Business Management Study- Below the Line Promotion- Merchandising Strategies
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1 Merchandising Attempt to influence consumer at the POINT OF SALE p/g 565 (PH)
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Transcript of Business Management Study- Below the Line Promotion- Merchandising Strategies
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Merchandising Attempt to influence consumer at the POINT OF SALE p/g 565 (PH)
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1. Display material- A good display may attract attention- encourage right frame of mind
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2. The layout of products at point of sale.- Stores layout designed carefully- Eg: 1Route2Related product next to each other
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3. Stocks- Shelf space allocated according to amount of product expected to sell. Make sure full.
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4. Appropriate lighting, creation and ‘smells’.Encourage browsing