Integrated Marketing Communications (ZiggZ.net) - Case Study
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Transcript of Integrated Marketing Communications (ZiggZ.net) - Case Study
Marketingisa
BIGGNARLYPROBLEM
inEVERYorganization.
Technology has change the game.
Game Changer
Ability to convert ceiling in to floor!
Ann Handley: “Take your brand out of the story. . . . . .Make your customers the hero.”
Our Natural Instinct
Content Marketing
What Brands Publish
What Customers
Want
Charity
CASE STUDY
Steps
1. TEAM FORMING & ROLES DELEGATION
2. CHOOSE BUSINESS
3. SELECT TARGET CUSTOMERS
4. CREATE CUSTOMER CENTRIC VALUES
5. DEVELOPE CUSTOMER CENTRIC MESSAGES
6. SELECT CHANNELS
7. TRANSMIT WITH CREATIVITY
8. ANALYZE THE RESULTS
9. PUBLIC RELATIONS
10. RE-THINK !
1 BUILD CONTENT HUB
BUILD CONTENT HUB1
Content Marketing Roles and Functions
Content Marketer / Editor
Strategizes, writes, and oversees content
projects to ensure brand consistency and
alignment with business objectives.
Community Manager
Distributes content across social channels,
engages online communities, and
contributes to content projects.
Designer
Brings content to life through the user
experience and rich visuals.
Contributors
Any content creator- blogger, photographer,
designer — who contributes to your
project.
SEO / Paid Specialist
Manages the paid distribution of content
online.
Analytics
Defines best/ worst
performers, conversion
optimization and
measurement
communications.
Curator
Finds and re-purposes
the best content from
your business and from
around the web.
2 CONTENT STRATEGY
CONTENT MARKETING PLAN3
Steps to creating an content marketing plan
Who will manage? What content will you include?
Determine sending frequency and goals
Make a schedule
CONTENT MARKETING PLAN3
CONTENT DISTRIBUTION4
DON’T OVER CHOOSE OF CHANNELS !
WHERE IS YOUR TARGET BUYER?
Cheat Sheet:
TACTICS FOR DISTRIBUTION
1. Ad networks (example: Google AdWords)
2. Organic Social (example: LinkedIn)3. Paid Social (example: LinkedIn Sponsored Update)
4. Native advertising (example: Sharethrough)5. SEO
6. Lead nurturing (both paid & earned) (example: newsletter)
CELEBRITY OR INFLUENCER?5
Celebrity doesn’t mean only ACTORS & ACTRESSES.People who’s followers are mostly similar with your target audience are included
Even great content needs a PUSHThe average Hollywood movie spends 50-60% of production budget on distribution.
MEASUREMENT6
385.6K monthly active peopleDemographics
Age and Gender
35% Women
65% Men
38%44%
12%4% 2% 0.7%
18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 +
39%43%
12%4% 1% 0.5%
Forexample
Education Level
Demographics
- 54%High School
+20%College
- 8%Grad School
83%
11%
6%
Forexample
Location
Cities Selected Audience
Yangon, Myanmar
Taunggyi, Shan State, Myanmar
Monywa, Sagaing, Myanmar
Mandalay, Myanmar
Kuala Lumpur, Malaysia
Singapore, Central Region
Bangkok, Thailand
55%
1%
1%
18%
4%
2%
6%
Forexample
Activity
Device Users
-93%
DesktopOnly
0.8%
23%
76%
13%
7%2%
51%
0%
20%
4%3%
-44%
Desktop &Mobile
+61%
MobileOnly
-49%
Computer
-26%
iPhone/iPod
-30%
iPad
+94%
Android
-100%
Blackberry
-18%
MobileWeb
-57%
FeaturePhone
+21%
Unkown
Forexample
RETHINK & REDO … NEW CONTENT STRATEGY
7
DECADES AGO FEW YEARS AGO RECENTLY NOW
WHAT IS THE NEXT???
INTEGRATE WITH MARCOM
MARKET ING
4 INTEGRATIONS
MARCOM CONSULTATION
"ThenewlinguafrancaofBrandingischanged."
GET A GUIDE!
GROWTH HACKING
“MarComstrategywon'tmakeyouslowtostart.”
HIRE A JET!
INFORMAL EDUCATION
“Weduntellyou.Butwillshowyou.”
GET A TICKET!
IDEA CONNECT
“ONE’SEXPERIENCECANBEATHEORYFORANOTHER.STAYCONNECTED”
OPT-IN!
OUR APPROACH
“CUSTOMERCENTRICCONSULTING”APPROACHWITH
UNDERSTAND&DIAGNOSE
IDEATE SOLVE&PLAN
EMPLOYEE ENGAGEMENT
NEVERREPLACEEMPLOYEEWITHUS
JUSTLEARNTOGETHERWITHTHEM“WHAT’SNEXT?”
EDUCATION IS THE BEST WEAPON TO CHANGE THE WORLD
-NELSONMANDELA
• DUNUSEADFORLIKES.
• INVESTINCONTENT.
• LEARNTHECONTEXT.
• MANAGELEADS.
• ENGAGETHECUSTOMERS.
• REACHMORE.
• LEARNCUSTOMERX.
• RETHINKAGAIN.
• LET’SSEE!
CONTENT WITHOUT BOOST
•
If other says
“Zigg”
you, “Z”.
www.facebook.com/htetzanlinndotcomPH:+9595035013,785035013
MARKET ING
www.ZiggZ.net
