INSTITUTE OF MEDIA, MANAGEMENT & … ‘Mission Statement’. ... The academic block and the...
Transcript of INSTITUTE OF MEDIA, MANAGEMENT & … ‘Mission Statement’. ... The academic block and the...
INSTITUTE OF MEDIA, MANAGEMENT & TECHNOLOGYAffiliated to: H.N.B. Garhwal University, Srinagar (A Central University under Min. of HRD, Govt. of India) Approved by: Govt. of Uttarakhand
Mass Communication Business Administration International Business Hotel Management
Social Work Human Resource Development Finance & Control
Welcome to the Institute of Media, Management, &
Technology, Dehradun – a pioneering recognized
institute imparting education at UG & PG level in
various fields of Management, Mass Comm. and
Hospitality Industry. We are now over 24 years old
(established in 1989) and I am proud to say that the
alumni have excelled in their chosen professions
after a course with us. One day, you too will join
their ranks and shall feel proud to be known as our
alumni.
Various Under Graduate and Post Graduate, full
time, degree courses are affiliated to H.N.B.
Garhwal University, Srinagar, Uttarakhand - A
Central University under Ministry of HRD Govt. of
India, and is recognized by U.G.C., A.I.U. and
H.R.D. Ministry, Government of India and
Government of Uttarakhand.
Our goal is to provide the best professional
education possible to train Finance, Human
Resource and service industry managers and
communicators who will understand the
complexities of managing human as well as
technological resources. Our faculty is devoted to
excellence in teaching and students are challenged
to explore to a large extent, underlying implication
of what they learn, rather than be satisfied with
knowing only how to apply a technical tool to a
narrow problem only.
A sincere desire and enthusiasm for learning and an
appreciation of the intrinsic value of learning are
important inputs from the candidates. Curiosity,
persistence and willingness to work hard are other
assets, which are expected from the individual in a
full and vigorous academic program preparing
them for India's rapidly changing business
environment.
IMMT's redesigned curriculum, implemented and
monitored under the guidance of experienced
faculty envisages the use of print and audio-visual
medium to upgrade the prospective young
managers, communicators and professionals on
these allied issues.
You have made the right choice by opting for IMMT
and this shall be evident when you passout as a well
prepared personnel to face your career choices.
D.C.Bansal
CHAIRMAN ‘Receipient of Uttrakhand Gaurav Award’
and ‘Uttarakhand Ratan Award’.
The words of Honourable Dr. APJ Abdul Kalam, Ex-President of
the Republic of India, are like a ‘beacon’, showing what the
educational institutions responsibilities should include. For us,
at IMMT, putting into practice, his expressed thoughts constitute
our ‘Mission Statement’.
FROM THE CHAIRMAN’S DESK
I would like to call this destiny and not design and
am grateful for being the chosen one to be the
Director at the Indian Institute of Media,
Management & Technology.
Man is born in debt and remains in debt all his life.
He is indebted to his parents for bringing him into
this world. He is indebted to nature which provides
for all the sustenance needs of a healthy journey in
the lifetime; And he remains in debt to the society-
that offers him to gracefully gain in this very life
time, above all, an identity.
There is no way that he can ever repay his parents.
He can endeavour to safe guard the nature, to
prevent its destruction, with the selfish motive of
his living a good life but can never truly repay
nature for the bounties it offers. This leaves the only
avenue, society, where he can try and do his bit.
`Indian Institute of Media, Management &
Technology' is my chosen path to try and repay the
society by educating the youth with plans to keep on
ever increasing coverage of courses that are
affordable to common individuals. Education at
IMMT is not academics alone but building up all
round confident personalities who get gainfully
employed in their chosen vocations. Like the wise
man said: Teach a man how to catch a fish rather
than feeding him a fish every day and he shall never
go hungry.
So! with the whole hearted participation of the
management, dedicated staff and with constantly
improving infrastructure we shall work to impart
total education; Values plus knowledge and the
ability to always use it positively.
May God be with us all as a guide in our sojourn.
Megha Bansal
Director
Associating with an educational institute is a privilege
that I have accepted in all humbleness. It is once in a
lifetime opportunity, not to be missed – for God may
not ordain that I tread this path again – to render
service to the youth. To give them future vision, an all
round education, good moral values and to see them
grow up as responsible, creative, thinking citizens
should be a reward enough.
DIRECTOR’s NOTE
1
When the students come out of the
educational institutions certain capacities
are required to be built in them to deal
with the real world, particularly to grow
in their professional career and
participate in national development.
- Dr. APJ Abdul Kalam
“
”
THE INSTITUTE
Aims & ObjectivesIMMT is committed: -
(a) To conduct Research, Training and Educational Programmes
in the fields of Media, Management, Communication, Social
Work, Hospitality Industry, Information Technology and
others vocational/ Professional areas.
(b) To conduct Degree Courses in various fields as mentioned
above.
(c) To extend facilities for higher studies and research in above-
mentioned disciplines.
(d) To conduct Workshops/Seminars/EDP and Training
Programmes in various fields as mentioned above.
(e) To assist and promote organisation in resolving their various
problems by providing consultancy and services.
In addition the IMMT is responsible for
(a) Production and Distribution of Audio-Visual Aids in pre
exemplified fields.
(b) Publish Research work/literature in different disciplines
(c) Placement is the other main thrust area of the institution.
(d) Providing consultancy for start ing smal l scale
Business/industry.
(e) Collaboration with other Institutions and Professionals
Organisations (including central and state government) in
India and abroad to achieve its aims and objectives to assist in
Institutions building.
Apart from holding various Graduation & P.G Diploma & Degree
Courses, the IMMT has got a separate Management Development
Division. Accordingly, the IMMT in collaboration with institute of
Management Development (IMD) (Now ONGC Academy) Ltd.,
Dehradun has been successfully conducting regular Development
Programmes since 1990 in the field of Management,
Communication & Information Technology. So far it has
successfully conducted over five hundred programmes with
excellent feedback.
Also, various leading National Organisation (ONGC, THDC, BEL,
Bharat Petroleum, NTPC, GAIL, Indian Oil Corporation…) from all
over India have been sending their participants in our various
Management Development Programmes.
IMMT, Dehradun is also Training Officials & Managers of Garhwal
Mandal Vikas Nigam Ltd., Uttarakhand Health System/ Ministry,
Board of Technical Education, Industrial Development
Department, Government of Uttarakhand etc. We have trained over
8000 managers so far (since 1990).
The IMMT, Dehradun is affiliated to H.N.B Garhwal University, Srinagar,
(Uttarakhand), a Central University, under ministry of HRD, Govt. of India.
IMMT is the oldest and largest recognised P.G. Media, Management Institute of
Dehradun, which is conducting recognised Uder Graduate and Post Graduate
Diploma and Degree courses on various disciplines of Media and Management.
The academic block and the administrative centre of the Institute of Media,
Management & Technology (IMMT) is located off the Rajpur Road, at 9,Old
Survey Road and is about 2 kms. from the heart of the city, Clock Tower. It
offers peaceful and healthy environment which helps the students in developing
their creativity and personality. Students have an easy access to faculty
guidance, full staff support and a caring and nurturing atmosphere.
IMMT’s Professional LinksThe IMMT, Dehradun is the founder/ Institutional
Member of Dehradun Management Association
(DDMA) since 1989. which is an affiliate of All India
Management Association (AIMA), New Delhi. The
AIMA (Estd. 1957) is recognised and upheld by a
board base of 63 Local Management Associations
spread all over India.
The Institute of Media, Management
& Technology (IMMT), Formerly
Indian Institute of Management &
Technology (IIMT), Dehradun
(Autonomous, recognised and
established since 1989) is managed
by a registered non-profit earning
Trust dedicated to the cause of
national development, research
training and education in the field of
Media, Management and Mass
Communication and allied
vocational/ professional areas.
Library
IMMT offers a well-maintained updated library with rich
collection of books, newspapers, journals, audio & video
CD’s. We have thousands of books on Management, Media,
Hotel Industry and others related topics. Several projects
reports on industries and various organizations are also
provided to the students.
Computer Laboratory
The computer facilities are used by the students & facility for
their class work and research activities. The centre performs
various computer related administrative task for the institute
and solicits Training & Consultancy assignment from outside.
The centre is equipped with the latest technology and verities
of computers. It provides the students with hands on
experience and learning in the state-of-the-art technology.
Hostel
The Institutes provides separate hostel accommodation
(limited seats) for Boys & Girls. The hostel includes modern
amenities and recreation facilities. The hostel and Mess
facility not only provide homely and comfortable stay but
also induce a secure of responsibility and maturity amongst
the students. Furnishing include a bed (Students need to get
their own bedding), study table, chair and a closet.
Studio
A full-fledged TV and Film Studio is established at the IMMT
campus. Where student work and learn the practical
applications of TV and Film productions as per the
requirement of each degree programme. The studio is
equipped with the latest technical instruments, Digital
Cameras, Video Cameras, Still Photography Cameras and
Editing Equipments.
Television programmes like cultural, chat, event
based, development educational etc are produced by the
students under the guidance of various Media Experts. This
facility inculcates the real work experience, knowledge of the
media world in the students along with theoretical
knowledge. We are producing two films each day.
Cafeteria
Cafeteria is located within the campus, to provide snacks and
meals throughout the day. The area is designed with proper
seating arrangement & has become a place for relaxation and
discussion.
Transportation
Institute has its own Bus for local transport.
InfrastructureINFRASTRUCTURE
32
Magazine
The Students bring out annual magazine every year.
It contains frank and critical reviews of Institute activities,
original surveys and reviews of latest communication,
management and allied related subjects and issues.
Students Council
The aim of this council is to provide the Students
with an academic forum with an objective to make the
various programmes more effective and also arrange co-
curricular activities. The IMMT encourages active
participation of students belonging to every management
discipline.
Guest Lectures
Visiting Faculties – experts and achievers in various fields
give lectures and conduct interactive sessions to keep the
students abreast with the latest trends in their chosen field of
study leading to the subsequent gainful vocational
placement.
Classroom Instructions
Students receive at IMMT Business School full-time
classroom instructions, which help them learn and
consolidate their understanding of the subjects.
Case Study Approach
Case-based learning is encouraged to help the
students acquire problem-solving and decision-making skills
in complex business situations.
The various Programmes of IMMT Business School
extensively use the case study method as a very important
teaching and evaluating tool. The case method develops the
student’s decision-making skills. A typical case describes the
company and the environment in which it operates and
introduces the student-manager to a significant and complex
decision which has to be made. Students use the
accompanying qualitative and quantitative inputs along with
analytical techniques for defining important issues to
formulate and evaluate alternatives. The case method of
learning helps students to develop skills in problem-solving
and decision-making in complex business situations.
Students are exposed to high quality case studies drawn from
• Harvard Business School Publications (HBSP)
• Fortune 500 Companies/ International Organizations
• Leading Indian Companies & Media Houses
Summer Internship
The Summer Internship program enables the students to
experience the rigor of a business environment and combine
the concept learnt in classroom with the real practical
situations in a business organization.
ADDITIONAL FEATURES
Examinations
The end of each semester is followed by a written examination, conducted by the
University. Candidates have to apply for each Semester exam on the prescribed format.
Acceptance of this application is subject to the approval of the Exams Committee.
Student whose attendance is below 80% is not eligible for Semester exams.
Internal Assessments
The overall progress of each student is continuously monitored during the academic
session. 30% marks in each paper are earmarked for Internal Assessment by the
Institute / University Faculty. The awarding of these marks is on the basis of the
student’s conduct, participation in extra-curricular activities, performance in class and
the assignments given to them during the session.
Industrial Visits
The Academic Committee of the college conduct educational tours, industrial
visits and extension programme and also designs suitable programmes in consultation
with students and industrial organizations. Needless to say these visits carry immense
value for the benefit of the students.
Career Planning
IMMT believes that career planning is integral part of the total educational
process. Therefore, emphasis is laid on career planning in fields which can utilize the
student’s abilities, experience and interest. The Institute has an exclusive career
planning cell, consisting of faculty members with professional experience, who offer
guidance to the students in preparing and planning for their career including their
training & Placement.
Professional Clubs
The Institute conducts various activities on and off the Campus with a view to
enable them to develop as well as display their creative talent and qualities of
leadership. These activities are organized by various Clubs in the Institutes such as
Advertising, Computer, Media / Communication, Marketing, Cultural and Sports etc.
Alumni Association
There is an Alumni Association of former students of the Institute. This serves
as a link between the Institute and former students. Membership of this Association is
available to those students who pass out from the Institute. The control of the
Association vests in a committee consisting of representatives of the former students
and one student representatives from each programme in progress. The Association
supports and strengthens the aims and objectives of the Institute. The Alumni
Association office is located at the Institute’s Campus.
Infrastructure A Unique Learning Approach
54
COURSES OFFERED
Nomenclature/ Syllabus/Fees are subject to change.
Medium: English, Hindi for BBA-MMC & M.A. - Mass Communication and English for BBA, B.B.A..-HMC & M.S.W.
BACHELOR DEGREE PROGRAMS
POST GRADUATE PROGRAMS
S.No. COURSE NAME DURATION ELIGIBILITY
1. BBA: Bachelor of Business Administration 3 Years 10+2 in any stream
(Industry Integrated)
2. BA (Hons.)-Mass Communication -BA(H)-MC 3 Years 10+2 in any stream
SPECIALIZATION
• Print Journalism: Dailies, Magazines and Journals
• Broadcast Journalism
• Radio and Television
• Advertising
• Public Relations and Corporate Communications
• Films and Television Productions
3. B.B.A. - Hotel Management & Catering (B.B.A.-H.M.C.) 3 Years 10+2 in any stream
4. MA (Mass Communication) 2 Years Graduate in any stream
SPECIALIZATION
• Print Journalism: Dailies, Magazines and Journals
• Broadcast Journalism
• Radio and Television
• Advertising
• Public Relations and Corporate Communications
• Films and Television Productions
5. Master Degree in Social Work (M.S.W) 2 Years Graduate in any stream
SPECIALIZATION
• Criminology and Corporate Administration
• Family and Child Welfare
• Medical and Psychiatric Social Work
• Social Welfare Administration.
• Urban & Rural Community Development
6. Master in International Business (M.I.B.) 2 Years Graduate in any stream
7. Master of Human Resource Development (M.H.R.D.) 2 Years Graduate in any stream
8. Master of Finance & Control (M.F.C.) 2 Years Graduate in any stream
Lab Sessions
IMMT Business School ensure all students have access to
76
Media & Mass Comm
MEDIA & MASS COMMUNICATION
These unique and integrated Bachelors and Masters
Degree programmes are designed to prepare young
professionals in Advertising, Printing, Press and
Publication Industry, Marketing / Research /
Corporate Communication and Public Relations,
Media Management, Print Media, Journalism,
Electronic Media – Film and T.V. Production, Satellite
Channels etc.
Presently there are over 150 T.V. channels and these
are increasing day by day. In such a huge job market,
where the placement/ salary is best
among all the industries, hardly 10%
of professionals available are
formally trained.
These programmes are most dynamic and challenging
degree courses. Your future after these courses
becomes easy to predict you as – Business/ Marketing
Executive, Advertising Executive, Media Executive,
Anchor, Media Coordinator, Media/Event Manager,
News Reader/ Producer, Customer Relations
Executive, Editor, Copy Writer, Journalist, Reporter,
Creative Writer, Visualiser, Art Director, Photographer,
Sound Recordist, Film Maker etc.
The world has always looked at the subcontinent for its finesse in the world of arts.
We have made our mark in the world cinema and similarly earn our expertise in
the arena of mass communication. But these are disciplines that need constant
updating. Keeping this in view IMMT offers 3 years and 2 years Bachelors and
Masters degree programmes respectively.
98
The Advertising, Media and Mass
Communication Business/
Industry, has grown to over Rs.
80,000 crore, where 1, 50,000
(approx.) jobs are being created
every year. In the coming year it’s
turnover would be over
Rs. 1 lac crore.
11
Hotel ManagementHotel Management
Over the years, India has become the playground for
tourist, which has nurtured an unprecedented scope in
the hospitality industry.
The Indian 5-Star culture has seeped deep into the
psyche of the world traveler, and the possibilities for
professionals in hotel Management today has become
infinite in keeping the times and trends IMMT offers a
rich course in hospitality to meet the demanding needs
of tomorrow in the following arena.
Star Category hotel, Airlines, I.T.D.C Group of Hotel,
Flight Catering, Merchant Navy, Shipping, Overseas
Appointment, State Govt., Central Govt., Private Sector,
Public Sector, Restaurant & Resorts, Entertainment
Industry, Armed Forces, Industrial & Institutional
Catering, Travel & Tourism, Railway Catering. Self-
Catering, Hotel Sales & Marketing, Hospitals Catering,
Designing & Manufacturing Hotel Equipments, Overseas
Hotel, Motorway service station, welfare Catering,
Transport Catering, Retail stores, Fast Food Stores,
Licensed Treacle Catering, Clubs, Pubs, Wine bar,
Leisure Attractions, Public Relations Sector, Customer
Care Sector, Teaching in Hotel Mgt. Institutions,
Holidays Homes, Guest-Houses, Consultancy firms,
Reservations Agencies, Private Chain of Hotels,
Multinational Companies, LTD Companies.
The IMMT strives to contributes to the professional
Management of those socio-economic institutions, which
serve the field of travel, tourism leisure and hospitality
with managerial competence and specialized knowledge.
The programme aims to develop a harmonious
personality by inculcating appropriate values, ethics and
attitudes.
The travel, Trade, hotel Catering and Hospitality
Industry, today offers a large number of openings in
different functions across various types of organizations.
There are approximately 1,50,000 vacancies being
created each year but hardly 10000 trained professionals
are available to fill these positions.
The aim of this integrated Bachelor Degree Programme
is to enable an under graduate student to become a
practitioner, even before he/she leaves the institute. The
emphasis is to develop in a candidate, the ability to
translate theory into practice. He/She must be willing to
manage risk & deal with challenging with individual and
collective efforts.
This course offers specializations in Hotel Management
& Catering, Marketing for Tourism & Hotel Industry,
Travel Agency & Tour Operations, Adventure Sports,
Destination Planning and Management to manage the
growing Services & Hospitality Industry, Which is on the
priority agenda of the Government of
Uttarakhand/India.
Each candidate will have to prepare a log book and
training report of the day to day activities of his Twelve
Weeks on the job training duly supported by charts,
diagrams, photos and tables. This report will be
submitted in duplicate copy to the head of the
department at least one months before the
commencement of the annual examinations supported
by the certificate of competent authority of the training
institute for the evaluation by a panel of experts
comprising of one internal and one external. The viva
voice of the second year, Third Year would be based on
the training report as well as the other applied
assignments the candidate has undertaken during on the
job training. The report should be neatly typed and duly
forward by head of department to the controller
examination (professional courses) for further
evaluation.
PLACEMENT OPPORTUNITIES
We provide 100% job assistance on the Completion of
Training. The Institutes also organize Campus
Interviews wherein various organizations from the
Aviation, Hotel, Flight Catering and Tourism Sector are
invited we have in house Placement Bureau in securing
professional training & employment. The following are
the organizations in which the students avail the
opportunities.
Air India/Singapore Airlines/ Swiss Airlines/ Air
France/ Jet Airways/ Air Sahara/ Welcome Group of
Hotels/ Taj Group of Hotels/ Remanashree Group of
Hotels/ Park group of Hotels/ ITDC Group of Hotels/
Hotel Mela Plaza/ Hotel Mount View/ Jaypee Group of
Hotels/ Hotel Mansingh/ Centaur Group of Hotels/
Park-Royal Inter-Continental/ Nirulas/ Ananda in The
Himalayas/ Dukes Retreat/ Majestic Park Plaza/ Hyatt
Regency/ The Park/ Taj Air Caterers/ Marriot ITC/
Maurya Shereton/ Grand Hyatt/ Lee Meridian/
Intercontinental/ Raddison/ Barista/ The Leela Beach/
Vasant Continental/ Rajhans/ sidharth/ Amabassdor.
10
IMMT offers Three years, full time, BBA Course to
identify young people with professional managerial and
entrepreneurial aspirations, talents and determinations. The
program aims at providing young thinking minds the power
to shape their thoughts & develop appropriate skills for
managerial decisions making. Besides its own highly
qualified and experienced core faculty, the institute has the
advantage of drawing experts from the relevant fields. IMMT
has a heavy accent on developing real life managers instead
of arm chair theoreticians.
The increasing need of jobs has opened the doors to
vocational and managerial education. Everyone wants to get
a job as soon as possible. Management degrees are of
immense importance in today’s life as it is one of the special
qualifications which can flourish one’s professional life.
B.B.A Course is designed to provide basic understanding
about Management education and to train the students in
communication skills effectively , with inculcate
entrepreneurship skills. The students are prepared to explore
opportunities being newly created in management
profession.
Business Administration
Business Administration
As we all know that India is still a developing country
and many social arena of the Indian sub-continent require
the service of expert and dedicated professionals, who can
best utilize the huge development funds being regularly
granted by the World Bank for the welfare of the masses.
Keeping this fact in view IMMT offers the M.S.W. course
with the following objectives
1) To impart education and training in professional social
work in order to develop qualified personnel in the field
of social welfare and development.
2) Develop knowledge, skill, attitudes and values
appropriate to Social Work profession.
3) Promote integration of theory and practice in the field of
Social Policy, Welfare and Development.
4) Promote interdisciplinary perspective towards
enhancing understanding of human and ecological
issues, problems and intervention.
Additional Field WorkNon Credit Course
Non Credit Courses are also being introduced to provide a
broad and in-depth study in M.S.W.
For M.S.W. (Previous)Summer placements after completion of Ist year during the
summer vacation.
Duration: 4 Weeks.
For M.S.W. (Previous and Final)Winter placement during the winter vacation.
Duration: 2 Weeks.
Block placement for M.S.W.(Final) after completion of final
examination.
Duration: 8 Weeks.
SPECIALIZATION i) Criminology and Correctional Administration.
ii) Family and Child Welfare
iii) Medical and Psychiatric Social Work
iv) Social Welfare Administration
v) Urban and Rural Community Development and Others.
Master of Social WorkMaster of Social Work
1312
The focus of this unique program is on making
students learn the nature, scope and structure of
international business and understand the influence of
various environmental business operations and
familiarize the student with cross-culture behavior and
its use for successful operations of international firms.
The program aims at acquitting the students with the
theoretical & practical foundation of international
trade and policy framework including trade practice,
procedures and documentation of international trade,
to develop and implement marketing strategies for
managing overseas operations.
Special emphasis is placed on contemporary topics of
international trade like International Supply Chain
Management & Logistics, International Advertising
and Brand Management, International Human
Resource Management, Global Strategic Management,
International Financial Session & Market, Legal
Diversions of International Business etc.
Foreign Languages like French & German are an
integral part of the MIB Program.
The MFC Programme seeks to equip a select group of
students with conceptual and analytical skills for
financial decision making. What sets this course apart
from contemporary courses in the area of management
is the balanced blend in various aspects of Finance.
The students are provided with inputs in the basic
areas of managerial decision-making such as
Organizational Behaviour, Managerial Economics,
Quantitative Techniques, Financial Accounting,
Corporate Laws etc., as well as in different areas of
finance such as Financial Management, Financial
Services, International Finance, International
Accounting, Investment Management, Project
Appraisal etc.
Thorough grooming of the students over a period of
two years gives them a fine blend of theoretical and
practical inputs to take on challenging careers in the
field of Corporate Finance, International.Finance,
Merchant Banking, Capital and Money markets,
Portfolio Management, Investment Advisory Services,
Credit Rating, Venture Capital, Forex Advisory
Services etc. Under the guidance of a learned faculty,
renowned in the field of finance and other related
areas, Industry practitioners and Academicians, the
MFCian epitomizes the philosophy of Vision,
Innovation and Excellence, to perform and shine.
Masters inInternational Business
Masters in International Business (M.I.B.)
Masters inFinance & Control
Masters in Finance & Control (M.F.C.)
1514
Training & Placement The Institute has full-fledged Training & Placement cell to
facilitate an effective placement procedure after the
completion of the course. Institute organised various
activities to promote interaction with the support of
faculty members, Placement coordinator and the student.
This include Placement Presentations, Small Projects,
Seminars & Guest Lectures.
Internship: - The training provided to the students in the
Media & corporate houses equip them with the
opportunity to implement both practical and theoretical
knowledge acquired during the academic sessions. This
training/internship are structured to make the students
familiar with the dynamic Media, Hotel & Business Miller.
IMMT Business School designed a unique 8/16-week
format for Summer Internship based on extensive
feedback from employers and students. In the 8/16 week
format, not only do student learn more, but they can also
take up and complete a meaningful, value addition project
for the company.
The summer Internship Program at IMMT School
emphasises faculty supervision during the project and the
evaluation of the student’s work at the work center with
active involvement of the senior management. These
efforts have strengthened the close academic-industry
relationship at IMMT Business School Center and have
also paved the way for pre-placement offers to the
students.
The followings are the few prestigious media & corporate
houses where the students are likely to be interned
successfully.
PRINT MEDIA HOUSES ADVERTISING & CORPORATE HOUSES TV CHANNELS
PUBLIC RELATIONThe Times of India Ogilvy & Matter ONGC, BHEL Star Network The Hindu HTA THDC, SAIL India TV Hindustan Times Lintas MARUTI Zee NetworkIndian Express Trikaya Grey AIR India, NTPC ANI Statesman Contract Various Airlines Cinema VisionMid-Day Mudra - Various Star Hotels Channel 7The Daily Telegraph Communications JCT, LML, L & T MTV Asian Age Rediffusion TVC, MRF, ITC, Sony Economic Times DY & R Hindustan Lever Ltd. Discovery Financial Express McCann Erikeson Reliance Sahara Business Standard Chaitra Leo Burnett Oswal NDTV Amar Ujala Everest Onida Aaj Tak Dainik Jagran Quiksel Notre Videocon Doordarshan Femina Anthem Quardrant BPL, Asian Paints Regional Sunday Avenuas Blow Past ChannelSports Star Good Relations Britania UA-TV India Today Roger Periera Mc Dowels NEWS AGENCIESThe Tribune MA Bozell Parke Davis Gloxa UNI Pritish Nandi- Usha, PTI Communication Ranbaxy Others Sobhagya P & G, Dabur Triton Rashtriya Euro RSCG
The objective of human resources development is to foster
human resourcefulness through enlightened and cohesive
policies in education, training, health and employment at
all levels, from corporate to national.
People are something India has in plenty. But ask any
CEO of Govt. or Private sector what is biggest problem,
the simple & straight answer most probably will getting
the right people. This may sound paradoxical. But the fact
is that whether it by Govt., business, industry, service
sector or an institution there simply are not enough
trained people around to meet the challenges of
Globalization & Liberalization, which have exploded the
economy.
Today developing & managing people (Human Resources)
skills is everybody is concern today. It is simple yet very
phenomena of human behaviour and development. As
such it requires specific techniques, took methods and
skill....
As industries move from manual to a more managerial
professions so does the need for more highly skilled
graduates. If the market is "tight" (i.e. not enough staff for
the jobs), employers will have to compete for employees
by offering financial rewards, community investment, etc.
In the very narrow context of corporate "human
resources" management, there is a contrasting pull to
reflect and require workplace diversity that echoes the
diversity of a global customer base. Foreign language and
culture skills, ingenuity, humor, and careful listening, are
examples of traits that such programs typically require. It
would appear that these evidence a general shift through
the human capital point of view to an acknowledgment
that human beings do contribute much more to a
productive enterprise than "work": they bring their
character, their ethics, their creativity, their social
connections, and in some cases even their pets and
children, and alter the character of a workplace. The term
corporate culture is used to characterize such processes at
the organizational level.
At the organizational level, a successful Human Resources
Development program will prepare the individual to
undertake a higher level of work, “organized learning over
a given period of time, to provide the possibility of
performance change” (Nadler 1984). In these settings,
Human Resources Development is the framework that
focuses on the organizations competencies at the first
stage, training, and then developing the employee,
through education, to satisfy the organizations long-term
needs and the individuals’ career goals and employee
value to their present and future employers. Human
Resources Development can be defined simply as
developing the most important section of any business its
human resource by, “attaining or upgrading the skills and
attitudes of employees at all levels in order to maximise
the effectiveness of the enterprise” (Kelly 2001). The
people within an organization are its human resource.
Human Resources Development from a business
perspective is not entirely focused on the individual’s
growth and development, “development occurs to
enhance the organization's value, not solely for individual
improvement. Individual education and development is a
tool and a means to an end, not the end goal itself”.
(Elwood F. Holton II, James W. Trott Jr). The broader
concept of national and more strategic attention to the
development of human resources is beginning to emerge
as newly independent countries face strong competition
for their skilled professionals and the accompanying
brain-drain they experience.
The aim of this program is to enhance significantly each
students basic skill on managing people not knowledge
alone but increased case and skill in doing so. The skill are
many, a quantum jump cannot be expected in all, but the
conclusion of the course will be to train each student,
significantly and observably more effective in each basic
skill for human resource development.
Masters in Human Resources Development
Master Degree in Human Resources Development
Training & Placement
1716
Admission Procedure
Admission Procedure
The eligible candidates accepted for admission need to bring in the
original testimonials along with a set of attested photocopies
thereof which along with the prescribed admission form, duly filled
in and signed by the candidate and the parent /guardian and
deposit them along with the currently applicable fees / dues in the
institutions office.
Hostel fees and transport charges, as applicable, need to be
deposited in advance. As proof of identity the documents normally
required to open a bank account are acceptable.
18
Short Term Practical CoursesShort Term ‘CERTIFICATE COURSES’ in practical applications of Mass Communication,
Hotel Management and Computers (Multimedia) are offered to address the need of
students who wish to be gainfully engaged in a vocation in a short time.
Hands on skills related to their choice of subjects are imparted intensively and they are
prepared to face the actual work situations. Thus, a prospective employer gets a productive
employee from day one.
Personality development and related communication skills are a common, integral part of
all these courses.
The students undertaking these short term courses also have the option of venturing into
their own enterprises or also join the under graduate courses offered by the institute.
The academic eligibility for joining these courses are also minimal. In comparison to a
regular degree programme the course fee is also very reasonable and thus affordable .
The institute assures for 100 % placement assistance.
Short Term Practical Courses
Students are introduced to the various related fields so that they are enabled to decide on their chosen field of expertise. These fields, by no means an exhaustive description, cover:
Anchoring - Scripting, Diction/voice modulation/interacting with floor manager
News Reading in studio / News Reporting – Live - outdoors/coverage of special events, teleprompter controlling, co-ordinating with floor manager, interacting online with reporter/studio.
Editing- Knowledge of shooting script, Online & off line / Linear & Non-Linear editing / Post production, – sound overlays, sound mixing, sub titles, Different approaches in use: studio, field reporting, live programmes, games.
Lighting & Camera handling (Still & Video) - Camera components and their usages, types, accessories like lenses & filters (their usages) , tripods, remote usage ,Lightening of the studio floor, Lightening for out doors , Floor management. Elementary knowledge of editing.
Script Writing (Print & Electronic Media) - The story line, screen play, shooting script, continuity, call-sheets.
Acting for stage/for TV/ for movies– Types including its Historical trace from ancient times.
Direction- Understanding human behavior– At sociological and psychological Levels. Includes modules from pre to post production in TV/ Movies, both. The technical aspect of photographic equipment used / shooting script ,including/screenplay/ editing /role of sound – its recording / use of special effects.
Modeling- Ramp /portfolio / etiquettes /choreography/make up/body language/catwalk/ photoshoots.
Sound Recording– The science behind recording /different types of equipments and accessories / live / studio / mixing / editing / introducing effects.
Production- Selecting a project /Assembling of the cast & crew / arranging for the equipment / travel / stay /Finance / accounts/ overseeing all aspects of progress of the project. / Press / publicity / Selling of finished product.
Advertisement- Film making /Radio Jingles (includes use of Computers) and a concise knowledge of production, camera, editing, sound / marketing etc.
Radio Jockeying– The current, community radio and the numerous FM Stations offer endless opportunities. The related nuances are part of the course content.
Besides the above, a comprehensive curriculum common to all the above courses, comprises an integral component.
This includes Interaction between Producer,Director,crew,cast, logistics staff and the Public Relations; Interacting
with media and other support staff,selling the finished product, selling your talent, marketing / sales.
19
Short Term Courses in
Mass Communication
Short Term Courses in Mass Communication
6 months
6 months
6 months
6 months
6 months
3 months
12 months
3 months
3 months
3 months
6 months
6 months
20
Short Term Coursesin Hotel ManagementPeople are traveling to and within India in ever
increasing numbers. This has translated into the
hospitality industry growing at an exponential rate in the
last few years. To look for a career Indians no longer need
to travel abroad as the remunerations now being offered
in India are matching the best that are offered
Worldwide..
Almost all the major international hospitality chains like
Hyatt, Radisson, Holiday Inn, Le Meridian, Marriot and
others are already in India. Many others plan to join them
.This helps in increasing the higher level of services offered
even by the Indian group of hotel chains, resorts and time
sharing holiday entities.
Indian market is all set for a boom with 1500 new
properties coming up this year which include five stars
and budget luxury hotels. The major chains in India, The
Taj, Radisson and The Oberois are operating budget hotels
giving the average traveler more options. The Oberois are
running it under the brand of Trident. Others like Lemon
tree, Country Inn and Suites, Park Plaza etc. are providing
world class hospitality at budget prices too.
These players need trained hospitality professionals in
large numbers. Professionals are also required for the
events organising, railways catering services, airlines,
cruise liners besides for corporate houses,
hospitals,schools and institutional catering. Government
sectors like the army, tourism boards etc and retail sales
along with many other industries offer direct vocational
avenues.
Apart from these, hospitality professionals are in great
demand overseas . The Middle East, South East Asia,
Europe, U.K. the U.S.A. and Australia , with the ever
increasing Indian expatriate population has a never
ending demand for trained hospitality professionals.
IMMT, a premier, oldest, institute, founded in the year
1989 has designed short term, practical applications
courses to meet this demand for trained hospitality
professionals.
Industry relevant curriculum are covered in these courses
which are for one year each; A six months on campus
training followed by a six months as an industrial trainee
in a star hotel of repute to give adequate field exposure..
Short Term Courses in Hotel Management
Employment is assured for students opting for these courses which are:-
1. Certificate course in Food Production
The course imparts basic knowledge in preparation of basic and popular
dishes from Indian, Chinese, Continental, Oriental cuisines. The course is
aimed at training the individual in the modern trends in kitchen and
hygiene like HACCP.
2. Certificate course in Food & Beverages
The course gives hands on training to impart necessary skills in Restaurant
Operation, Bar Operation, Banquet Operation etc. From the protocol,
Formal Operations to the prevalent latest trends in the related industry are
covered in the curriculum.
3. Certificate course in Housekeeping Operations
The course is designed to train the candidates in various aspects of house -
keeping like Inventory Control, Cleaning, Laundry, Flower arrangement,
Public Area cleaning, upkeep of premises and hygiene practices.
4. Certificate course in Front Office
The course includes public relations, communication skills ,record keeping,
billing and accounts besides knowledge related to room management. Live
training in softwares like Galileo, Fidelio etc. is done.
5. Sales & Laisoning
The course covers issues on bulk sales of rooms to regular clients like the
corporate houses and other event organisors. The costing of and the
organising of functions . Tie ups with tour and travel companies. Laisoning
with the Government Departments and public offices.
Courses OfferedCourses Offered
Hotel Management
21
Notwithstanding anything said, conveyed, printed, published or
implied anywhere else on any platform or stationary other than this
prospectus, the rules contained below in this section shall prevail
and shall be binding on all concerned. Every student would be
deemed to have read and understood all the rules of this section.
1. All powers relating to discipline and disciplinary actions are vested
in the Chairman, who has the final authority.
2. The Chairman may delegate all or only such powers as he deems
proper to any of the officials of the IMMT.
3. All the admissions made will be provisional and be subject to
thorough scrutiny. If it is found at any stage, during the entire
period of the course that the candidate has furnished any false or
incorrect information in the application form or at the time of
counseling/ admission, his/her candidature for the course will be
summarily cancelled.
4. Without prejudice to the generality of power to enforce discipline,
the following shall amount to indiscipline and misconduct:
a) Any physical assault or even threat to use physical force against
any other student or any other officer/member of the Institute
(both teaching or non-teaching) within or outside the Institute's
premises.
b) Carrying of weapons or threat of using them.
c) Violation of the status, dignity and honor of students belonging
to the Scheduled Castes and Scheduled Tribes.
d) Any violation of the provision of the Civil Rights Protection Act,
1976.
e) Any gesture, posture or verbal remark, which is otherwise
derogatory to women.
f) Any attempt to bribery for illegal gains or any other corruption
of any means.
g) Willful destruction of, damage to or defacing of Institute
property or causing any disruption in any manner to the
normal functioning of the Institute.
h) Creating ill-will or intolerance on religious, political or
communal grounds.
i) Smoking, use of Alcohol / prohibited drugs is strictly prohibited
inside the Institute's campus and hostels. The names of
students found indulging in such acts would be immediately
struck off from the rolls of the Institute.
5. Without prejudice to the generality of his powers relating to the
maintenance of discipline and taking such actions in the interest
as he may deem fit, the Chairman may, in the exercise of his
powers aforesaid order to or direct to be ordered
a) That any student or students be expelled from the Institution.
b) Any student or students be, for a stated period, rusticated or
c) Not allowed to attend a course or courses of study in a
department of Institute for a stated period.
d) Be fined by a specific amount
e) Be debarred from giving a departmental examination or
University Examination.
f) That the result of the student or students concerned in the
Examination or examinations in which he/she/they appeared
be cancelled.
6. Only the result of the entrance test shall not entitle a student to get
admission.
7. At the time of admission, every student shall be required to sign a
declaration that on admission he/she submits himself/herself to
the disciplinary jurisdiction of the Chairman and other authorities
of the Institute who may be vested with the authority to exercise
discipline under the rules and regulations framed by the Institute.
All the boys and girls seeking admission in any of the offered
courses are expected to follow the following rules and regulations
(Subject to change by Institute Authorities).
• Immediately after admission, every student submits himself /
herself to the disciplinary jurisdiction of the Management of the
Institute which may vest this authority to one or more of its
officers to exercise discipline under Uttaranchal State Universities
Act and Ordinance, Rules and Regulations that have been or
would be framed by the Institute from time to time for proper and
effective disciplinary control.
• It is mandatory that all the students fulfill the minimum
attendance requirements as given in the Ordinance governing
each course.
• The name of any student absenting himself/herself, without any
valid reason or without written permission from concerned
authorities, for a period of six working days from the class, will be
struck off from the Institute roll. However he/she will be
permitted to attend the classes by paying readmission charges as
applicable from time to time.
• Any student who
- is irregular in attendance
- Fails to show anticipated progress or due diligence in academics
- is a habitual non-performer
is liable to have his/her name struck off from the rolls of the
Institute. Management reserves the sole discretion of
readmission. In such cases, the recommendation of respective
class teachers / Head of Departments for extra-coaching to the
students, would solely lie with the Management or its
designated officers. It would be mandatory for the student to
undergo such recommended extra-coaching and show required
results.
• It is the duty of students that they must attend all the important
functions and any other special occasion organized by the
Institute. The defaulters will be penalized as per rules framed from
time to time.
• It would also be mandatory for students to take part in all the
extra curricular activities of the Institute.
• The progress of the students will be communicated to their
parents/ guardians regularly by the media of their choice.
• All students will necessarily attend their internal exams conducted
by the Institute. Parents/guardians are requested to pay regular
and proper attention to the progress of their children and must
meet Principal or any other designated officer as and when called
for, in the interest of their ward.
• The students will attend Institute in the uniform code given in the
prospectus. It is mandatory to attend the Institute in the uniform
code and also in time. Defaulters in this regard would be penalized
according to the rules framed from time to time.
• All students, while entering the Institute, must have their
nameplates, clipped in a proper place and should carry their
Identity Cards issued by the Institute on person while in the
Institute/campus.
• Any misconduct or misbehavior in the Institute/Hostel campus or
outside shall be viewed seriously and liable to be penalized
according to Uttarakhand State University Act, order, rules and
regulations. Pasting of any kind of notice or poster within the
Institute or defacing its property is not allowed. The students are
forbidden to communicate with any outside authority
directly/indirectly regarding matters of the Institute. All such
communications must be submitted through the Principal, who
will forward to the office of the Chairman if considered desirable.
• The Institute does not hold itself responsible for any debts or
financial deals struck by the students or their parents / guardians.
• The students are not allowed to loiter about without purpose in the
Institution premises. They are advised to avail the library facility
during their free periods.
• If students lose or do any type of damage / damages to any library
book/ books they must either arrange to replace it with new one at
their own cost within one month of such a loss or pay double the
price of the book.
• Students will have to pay for all damages caused by them to the
books, instruments, equipments, or any other Institution Property.
• Students are advised to maintain the decorum of the Institution in
the real spirit.
• Students are not allowed to use the Institute/Office telephone for
private use.
RAGGING: • As an uncompromising policy `Ragging' in any form
shall constitute gross indiscipline and any reported case whether
within or out side the campus shall result in the IMMEDIATE
expulsion from the institute besides inviting the imposition of the
statutory provisions of the law of the land.
• Ragging for the purpose of these rules ordinarily means any act,
conduct or practice brought by dominant or senior students on
fresh or junior students with or without use of physical force or
assault or threat of force, any act of ridicule violating the status,
dignity or honor of any other student or any acts of obscenity or
verbal abuse and words or malice towards other students.
• Participation in any political movement, group or any other
organization and formation of Student's union would be
considered very seriously and disciplinary action would be taken.
However, Institute would promote the welfare of the students by
means suggested by the management from time to time.
• Students indulging in any anti-national activity would be expelled
from the Hostel/Institute immediately.
• Institute fee shall have to be deposited by 15th of April every year.
• Parents / guardians / guests would have to leave institute and
hostel premises latest by 6 pm and shall have to make their
personal boarding and lodging arrange-ments while their stay at
Dehra Dun so as to avoid discomfort.
FEE RULES
Students once given admission, shall be liable to deposit total fee
immediately or if in installment, should deposit within time or
due date.
• Loaning totally depends upon individual capacity. Institute will
provide only documents related with fees approval only. Delay
in deposition of fee is not the responsibility of institute.
• In case of delay in the payment of fees /dues by DUE DATE the
admission of the student shall automatically cancelled and
render him / her ineligible in continuing to attend the classes.
Permission to attend classes may be given at the sole discretion
of the Chairman after the fees /dues have been remitted along
with a re- admission fee .
• The course fees is not refundable or transferable.
• In case of any reason or shortfall in attendance for any reason if
student is forced to discontinue in midterm session, full course
fee shall have to be deposited /charged.
• If student is forced to discontinue or withdraw himself from the
institute in midterm session, all his certificates /originals shall
be returned after clearing all dues/ course fee, to the institute.
• The student shall have to complete 80% attendance as per
University norms. In any case, shortfall due to any reason shall
dis-entitle him/her to appear in exam, there will be no
relaxation whatsoever in this pretext.
• Matter not covered by the above rules will fall entirely within
the absolute discretion of the Chairman of the Institute and as
per changing govt. rules.
All disputes would be subject to jurisdiction of Dehra Dun courts
only.
Disclaimer: The information contained in the brochure is only for
general guidance and could be modified/changed from time to time
by the institute without any prior notice. Please note that the institute
does not accept any liability arising out of it or any action with such
changes. The brochure should not be treated as legal document.
Rules & Regulations
22
Rules & Regulations
23
20
Projects CampusProjects Campus
The institute offers a lush green 13 acres plus campus for the use of students
where they put into practice the class room learning. This ensures that they
get a first hand exposure of the field work related to their chosen career
path; More so, in Mass Communication and Hotel Management.
Facility for class room teaching, cafeteria, co-curricular and even
recreational activities exist on the campus. Outdoor games, poolside parties,
freshers welcome & farewell functions are also held there.
City Campus
The City Campus is less than two kilometers form the city
centre, the Clock Tower, and is located just off the Rajpur
Road which goes to the hill station of Mussoorie .
In its own, multistoried , `Green' building is the
administrative cell, the class rooms, a high tech. studio,
computer lab., library and a dedicated floor for the Hotel
Management course having a functional restaurant, bar and
the food production centre with separate bakery & pantry.
All the classrooms are very well ventilated with plenty of
natural light coming in from the windows which overlook
the open areas having mango grooves.
City Campus
24
Advisory Panel
Mrs. S. BansalBE (Hons), ME with Distinction, M.TechWith 16 years of experience in the field of Education.
Dr. Anil JoshiPositions • Member in Indian Council for Forestry Research and Education, Society • Center Soil and Water Training Research Institute, member • Expert member:- Indo Swiss Collaboration in Biotechnology • Expert member: Biotechnology Promotion Committee Programme • Expert in Department of Science and Technology • Fellow National Academy of Science • Member of Indian Society for Forester • Fellow of Indian Botanical Society.
Awards • Jawahar Lal Nehru Award by the Indian Science Congress in 1999 • Social Science Award for 2001 from Shri Ram Washshran Devi Bhatia Memorial Charitable Trust • Declared Man of the Year 2002 by the popular magazine "The Week" • Awarded the Sat Paul Mittal Award for 2004 • Dr. T.N. Khoshoo Memorial Award in Conservation for 2005 for his contribution to social upliftment • Padma Shree Award in 2006 • Jamnalal Bajaj Award in 2006 • Honored as one of the Silvers of the Year 2007 achievers named By Harmony Magazine • Real Heroes Award, CNN IBN and Reliance • National Award for women's development through application of science and technology 2009.
Mr. Rakesh AggarwalMechanical Engineer, MBA
Chairman CII
Rotary International, Distt. Governor
Distt 3080 (2013-14)
Mr. Satinder KumarB.Com (Hons.), M.Com., B.Ed., CAIIB
Former Director - GD Goenka Group
of Schools
Ex Housemaster & HoD - The Doon School
City Campus: 9 Old Survey Road, Dehradun-248 001 E-mail: [email protected]
Website: www.immtdoon.com Ph.: 0135-3242627, 9760041587, 9258041587-88
INSTITUTE OF MEDIA, MANAGEMENT & TECHNOLOGYAffiliated to: H.N.B. Garhwal University, Srinagar (UA) Approved by: Govt. of Uttarakhand