1. Integrated joint sales & marketing channels

2. Connected your gateway to a captive audienceFor over ten years Microsofts customer magazines have provided a unique channel to access a targeted audience of technology buyers and influencers.hroughout this time Microsoft partners have reportedpromote your solutions and services within three key verticalTa return on investment from their participation,industries.measured not just by compelling lead generation statistics, but also through improved brand awareness, This positioning paper provides you with the information customer loyalty and competitive advantage.that you will need to make an informed decision abouthow you can leverage these valuable marketing tools to Finance on Windows, Retailspeak and Prime are informativemaximum effect. For Microsoft partners these productsBrian Scott and respected publications that provide an effective offer an unrivalled return for your corporate sales andVP WW Industry opportunity for you to go-to-market alongside Microsoft to marketing spend. Microsoft Corporation Customer magazines our suite of Microsoft magazinesOnWindows.com offers a single source of news, Partner Guides acknowledged as one of the first points of focuses on key verticals, giving customers in each industryinformation and resources about Microsoft and Microsoft-reference to find solutions and services from Microsoft the knowledge and insight that will help them maximise the partner technologies in the enterprise. For end-customers partners, the guides are essential for technology decision value of their investment in Microsoft and partner already using Windows or those planning to do so, there is amakers and influencers. Selecting the right IT solution is an technologies.wealth of information about how Microsoft and its partnersexacting task. Its crucial to choose the right supplier, so itare helping businesses in industry. pays to tread carefully. Any time that can be saved in this Each magazine offers incisive, expert commentary on theprocess, assisting in the successful selection, can have a issues that matter, helping customers understand how toAs the online home for the magazines and partner guides,positive impact on the bottom line. plan their IT strategy.OnWindows has a unique community of users seekingsolutions and services to help them extend the return onFrom a suppliers perspective, a presence in the guide offers All partners have an open invitation to use the magazines to their investment in the Windows platform. For partners thea fantastic opportunity to go to market alongside Microsoft communicate company news, customer successes and site provides a valuable channel to distribute product news,and participate in a successful lead generation programme thought leadership.case studies and thought-leadership.by getting on to more long-lists. 3. Better together integrated sales & marketing Microsofts customer magazines, OnWindows.com and the Partner Guides are proven sales and marketing tools fully integrated www.OnWindows.cominto global activities, providing Microsoft partners with an integrated channel to reach a captive and influential audience. Unrestricted by the natural page limitations of the magazines, OnWindows was re- Industry teams Microsoft officesBusiness teamsProduct groupsCustomer campaigns launched in Q2 FY09 to provide Under the direct leadershipEngages with 88 worldwideAccess to industry knowledgeAssociates with Microsoft Collaborates with campaign Microsoft customers with access of the industry teams, the offices the industry and expertise is extended groups for insight andowners to align messaging to a vast repository of Microsoft Website, magazines and magazines are distributed to through Microsoft teams,messaging:and publish thought- partner news, case studies and Information Worker partner guides are integratedsenior decision makers and including: CMG, customerleadership: resources. Connected to Server and Tools Sales into the full sales andinfluencers in each countryand partner account Microsoft.com, the site provides Client Finance marketing mix, playing a key and access local thought-managers, analysts and partners with an entry point to Online Services Optimise & secure your role in Microsoft customer leadership and content.public relations. a massive global audience. Mobile and Embedded communications. core infrastructure Microsoft Business Optimise your business Industry magazines Solutions productivity infrastructureCustomers The magazines were created as Applications platform a channel for partners to go to optimisation market alongside Microsoft to Security & reliability promote and sell their Business productivity Windows-based solutions and Customer acquisition & services. They have evolved to retention provide a unique point of Business solutions (ISV) access for partners to leverage the broader audiences achieved Partner ecosystem Microsoft events through the full mix of sales The magazines are available and marketing activity. to delegates at all major Microsoft events: Industry partner guides CEO Summit With over 600,000 partners CIO Summit worldwide, the task of short- Tech.Ed & IT Forum listing and selecting the perfect Global Account Summit partner can be an exacting one Convergence for industry customers. Enterprise Partner Summits Developed to highlight key Worldwide Partner partners that provide industry Conference www.Microsoft.com Publishing Partners Third party connections specific solutions and services, With over 120 million users Microsoft.com is one of the top Microsoft is proud to Key third parties provide the partner guides have three visited websites in the world. It draws content and collaborate in the production enhanced profile, credibility Additional event presence: become an increasingly useful Briefing Center resources from the magazines and OnWindows.com to of the magazines and partnerand reach: method of reducing the time Industry analysts extend the audience and impact of these resources toguides with a number of key presentations associated with a successful Industry associations Product launches deliver further value to participating partners. Reciprocal partners who play a pivotal market review. Industry exhibitions National events links drives business and industry visitors torole across the entire Industry conferences Microsoft & partner events OnWindows.com to complete the cycle.publishing process. 4. Engaging with industry decision makers For ten years Microsofts customer magazines have been engaging with enterprise customers to share insightsand thought-leadership about the topics that are at the forefront of industry discussion and debate. Alex Meek Dr Peter van Manen Phil BarrattDilek Duman Kevin Turmore IT Director, The Pier Group MD, McLaren Electronic Systems Group Telecommunications, L'Oreal CIO, DenizBankMD, Unity Trust Bank Spring 2008 Summer 2007Spring 2006 Spring 2007 Winter 2006 Asgrimur Skarphedinsson Piero PocciantiDavid LesterPim Van Der Horst Russell Bower CIO, Kaupthing Bank Head of IT, Monte dei Paschi di SienaCIO, London Stock ExchangeCIO & Director of ICT, KAS Bank IT Business Services Manager, Jewson Summer 2007 Spring 2008Spring 2006 Autumn 2008 Summer 2008 Roberto ScottiUwe TontschAndreu Purroy Peter BaxterJon Mitchell CEO, Bolzoni Auramo Group,Head of IT, Bosch and Siemens Hausgerate IT Manager, La CaixaHead of IT Services, ThreshersSenior Project Manager, Towergate Autumn 2008 Autumn 2007August 2007 Spring 2005 Summer 2008 5. Aligned addressing the issuesThe editorial direction and features of Microsofts customer magazines map directly on to Microsofts Customer Campaigns to Prime delivers keen insights onthe business issues that are play a significant role in communicating thought-leadership and solutions to address current industry challenges.challenging our customers acrossthe sector. Microsoft industry groupsMicrosoft Customer Campaigns Cross-company collaboration & supportRuediger DornManaging Director, WW Pharmaceutical, MicrosoftRisk management, regulatorycompliance and controls is abusiness imperative for ourcustomers and a key theme forFinance on Windows. Sai Sireesh PachavaWW Director, Risk & Compliance Solutions,MicrosoftCustomer challenges Microsofts three business divisions Retailspeak delivers the storecollaborate with the industry teamssystems thought-leadership thatthrough six of the product groups in theour customers need.publication of the magazines. Their role is David Dobsonto provide editorial strategy, direction and WW Industry Solutions Manager, Microsoftthought-leadership to ensure the contentmeets the high standards that our readers These publications are a keyhave come to expect.component of our go-to-marketstrategy with Microsoft to ourEditorial prioritiesshared customer base. Anne Greenwald European Business Development Director, Dimension DataJan FebMar AprMayJunJulAugSepOct Nov Dec Business insight E-commerce Mobile retailing Merchandise management Enhanced marketing Property management Achieving multi-channel success Guest experience Keep customers coming back Back office and delivery In-room entertainment Store systems Risk analytics and reporting Advisor platform Agent/broker services Core banking round table Branch front office Customer performance & insight Regulatory compliance & control Customer knowledge Mobile banking Virtualisation Payments Business intelligence New product development Customer insight & engagement Supply chain strategies Corporate control & compliance Energising performance Sustainable operations Design collaboration Factory of the future Unified communications Driving SAP revenue and value Regulatory compliance Performance management 6. Business value marketing reasons to spend! Microsofts customer magazines and supporting website reaches a combined audience of hundreds of thousands of technology Why participate?decision makers. The power and influence of this captive audience provides a compelling return on investment.1 High return on investment regular partner feedbackqualifies this claim 2 Unique Microsoft's customermagazines and associatedBrand awareness Customer loyaltymediaDecision makers and influencers Existing customers are reassured3 Joint go-to-market at every significant financialthat they made the rightestablished as a channel forservices organisation, retail and purchasing decision when theypartners and Microsoft to go- hospitality business andsee participating partnerto-market togethermanufacturing company get coverage in Microsofts customerMicrosofts magazines. Themagazines, leading to customer4 Widely read rigorouslyresulting familiarity of partnersatisfaction and loyalty. Thesecontrolled circulation tobrands within this captivebenefits are extended in repeatMicrosoft customers andaudience brings immeasurabledeals when opportunities to up-prospectsbenefits. sell and cross-sell are leveraged.5 Captive audience eagerlyawaited by an influentialaudience with high pass-onstats 6 Large market received byMicrosoft and partner Lead generation Competitive advantageevery significant technology joint marketing According to 86 per cent of With over 600,000 activedecision maker in each marketmarketing directors, printMicrosoft partners, competition is advertising is still acknowledged fierce. Microsofts customer7 Low price low cost per as being the most effective magazines provide the partnersthousand , options to suit every method of generating newlooking for an edge with ansize of budget business leads, understandableopportunity to go-to-market as 96 per cent of board directors alongside a trusted brand and8 Editorial profile read customer magazines.enjoy the inherent marketingopportunities to extend and Participation in Microsoftsbenefits that result. This generatesenhance your profile beyond customer magazines includes a significant awareness andtraditional advertising online presence to overcome enquiry advantage over non-9 Production values high any doubt.participating competitors.quality brand, essential reading10 Shelf life readers likely toretain, reuse and shareThis partner model is differentiated positively for Microsoft, and its one thats ultimately going to bethroughout the year tested in the market: can we exceed, continue to exceed, beating customer expectations? Simon Witts, speaking at the Microsoft Worldwide Partner Conference 2008 7. Finance on Windows Finance on Windows is an established voice in todays financial services arena, bringing the expertopinions of technology partners and industry analysts to a growing audience of decision makers or almost ten years, Finance on Windows has been the authority on the use Fof Microsoft software in the EMEA financial services sector. The magazine covers a broad range of topics such as the evolution of financial servicesdelivery channels, core banking, the development of payments systems, theinsurance value chain and enterprise risk management and compliance. Inaddition to our team of in-house journalists, experts from all areas of the industrycontribute to the editorial content of the magazine. Finance on Windows lets Microsoft partners reach out to a targeted audience ofcustomers and prospects by joining in discussions of the issues that matter. Finance on WindowsSusan Hauser Partner GuideVP WW Financial Services Industry GroupMicrosoftAn essential guide for financial services technology users in EMEA, this unique publication has been acknowledged as theAs a Microsoft partner, Finance onCirculation analysisfirst point of reference to find Windows provided an excellent venue to Windows-based solutions and promote our company and product and Geographical splitEMEA83% services from Microsoft partners. N&CA11% build brand awareness internationally. Apac 4%Mickey Goldwasser Latam2% In addition to a comprehensive VP, Product Marketing & Communications, Open Solutions Inc. directory of partners, readers will also benefit from a series ofA valuable, top class resource for thought-leadership articles Microsoft partners to address the Vertical industry Capital markets 21% analysing the most important Microsoft customers community. We Insurance 28% challenges and solutions in the greatly appreciate the professionalismRetail banking39% and dedication of the team.sector. They will also have access Technology10% Other2% to customer evidence explainingPaolo Cattolico how solutions have beenMarketing Information Management, HP Software implemented and the benefits reaped by financial services Job description CEO (or equivalent)6%This unique targeted magazine reaches providers. CIO 18% the audience were after. The high-quality COO/CFO6% publication helps us to bring our BDM 48% From a suppliers perspective, a message across cost-effectively. TDM 19% presence in the guide offers a Other3%John Powers fantastic opportunity to extendPresident, brand awareness and get ontoDigipede TechnologiesPrint run10,160 (2008 average) more shortlists. 8. Prime With its eyes on the global manufacturing industry, Prime offers unrivalled opportunities todiscuss the latest technologies, and to engage with existing and potential customersrime has rapidly become the authoritative source on Microsoft software P and services for manufacturing. The magazine explores the key issuesfacing firms in the manufacturing industry today; from product lifecyclemanagement and the supply chain, to plant floor visibility and leanmanufacturing. Prime also provides a round-up of industry news, case studies,commentary, interviews and analysis. Created as a channel for Microsoft and partners to collaborate and deliver acompelling joint-sales proposition, Prime has achieved tremendous success andsits at the core of our sales and marketing activity. Prime Partner GuideCharles Johnson Manufacturing organisations ofWW Managing Director, ManufacturingMicrosoftevery kind are increasingly recognising that Windows and other Microsoft software and tools can give them the agility, Prime has a unique and cost effective Circulation analysis scalability and expertise theyvalue proposition, giving us access to an need to support growth andinfluential audience and enabling us to Geographical splitEMEA66% enable them to take advantagearticulate our own strengths in aligningN&CA19%Apac 9%with Microsoft technology.of the many opportunitiesLatam6% Kathleen Reganemerging in the sector. A key Director of Strategic Alliances, strength in this area is Wonderware Business Unit of Invensys Microsofts ecosystem of Since 2003 our business has benefitedsolution providers, who applyVertical industry Automotive and Industrial 13%from the marketing power that Microsoftsthe knowledge, support andPharmacutical11%customer magazines deliver. Its easy toHigh Tech27% guidance that manufacturingrecommend these magazines to anyOil and Gas7% companies need to make surecompany that has a Microsoft-basedUtilities11%solution or service, because they work. they gain maximum benefitConsumer Goods 18%Other* 13% Matthes Derdack from their use of technology.*includes aerospace, chemicals, metal and mining Managing Director,Derdack The Prime Partner GuideJob description CEO (or equivalent)4% Prime works for us on every level andprovides a respected source ofCIO 15%also provides our customers with a clear information about a wideCOO/CFO5%demonstration of the close relationship selection of partners operatingBDM 41%that we have with Microsoft. TDM 29%worldwide. It has become aJan Larsson Other6% valuable and informative EMEA Marketing Director, Siemens PLM Softwareresource for our customersPrint run13,201 (2008 average) around the globe. 9. Retailspeak Retailspeak provides an engaging and informative window on the retail and hospitality markets, with the latest news and opinions on how Microsoft and partner technologies are enabling this dynamic industry.etailspeak provides its readers with a quarterly digest of features, R commentary and case studies focusing on the significant challenges facedby todays retailer and hospitality business. Written by a well-informedteam of journalists and with supporting contributions from a range of thought-leaders, an insightful and balanced view is assured. Microsofts popular andhighly regarded customer magazine has won a captive and influential following. What makes Retailspeak so special for Microsoft is the way that this publicationhas been embraced by many of our key partners who continue to report greatfeedback about their participation.Retailspeak Partner GuidePaula ParavecchioFrom hotels to departmentEMEA Managing Director, Distribution & ServicesMicrosoft stores, the retail and hospitalitysectors face pressure to attractand retain customers, increaseproductivity, grow profits and The benefits are clear and proven. ForCirculation analysisstreamline processes whileus, the magazines are a mainjustifying investment incornerstone in our Microsoft-focusedGeographical splitEMEA76%technology. The Retailspeakgo-to-market strategy. N&CA16%Apac 5% Partner Guide provides aAndreas RohnfelderLatam3% Director Technology Partner CM SA TPdefinitive collection of Fujitsu Siemens Computers GmbHcompanies working alongsideMicrosoft in these sectors, and Microsofts Retailspeak provides an idealplatform for us to communicate with our showcases technology solutionstarget audience and share best practices. Vertical industry Food & drug 33% and services on offer to ourOur continued association is assured dueMass merchandise11%mutual clients and prospects.to the quantifiable business benefits thatSpeciality27%Hospitality 22%we achieve from this initiative.Other7%For our valued retail andJoachim PinhammerMarketing Director - Retail hospitality partners, IWincor Nixdorfwholeheartedly recommend that The editors at Retailspeak have anyou ensure your company isJob description CEO (or equivalent)7%unusually deep understanding of retailCIO 24% listed in this publication theand software they put our uniqueCOO/CFO6%benefits are clearly articulated insolution in front of retailers and Dynamics BDM 37%this information and more thanTDM 21%Partners with stunning results for us.Other5% justify the expenses associatedTom Keanewith each of the optionsPresident & Co-Founder, NitroSellPrint run10,080 (2008 average)available to increase your profile. 10. OnWindows.comNew product and service launches, customer successes, the latest thought-leadership and market insights are Our PR and AR activity with partners in 2008, through these released every day by Microsoft partners. OnWindows.com is a great place to go to keep in touch. channels, was particularly successful and we look forward to working with you to emulate our achievements in 2009.OnWindows.com is the centrepiece of our joint- Wendy Grovermarketing suite of products. Originally conceived in 2003 WW Director, Industry Press & Analyst Relationsand relaunched in Q2 FY09, site traffic is growing daily as Microsoftword spreads. For our partners, this resource provides aneasy opportunity to go to market alongside Microsoft toshowcase solutions and services to a captive audience. Your proactive engagement with this site will reap returns while you might not observe the initial gains of gettinga story placed, a white paper uploaded or your partnerpage updated, an ongoing effort is a wise investment ofsales and marketing time. Brian ScottVP WW Industry Online Partner GuideMicrosoft The OnWindows.com partner guide today comprises over 600 partner microsites. These dynamic microsites provide visitors with contact details, Demographics and statistics corporate and industry-specific Engaging with Traffic sourceSearch engines 64% overviews of participating Direct traffic 27%OnWindows.compartners. The partner sites are Referring sites 9% enhanced by drawing partner NewsResources Partner DirectoryE-mail Newsletterspecific news, case studies and resources from the main site. Make sure that the editors of the three Submit an entry form for your freeRegional demographicEMEA 56% Entry level participation is magazines are on your press and PRmicrosite and then work with your Tudor N&CA 32% mailing lists and highlight any stories thatRose partner manager to maintain this currently free of charge with Latam 4% Apac8% youd particularly like to get published on dynamic addition to your existing onlineonly a little time and effort the site. presence. All of your news and resources required to quickly join a published on OnWindows.com are tagged growing number of partners Send in case studies, white papers, video to your microsite to keep it current. who are already benefiting from Statistics presentations and any other appropriate Unique visitors 15,662resources to extend the reach of your Sign up to this monthly round-up of theaccessing a growing community Page views28,873customer success stories, market research most exciting news and resources featuredof end-user decision makers. Total visits18,410 and thought-leadership reports. on OnWindows.com and look out for the Viewing time00:02:22top rated stories and resources that you mayhave contributed during the month. 11. Get yourself noticed!The opportunities to differentiate yourself and get noticed go way beyond those offered by traditional publications. Participation options Go to market alongside Microsoft and other strategic partners and start to realise the benefits of participation today. onWindows.com Home page banner 900/mth Home page button 650/mth Section page banner450/mth Section page button200/mthMagazines Publishing Partner 8,950 Sponsor3,600 Double page spread 6,950 Full page colour 4,250 Half page colour 2,600 A4 single sheet insert 3,250 Other inserts poa Bellyband3,750Partner Guides Publishing Partner 2,500 Sponsor1,250 Enhanced entry750 Extended entry250 Online entryfree Partners and Series discounts are available for multiple bookings.Please email Paul Simpson on paul.simpson@tudor-rose.co.uk to explore additional options to promote your company through these products. Common customers Shared opportunityWere in it together, and yet at the same time youre always pushing us to do better, to bring our A-game, to really have the technologies, the business plans, the partner programs that are going to allow you and us to succeed.Steve Ballmer, speaking at the Microsoft Worldwide Partner Conference 2008 12. Proven solutions quantifiable gainsIn 2008 over 2,500 Microsoft partners have been featured in the OnWindows branded customer collateral. The return on investment that Partners that have played a proactive role in extending their profile using these unique sales and marketing tools havepartners are recording speaksrealised a return on their investment that has exceeded their expectations. volumes about the success ofRetailspeak. These results, thebusiness value to Microsoft andthe positive feedback from ourcustomers successfully completes Predisys Dassault Systemes the triangle of expectation that We noticed an immediate riseLeveraging Microsofts we set for the magazine.in traffic to our Web site,publication was a natural Nina Groothuijzenincluding companies that move for us because PrimeWW Marketing, Distribution & Services Microsoftwould have been difficult to has reach into all ourreach otherwise.prospects and customers. The Prime Partner Guide providesAri Pihlajavesi Isabelle de Cidracan excellent source of informationPresident & CEO,Marketing Director,about a wide selection of partners PredisysDassault Systmesoperating worldwide. Charles Johnson Managing Director, WW Manufacturing,Microsoft Fiserv K3 If you are using Microsoft[Finance on Windows is] a Weve been delighted to seetechnology and want to highly respected publicationthat the magazine has communicate to our customers I that is thoroughly entrenchedenhanced our profile with urge you to use this magazine for in one of our target markets.existing sales prospects.your marketing purposes.Patrick Millard Nigel Stephenson Andrew Longstaff Director,Marketing Manager,EMEA Financial Services Industry Marketing,Fiserv CBS Worldwide K3 Microsoft By leveraging Microsoft'scollaboration technologies,partners can continue to provideour customers with the mostProfitbase LS Retailinnovative and powerful solutions.Engage with Prime toRetailspeak delivers on all The feedback we have hadcommunicate how your solutions levels, giving us an easyfrom Microsoft, our partnersare helping manufacturers decision to make whenand our customers has all connect operational systems, planning our annual sales andbeen very positive.helping the entire manufacturing marketing spend.organisation work and react.Carsten WolffDirector,Rune VatnamotGnter ResterLS RetailVP Marketing, Director Manufacturing PLM solutions,ProfitbaseMicrosoft Corporation 13. Further information Paul Simpson, Publishing Director Tel: +44 116 222 9914 Email: paul.simpson@tudor-rose.co.uk