Insurgency Marketing: How to get attention for your startup
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INSURGENCY MARKETING ANDRIS K. BERZINS @akberzins Tuesday, 23 October 12
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My presentation for the HackFwd Build11 event in Berlin on how startups can use PR to get themselves attention - including lessons from the best in the game
Transcript of Insurgency Marketing: How to get attention for your startup
What is Marketing?
Marketing is the process of
communicating the value of a product or service to customers
@akberzinsTuesday, 23 October 12
... while corporates and well-funded startups get all the attention
@akberzinsTuesday, 23 October 12
News Needs to be Newsworthy
@akberzins
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Tuesday, 23 October 12