Inspiration on using Twitter and Instagram for small businesses
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Transcript of Inspiration on using Twitter and Instagram for small businesses
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Beginners Guide to Twitter and InstagramINTRO
Jodie HumphriesTwitter: @maidenheadmumFacebook: facebook.com/MaidenheadMumEmail: [email protected]
+Beginner’s Guide to Twitter & Instagram
A bit about Me…
I combine marketing, photography and copywriting skills to write the Maidenhead Mum blog and help small businesses with their digital and social footprint.
+Beginner’s Guide to Twitter & InstagramThe kids know more than me
Facebook doesn’t solve all your marketing goals
Average reach is about 4% of you total page likes (fans)
+Beginner’s Guide to Twitter & InstagramWhy use Twitter?
Why use Twitter?
+Beginner’s Guide to Twitter & InstagramWhy use Twitter?
@ RT#With its own style of language and special terms, it can feel complicated, but can be a valuable tool.
+Beginner’s Guide to Twitter & InstagramWhy use Twitter?
5 ways to use Twitter…
+Beginner’s Guide to Twitter & InstagramWhy use Twitter?
Great way of following companies and journalists. Engage and connect with them
1. Collaborate
+Beginner’s Guide to Twitter & InstagramWhy use Twitter?
Twitter can be a great way to network and reach out to people.
+Beginner’s Guide to Twitter & InstagramWhy use Twitter?
A quick ‘DM’ and I was in the press!
+Beginner’s Guide to Twitter & InstagramWhy use Twitter?
You can use Twitter to contact companies and get a response. A great response can be beneficial.
2. Complain
+Beginner’s Guide to Twitter & InstagramWhy use Twitter?
I got a response within 5 mins…which meant when I was interviewed by the press about the traffic I was singing their praises.
+Beginner’s Guide to Twitter & InstagramWhy use Twitter?
A quick scan of your feed or ‘trending’ can reveal breaking news and commentary.
3. Content sourcing
+Beginner’s Guide to Twitter & InstagramWhy use Twitter?
I shared ‘breaking news’ from twitter on my facebook page: 8 people liked, 10+ comments1070 people reached
+Beginner’s Guide to Twitter & InstagramWhy use Twitter?
Running your own business doesn’t have to be lonely. Chat with other business owners eg #Maidenheadhour #Bizgirlshour
4. “Chat”
+Beginner’s Guide to Twitter & InstagramWhy use Twitter?
#maidenheadhour is a great way to introduce yourself to the Maidenhead business community
+Beginner’s Guide to Twitter & InstagramWhy use Twitter?
It can be fun, but can move quite quickly. Easier to follow on a computer than phone!
+Beginner’s Guide to Twitter & InstagramWhy use Twitter?
Talk about your work, share your blog posts, tell us about your great week.
5. Celebrate
+Beginner’s Guide to Twitter & InstagramWhy use Twitter?
Share your achievements with the Maidenhead Business Community
+Beginner’s Guide to Twitter & InstagramWhy use Twitter?
Twitter and blogging go hand in hand. Great way to share your posts and generate traffic back to your website
+Beginner’s Guide to TwitterCovered in the workshopThurs 21st April (9.30-1
Who to follow How to gain followers Understand the lingo How and what to tweet Maximise your Retweets Once started 10-15 mins a day.
Join the course on Thursday 21st April
+Beginner’s Guide to InstagramWhy bother
With the right content, brands see 58 times more engagement per follower than Facebook 120 times than Twitter
“The King of social engagement”
+Beginner’s Guide to InstagramWhy bother
“I don’t have time to master another social network”
“I’m not a photographer”
+Beginner’s Guide to InstagramWhy bother
1. Instant storytelling for your brand
Instagram gives your followers the chance to see more about you as a brandEg sourcing ingredients, buying materials
+Beginner’s Guide to InstagramWhy bother
A simple showcase of what you do…..
+Beginner’s Guide to InstagramWhy bother
Adding value and telling a story: “researching our cocktail menu”
+Beginner’s Guide to InstagramWhy bother
2. A 2 way conversation
Unlike Facebook, you can follow back when people like your profile. Marketing to mums? Follow 100 of them and spot trends.
+Beginner’s Guide to InstagramWhy bother
Children + Exploring outdoors = Engagement
+Beginner’s Guide to InstagramWhy bother
3. Research and Learn
Use ### to find info, imagery and inspiration eg #lovemaidenhead
+Beginner’s Guide to InstagramWhy bother
#lovemaidenhead
+Beginner’s Guide to InstagramWhy bother
4. Build a community
IG users love it when you like their photos and even when you share them. Being recognized by a brand is flattery
+Beginner’s Guide to InstagramWhy bother
+Beginner’s Guide to InstagramCovered in the Workshop
How to write a great Instagram profile How to gain followers Different ways to use hashtags on Instagram How to create great content for Instagram (perfecting
your smartphone photography skills) 4 simple steps to great visual storytelling 1 post a day
Join the course on Thursday 21st April
+Beginner’s Guide to InstagramWorkshop details:
https://www.eventbrite.co.uk/e/instagram-twitter-workshop-jodie-humphries-tickets-22809276159
Or email [email protected] to book.You can book the full session or just Twitter or Instagram