Inspiring the Future by Charles Trevail of Promise Communispace - Presented at Insight Innovation...
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Transcript of Inspiring the Future by Charles Trevail of Promise Communispace - Presented at Insight Innovation...
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Inspiring the future
March 2013
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Co-creating…
The future of flying
Brand Extensions
The restaurant of
the future
Retail service propositions
Better money in a cashless
world
A global mission – ‘make everyday
delicious’
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Through online communities
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Agenda
1 Why inspiring the future is so difficult
2 How do you inspire the future
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Why inspiring the future is so difficult
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Inspiring the future | slide 6
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Inspiring the future | slide 7
How can you build temporary monopolies?
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Inspiring the future | slide 8
When there is more choice than ever…
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Inspiring the future | slide 9
When consumers are in charge…and are becoming more and more demanding…
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Inspiring the future | slide 10
When it comes to customers, feelings are facts
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Inspiring the future | slide 11
When there is no time to think…
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Inspiring the future | slide 12
When data usage has exploded…
2.9m emails sent every second
20 hours of video uploaded to YouTube every minute
50m Tweets every day (www.bigdatadiary.com)
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Inspiring the future | slide 13
When 90% of the world’s data will be created in the next two years (Gartner)
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Inspiring the future | slide 14
When human beings are uncomfortable with change …
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Inspiring the future | slide 15
I love Paris in the the springtime
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Inspiring the future | slide 16
How do you inspire the future?
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Inspiring the future | slide 17
…by creating value in customers’ lives
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Inspiring the future | slide 18
1By creating relationships
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Inspiring the future | slide 19
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Inspiring the future | slide 20
2 By asking a big
question
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Inspiring the future | slide 21
The bigger the question, the bigger the breakthrough
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Inspiring the future | slide 22
3By listening for possibilities
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Inspiring the future | slide 23
GREEN/CONSERVATION
ROMANCE/LUXURY
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Inspiring the future | slide 24
4 By inventing together
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Inspiring the future | slide 25
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Inspiring the future | slide 26
5 By playing/dreamin
g
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Inspiring the future | slide 27
Thank you!
Charles Trevail| CEO [email protected]
Promise’s first book is out now!
Promise Communispace75 Wells StreetLondon W1T 3QHtelephone: +44 (0) 207 290 0290