S U M M E R 2 0 1 5 - I S S U E # 4

INSPO#

available atSilverberg opticians

40 Whitechapel, liverpool, l1 6dz0151 709 2012

www.silverbergopticians.co.uk

Borrow her s tyle: for a sunny day by the pool tr y this Palm Pr int 50s Bik ini set (top £18, bot toms £16) from Warehouse; Tinted Aviator sunglasses, Gucci at Flannels, £220; and stack several ChloBo necklaces to f inish of f the look (available at Mococo).

Borrow her makeup: for a natural glow with an addition of r ich chocolate shimmer try this Body Glow, £45, from Nars; Glow Stick in Play Up, £10, from Topshop is per fect for sculpting, def ining and enhancing your skin.

4 #INSPO Issue 4 | Summer 2015

#GetTheLookChloBo founder, Chloe Moss, shot by Amy Faith for the Sun Dance collection campaign.

Get luscious, fuller lips with a lipstick from Charlotte Tilbury (www.charlot tetilbury.com) in Bond Girl, £23.

Iconic Liquid Eyeliner Pencil in Barbarella Brown, Charlotte Tilbury (www.charlottetilbury.com), £19.

2015 Summer | Issue 4 #INSPO 5

#Content

This season’s trends presented in beautiful s till life set-ups.

#StillSummer

Simone Navardauskaite caught a spirit of the post-Soviet youth on her camera.

#Post-Soviet Youth

56A photoshoot inspired by beauty trends we wish disappeared!

#Masquerade

25Meet our cover gir l Chloe Moss and f ind out more about her successful jewellery brand.

#SundanceQueen

44A glor ious swimwear / beauty edi tor ial fea tur ing a plus-size model Beth.

#Waterbaby

14

36

An ex tensive coverage of this year’s show.

64

#LJMUDesignDegreeShow

6 #INSPO Issue 4 | Summer 2015

MASTHEAD

Editor-in-Chief and PublisherJURGA SKEIRYTE

Beauty Editor and WriterLUCY MCKEOWN

AssistantSIMONE NAVARDAUSKAITE

Writer and StylistKERRYN GRADY

Con

#INSPO is published by Inspo Creative, Gostins Building, 32-36 Hanover st, Liverpool, L1 4LN. No par t of this magazine may be reproduced without prior permission of the publisher. Whilst every effor t is taken, the publisher cannot take responsibility for omissions or errors. All prices and details are correct at the time of going to print. The publisher cannot take responsibility for change thereafter. Inspo Creative takes no responsibility for the adver tising content and shall not be liable for any losses incurred regarding this adver tising. The views and opinions expressed within this publication do not necessarily represent the views or opinions of the publisher. 3rd par ty contributors have all given warranty under contract that they own exclusive copyright of the material submitted. All rights reserved.

INSPO#

Adver tising ADVERTISING@INSPOMAGAZINE.CO.UK

Layout DesignerJURGA SKEIRYTE

Contributing PhotographersAMY FAITHSANE SEVEN

WILLIAM CLARKAL MAN

triSIMONE NAVARDAUSKAITEJENNIE BLAKE

2015 Summer | Issue 4 #INSPO 7

Hello and welcome to our summer issue! Here is to beautiful swimwear, edgy sunglasses, fashionable outf its for those long summer nights and sunshine, of course! Even if it rains most of the time, which is no surprise here in the UK, we’ve got it covered.

I feel like every issue we produce is so much different than the one before, even though I also like to maintain some consistency, so we are still covering fashion and beauty, but this time there are even more photoshoots included, more beautiful photography, something that lots of you enjoy the most. This issue is also 8 pages bigger than usual and I hope that we will be able to produce even more content for the fall issue.

There is also a major change that I must mention - we are going digital! Personally, I adore print magazines, and I’ve always been pro-print, but unfor tunately print is very much limiting as well. How? For example, until now we were only been able to cover 5 cities in the Nor th West UK with our print issues, but the digital version of the magazine as of today has reached people from 63 countries. 63! When I think about it, it sounds completely crazy. Crazy awesome! It’s so hear t-warming to know that people from, say, Peru are

interested in #INSPO. Don’t get me wrong, it would be amazing to be able to distribute the print magazine around the globe, but I cannot even imagine how much manpower and money that would require. Even though we love Liverpool and the surrounding areas, but going more global sounds too exciting not to give it a shot.

Our cover girl this time is the beautiful Chloe Moss, the founder of ChloBo jewellery, whose exclusive interview conducted by Kerryn Grady you can f ind on p25, as well as a feature on Gemelli (p28), a boutique swimwear brand based in Liverpool.

We are also featuring the work of LJMU students on p32-35. I am always pleasantly surprised about the creativity these students possess. Fashion-forward designs and modern photography is def initely a win in my book. You can also see plenty of images from their degree show on p64-68.

I have to give a special mention to our beauty section as well, because for the f irst time, and hopefully not the last, we are featuring a plus-size model (p46). This is so exciting to me, because plus-size models def initely need more exposure in the industry and it’s refreshing to actually see a curvier woman in a fashion magazine as well.

We also shot a slightly different editorial called ‘Masquerade’ (p58) for this issue. The idea came from all of the beauty trends we wish would disappear and also from the recent rise of ‘disposable’ beauty brands available today. Even though I am more of a fan of ‘pretty’ photoshoots, I think such gritty and raw photography has more impact most of the time, so why not give it a try?

I hope that you will f ind this issue interesting and don’t forget that you can read it 24/7 on your computer, tablet or mobile phone wherever you are!

Stay inspired,Jurga

Editor-in-Chief

inspomagazine.co.uk HashtagINSPOmagazinehashtagINSPO

FASHIONFASHION

FASHION

Let’s talk summer trends, shall we? We kept it rather straightforward for you this time and actually shot a whole still life story with every image representing a summer trend.

Shades of white. I love white clothes. On other people though. Mostly because I will def initely get a stain or something in the f irst couple of hours of wearing something white. But if you are braver than me, embrace the white! There’s no better season for it than summer. Or at least try some white accessories.

Leather. Even though leather clothing might not be the most convenient in tropical climates, but you might want to give them a go if you live in damper climate zone, like the UK.

Denim. Denim was all over the catwalks this season, and I think it’s one of the greatest achievements in fashion history. Just look at Kenzo or Stella McCar tney for inspiration. Or why not combine two trends and wear a white denim jacket, for example?

Florals. As Miranda Priestly has famously stated: “Florals? For spring? Groundbreaking”. It’s def initely not groundbreaking, but this season f lorals are bigger and bolder. And even

designers like Phoebe Philo of Céline, the queen of minimalism, have introduced f lowers to her collection this season, so embrace the blooms! Fringe. Probably the most notable trend of the season, fringe is here to stay. And I can’t be happier! I think you either hate it or love it in most cases, and I love it a lot. If you associate fringe with hippies or bikers only, think again. It can be an elegant fringe-covered skir t to be worn in the off ice, or evening a fancy cocktail dress. Or you can embrace this trend in small doses and get yourself a cute clutch or tassel earrings to star t with.

Don’t forget about the most impor tant accessory of the season as well - the sunglasses. We’ve gathered an impressive selection of designer sunglasses available at Flannels (p20-23) for him and her. It’s def initely something you should invest in, as quality sunglasses won’t just properly protect your eyes from harmful UV rays, but they could also last a few seasons, especially if you choose a classic shape that is always in style.

Jurga

Credits same as on p13.

#MustReadA glorious celebration of the perennial nautical style, tracing the history of its trends and impact on the clothes we love.

From Chanel’s coastal couture and Jean Paul Gaultier’s beefcake camp to Tommy Hilf iger’s preppy classics, this is the f irst and only book to celebrate nautical fashion and the ways in which it has cut a sar torial swathe for over two centuries.

Amber Jane Butchar t char ts the rise and rise of the nautical inf luence on fashion over f ive chapters, each one devoted to an iconic maritime f igure. While ‘The Sailor’ explores the undeniable sex appeal of the sailor and ‘The Spor tsman’ covers the classic All-American Look, ‘The Off icer’ shows how epaulettes, brass buttons and braiding came to be catwalk staples. ‘The Fisherman’ char ts how blue-and-white stripes became the choice of style arbiters as diverse as Coco Chanel, Pablo Picasso, Audrey Hepburn, Brigitte Bardot and Andy Warhol. ‘The Pirate’ concludes the book by tying together Captain Hook, Malcolm McLaren and Vivienne Westwood, and Alexander McQueen.

With evocative imagery of life on the ocean waves, ‘Nautical Chic’ is the def initive history of high style on the high seas.

First published in 2015 / £24.95

NAUTICAL CHIC

Am

ber Jane Butchart

Tham

es &

Hud

son

Jean Paul Gaultier SS2008. Photo © Anthea Simms JC de Castelbajac parrot dress spring/summer 2010Photo © Anthea Simms

A sailor being tattooed by a shipmate aboard the USS New Jersey. Image cour tesy MPI/Getty Images

Dolce and Gabanna Milan Ready to Wear Spring/Summer

2009© Anthea Simms

Kenzo spring/summer 2006© Anthea Simms

Gold braiding features in Alexander McQueen’s ‘Dante’ collection autumn/winter 1996

© Anthea Simms

STILL SUMMERSTILL SUMMER

STILL SUMMERSTILL SUMMER

PhotographySane Seven

StylingJurga Skeiryte

Bloomsbur y Small Grab Bag in Light Grey, Radley, £189; Mount Street Medium Shoulder Bag in Light Grey, Radley, £209; Leather Pointy Ballet Pumps, Warehouse, £40; Culot te Bandeau Jumpsui t, Warehouse , £75; Plea t Front Denim Jacket, Warehouse, £46; Silver Bangles, ChloBo at Mococo, £125 each; Silver Necklace, Olivia Divine; Sunglasses Design P’8478, Porsche at Silverberg Opticians, £295.

Clu t c h , Wa re h o u s e , £ 38 ; Wa t e r f a l l D r a p e J a c k e t , Warehouse, £50; Leather Pocket A Line Sk ir t, Warehouse , £65; Double Strap Bracelet, Thomas Sabo at Mococo, £275; Small Leather Bracelet, Thomas Sabo at Mococo; Big Leather Bracelet, Thomas Sabo at Mococo; Black Leather And Oxidised Silver Horn Wide Bracelet , Shaun Leane at Mococo, £280; Leather Belt, Christian Macleod, £220.

Necklace, Olivia Divine; Jacquard Asymmetr ic Shir t , Kenzo at Flannels , £325; Boy fr iend Fi t Abras ion J ean , Ted B aker , £89; Zip Front Bodycon Dress, Warehouse, £42; Sunglasses M a g g i e s , J immy Choo a t Silverberg Opt icians , £260; Grace Glasgow Watch, Daniel Wellington at Mococo, £179; Shoes, Stylist’s Own.

Tropical Toucan Pr int Crop Top, Ted Baker, £99; Tropical TOucan Midi Dress, Ted Baker, £159; Flower Necklace, Olivia Divine, £30; Purple Flower Dress, Dolce & Gabbana at Flannels, £885; Sunglasses Anoushka, Tom Ford at Silverberg Opticians, £225; Shoes, Stylist’s Own.

Grey Clutch, Warehouse, £28; Black Clutch, Warehouse, £28; Large Red Bamboo Bracelet , ChloBo at Mococo, £75; Large Gold & Py r i te Red Neck lace, ChloBo at Mococo, £135; Fringe Dress , By Malene Birger at Flannels, £300.

#MeetTheTeam

WWW.MCGRORYCREATIVE.COMADVERTISING | FASHION | BEAUTY

Lucy, Beauty EditorCountry life or city life City.Favourite f ilm Mean Girls.

Tan or no tan No tan. I look 10 years older and bizarre with a tan. Beauty superhero Sam Chapman.

Fine dining or street food Oh can I have both? I’m a total foodie. .Book or iPod Book.

Pool or beach Pool! I hate sand.Essential makeup product For tunate Face Minerals Lipstick in the shade Lover.

Ideal desert island music album Nirvana Unplugged.

#TheSunIsOut

20 #INSPO Issue 4 | Summer 2015

Sunglasses are the ultimate accessory for the summer - you are never fully dressed without them. Whatever your style or face shape is, we’ve got it covered with the great selection of designer sunglasses available from Flannels. If you are into classic shapes, why not try aviators featuring a traditional teardrop design and unisex look. The other safe often would be wayfarers that suit almost all ages and personalities. Cat eyes for women are stronger than ever this season. Even though this shape is considered to be classic, try to f ind a more modern, angular style to keep it interesting. Whatever you choose, make sure that the sunglasses suit your face and protect your eyes - it’s more impor tant than trends!

2015 Summer | Issue 4 #INSPO 21

ALL AVAILABLE AT WWW.FLANNELS.COM AND IN FLANNELS STORES

FOR HER

(from left to right) Oversized Wayfarer Sunglasses, Celine, £230; Translucent Framed Sunglasses, Moncler, £200; Celia Sunglasses, Tom Ford, £260; Rectangular Frame Sunglasses, Celine, £230; Tinted Aviator Sunglasses, Gucci, £220; Celina Sunglasses, Tom Ford, £225; Kit Astuccio Rigido Sunglasses, Tom Ford, £250.

22 #INSPO Issue 4 | Summer 2015

2015 Summer | Issue 4 #INSPO 23

ALL AVAILABLE AT WWW.FLANNELS.COM AND IN FLANNELS STORES

FOR HIM

(clockwise) Ombre Wayfarer Sunglasses, Gucci, £220; Sergio Sunglasses, Tom Ford, £235; Strap Visor Sunglasses, Gucci, £245; Marko Sunglasses, Tom Ford, £225; Logo Sunglasses, Moncler, £175; Elliot Sunglasses, Tom Ford, £255.

jam

es

sutt

on

c

hris

tian

ma

cle

od

.co

m

GQ FULL PAGE AD_Layout 1 19/03/2014 16:32 Page 1

jam

es

sutt

on

c

hris

tian

ma

cle

od

.co

m

GQ FULL PAGE AD_Layout 1 19/03/2014 16:32 Page 1

#SundanceQueenPHOTOGRAPHY Tim Herber t WORDS and STYLING Kerryn Grady HAIR and MAKEUP Lucy Mckeown MODEL Nakita Ferguson

Chloe Moss is the name behind, and the face of, bohemian jewellery brand, ChloBo. The 32-year-old Cheshire-born designer was the special guest at the exclusive launch of her Sundance Collection at the Mococo store in Liverpool’s Metquarter, and was as excitable and bubbly as the sparkling aperitifs being served on the night. The petite brunette is an enthusiastic, over-sharing (she kept letting details of her next two collections slip!) f ire cracker with bucket-loads of passion for what she does. Spor ting layers of long gold and beaded necklaces, multiple rings and stacking bracelets climbing her wrists, paired with rock chick leather trousers and a chic black blazer, she sells her collection well, which is for tunate as she models in all her campaigns, too.

For anyone not yet familiar with ChloBo, the brand was born from a trip to Bali when Chloe was travelling with her boyfriend (who became her ex-boyfriend, six months into the adventure) as a twenty-f irst bir thday present, and due to spend nine days in Bali. Three months, and two Visa extensions later (“I would have stayed even longer - I fell in love with the people and place, the culture, the craftsmanship of the people in Bali, it’s incredible! I was blown away by it”), she was spending her last few days on Dreamlands beach (which would be the name of a future collection), where she saw a woman beading bracelets while she sunbathed. ‘It was before charm bracelets were a big thing, and I was just like, “WOW! I wanted to go home and look like a traveller. I just thought, I want to do that, I can do that.” Up until this point, Chloe didn’t have much of a plan. Despite a love of Drama, Ar t and English, Chloe wasn’t par ticularly academic and left school at 16, going on to work for her father in the travel industry. But after a stop-off in Bankok where she “bought loads of bits from guys on the sides of the roads making jewellery”, she arrived home to her mum and announced that she couldn’t work in the resor ts anymore, she was going to make jewellery. “Luckily, I think because I was so passionate about it, my

parents believed in it. I went back to Bali two weeks later, after being away for ten months, with my mum to f ind a silversmith and materials… I was so determined, this is what I wanted to do.”

When a brand suddenly comes into your periphery, it’s can be a misconstrued view that they are an overnight success. “I went travelling ten years ago, it takes a long time! I remember going to par ties and fairs - Christmas fairs, standing there for three days and no-one buys a thing! I star ted by making bracelets around my kitchen table. I star ted selling them to my friends, I went to people’s houses and held little par ties [think ‘80s tupperware par ties, but considerably cooler], and it was literally word of mouth.”

Her big break came through Justine Mills, co-founder of Liverpool designer clothing destination, Cricket. “I always mention her, I owe so much to her. I was in Cricket with my mum and she was like, “I love this, I believe in this Chloe. I’m going to sell it for you.” She was my f irst shop. I remember she was moving Rober to Cavalli off a shelf in a cabinet to sell my bracelets! And she did this for a year for me, which was my stepping stone. Obviously, if Justine is wearing it, then Alex [Gerrard] will be wearing it, Colleen [Rooney] will be wearing it, Jennifer Ellison, Sheree Murphy… Alex was writing for OK magazine and Colleen was writing for Closer then OK… that got me a North West following.”

The latest collection, Sundance, was inspired by the Burning Man festival in the Black Rock City in the Nevada deser t. It was Chloe’s f irst time at the festival, which she attended with her two best friends, travelling through San Francisco and the deser t in a camper van. “We stayed there for eight days - it goes on for seven days but we weren’t ready to leave! It was the BEST experience of my life, incredible…It’s the people, and the place. I’ve never met so many loving people, it was the best energy. Everyone just bounced off

2015 Summer | Issue 4 #INSPO 25

PHI PHI Bikini, Gemelli, £55; Gold Multi Arrow Necklace, ChloBo, £125; Gold and Pyrite Red Tassel Necklace, ChloBo, £135; Gold triangle Cherish Ring, ChloBo, £32; Silver Arrow Cherish Ring, ChloBo, £25.

each other, they had the same positive energy. It just made sense then, I wanted to come home and design a range around that experience.” The range is compiled of vibrant beads, silver and gold metals, Aztec charms and zodiac medallions, long layering necklaces and stacking bracelets. Whilst taking some inf luence from current trends (“I know the tribal trend is always pretty popular in summer anyway”), the bold turquoise and red beads were inspired by the clear deser t skies - “I’ve never seen the sky so blue in my life” - and the ‘city of light’ from evenings at Burning Man. A traditionally spiritual festival, Chloe admits to being a spiritual person herself, and this is ref lected in her designs in this collection. “I love the arrows. They’re really impor tant, and they have a lot of meaning to them. You want the arrow to go on the right path and guide you [she wears the arrow rings pointing forward, in the direction she wants to be heading].” She also loves the zodiac necklaces, which took a long time to perfect, getting the right shape

and hammered f inish, set on the less traditional box chain. And not one to waste an experience, future collections will also show inf luences of her trip through San Francisco, with hints of the ‘70s.

Chloe takes inspiration for her collections from the world around her. She may pick up on a trend and run with it, but prefers to follow her gut instincts and f ind something she connects with, such as last year’s Starry Eyes collection, which stemmed from Stella McCar tney’s star printed collection. “I remember looking at Stella McCar tney, and she put stars on her bags, and that was it, I just decided to go with stars, and luckily they ended up being a massive trend.” But travel is her big love, the discovery of different people and different cultures around the world, and a desire to explore more of India - ideally for a yoga retreat for a different spiritual angle - will inevitably end up translated into some beautiful jewels for us all to enjoy.

Despite the wanderlust, Chloe is settled in Cheshire, having recently moved the company to off ices in a Chester business park. Didn’t she ever want to move to the big smoke and join the rest of the fashion elite down in London? “I wanted to move to London after I returned from travelling, but I knew if I wanted to star t a brand I couldn’t do that there. At 25 I star ted employing people, so I couldn’t just leave them! And now I have these big new premises in a business park. At 32 I’m over it! I can jump on a train anytime and

26 #INSPO Issue 4 | Summer 2015

(r ight) WHITEHAVEN Bikini Bot toms, Gemelli, £25; Gold Zodiac Necklace, ChloBo, £135; Gold Triangle Cherish Ring, ChloBo, £32; Silver Arrow Cherish Ring, ChloBo, £25.

(lef t) FLAMENCO Bikini Top, Gemelli, £20; MAUI Bik ini Bot toms, Gemelli, £20; Gold Multi Arrow Necklace, ChloBo, £125; Gold Sun Dance Ultimate Stack Bracelets (par t of a set), ChloBo, £295.

visit London, I don’t need to live there.” And she’s also happy doing things her way. Collaborations can be a great way to raise a brand’s prof ile, but after an unsuccessful attempt earlier on in her career with Olivia Rubin (“I don’t think I was well known enough then”), she’s happy concentrating on what she’s doing, nur turing her brand as it grows and preparing to take it internationally. With regular enquiries from the likes of France, Brazil and Australia, and 30-40% growth in the UK over the past year, Chloe’s plan is to perfect her business for a fur ther year before taking steps to take it overseas and create an international brand. And with her ‘slow and steady wins the race’ approach to business, this is a viable plan, and a very exciting time for the company. We will be cheering her on every step of the way.#

2015 Summer | Issue 4 #INSPO 27

WAIKIKI Bikini, Gemelli, £55; Gold Multi Arrow Necklace, ChloBo, £125; Gold Large Ar row Head Neck lace , ChloBo, £135; Gold Zodiac Neck lace, ChloBo, £135; Gold Sun Dance Ul timate Stack Bracelets (par t of a set), ChloBo, £295.

28 #INSPO Issue 4 | Summer 2015

#Free-SpiritedBeachwearGemelli is a beautiful little boutique swimwear brand, based in the hear t of Liverpool’s city centre. Chloe Waters, 28, makes up one half of swimwear design duo, (Gemelli is Italian for twins, an apt name, as the other half is her twin sister Lauren), and is responsible for the brand’s signature bold prints and vibrant block colours, with pretty detailing such as fringing, bows, and hand f inished with metal beading.

The company was founded in 2012, after Chloe was s truggling to f ind swimwear that was unique, yet affordable for a for th-coming holiday. “I didn’t want to buy a high street bikini as I knew everyone would be wearing the same styles at the beach… and some of the designer brands were way too expensive.” Chloe already happened to be working with fashion suppliers, designing dresses and shoes, giving her the oppor tunity to branch out into designing swimwear. “I sketched a few designs and had them made. I was really pleased with the new little swimwear collection I had put together so I showed my friends and family to get some feedback. Everyone was commenting on the f it, quality and style, so I decided to follow this through and invest all of my money into a new swimwear range.” Her sister, Lauren, stepped up to help with the website and social media side of things - a platform on which the brand really thrives - and, like something out of a One Direction’s autobiography, success came practically overnight. Within a month of launching, celebrities were being spotted in their designs. Sam Faiers has worn their swimwear for the past three years, Michelle Keegan was spotted in Gemelli recently whilst on holiday with Mark Wright, and Lucy Mecklenburg, Chloe Madeley, Jessica Wright and Ferne McCann have all also been spotted sunning themselves in the girls’ designs. “We didn’t know what to expect from a new brand, it was all very exciting and great fun! We had no idea the brand would take off so quickly.”

The brand’s USP is the cut and f i t. Chloe’s design inspiration comes from ‘analysing different people, and

trying to design something that I think they will feel great in.” She designs all of the shapes in-house, using special software, making each Gemelli design unique to them. They use thick fabrics (“there is nothing worse than your bikini

BOR A BOR A Bik ini Top, Gemelli, £30; MAUI Bik ini Bot toms , Gemelli , £20; Gold Multi Arrow Necklace, ChloBo, £125; Gold large a r r o w h e a d n e c k l a ce , ChloBo, £135; Gold Zodiac Neck lace, ChloBo, £135; Gold Sun Dance Ul timate Stack Bracelets (par t of a set), ChloBo, £295; Gold and Py r i t e Red Ta s se l Neck lace, ChloBo, £135; Gold Triangle Cherish Ring, ChloBo, £32; Silver Arrow Cherish Ring, ChloBo, £25; Silver and Turquoise Live Love Life Necklace, ChloBo, £125;

#Free-SpiritedBeachwear

Chester

16 St Michaels Row,

Grosvenor Shopping

Centre,

Chester, Cheshire

CH1 1EF

t: 01244 312 043

Liverpool

The Metquarter,

35 Whitechapel,

Liverpool,

Merseyside

L1 6DA

t: 0151 255 0388

Birkenhead

The Pyramids

Shopping Centre,

Birkenhead

CH41 2RA

t: 0151 647 7370

www.mococo.co.uk

Daniel Wel l ington aims to achieve perfect ion wi th every t imepiece. Avai lable at your local Mococo store. . .

Classy Glasgow in Rose Gold0908DW£99.00

Classic Bristol Brown Leather and Rose Gold0109DW£179.00

30 #INSPO Issue 4 | Summer 2015

going transparent on the beach!”), and all the tops have structural pads. And with the summer season approaching, they’re focussing on detail and f it more than ever, with a very ‘sleek and clean’ new range. Remember we said they thrive through social media? Instagram has been a massive hit for them, as they “follow the journey of each bikini style and take feedback from our customers. We really feel this collection is tailored to our customers more than ever. It’s great that we can have a relationship with them through social media and then use this information to tailor designs to their wants and needs.” The summer collection has two colour focusses: whites and pastels, and brights on brights, with beautiful detailing such as braided straps and metallic piping, adding subtle enhancements to already f igure-f lattering designs, giving a high end feel to an affordable product. Our favourite is the green and white leaf print bikini, which just oozes tropical glamour. We can already picture ourselves wearing it on a sandy beach in Barbados donning an oversized straw sunhat and a pair of oversized sunglasses!

As well as using social media to gain information and feedback from their customers, Instagram has proven to be a great forum for Gemelli’s customers to connect and share their bikini snaps with each other. “As the Gemelli brand sells

swimwear to customers worldwide, we love to show this on our Instagram account. Girls are photographed in their Gemelli bikini and this is then reposted on our page. It’s great to see a wide variety of destinations including Australia, America, Spain! It’s cool for our followers to follow other girls in different countries, exchanging cultures and lifestyle differences through social media. Gemelli is all about having a good time and we think this vibe is represented through our social media outlets.” It was through social media that the Waters twins discovered two Belgian bloggers, Celine and Talisa, who have a big following on Instagram, and formed their second brand, Celiisa. Aimed at a younger market of late teens and early twenties, the brand is ‘fun and energetic,’ with a ‘bright and girly’ f irst collection. With not one but two brands now under their belt, Chloe says they would also be open to collaborations, and would par ticularly like to work with fashion students. “Fashion is so fast changing these days and I think that young, creative and active minds would be great to develop the Gemelli brand.”

Travel has always featured in Chloe’s life. Born and bred in Liverpool, her family have a second home in California where she still spends a lot of time (at the time of our interview she had just returned from super-glam festival, Coachella), and as a child her parents would take the family

MALIBU Bikini Top, Gemelli, £20; BONDI Bikini Bottoms, Gemelli , £25; Gold Sun Dance U l t ima t e St a c k Bracelets (par t of a set), ChloBo, £295; Gold and Pyrite Red Tassel Necklace, ChloBo, £135; Gold Triangle Cherish Ring, ChloBo, £32; Silver Arrow Cherish Ring, ChloBo, £25; Silver and Turquoise Live Love Li fe Necklace, ChloBo, £125.

on month long trips and explore the world. “I LOVE to travel! I have always been fascinated by dif ferent cultures and I f ind it so interesting the way lifestyles differ from country to country, even city to city in some par ts of the world.” After completing a degree in Design Management and Fashion Retail at the University of Manchester, Chloe and a friend travelled to South East Asia and Australia. Next on her bucket list are the Gill Islands in Indonesia. “I would love to island hop and get creative with my designs at the same time. Because I mainly work from my computer, I’m lucky that I can travel and work at the same time.”

The lithe, blonde-haired beauty is the perfect ambassador for a brand that oozes aspirational glamour, regularly posting pictures of herself and Lauren on their Instagram account, documenting their exotic travel adventures in sun drenched locations donning their itsy bitsy designs. It seriously makes you want to book that holiday and jet away to sunnier climes (after hitting the gym for an intense month of Insanity workouts!)! Despite claiming to be too busy to style herself, Chloe knows how to dress for the sun. She likes a good pair of espadrilles (“I love the new Chanel ones, but there are so many cute ones on the high street at the moment”), and some statement sunglasses - she’s par ticularly fond of blue-mirrored aviators this season. Poolside, you will f ind her with an easy t-shir t dress to whip on and off, and “a large Piña Colada in hand at all times!” For holiday fun, all she needs is “a few good friends and feel good music.’” Sounds perfect to us! Save us a sun lounger…?#

2015 Summer | Issue 4 #INSPO 31

Credits same as on p28.

Credits same as on p25.

#GraduatesPHOTOGRAPHY Simone Navardauskaite

FASHION Hannah Ellis, collection ‘Morrocland’ inspired by Morroco and ScotlandMODEL Ged Sullivan

#Graduates

PHOTOGRAPHY Jennie Blake FASHION Joshua Marriott,

collection ‘Unisex / Androgynous’MODELS Hannah Ellis, Josue Dimbele

LOCATED IN THE HEART OF LIVERPOOL ONE

CONTACT CHAOPHRAYA LIVERPOOL FORPRIVATE DINING, PRIVATE HIRE, MEETINGS & EVENTS0151 7076323 • LIVERPOOL@CHAOPHRAYA.CO.UK

POST-SOVIET YOUTHPOST-SOVIET YOUTH

POST-SOVIET YOUTHPOST-SOVIET YOUTH

Photography and StylingSimone Navardauskaite

ModelsLiam BoddingtonAntoin Sharkey

Dexter Free

All clothing, VIntage.

BEAUTYBEAUTY

My mask ‘beauty’ ser ies in this issue was inspired by the many beauty trends I wish would disappear, and also the rise of incredible ‘disposable’ beauty brands popping up in high street stores.

The same premise as disposable fashion (such as Primark, supermarket brands, etc.) these new cult beauty brands are offering exceptional pigment and quality for as little as £1.

These great li t tle ranges of fer not only affordability but also a new found inexpensive way to experiment with your looks without break ing the bank. Sleek (available a t Superdrug) have amazing 10 shadow palettes for a mere £4.99. They are incredibly pigmented and have every shade and consistency you could wish for. Try their Neutral palette for a great choice of easy to wear colours.

A newcomer to the scene is Makeup Revolution. They too offer palettes (one in particular is very very similar to the pricey Urban Decay Naked series), but my favourite par t of their collection is their vast array of pencils and lip colours star ting at a tiny £1. Try using their lip pencil in Cherry Red all over the lip for a beautiful, long wearing matte summer red.

A long standing favourite has had a bit of a revamp lately. MUA Cosmetics is a great little niche brand with items also star ting at £1. This range is always on trend and really at the forefront of bringing catwalk trends to real life. Their nail products in par ticular are fantastic. I personally love their dinky little bottles of £1 nail polish in every shade imaginable, but their real prize products are their nail effects. Foils, fur and glitter from £3 means it’s never been cheaper or easier to keep up to date with your favourite A-Listers.

With great af fordable makeup ranges so readily available, I am hoping we see a change in “trends” when it comes to cosmetics. Overly contoured faces age you, this new obsession with ‘strobing’ (the practice of making your face super shiny with various illuminators and glitter), ridiculously overdrawn brows and lips...Makeup should be about your actual beauty. Your personal s tyle and never a mask to conceal the real gorgeous you!

Lucy

Credits same as on p57.

WATERBABYWATERBABY

WATERBABYWATERBABY

PhotographyWilliam Clark

StylingKerryn Grady

Hair and MakeupLucy Mckeown assisted

by Sarah Allan

ModelBeth (La Moda Models)

NailsKate Sawley

Metamorfosis

LocationBarnacre Farm Holiday Cottage

www.barnacrewirral.com

Bik ini Top, H&M, £12.99; Rope Necklace, Topshop; Feathered shoulder pieces, Rouge Pony, £40.

Kaf tan , Topshop, £32 ; Silver neck lace, Claudia P i n k , £ 6 5 ; Le a t h e r and fea the r neck lace , Topshop, £12.50; Long silver necklace, Topshop, £18.50; Oversized Rococo f loral crown, Crown and Glory, £45.

Swimsuit, ASOS.com, £30; Neck lace, H&M, £19.99; Turban, Enola Rose, £45; Sunglasses, River Island at ASOS.com, £10.

Coloured Metal Ches t Piece, Claudia Pink, £110; Blue Drop Earrings, Olivia Divine, £20.

To p , To p s h o p , £ 16 ; Headpiece, ASOS.com, £15; Rings, Topshop (set of three), £12.50; Cuf f , Olivia Divine, £15.

52 #INSPO Issue 4 | Summer 2015

The f irst thing I think of when the words ‘Summer Beauty’ are used is beautiful, healthy glowing skin so that was the f irst thing I set out to create on Beth for this story (p44-51). Beth has incredible skin anyway so she doesn’t need a heavy foundation. I star ted with an illuminator (Giorgio Armani Sheers or Charlotte Tilbury Wonder Glow are great options) all over her face, buffed in a light waterproof foundation (Make Up For Ever Face and Body) then f inished with some Topshop Glow on the high points of her cheeks and the Cupid’s bow. It gives a beautiful soft glow to the skin. I also added a touch of bronzer and a little cream blush to keep things dewy.

Colour wise, summer is a time when you can really experiment with colour. The brighter sunlight dif fuses and dulls a lot of colour in makeup so that “electric blue” eye shadow (Maybeline 24 Hour Colour Tattoo pots in Turquoise) or ‘bright orange’ (Sleek Matte Me in Rioja Red)

lipstick doesn’t seem quite so scary. If you follow my column you will know that I don’t believe in rules when it comes to makeup. Makeup should be for you and no one else, and if you want to rock a red lip on the beach, I say do it, because teamed with a big pair of shades and beachy, goddess like hair it looks amazing.

As things cool down a little at night, you can get away with being a bit bolder with your makeup. I like to add a touch of powder over my base to keep me from looking like a shiny mess as the sun goes down. Exactly what I did with one of Beth’s looks. I used bronzes and deep browns and black from Nars (pictured above, £21 at narscosmetics.co.uk) around the eyes to make them super smoky and sultry for evening. The bronze shade in the inner eye corner catches the light and really enhances blue eyes in par ticular. Teamed with a peachy nude lip and snatched back hair for serious summer nights sophistication.

#SummerBeautyWORDS Lucy Mckeown

D I S C O V E R O U R R A N G E O F H I G H L Y P I G M E N T E D ,P R O F E S S I O N A L Q U A L I T Y P R O D U C T S .

W W W . I L L A M A S Q U A . C O M

AVAILABLE AT: ILLAMASQUA FLAGSHIP STORE, 20 BEAK STREET LONDON W1, ILLAMASQUA LEEDS VICTORIA QUARTER, ILLAMASQUA LIVERPOOL MET QUARTER, SELFRIDGES OXFORD STREET LONDON, TRAFFORD, MANCHESTER EXCHANGE & BIRMINGHAM, DEBENHAMS

CARDIFF, GLASGOW, SHEFFIELD AND BELFAST

54 #INSPO Issue 4 | Summer 2015

#SunSeaStyle

Accessorising swimwear is so much fun. In theory. Every year I haul all of my chunky statement necklaces, a big sunhat and sky-high raff ia wedges across the globe, planning on looking just fabulous poolside. But by day two, everything is covered in suncream and sand, there’s a glowing white patch on my chest that the sun couldn’t reach under the massive necklace I insisted on wearing, which I spend the following two weeks trying to even out with a low factor suncream, the hat was badly packed and is now completely misshapen, and how the hell did I think I’d be able to sashay across the beach in those shoes?

This year, it’s all about classy, understated simplicity. I’ll be taking inspiration from the Isabel Marant catwalk, and styling up my bikini in a pair of f lat sandals with a chunky ankle strap. Dune have a beautiful purse-friendly design that I can’t wait to get my hands on. Not only are they perfect for the beach, you can stroll around in them all day, then dress them up in the evening with a fringed mini dress or a f loaty maxi and par ty until the early hours without a blister in sight.

Instead of going statement necklace-heavy, this season why not try out a body harness? Strands of f ine metal chains that adorn your body for an edgy look, but none of the dodgy tan lines or metal burn marks (why do I always forget how hot metal gets in the sun?). I wouldn’t spend a for tune on

jewellery that is going to be dunked in chlorine and salt water, so the highstreet is the per fect place to f ind your ideal body harness. I love this silver and turquoise beaded design from Miss Selfridge, for a bit of a bohemian traveller vibe. If your holiday is more Ibiza nightlife than sun loungers at dawn, and you’re not willing to give up your chunky jewels, Claudia Pink (www.claudiapink.com) has a stunning collection of stop-and-stare harnesses and body jewellery to incorporate into your par ty look.

My number one, never go-away-without accessory has to be a beautiful kaftan. It’s never been so easy to be effor tlessly gorgeous. If you’re not as stringent with the suncream as you know you should be (for the love of God, you only have two weeks to get that tan!), a kaftan is the ideal cover-up to protect that tender, heat-radiating skin for a couple of days before you’re ready to continue in your plight for a sun-kissed glow. And, as cliched as it sounds, it is the perfect beach-to-bar item of clothing. Monsoon is my summer print destination - they nail that Moroccan f lea market vibe every summer, and this year is no exception. Despite all my best intentions to give up dark neutrals for the summer, I couldn’t help but (mon)swoon (sorry) over their black number with contrasting detailing and on trend fringing. Paired with Dune sandals, you’ve got a cool, tough take on summer boho. All you need to f inish off the look is an arm-load of stacking bracelets and this chic beaded pouch bag by East.

WORDS Kerryn Grady

Sandals, Dune, £65

Turquoise Charm Body Chain, Miss Selfridge, £12.50

Beaded Pouch, East, £60

#CoverModels

134a Oxton Road, Wirral, CH41 2TPCall Kate Sawley on 0151 345 1977 or 07595178515

www.metamorfosis.me.ukFacebook: /MetamorfosisNails

Twitter: @MetamorfosisHQ

Nail enhancementsSpray tanningHair servicesCND ShellacHD browsPedicureManicureWaxingTinting

DollFace Permanent

Cosmetics from July 2015!

Gift

vou

cher

s and

spe

cial o

ffers

ava

ilabl

eBeaded Pouch, East, £60

MASQUERADEMASQUERADE

MASQUERADEMASQUERADE

PhotographyAl Man

MasksLucy Mckeown

64 #INSPO Issue 4 | Summer 2015

#LJMUDesignDegreeShow

Rachael Tsai Rachel O ’ B r i e n Sophi e Harry Fern-Rebekah Bywater Hannah Ellis Kar ina Molby Charlot te Cox Lowri Davies Amy Hewitt Hayley Turner Hannah Smith Lily Geissler Aina Franklinos Ryan Lee David Vassou Sarah Tidy Nicola Huston Katie Booth Michael Moorhead Emily Grover Shelley Bagot-Moore Hettie Chadwick Dickenson Elisa Jaycott Marisa Rooney Rachael Plows Lotte Manson Amy Baldwin Joshua Marriott Sophie Pittom Hannah Kelly Cherise Belle-Smith

2015 Summer | Issue 4 #INSPO 65

66 #INSPO Issue 4 | Summer 2015

2015 Summer | Issue 4 #INSPO 67

68 #INSPO Issue 4 | Summer 2015

ASOS.comwww.asos.com@ASOS

CHARLOTTE TILBURYwww.charlottetilbury.com@CTilburyMakeup

CHLOBOwww.ChloBo.co.uk@ChloBoJewellery

CHRISTIAN MACLEODwww.christianmacleod.com@cmoff icial_

CLAUDIA PINKwww.claudiapink.com@claudiapink09

CROWN AND GLORYwww.crownandglory.co.uk@crownandglory_

ENOLA ROSEwww.etsy.com/uk/shop/EnolaRoseDesigns?ref=search_shop_redirect@enoladesigns

FLANNELS16/18 Manesty’s Lane, Liverpool, L1 3DLThe Avenue, Crown Square, Spinningf ieldsManchester, M3 3FLwww.f lannels.com@f lannelsfashion

H&Mwww.hm.com@hmunitedkingdom

METAMORFOSIS134a Oxon Road, Wirral, CH41 2TP@MetamorfosisHQ

MOCOCOThe Metquar ter, 35 Whitechapel, Liverpool, L1 6DAGrosvenor Shopping Centre, Chester, CH1 1EFThe Pyramids Shopping Centre, Birkenhead, CH41 2RAwww.mococo.co.uk@mococojewellery

NARSnarscosmetics.co.uk@NARSissist

OLIVIA DIVINEThe Metquar ter, 35 Whitechapel, Liverpool, L1 6DAwww.oliviadivine.co.uk

RADLEYUnit 13, 7 Peters Lane, Liverpool L1 3DEUnit 53, Trafford Centre, 106 The Dome, M17 8DFwww.radley.co.uk@radley_london

ROUGE PONYwww.etsy.com/uk/shop/rougepony@Rouge_Pony

SILVERBERG OPTICIANS40 Whitechapel, Liverpool, Merseyside L1 6DZwww.silverbergopticians.co.uk

TED BAKER1 Peters Lane, Liverpool One, L1 3DEUnit U65, 137 Regent Crescent, The Traf ford Centre, Manchester, M17 8ARwww.tedbaker.com@ted_baker

TOPSHOP22/36 Church Street, Liverpool, L1 3A12/14 St Michael’s Square, Chester, CH1 1EEArndale Centre, Manchester, M4 3AQwww.topshop.com@topshop

WAREHOUSESouth John Street, Liverpool One, L1 8BKUnit 9, New Cannon Street Mall, Arndale Shopping Centre, Manchester, M4 3AJThe Trafford Centre, 140 Regent Crescent, Manchester, M17 8APwww.warehouse.co.uk

#AddressBook

2015 Summer | Issue 4 #INSPO 69

#LastPage

In case it rains on your parade this summer...

FOR HER By Malene Birger Fringe Faux Leather Jacket £650FOR HIM Ten C Snow Smock Mastrato Jacket £495

70 #INSPO Issue 4 | Summer 2015

for morefashion & beauty

go toINSPOMAGAZINE.CO.UK

BOTH AVAILABLE AT WWW.FLANNELS.COM AND IN FLANNELS STORES

#LastPage

for morefashion & beauty

INSPO#

go toINSPOMAGAZINE.CO.UK

HIGH-END MAKEUP FROM FRANCEwww.maqpro.com

go toINSPOMAGAZINE.CO.UK