inspire² :: The Walls Must Come Down

The Walls must

come down

Ryan Manchee Director of Innovation Strategy DG MediaMind @rmanchee

W

closed ecosystem

siloed planning

lack of convergence

con·verge All pieces of digital coming together

display, mobile, video, social, TV

keeping up with the consumer

What: Content?

Device?Audience?

Impact?

Secondary Colors

Modern Planning

perspective

and$change$our$mindset.$$

change our mindset

Common thinking

Audience

Consumers are more connected than ever before.

Why aren’t brands connectingwith consumers?

for consumers it’s all about content

!

content + CONTEXT

page am I viewing

relevancesurroundings

device

WHAT IS CONTEXT?

It is the context we're in and the

content we seek that dictates

the device we reach for.

creativity is king

“But if someone can watch an entire season of a TV series in one day,

doesn’t that show an incredible attention span? When the story is good

enough, people can watch something three times the length of an opera.

The more we try new things, the more we will learn about our viewership,

the more doors will open both creatively and from a business perspective.”

-Kevin Spacey

generation on demand

consumersno longer glued to their seats

© 2013 DG Inc. All rights reserved.

TV is evolving

everywhere


52%69%

TV in teen bedroom?

© 2013 DG Inc. All rights reserved. 20

is TV still the first screen? a


Screen addicts

23yrslives in front of screens

personal + professional

your office is where your phone is

also your theater...

& your shopping cart

Mindset

The new consumer isn’t everyone, but it can be anyone.

Be Brave.Be Relevant.Be Interesting.

Rich media is...

Insights

Analytics

And it’s now everywhere.

video.social.display.mobile.

mobile is the first screenAlways on

Always connectedcontrol module

vs

2015are you ready?

HTML5Factory

Advanced creative development solution for cross-screen ad delivery. + in app/page/video

Rich Media Everywhere.

NOW AVAILABLE

MediaMind2

ResponsiveAds

Customized ad experience for any screen or any device.

Cross screen delivery.

NOW AVAILABLE

MediaMind2

Responsive BannersNo more creative walls between screens

social is a utility

i

i

i

65%71%

audience via mobile devices

responsive+ native+ social+ scale

NOW AVAILABLE

MediaMind2

revolutionVIDEO

0:23

In the Cloud

Videoless time

communicates more in

Are TV ads working online?We are just hoping for the best...

Video AdDesigner

Enriched experiences utilizing the best features of display. At scale.

Video is interactive.

NOW AVAILABLE

MediaMind2

What you want to say

What they’re interested in

RELEVANCE

conversion

$$$

We are tired of noise. !

We want value. Relevance. Curated awesomeness

Smart(er) Versioning

r wasted impressions

SmartVersioning

Rapid refreshes for display and enhanced dynamic delivery for Mobile and Video.

Personalized.

NOW AVAILABLE

MediaMind2


slice dice

51

&creative

placement

channel

publisher

Omniscient reporting

Right message. Right audience.

VerificationSuite

+ audience + time + safe + video + no ghosts

Right message

NOW AVAILABLE

MediaMind2

Data

disconnected

AudienceSuite

Your complete digital GRP across all of online. + Nielsen + Comscore

Cross Screen Measurement.

NOW AVAILABLE

MediaMind2

creativitytechnology

data meets

meets

Open System Integration

dsp dmp

search

marin

Creative + Data Synthesis

marketers who think marketing has changed more in the past two years than in the past 5076%

Be Brave.Be Relevant.Be Interesting.

Your turn.@rmanchee

inspire² :: The Walls Must Come Down

Technology

Transcript of inspire² :: The Walls Must Come Down