INSTITUTION: THE FILM INDUSTRY
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INSTITUTION: THE FILM INDUSTRY
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INSTITUTION: THE FILM INDUSTRY. PRODUCTION DISTRIBUTION EXHIBITION. PRODUCTION. Of the three tasks, production is chronologically first: You have to make a film in order to distribute and exhibit it. What might this include?. PRODUCTION. Writing. Financing. Casting. Recruiting. - PowerPoint PPT Presentation
Transcript of INSTITUTION: THE FILM INDUSTRY
INSTITUTION: THE FILM INDUSTRY
PRODUCTION
DISTRIBUTION
EXHIBITION
PRODUCTIONOf the three tasks, production is chronologically first: You have to make a film in order to distribute and exhibit it. What might this include?
PRODUCTIONFinancing CastingWriting Recruiting
Filming EditingComposing Locations
DISTRIBUTIONDistributers act as the ‘middleman’ getting the feature film from the filmmaker to the cinemas. They are the ones who hold the legal right to send out a film, they also are responsible for the promotion and marketing of the film.
EXHIBITIONExhibition is the retail branch of the film industry and is responsible for audiences seeing the final product. What the exhibitor sells is the experience of a film (and, frequently, concessions like soft drinks and popcorn).
FILM COSTSSpider-Man 2Story rights: $20 million Screenplay: $10 million Producers: $15 million Director (Sam Raimi): $10 million Cast: $30 million
Tobey Maguire: $17 million Kirsten Dunst: $7 million Alfred Molina: $3 million Rest of cast: $3 million
Production costs: $45 million Visual effects: $65 million Music: $5 million Composer (Danny Elfman): $2 million.Promotional cost: $33.6 millionTotal: $200 million[4]
PROMOTIONJust because a film is being exhibited, it doesn’t mean people will go and watch it. This has a knock on effect all the way up the chain.
PROMOTIONA producer
cannot fund a film that won’t
sell ...
A distributer won’t buy a film
they cannot sell...
An exhibitor won’t buy a film that nobody will
watch...
An audience won’t watch a film they have never heard
of...–
PROMOTIONSo what ways can they all ensure money will be made?
PROMOTIONSo what ways can they all ensure money will be made?
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MERCHANDISE
JACK AND JILL HIT THE BIGTIME!You are distributors from Columbia Pictures and you are responsible for promoting your film, generating high levels of interest ensuring exhibitors will want to screen your film in their cinemas. You must come up with a highly successful marketing package across the three media platforms.
