Instagram for Businesses: Introduction & Best Practices
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Transcript of Instagram for Businesses: Introduction & Best Practices
Instagram For Businesses
Presented by:Global Bend@globalbendhttp://www.globalbend.com
WHAT IS INSTAGRAM?
“We looked at digital photos and realized very few exciting things had happened in the last 5 years.
We’re setting out to change that, and this release is our first step
along the way.”- Instagram, 2010
WHAT IS INSTAGRAM?
Instagram is a fast, beautiful and fun way to share your photos with friends and family.
>>> A free photo application for iPhone or Android
>>> Lets you take photos (or use existing ones in your photo library) and apply filters to them.
HISTORYNovember 2010>>> Instagram was released in Apple’s app store.
January 2011>>> Added hashtags
April 2012>>> Made available for Android
April 2012>>> Acquired by Facebook for $1 billion
August 2012>>> Instagram trumps Twitter in daily mobile us-age
Source: Viralblog.com
FEATURES>>> Easy-to-apply filters to change the look of your photos
>>> Integration with the biggest platforms: Facebook, Twitter, Flickr, Foursquare
>>> Option to use “flash”
>>> Likes and comments to facilitate engage-ment in the platform
>>> Geo-tagging
>>> “Explore” feature to find popular posts
WHY USE INSTAGRAMMobile- Instagram is #1 in mobile, which is increasingly becoming more important for marketers as tablets and smartphones become more popular.
Visuals- Social is becoming more visual and users of social networks expect photos. Studies after studies have shown that photos get higher engagement.
Facebook!Since Instagram has been acquired by Facebook, you can only expect deeper integration between these two platforms in the future. With over 1 billion monthly actvite users, Facebook is still the most popular social network.
BEST PRACTICES 1. Complete your profile. > Add an introduction > Select an Instagram ID that’s con-
sistent with your other social me-dia profiles. (Tip: Have the same Instagram ID and Twitter handle.)
> Add a profile photo.
BEST PRACTICES 2. Add information to your photos. > Use hashtags — for exam-
ple, when at events, use the applicable hashtags.
> Add the location to your
photos. > When appropriate, tag
people or businesses with their Instagram ID.
BEST PRACTICES 3. Integrate other social networks. > Connect Twitter, Facebook, Flickr,
and other social networks. > When appropriate, cross-post
to other pages using Instagram’s interface.
BEST PRACTICES 4. Be creative with your photos. > Remember the basics of photog-
raphy: look for interesting lines, great composition, and colours when taking photos.
> Share a variety of visual content
— show off your products, show-case your employees, provide a behind the scenes preview, and share interesting and adorable photos.
BEST PRACTICES 5.Engage! > Follow interesting individual and
business accounts on Instagram. > “Like” great photos on your
stream. > Find popular photos using the
“Explore” functionality. > When appropriate, leave a com-
ment to photos. > Promote your Instagram page
on your website or through your other social networks.
About Global BendBased in Vancouver, Global Bend provides digital marketing solutions for small and medium sized enterprises looking to grow their online pres-ence. We drive traffic to our clients through media giants like Google, Facebook, MSN and Twitter and maintain a strong focus on converting that traffic into business for you.
Proudly Canadian owned and operated, Global Bend leads through inno-vation while being true to its geographical roots. Committed to deliver-ing a unique digital experience to our customers, Global Bend focuses on real-time customer interaction with top-quality topical content.
For more information:Contact us at (778) 870-2276 or email us at [email protected]://www.globalbend.com