Social Media: Integrating Strategy
60
-
Upload
rich-becker-copywrite-ink -
Category
Education
-
view
3.293 -
download
1
description
Social Media: Integrating Strategy is a presentation intended for students hoping to integrate social media into other disciplines such as advertising, public relations, and marketing. The deck provides an overview of social media as it relates to people and technologies. More importantly, the class focused significant time on developing a strategic framework for applying the communication opportunities that social media affords. It is presented as in-class supplement by Richard Becker, ABC, president of Copywrite, Ink., at the University of Nevada, Las Vegas.
Transcript of Social Media: Integrating Strategy
![Page 1: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/1.jpg)
![Page 2: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/2.jpg)
![Page 3: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/3.jpg)
![Page 4: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/4.jpg)
![Page 5: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/5.jpg)
![Page 6: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/6.jpg)
![Page 7: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/7.jpg)
![Page 8: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/8.jpg)
![Page 9: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/9.jpg)
![Page 10: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/10.jpg)
![Page 11: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/11.jpg)
![Page 12: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/12.jpg)
![Page 13: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/13.jpg)
![Page 14: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/14.jpg)
![Page 15: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/15.jpg)
![Page 16: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/16.jpg)
![Page 17: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/17.jpg)
![Page 18: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/18.jpg)
![Page 19: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/19.jpg)
![Page 20: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/20.jpg)
![Page 21: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/21.jpg)
![Page 22: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/22.jpg)
![Page 23: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/23.jpg)
![Page 24: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/24.jpg)
![Page 25: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/25.jpg)
![Page 26: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/26.jpg)
![Page 27: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/27.jpg)
![Page 28: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/28.jpg)
![Page 29: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/29.jpg)
![Page 30: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/30.jpg)
![Page 31: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/31.jpg)
![Page 32: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/32.jpg)
![Page 33: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/33.jpg)
![Page 34: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/34.jpg)
![Page 35: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/35.jpg)
![Page 36: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/36.jpg)
![Page 37: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/37.jpg)
![Page 38: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/38.jpg)
![Page 39: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/39.jpg)
![Page 40: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/40.jpg)
![Page 41: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/41.jpg)
![Page 42: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/42.jpg)
![Page 43: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/43.jpg)
![Page 44: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/44.jpg)
![Page 45: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/45.jpg)
![Page 46: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/46.jpg)
![Page 47: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/47.jpg)
![Page 48: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/48.jpg)
![Page 49: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/49.jpg)
![Page 50: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/50.jpg)
![Page 51: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/51.jpg)
![Page 52: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/52.jpg)
![Page 53: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/53.jpg)
![Page 54: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/54.jpg)
![Page 55: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/55.jpg)
![Page 56: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/56.jpg)
![Page 57: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/57.jpg)
![Page 58: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/58.jpg)
![Page 59: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/59.jpg)
![Page 60: Social Media: Integrating Strategy](https://reader034.fdocuments.in/reader034/viewer/2022052522/554e5ab7b4c905532d8b4ac3/html5/thumbnails/60.jpg)