Integrating Facebook Timeline into Your Digital Presence: Tips and Tools
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Integrating Facebook Timeline into Your Digital Presence: Tips and Tools
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Is your business fully leveraging Facebook's new Timeline? It’s important to understand the ins-and-outs of the Timeline format, as it will have a significant impact on your brand, social presence and how prospects and customers interact with your company. Join Dan Biggs, Digital Strategist at Station X, and Paul Doerfling, Product Manager at Marqui, as they provide a thorough tour of the new interface and the opportunities it presents for marketers. This webinar will address: • New features and methods of page administration • Companies that have already used Timeline for lasting impact • How to manage your Facebook presence as part of your integrated digital marketing strategy
Transcript of Integrating Facebook Timeline into Your Digital Presence: Tips and Tools
Integrating Facebook Timeline into Your Digital Presence: Tips and Tools
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B
ASICS
Introduction
Next Generation CMS software, combining web content management, email marketing and multi-channel campaign management.
All delivered in the cloud.
Over 200 customers in industries including software and technology, higher education, healthcare and sports and entertainment.
Integrated marketing agency at the intersection of art and science.
Integrated offering including:
• brand development• digital strategy• website redesign• social media• advertising and
communications• analytics and optimization
Introducing Dan Biggs
Digital Strategist at Station X Communications
Expertise:
• Web analytics
• User experience
• Information architecture
Clients:
• Sleeman Breweries
• Mercedes-Benz
• 7-Eleven
• Corix
Introducing Paul Doerfling
Product Manager at Marqui
Expertise:
• Product development
• Product marketing
• Product strategy
• Market research and analysis
A
GENDA
1.Introduction
2.Page Administration: New Features and Methods
3.Companies Already Using Timeline to Its Full Capability
4.Your Facebook Presence and Digital Marketing Strategy – Integration Tools
4.Q+A
WHY DID FACEBOOK REDESIGN PAGES?
• Organizations and people are represented in the same way
• The focus is on curation and storytelling
• Allowing equal space for companies and their customers to share stories
Profile Photo
THE PAST
Apps/Tabs
THE PAST
Photos
THE PAST
Wall in vertical space
THE PAST
THE PAST
Ads/Sponsored
Cover Photo
THE PRESENT
THE PRESENT
Profile Photo
THE PRESENT
About Section
THE PRESENT
Apps Ribbon
THE PRESENT
Timeline
Fan Posts
WHAT’S NEW IN THE INTERFACE?
WHAT’S NEW IN THE INTERFACE?
WHAT’S NEW IN THE INTERFACE?
NO MORE LIKE-GATES
NO MORE LIKE-GATES
Navigation
THE EVOLUTION OF APPS
810pxPage Tab
Options
UPDATING CANVAS APPS TO THE NEW SIZES
App Ribbon Thumbnails
PROFILE AND COVER IMAGES
Brand Logo
PROFILE AND COVER IMAGES
Notifications
PAGE ADMINISTRATION: WHAT’S NEW?
Direct Messagin
g
PAGE ADMINISTRATION: WHAT’S NEW?
Insights
PAGE ADMINISTRATION: WHAT’S NEW?
Likes
PAGE ADMINISTRATION: WHAT’S NEW?
PAGE ADMINISTRATION: POSTING
PAGE ADMINISTRATION: POSTING
PAGE ADMINISTRATION: POSTING
PAGE ADMINISTRATION: POSTING
PAGE ADMINISTRATION: ASKING A QUESTION
PAGE ADMINISTRATION: POSTING A MILESTONE
BEFORE HIGHLIGHTING A POST
PAGE ADMINISTRATION: HIGHLIGHTED STORIES
AFTER HIGHLIGHTING A POST
PAGE ADMINISTRATION: HIGHLIGHTED STORIES
PAGE ADMINISTRATION: PINNED POSTS
PAGE ADMINISTRATION: PINNED POSTS
PAGE ADMINISTRATION: PINNED POSTS
INSIGHTS
INSIGHTS
PUBLIC PAGE STATS
COMPANIES USING TIMELINE WELL
COMPANIES USING TIMELINE WELL
COMPANIES USING TIMELINE WELL
COMPANIES USING TIMELINE WELL
IF YOU HAVEN’T ALREADY DONE SO…
• Find or reformat profile picture and cover photo• Vary the types of posts in your schedule• Plan on content that will stimulate conversation
and sharing• Geotargeting facebook posts where possible
WHAT’S NEXT?
• Focus on past and present• What’s to be highlighted? • What types of content to post when?• How often to update cover photo, thumbnails,
pictures, profile
WHAT’S NEXT?
How can I use Marqui?• Store all your digital assets in a single system• Share content across platforms• Use the content approval system• Build custom applications for your ribbon• Update content to custom apps directly from Marqui• Use forms to generate leads and add data into your
customer database
FACEBOOK TIMELINE AND YOUR DIGITAL STRATEGY
S
UMMARY
• Facebook Timeline has brought with it new opportunities for marketers.
• Now, marketers have the ability to tell richer, more visual brand stories, with access to deeper insights and analytics.
• Content planning is essential to taking full advantage of the new format, as it is highly focused on storytelling.
• A Next-Gen CMS like Marqui can be the essential link between your Facebook Timeline presence and your overall digital marketing strategy, allowing you to:• Consolidate and share content across platforms• Build custom applications• Capture leads on your Facebook page
Want to see Marqui in action?
Join us for a live product demo.
Click the link in the GoToWebinar chat window to register.
Q & A
Dan Biggs, Digital StrategistStation [email protected]
Paul Doerfling, Product [email protected]
Find us on Twitter at www.twitter.com/therealstationx
