 8022775
E-mail: [email protected]
Mr.Salam
0189-228155
Amex Knitting & Dyeing Ltd.
Plot-19,Road-13,
RAJUK Shampur,
Kadamtali Industrial Area,
Dhaka-1204.
Knit
Tel: 7415135
Fax: 7415407
E-Mail: [email protected]
Mr.Mamun
0173-019086
Amena (pvt) Limited
Abdul Latif Market,Sector-5,
Ahalia,Uttara,Dhaka
Woven
Tel: 8914606/8916123
Fax: 8921943
E-Mail: [email protected]
Mr.Monsur (MD)
0171-698054
Mr.Billal
0187-051744
Antim Knitting
Rupshi, Rupgonj,
Narayangonj
Knit
Tel: 7419839/7419840
Fax: 72588362
E-Mail: [email protected]
Mr.Manjurul GM
01714041250
Mr. Khorshed
0152405844
Aziz Group
240 Tejgoan 1/A
Knit
Tel: 8829161 / 9898068
Fax: 9881481
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Dhaka -1208
Bangladesh
E-Mail : [email protected]
B.H.I.S Apparels Ltd.
671,(1st & 2
nd floor),Datta Para,
Hossain Market,Tongi,Gazipur.
Woven
Tel: 9800758/9800907
Fax: 9801386
E-Mail: [email protected]
Tel: 8850713 / 9861944 (Head
Office)
Md. Shamim
0152442709
Mr.Hanif (Dir)
B. Brothers Group
67,Khilgaon Chowdhuripara
D.I.T.Road, ,Dhaka -1219.
Woven
Tel: 9352360/ 8352407/8356475
Fax: 8313568
E-Mail: [email protected]
Sumon Hamid
(Exc. Director)
0189241069
Mr. Jahid
CA Knitwear Ltd.
142, Senanibas Road,
Section-12,Mirpur,Dhaka-1221.
Knit
Tel: 8011865/9007096/9008752
Fax: 8015016
E-Mail: [email protected]
Mr.Jamal
(Director)
0171-548931
Classic Shirts Limited
Ka-76,Joar Shahara Bazar,
Dhaka Cantt. Dhaka-1229
Woven
Tel: 8816368/8816369/8817706
Fax: 8817707
E-Mail: [email protected]
Mr.Gautam(GM)
0171-182155
Mr.Bari
0172-178582
Mr. Ahasan :
0171153178
(Factory)
CN Knitwear’s Limited
123,New Kakrail Road
Kakrail ,Dhaka
Woven
Tel:9359528 / 935936
Fax: 9359707
E-Mail : [email protected]
Md. Shamim
0152442709
Crystal Wears Ltd.
Safura Khatun Market
(4th
& 5th
floor) Mirpur-12,
Dhaka-1216.
Knit
Tel: 9008533/9012979
Fax: 9008533
E-Mail: [email protected]
Mr.Sultan
Ahmed
(MD)
011-803095
Mr.Rafiq
Chowdhury Knitwear Ltd.
Basic Industrial Estate
Norosingdi
Knit
Tel : 062862205
Fax : 062862779
E-Mail : [email protected]
Mr. Tariq
0171-114346
Mr. Sujon
01711670493
Chowdhury Head Office
13/a West End street, Central
Road, Dhanmondi ,
Dhaka -1205
Knit
Tel: 9661120 / 9660441 /9665232
Fax : 9674059
Mr. Tariq
0171-114346
Mr. Sujon
01711670493
Fakir Knitwears Ltd.
Kayempur,Fatullah,Narayanganj
Knit
Tel: 7611379/7611380
Fax: 7634611
E-Mail: [email protected]
Mr.Hasan
0172-220505
0191-361747
Mr.Anis
Fakir Apparels Ltd. Tel: 7601300 /7601684 / 7601685 Mr. Debasish
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142-145A,BASCIC I/A
Enayetpur ,Fatullah
Narayangonj
Knit
Fax : 7601301
E-Mail : [email protected]
(GM)
01713- 000865
Feroja Fashion Wear Ltd.
79,Commercial Bhaban
Chiriakhana Road
Block-A, Section -2
Mirpur, Dhaka -1216
Knit
Tel: 8022316 / 90122895
Fax: 9012895
E – Mail :
Mr. Mintu
Garib & Garib Sweater
Vogra,Gazipur Sadar,Gazipur
Woven
Tel: 9257048/9252746
Fax: 9257049
E-Mail: [email protected]
Mr.Biplob
0174-036805
IFS Texwear (Pvt.) Ltd.
Mujib Market,Mizmizee,
Shiddirgonj,Narayangonj,Dhaka
Knit
Tel: 7608687
Fax: 7608002
E-Mail: [email protected]
Mr.Shamim
(MD)
0171-568505
Impressive Apparels /Pacific
House -5,Road -3,Gulshan -1
Dhaka -121
Woven
Tel: 8812669/ 8817882 /8855523
Fax : 8817883
E- Mail: [email protected]
Tel: 8356051 / 8321577
Mr.Kajol
01714030747
Sumon
Kex International Co.Ltd.
Jorun, Konabari
Gazipur Sadar
Woven
Tel: 9297781
Fax: 9297782
Mr.Monjur
01714088169
Kex International Co.Ltd
House# 91,Road # 03, Block –
F,
Bonani, Dhaka 1213
Woven
Tel: 8825623 /8824539/8811872/
9881878-9
Fax: 8823983
E-Mail : [email protected]
Mr.Monjur
01714088169
Karnafuli Fabrics Limited
70,Green Road,Dhaka-1205.
Knit
Tel: 8620750/Pabx-
9663237/8614910/
8629259-Ex-115
Fax: 8615928
E-Mail: [email protected]
Mr.Rumi
(Director)
0189-260645
Mr. Sohel
0152966538
Lithe Apparels Ltd.
Apparels 21 Ltd.
Asian Highway,Shanarpar,
Shiddergonj,Narayangonj
Knit
Tel: 7161288 -9
Fax: 7608998
E-Mail: [email protected]
Mr.Munir
01713043117
Mr. Mohiuddin
01711563231
Mehadi Apparels Ltd.
27,Senpara Parbota,Mirpur,
Dhaka-1216
Woven
Tel: 8018467/9002840
Fax: 8012870
E-Mail: [email protected]
Mr.Reza (MD)
0189-218124
Mr. Nazibur
0152357493
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M K Fashion Ltd.
Plot # 1-5/2, Road #7 ,
Section # 7,Pallabi , Mirpur
Dhaka -1216.
Knit
Tel: 8010814/8010495/8019592
Fax: 8018338
E-Mail: [email protected]
Mr. Zakir MD
01711593618
Mr. Jaglul
01716036983
Mim Sweater
Bashan Sarak Bazar
Bogra ,Gazipur,Bangladesh
Knit
Tel: 9554921/7169591
Fax: 7168650
E-Mail: [email protected]
Factory: 9256852-3
M.Habib
Director
01713014273
Mr .Green
0152449046
Muazuddin Textile Ltd
Head office #459 2nd
Flr
# New DOHS Mohakhali
Dhaka
Knit
Tel: 9891363 /8855173
Fax: 8815330
E- Mail :
Mr Wahab
Mr. Babul
01713030039
Mohamamadi Group
H/o 93 Motijhil C/A
Dhaka -1000
Woven
Tel: 9562681-2
Fax: 9562687
E-Mail: tutul@mohammadigroup-
hr.com
Factory: 9562687
Mr. Tutul
0187044589
Mr. Rahman
N.A.Z Bangladesh Ltd.
5,Bishu KuriBari,
Mirzapur,Gazipur
Knit
Tel: 9289054 – 6
Fax: 9289053
E-Mail: [email protected]
Mr.Rouf
0178-200516
Mr.Iftekhar
0173-013960
N.A.Z Head Office
House# 4,Road #6 Baridhara
Dhaka -1212
Woven
Tel: 9861831 / 9860445 / 8854101
Fax : 9889078
E-Mail : [email protected]
Mr. Sammi
01713-010285
Ocean & Design (BD) Ltd.
Zamgara,Savar,Dhaka.
Woven
Tel: 7701886 – 9
Fax: 7701890
E-Mail: [email protected]
Mr.Shourabh
Impressive Apparels
House-5,Road-3,Gulshan-1,
Dhaka-1212
Woven
Tel: 8812669/8817882
Fax: 8817883
E-Mail: [email protected]
Mr.Kajol
0174-030747
Prince High Design Ltd.
31,D.I.T. Road ,
Malibagh Chowdhury Para ,
(6th
Floor),Dhaka-1219
Woven Tel:
9356349(F)/8356240/8356638(HO)
Fax: 8319579
E-Mail: [email protected]
Mr.Latif
(Chairman)
0171-564894
Pioneer Casual Wear Ltd.
Tel: 8821593 /8810284
Fax: 8823980
Mr. Firoz
01711686146
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Shamsuddin Mansion
41,Gulshan North C/A
Dhaka -1212
Woven E-Mail : [email protected] 0156340291
Mr.Raju
0189954041
Bright ways International
Ruma Garments Wear Ltd.
Shimanta Plaza,
26/D,Main Road-3,
Section-11, Mirpur, Dhaka-
1221.
Woven
Tel :8129884 /8117302
Fax : 8117302
Tel: 9011814/8051788
Fax: 8015084
E-Mail: [email protected]
Mr. Milon
(Com)
Mr.Shahin
01711-930487
Habib
0187048450
Mr. Parvez
01716032569
Ring Shine Textiles Limited
Plot-224-260,Extension Area,
DEPZ,Ganakbari,Savar,Dhaka.
Sweater
Tel: 7701388
Fax: 7701151/7701336
E-Mail: [email protected]
Mr.Mizan
0171-401036
Mr. Probir
01713039569
Surma Apparels Ltd.
Shifa Apparels Ltd.
04,Darus Salam Road,
Misco Super Market,Mirpur-1,
Dhaka-1216.
Woven
Tel: 9007644/9002356
Fax: 9009860
E-Mail: [email protected]
Head Office : 7701896/7701907
Mr.Arup
0172-687169
Ms.Lira
Mr. Kaium
9884422
Sajib Fashion Wear Ltd.
Plot No-33/A/13/1,
Satish Sarker Road,Gandaria,
Dhaka-1204.
Woven
Tel: 7410736/7412139/7412498
Fax: 7410714
E-Mail: [email protected]
Tel : 8817360 (Head Office)
Mr.Fazlul Huq
(MD)
0171-563161
Mr. Masud
Mr. Rubel
01711-445857
Swan Garment Ltd.
Plot No- 258, 193
Mollartek , Ashkona,
Uttara Dhaka -1230
Woven
Tel : 8911962/8918649 /8919199
/8918732
Fax: 8911627 /8918838
E-Mail: Saleque@swan- g.com
Mr. Mizan
01715004534
Mr. Jahir
Sark Knitwear Ltd.
37-38 Green Road,Dhaka-1205
Woven
Tel:8618550/9676319
Fax:862103
E-Mail: Kashru [email protected]
Khashru
01711581889
Mr. Rana MD
01711531098
S.Suhi Industrial Park Ltd.
Zamgora ,Savar, Dhaka
Knit /
Sweater
Tel: 7701906-8
Fax :27701895-6
E-mail: Zaman_sweater
@shifassuhi.com
Mr. Delwar –A-
Chowdhury
(director)
Mr. Faruque
01713060317
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Shamsul Alamin Fabrics Ltd.
Alamin Center,25/A
Dilkhusha C/A (13th
floor)
Dhaka-1000.
Knit Tel: 9567838/9567836-37/9567840
Fax: 9564512
E-Mail: [email protected]
Mr.Kajol (MD)
0171-525987
Mr. Nayar
Taj Knitting Industries Ltd.
Kunia,Joydevpur,Gazipur
Knit
Tel: 9293472-3
Fax: 9291371
E-Mail: [email protected]
Mr.Solaiman
0191-392658
Mr. Kader
01711116689
YK Sweater Ltd.
Jorun,Konabari,Gazipur-1701.
Sweater
Tel: 9289652
Fax: 8823983
E-Mail: [email protected]
Mr.Monjur
0176-652702
Voyager Group
Woven
Tel : 9332876 /9321537/9351524
Fax
E-Mail :
Mr. Pintu
0152346261
Mr. Mahabub
Windy Group / Tanaj
216 Shamim Complex
Satish Road
Gazipur, Tongi
Woven
Tel: 8816334 /9813768 /
9813769 /9814070
Fax : 9814069
E- Mail:
Mesbah Uddin
Khan (MD)
Dhaka Dying
( For bed sheet )
Home
Textile
Tel: 9558131-2 / 9551408 /
9800178 -9
Fax:
E-mail:
Mr. Anam
Appex
( For bed sheet )
Factory
East Chandura,Safipur
Gazipur
Home
Textile
Tel : 9555363 / 9562004 / 9557350
Fax: 9556487
E-mail: [email protected]
Ph. 0682251162
Mr.Mahbub
Litun Fabrics Ltd.
( For bed sheet )
19, kamal ataturk Avenue,
Priyo Prangon, Suit # 6/12
Banani , Dhaka 1213
Home
Textile
Tel : 9889438
Fax : 9889438
E-Mail [email protected]
Mr. Liakot
01711548303
All Tex
( For bed sheet )
Home
Textile
Tel : 9569192 / 9566084
Fax : 9565569
E-Mail : [email protected]
Mr.Shibley
01711-530156
Zaber & Zuber
( For bed sheet )
Home
Textile
Tel : 9801109 / 9801146 Mr.Mustaq
0189-412422
Faria knit Mr.Munir
01713062605
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CHAPTER -THREE
DIFFERENT FUNCTIONAL DEPARTMENT OF ELEGANT
TEAM DEVELOPMENT AND THEIR ACTIVITIES:
3.1 INTRODUCTION:
Elegant Team Development Limited is a 100% garment export oriented
Buying House It takes place an important role in earning foreign currency. To
fulfill the organizations mission the whole organization are classified in
different department. The specific department is responsible for their works that
are assigned to them.
3.2 DIFFERENT DEPARTMENT:
• Quality Control Department.
• Accounts Department.
• Commercial Department.
• Merchandising Department.
• Marketing Department.
3.2 (A) QUALITY CONTROL DEPARTMENT:
This department always cares on quality. This dept. control by the Q.C.
Managers. They verify the quality as the buyer indicates their order. They audit
all the process, pre-production to packing & final audit. Q.C. process is
indicated previous.
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3.2 (B) ACCOUNTS DEPARTMENT:
All the accounts of the organization are controlled by the accounts &
Administration department. Accountant record all the accounts, calculate profits
or losses, prepared financial report.
3.2 (C) COMMERCIAL DEPARTMENT:
Total transportation activities, i.e. import- export, L/C open, or any other
Banking activities performed by Commercial department. Commercial
Managers cover all the activities.
3.2 (D) MERCHANDISING DEPARTMENT:
This department is very important for every garment industries and
garment related buying house. Merchandiser is a Data Bus between Buyer and
sellers. Merchandising department perform the activities from collecting order
to reaches the product on buyer. This department is responsible for providing all
the raw materials needed for all kinds of garments products.
3.2 (E) I .T INFRASTRUCTURE
Installed:
1 Pentium IV “Server” PC, running
- Windows XP Pro
- Winproxy
- Office XP SBE
- Norton Antivirus
- Adobe Acrobat Reader
- Windows ICS for sharing of the Internet connection
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15 Brand hp personal computers
- Windows XP Pro
- Norton Antivirus
- Office XP SBE
- Adobe Acrobat Reader
HP DeskJet 9300, connected to the Server
HP ScanJet 5550c, connected to the Server
HP LaserJet 2300n, directly connected to the Network
The Server has a dedicated Internet Line, (DSL, 64k downstream, 32K
upstream). Access is provided by Grameen Internet. The settings are:
IP: 203.191.32.86
Subnet mask: 255.255.255.0
Def. gateway: 203.191.32.3
DNS 1: 203.191.33.5
DNS 2: 203.191.33.8
The internet access is by default fire walled with the standard Win XP firewall.
Phone access is provided by a “Panasonic 308 EASA Phone” appliance. Right
now, there are 9 phones attached, three more are needed. A problem is that
there are only three outside lines, which cannot be expanded easily.
IT support and maintenance is handled by Technics Computers.
General suggestions:
• All of the PC’s need to have the recent Windows and Office updates
installed.
• The network switch is a 8-port model, which should be switched to one
with 16, maybe even 24 ports to accommodate visitors and future
workstations
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• The Internet Firewall (currently the one which is build-in with Windows
XP) is not very secure, nor configurable. I highly recommend buying a
hardware firewall and router that also provides a VPN connection to the
Germany office.
• Further the bandwidth should be upgraded to at least 128k downstream,
better would be 256k.
• The LAN port at the “visitor desk” (Currently with no desk. The port is at
the wall of one of the sample rooms) is inactive. It seems to be connected
to the switch but either the cable is faulty, or it is not connected properly.
• The internet connection via Grameen Internet is not reliable. I’ve been
assured by Mr. Sarkar of Technics Computers that we will regrettably
have to live with this, as Grameen is at the moment the most reliable
provider in Dhaka at all. Thus the bandwidth is not secure, and the
connection can fail at any moment. A solution would be to use a slightly
more stable dial-in access as backup. The suggested hardware router
should incorporate this functionality. Still I recommend to always
keeping in mind for future workflows that internet access may not work
at any given time.
• Email is currently handled by Grameen Internet too. Their email server is
not fire walled, and also a so-called “open relay” server, which means
that it will blocked by other email servers.
• More telephones can apparently be added easily. Technics Computer
should be asked if they can provide the service to connect them.
• Currently there is no backup implemented. There is a CD-writer in the
server, which could be used for this. As the documents folder alone
exceeds 1 GB of data, a tape backup would be more convenient.
Support and Maintenance: Currently handled by Technics Computers. They
should continue with this, but in the long run, hiring an employee who is
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CHAPTER- FOUR
A SPECIFIC (MERCHANDISING MANAGEMEN) DEPARTMENT THAT
ASSIGNED TO ME FOR STUDY
INTRODUCTION:
The “Merchandising” is known to the persons specially involved in
garments trade. The term merchandising has been derived from the
‘merchandise”. Merchandise means buying and selling huge amounts of goods.
The term “MERCHANDISING” may be define as Person who
merchandises the goods, specifically for export purposes. Garments
merchandising means buying raw materials & accessories, producing garments,
maintaining required quality level and exporting the garments within scheduled
time.
I am working as a merchandiser in the organization. Here five
merchandisers working with different Buyer. At first the Buyer gives them a
inquiry sheet with measurement chart sketch of sample. Then they make a
development sample & send it to the Buyer. Buyer makes comments on it, it is
OK/ NOT. Then the question of price the merchandiser going to negotiate.
Sometimes they successful, sometimes they being fail. If they success they
order Yarn, Trims, & accessories. In front of their shipment time they are trying
to arrange everything as early as possible. When all items are in store then Yarn
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is given for 2/3 pcs of garments sample send for make size set. When size set
made then they measure it. If it is OK the Yarn provide for 100% production. In
production process the merchandiser just follow up his order, what is the
condition of his order? During that total time merchandiser inform his Buyer
what is the condition of his product. In our 90 days working period I have also
follow up five whole worth order.
4.1 MERCHANDISER IS A DATA BUS BETWEEN BUYER & SELLER
Merchandiser is he/she who builds up relationship with the buyer and
acts as a Seller. He plays a vital role in an organization in a sense that he bears
more responsibility than other in regards to execution of an order. The
responsibilities which he bears on the job are as follows:
• He represents as a buyer to the Factory.
• He represents as a seller to the buyers.
• He inspects Quality as a buyer (from the Buyer’s point of view).
• He negotiates a price for the sellers.
• He looks at the deal from seller’s point of view.
• He looks into the business to flourish more in the future.
• He tries to offer the deal more competitive without compromising the
Quality.
• His object is to satisfy the buyers to progress more of the future
business.
• His aim is to impress the buyers by means of:
1. Right products
2. Right Quality
3. Right Quantities
4. Right Time
5. Undamaged condition
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4.2 MERCHANDISING CHRONOLOGICAL PROCESSES:
A. Salesman Samples, Counter Samples, Approval Samples, Photo
Samples, Preproduction Samples, Production Samples, Shipping
Samples.
B. Swatch and Trims, Trim’s related Affairs, Communication in
international Business.
Sample: Reference garment corresponds to
•••• The ARTWORK(styling) done by designer and/ or developer
•••• Particular PURCHASE ORDER
•••• Any REVISION to the style work
•••• CONFORM with any specific requirement etc.
4.3 SEQUENCE OF SAMPLING:
Serial No. Name of Sampling
1 1st Pattern
2 2nd Pattern
3 Counter Sample
4 Sales Man Sample
5 PHOTO Sample
6 Approval Sample (Size Set, Mock-up)
7 Pre-production
8 Production Sample
9 Shipping Sample
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4.4 FIRST PATTERN
Def.: The first physical version of any garment as per the artwork done by
designer and/or developer.
HUMAN MIND > SKETCH > PAPER PATTERN > SAMPLE
Purpose : See the DESIGN work & test the FITTING
Status : Nothing specific
Material : Available
Price : Not conformed
Quantity : 1 (for customer) + 1 (for Merchandiser)
Delivery : As per URENGECY
4.5 SECOND PATTERN:
Usually designer/ developer always ask for some CHANGES to the first
pattern.
Second pattern is made as per comments.
4.6 COUNTER SAMPLE:
Where first pattern is made on designers artwork, Counter sample is to
make not on designer’s artwork, has to follow another sample given by the
merchandiser.
Purpose : See the WORKMANSHIP &Test the FACTORY
SKILL
Status : Nothing specific
Material : Available
Price : Not conformed
Quantity : 1 (for customer) + 1 (for self keeping)
Delivery : As per request
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4.7 SALESMAN SAMPLE:
Sample is made when PRICE is confirmed and orders are on
speculation, usually in L size in all color combinations of expected order.
Buyer arrange a meeting with its customer and record their response on
order quantity per COLOR, SIZE etc. and finally place order to their
vendor.
Purpose : Sales Meeting by Retailers, Market Appraisal,
Demand / Order
Forecast
Status : Final stage of the order confirmation
Material : Actual
Price : Confirmed
Quantity : There is MINIMUM quantity per color
combination
Delivery : Very important to MEET the delivery date.
4.8 PHOTO SAMPLE: Samples are made with actual color and material to be worn by the models
on the event of SHOOTING for catalog.
4.9 APPROVAL SAMPLE:
In any discrete period of time, whenever it required any revision in the
sample, a new sample is made (some times mock-up is workable too) as
per new specification. It is sent to buyer for his APPROVAL of the
conformity that- the revision is done correctly.
4.10 SIZE SET: Consists of 1 pc from Each Size for Each Color combination.
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4.11 MOCK UP: Any part of the garment to make for particular purpose, not complete garment.
Sometimes it is necessary to send to the buyer any part of the garments, such as
sleeve, collar, neck etc and some accessories.
4.12 PRE-PRODUCTION SAMPLE
When material for bulk production arrived, factory makes a sample with the
actual material and sends to buyer.
4.13 PRODUCTION SAMPLE
It is a reference to the buyer that the bulk is being produced as per specification.
Buyer wants to be assured that correct material is sourced and line
workmanship confirm to the quality.
4.14 SHIPPING SAMPLE
A sample is kept from every Pre Shipping inspection to be referred, if required,
after the order has been delivered. Usually for any disputes (e.g. Claim)
shipping sample is important.
4.15 SWATCH:
Swatch is a presentation of all the materials is (Fabric & Accessories) used for
any specific style/order. Usually small piece of fabric and each piece of
accessories are attached in board paper in a systematic manner. Swatch is very
important for production line to make the correct construction of a garment and
QC department ensures it. Concerned merchandiser should confirm/approve the
swatch.
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4.16 TRIMS:
Trims cover all the items used in the garment except the basic fabric. There are
hundreds of items used to manufacture the garments, proper selection of trims
and its quality are very important for styling, otherwise the garment may be
rejected or returned by the customers.
Following is a part of list that covers some names of the trims:
• Zipper/Fastener
• Sewing Thread
• Main Label
• Flag Label
• Button
• Elastic
• Eyelet
• Tags
• Tag pin
• Plastic clip
• Sticker
• Hanger
• Poly bag
• Scotch tape
• Gum tape
• Photo Board
• Back Board
• Tissue
• Carton. Etc.
4.17 COMMUNICATION IN INTERNATIONAL BUSINESS:
• Telephone Conversation.
• Fax/ E-Mail
• Formal Meeting
• Lunch & Dinner
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4.17 THE INFORMATION NORMALLY GET ABOUT AN ORDER:
1. Factory Loading
2. Factory Capacity
3. Factory History
4. Factory Setup Details
5. Market Reputation
6. Type of Buyers Dealing
4.18 HOW A MERCHANDISER MEET BUYERS REQUIREMENTS:
1. Merchandiser detail to buyer about factory profile.
2. Merchandiser Understand the Order sheet.
3. Arrange the all component for order execution.
4. Production Tracking.
5. Timely Shipment.
4.19 METHOD OF PUERCHASING RAW MATERIALS:
Here fabric and some related accessories are the main raw materials. They are:
1. Lab-Dip
2. Approval the Lab-Dip
3. Collect price Quotation
4. Negotiation
5. P.I. Received
6. Back to Back L/C transfer
7. Delivery Chelan received
4.20 PROCEDURE OF IMPORTED GOODS:
• Procure of IRC
• Price Inquiry (Quotation )
• P.I. Received and Placing Order
• L/C Opening
• Received Shipping Advice
• Facing Customs
• Closing Transaction
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4.21 HOW DOES THE ACCEPTED ORDER IS PASSED ON
THE FLOOR:
1. Merchandiser searches the scope of knitting machine according
to required Gauge.
2. Make production schedule
3. Trim & Accessories Card Prepare
4. Make well finishing according to buyer requirement in case of -
• Labeling
• Zippering
• Buttoning
• Ironing
• Packaging
• Cartooning
4.22 HOW A MERCHANDISER TRACK HIS PRODUCTION IN
THE FACTORY :
1. Follow-up yarn supply in factory
2. Knitting follow-up
3. Linking follow-up
4. Accessories supply
5. Finishing follow-up
6. Ready for export
4.23 CONCLUSION:
In conclusion we can say that, the MERCHANDISING Department of
Elegant Team Development Limited give me a pleasure to learn the
Merchandising activities properly. From this department, I have learned
practical knowledge about merchandiser. A merchandiser has to perform the
activities from preliminary to end of the order.
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CHAPTER- FIVE
Summary and Recommendation
5.1 SOME PROBLEMS OF MERCHANDISING DEPARTMENT OF
ELEGANT TEAM DEVELOPMENT LIMITED:
It appears that merchandising management is one of the key areas of garment
sectors. But unfortunately, in Bangladesh merchandising management planning
and controlling is reported to be unsound I indicates that merchandising
management planning and controlling is extremely poor in the entire garments
buying house sectors in Bangladesh, which in turns, has adversely affected the
getting order from abroad.. In practice, I see some problems when I investigate
merchandising management system at Elegant Team development limited.
A. Lack of proper communication of different level of department
B. Failed to follow merchandising management technique like buyer attention
techniques, sampling techniques, order delivery techniques etc. For that
reason it failed sometime to determine target order quantity.
C. All the people are very helpful at Elegant team. Again some people use find
they are agree to help me but did not agree to teach. . But company
honorable Country Manager orders every one to help me. He is really
helpful to me
D. There is no specific Training and Research department in Elegant Team
development limited for internally develop employees and workers.
E. So it is very much necessary to control the discipline.
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5.2 RECOMMENDATION:
Though the garments sector plays a very important role to earn foreign
exchange to our country, so buying house importance is very high. A large
amount of foreign money comes from the exporting of garments product.
Elegant Team development limited is very established garments exporting
buying house. Though a large number of workers maintain their live on this
sector. So, government should take special nursing in garments sector. Some
points are given to overcome the problems of inventory management of this
sector:
A. The authority should improve their knowledge about merchandising
management.
B. They should follow appropriate merchandising management technique.
C. Most of the officer has to motive to teach every employee and researcher of
their own inspiration
.
D. Every department will communicate their problem with other department of
the company.
E. A specific department for training and research, which will provide adequate
training and research facilities for personnel for development.
F. Elegant Team development limited should follow a specific inventory
costing method, in the context of rising trend in raw materials price.
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5.3 CONCLUSION:
Today’s organization demands that the Merchandising management function
deliver a valuable side of earning foreign currency and take part a vital role to
communicate international business. The experienced merchandiser always
demandable in every country. It may an honorable professional for educated
persons. For developing garment sector merchandising management system will
have to focuses on modern system.
Management of merchandising is a big job and is a complex one. The result of
the study showing that there is lot of step for Elegant Team development
limited to improve their merchandising management have certain implications
for the business community as well as national merchandising planners. The
study “Merchandising Management of Elegant Team development limited
revealed that Merchandiser is most valuable human resources for the progress
of the organization. For the development of these valuable resources there are
many factors involved. To increase the productivity of an organization
effectively, efficient merchandiser will have to develop. Preparation of future
business managers should provide for the development of managerial skills
relating to merchandiser function. Colleges and universities offering business
administration curriculum would do well to evaluate their courses as they relate
to the findings of this study.
This direct study indicates the potential utility that could be derived from
undertaking more comprehensive investigations covering only merchandising
management of Elegant Team development limited. There are consequent
developments of newer knowledge can definitely contribute to increase the
efficiency of business management and this, in turn, will increase the
satisfaction of all interested buyer parties, which will be the ultimate goal of
business.
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BIBLIOGRAPHY
1. HOW TO BE A SMARTER GARMENT
MERCHANDISER
Conway Liu
2. WAY OF GOOD MERCHANDISER
Md. Zahidul Islam (Aoyn)
3. RESEARCH REPORT OF BGME INSTITUTE OF
"FASHIONS AND TECHNOLOGY (BIFT).