Institution Magazine

Brief Introduction/History Of Rock Sound Magazine.

• Rock Sound is a British magazine. It mainly concentrates on rock music.

• Rock Sound is released monthly. (13 times a year, every 4 weeks)

• The magazine is well known for realising a free CD with most issues.

• The first edition was released in April 1999.

Content

• Interviews

• Reviews about new albums, songs, artists etc.

• Free content – Posters, free CD’s

• News

• Tour dates and gigs

• Competitions

• Advertisements

The Publishing Institution

• From March 1999 to December 2004 the magazine was owned and published by French publisher ‘Edition Freeway’.

• The magazine was brought by its director, Patrick Napier.

• Patrick Napier is also a Circulation Director at Weider Publishing.

Typical Reader Profile

The median age is 21 years.

Layout Trademarks

• The main trademark is the masthead. The masthead. The masthead is the same font but on some issues is a different colour.

• The central image is always of bands/musicians.

Does The Magazine Reflect The Values Of It’s Audience?

• The audience for Rock Sound are young, carefree, and a bit ‘rebellious’.

• The magazine shows this from the use of bright colours, and the fonts that are used.

• The mode of address is also informal which makes the magazine friendly and familiar to their readers.