InTech 2018 – The single most influential and inspiring UK tech event of its kind

Overview

When: Wednesday 14 March 2018 Where: 99 City Road Conference Centre, London, EC1Y 1AX

The UK tech sector is heading for a shakeup in 2018 – a storm is brewing.

Talent shortages, audience saturation and the radical, far-reaching impact posed by GDPR are converging to create a whirlwind of opportunities and threats for marketers.

Above all, leaders across the sector agree on one thing: those who innovate will thrive.

InTech 2018 – why you need to be there

InTech is the biggest and single most influential B2B tech marketers’ event of its kind in the UK.

Now in its fourth year, InTech 2018 is all about driving success through innovation.

We’re bringing together tech marketing and business leaders from brands who are daring to be different, challenging convention and disrupting themselves and their markets.

“ It was probably one of the most

useful conferences I have ever been

to. As a start-up, the knowledge

shared was invaluable.”

Tor Williams, Cuerta

“ An interesting opportunity to listen

to some of the tech industry’s key

B2B leaders discuss their evolving

approaches across core disciplines.”

Claire Van der Zant, Thomas Cook

Now in its fourth year, InTech 2018 is all about driving success through innovation

250 tech marketers and business leaders

drinks and networking reception with fired-up tech leaders, innovators and success-makers1

hugely practical and engaging breakout streams

3 different sessions providing innovation, inspirations and insight15

17speakers from some of the most admired tech brands on the planet

leaders, change makers and growth hackers6 keynote presentations from

InTech 2018 is where marketers converge

This one-day tech event includes sessions by leaders, innovators, change-makers and growth hackers from some of the most innovative and admired tech brands on the planet.

InTech 2018 is a driving force for tech sector marketers and leaders. Not only revealing opportunities, it delivers the skills to tackle hard-hitting challenges and build a marketing strategy for hypergrowth.

Last years attendees included:

InTech 2017 delegate breakdown by role:

28%

25%

Mid-level Other

46%

C-level

Industry breakdown:

28%

Agency

72%

Tech

“ A great event that focuses on the

rapid pace of change in B2B.”

Louise Robertson, Buzz

Agenda of the day

15:30–15:50 Coffee break

15:50–16:30Roundtable: Creating a culture of innovation in your marketing team

Joel Harrison, editor-in-chief, B2B Marketing

16:30–17:10 Closing keynoteLinus Birtles, MD and co-owner, Situation Publishing

17:10–18:00 Closing remarks, followed by drinks reception

8:00–9:30 Registration and coffee

9:30–9:40 Introduction and welcome Joel Harrison, editor-in-chief, B2B Marketing

9:40–10:20Why marketing needs to be the hub for innovation… and how to get there

Joel Harrison, editor-in-chief, B2B Marketing

10:20–11:00Leading from the front: Innovation in leadership and team motivation in tech marketing

Jada Balster, VP marketing EMEA, Workfront

11:00–11:30 Coffee break

11:30–12:10Get found (when no one is looking) – Innovation in the tech stack

Jane Morrin, director of digital marketing, Corvil

12:10–12:50 Out-of-this-world marketing by InmarsatPhil Harvey, director of brand and communications, Inmarsat

12:50–13:50 Lunch

13:50–15:30 Breakouts

Breakout 1 Breakout 2 Breakout 3

13:50–14:20Innovating with AI (and your customers)Nick Worth, CMO, Selliget

ABM and enterprise transitioningFeature adoption – This is a constant challenge

14:25–14:55Innovation in product design (with UX)

Pricing model innovationWebsite CRO and behavioural marketing

15:00–15:30

Innovation in messaging and communicationSophie Leang, head of marketing and communications, OpenGamma

Onboarding and CXWhat should tech businesses keep in mind as they plan for growth?

InTech 2017 sponsors

InTech 2018: Why you should sponsor

› Position and align your brand with inspiration, innovation and insight.

› Present to and network with tough-to-reach B2B marketing leaders.

› Tailor your event presence to match your objectives and requirements.

As a sponsor, speaker and exhibitor at InTech 2018, you’ll establish a partnership with us that offers the unique opportunity to:

› Target and connect with over 300 B2B marketing decision-makers with a business growth agenda.

› Get face to face with leading influencers in B2B marketing.

› Deliver thought leadership in a highly receptive and engaged environment.

› Generate valuable leads, meetings and new contacts.

“ It is the only event that specifically

aims at B2B Marketing in the

technology sector, which makes

it invaluable for everyone in that

industry!

It delivers fantastic content, insights

into the latest trends and best

practices, delivered in an engaging

format with some great networking

opportunities. It was my second year

in attendance and I will definitely

come back next year.”

Julia Johansson, CMS Distribution

Main sponsor and exhibitor packages Headline sponsorship

This is an exclusive, sole sponsor position that gives you access to an extensive package of lead generation and brand positioning benefits.

Deliverables:

Branding

› Headline sponsor position for the event

› Headline positioning on the site with link and logo on event website

› Distribution of material on the day

› Solus email to the B2B Marketing InTech 2018 delegates

› Prominent branding on all marketing collateral for the event, including print, email, website and social media

Speaking opportunities

› 30-minute breakout session

› Bespoke roundtable.

Exhibition space

› A standard floor space will be provided, covering 6 x 4 square metres

› Lead generation

› Exclusive roundtable hosted at the event.

Passes for the event

› Four delegate passes to the event for staff

› Four delegate passes for clients.

Sponsorship cost: £15,000

Main sponsor and exhibitor packages Content partner sponsorship

Position your brand as the key partner for one of two reports produced for the event, which will be hosted and promoted on our website, post-event.

Deliverables:

Branding

› Session sponsor position for the event

› Your branding and 800 word commentary on one of two reports: Event research report, or the event wrap-up report

› Sponsor positioning on the event website, with link and logo

› Distribution of material on the day

› Prominent branding on all marketing collateral for the event, including print, email, website and social media

Speaking opportunities

› 30-minute breakout session.

Exhibition space

› 3 x 2 square metre floor space is provided. (There are opportunities to upgrade both your position and floor space).

Engagement

› Lead generation.

Passes for the event

› Two delegate passes to the event for staff

› Two delegate passes for clients.

Sponsorship cost: Event research report: £12,000 Event wrap-up report: £10,000

Main sponsor and exhibitor packages Session sponsorship

A great platform for engaging with delegates through a speaking slot, establishing a strong presence throughout the event and your own meeting space.

Deliverables:

Branding

› Session sponsor position for the event

› Session positioning on the site with link and logo on event website

› Distribution of material on the day

› Prominent branding on all marketing collateral for the event, including print, email, website and social media.

Speaking opportunities

› 30-minute breakout session.

Exhibition space

› 3 x 2 square metre floor space is provided. (There are opportunities to upgrade both your position and floor space).

Engagement

› Lead generation.

Passes for the event

› Two delegate passes to the event for staff

› Two delegate passes for clients.

Sponsorship cost: £7500

Tailored sponsorship opportunities

Be different Whatever your marketing objectives, we’re happy to partner with you on a tailored package that fits your specific requirements and budget, while delivering outstanding value.

These are just some of the branded options we can offer as part of a tailored package:

“ A superb day at the conference.

So many notes taken, so many ideas,

so many trips to the popcorn stand.”

Russ Powell, Red Hot Penny

Opportunity Cost

Bespoke stand with private meeting area POA

Exhibition only £4000

Hospitality catering/drinks reception POA

Wine cart £2500

Crêpe cart £2500

Popcorn cart £2500

Pick ‘n’ mix cart £2500

Wifi password £1500

Lanyards £1500

Delegate bags £1000

About B2B Marketing

B2B Marketing is the world-renowned provider of insight, professional development, events and training for marketers and leaders in B2B.

Since our launch in 2004, we’ve amassed the largest network of B2B marketers in the UK, giving us the unique ability to place your brand at the centre of the buzz.

At the core of our business are the 60,000+ members of our website worldwide and five of the biggest and most influential annual events in the B2B calendar, alongside a host of webinars, podcasts, roundtables and training.

How we help you achieve more

Our dedicated marketing and media solutions team can help you:

› Get face to face with the influencers, buyers and decision-makers you want to target.

› Build powerful brand recognition in the heart of your marketplace.

› Build your marketing content and proposition into the right conversations with the right audience at the right time.

› Achieve meaningful engagement with some of the industry’s most influential decision-makers.

› Create compelling stories around your brand with headline-driving research and analysis.

› Share your brand stories, content and conversations with our 60,000+ registered members, 80,000+ monthly website users and 200,000+ followers on social.

Get in touch

E: media@b2bmarketing.net T: +44 (0) 207 014 4926

B2B MarketingClover House147–149 Farringdon RoadLondonEC1R 3HN

Tel: +44 (0)20 7014 4920info@b2bmarketing.netb2bmarketing.net

For more information contact Matt Garisch,

associate director, head of media