Integrated marketing communications & distribution strategy of patanjali
Integrated Marketing Communications Strategy
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Risk Management Integrated Marketing Communications Strategy
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Transcript of Integrated Marketing Communications Strategy
• To promote awareness on risk management to the public
• To reduce calamity causalities
• To engage the youth to actively participate in risk and disaster preparedness
• To keep the public updated on better improved cautionary actions
Goal and Objective
TARGET MARKET:
APPROX. COST:
Advertising: TV Guesting
TARGET MARKET:
APPROX. COST: Per school 350,000 – 500,000
Per location 750,000 – 1,500,000
Personal Selling: Awareness Fair