Integrating Social Media with your Marketing Strategy
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Transcript of Integrating Social Media with your Marketing Strategy
March 2, 2010
Integrating Social Media with Your Marketing PlanPresented by Julie Gomoll
Tuesday, March 2, 2010
March 2, 2010
Early Stages: Lots of crapPresented by Julie Gomoll
Tuesday, March 2, 2010
March 2, 2010
Early Stages: Lots of crapPresented by Julie Gomoll
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March 2, 2010
The Goal of MarketingTo obtain a competitive advantage by meeting consumer wants and needs more effectively than competing brands
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Traditional Marketing StrategiesNetworking — SIGs, trade shows, conferences
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Social Media StrategiesNetworking — Linkedin Q&A, Facebook fan page, online discussion, Twitter presence
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Social Media StrategiesNetworking — Linkedin Q&A, Facebook fan page, online discussion, Twitter presence
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Traditional Marketing StrategiesDirect marketing — brochures, letters, catalogs
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Social Media StrategiesOnline marketing — Interactive catalogs, e-Newsletters, social mechanisms
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Social Media StrategiesOnline marketing — e-Newsletters, interactive mechanisms
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Traditional Marketing StrategiesPR — Press releases, positioned articles
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Social Media StrategiesPR — Online announcements, events, blog, Facebook
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Social Media StrategiesPR — Online announcements, events, blog, Facebook
March 2, 2010
Tuesday, March 2, 2010
March 2, 2010
Social Media StrategiesPR — Online announcements, events, blog, Facebook
Tuesday, March 2, 2010
March 2, 2010
Social Media StrategiesPR — Online announcements, events, blog, Facebook
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March 2, 2010
Traditional Marketing StrategiesWebsite with call to action & shopping cart
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Social Media StrategiesWebsite — Blog with comments, links to Facebook, Linkedin, Twitter
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Traditional Marketing StrategiesPublic appearances — training programs, speaking events
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Social Media StrategiesPublic appearances — training programs, speaking events with online signup, #hashtag
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Social Media Ecosystem
Blog Web Site
TwitterFacebook
Video
Comments on blogs &
forums
Google & Yahoo Groups Social
Tagging
Google Profile FriendFeed/
Cliqset/Google Buzz
Digg
BlogFB
FlickrDelicious
YouTubeVimeo
Viddler
Search
Reader
Alerts
Twitter Search
hashtags
Google Analytics/Hubspot
Bit.ly
Klout
Primary Content
External Content
Metrics Research
Auto update
Manual Links
Julie Gomollhttp://JulesSays.com
Lists
FB
Podcasts,Slideshares, Slidecasts Webinars/
Streaming
TheSocial MediaEcosystem
TheSocial MediaEcosystem
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Case Study: Print MaterialsJ Peterson Garden Design
Tuesday, March 2, 2010
March 2, 2010
Case Study: Print MaterialsJ Peterson Garden Design
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March 2, 2010
Case Study: WebsiteJ Peterson Garden Design
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Case Study: Social MediaJ Peterson Garden Design
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Case Study: Social MediaJ Peterson Garden Design
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Case Study: Social MediaJ Peterson Garden Design
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Case Study: SuccessesJ Peterson Garden Design
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Case Study: SuccessesJ Peterson Garden Design
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Case Study: SuccessesJ Peterson Garden Design
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Case Study: ResultsJ Peterson Garden Design
• Requests for content• Publisher attention, 60-day paid option• Conference invitation, press pass• Relationships with industry leaders• Improved brand awareness• Peer recognition• New energy for business• 3 new clients• 2 returning clients• More income
Tuesday, March 2, 2010
Tuesday, March 2, 2010