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Transcript of Inspiring the Future by Charles Trevail of Promise - Presented at Insight Innovation eXchange North...
![Page 1: Inspiring the Future by Charles Trevail of Promise - Presented at Insight Innovation eXchange North America 2013](https://reader035.fdocuments.in/reader035/viewer/2022062613/5453dd84b1af9f90228b4832/html5/thumbnails/1.jpg)
Inspiring the future
June 2013
Charles Trevail | CEO
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Collaborating and co-creating
with consumers for…
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Pioneers in co-creation…
The future of flying
Brand Extensions
The restaurant of
the future
Retail service propositions
Better money in a cashless
world
A global mission – ‘make everyday
delicious’
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Pioneers in online communities
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WHICH DRIVES HIGHER RETURNS
-50%
-40%
-30%
-20%
-10%
0%
10%
20%
30%
40%
RELA
TIV
E C
HA
NG
E
COMMUNISPACE CLIENT INDEX VS. THE S&P 500
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Agenda
1 Why inspiring the future is so difficult
2 How do you inspire the future
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Why inspiring the future is so difficult
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Inspiring the future | slide 8
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Inspiring the future | slide 9
How can you build
temporary monopolies?
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Inspiring the future | slide 10
When there is more choice than ever…
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Inspiring the future | slide 11
When consumers are in charge…and are becoming more and more demanding…
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Inspiring the future | slide 12
When it comes to customers, feelings are facts
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Inspiring the future | slide 13
When there is no time to think…
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2.9m emails sent every second
There is so much noise…
20 hours of video uploaded to YouTube every minute
50m Tweets every day (www.bigdatadiary.com)
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Inspiring the future | slide 15
When 90% of the world’s
data will be created in the next two years (Gartner)
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Inspiring the future | slide 16
When human beings are uncomfortable with change …
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Inspiring the future | slide 17
I love Paris in the the springtime
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Inspiring the future | slide 18
How do you inspire the future?
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Inspiring the future | slide 19
…by creating value in customers’ lives
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Inspiring the future | slide 20
1By creating relationships
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Inspiring the future | slide 21
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Inspiring the future | slide 22
2 By asking a big
question
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Inspiring the future | slide 23
The bigger the question, the bigger the breakthrough
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Inspiring the future | slide 24
3By listening for possibilities
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Inspiring the future | slide 25
GREEN/CONSERVATION
ROMANCE/LUXURY
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Inspiring the future | slide 26
4 By inventing together
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Inspiring the future | slide 27
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Inspiring the future | slide 28
5 By playing/dreamin
g
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Inspiring the future | slide 29
‘Play’ engages consumers and generates better ideas
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THE FIVE COLLABORATION FUNDAMENTALS
4
5 By Playing/Dreamin
g
5
By collaborating together
4
By listening for possibilities
3
By asking a big question
2
By creating relationships
1
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Inspiring the future | slide 31
Be part of inspiring the future!
Charles Trevail| Find our more in our first book…