When I analysed this magazine for my

front cover analysis, I found the

design layout very interesting as it

instantly attracted me. The effective

use of white background emphasises the

kickers and highlights the model gaze

which is the focal attractive of this

magazine. There is eye-contact with

the model gaze and the audience which

improves communication and powerful

eye-flow. There is a consistent colour

scheme which relates the content of

the magazine to the brand,

strengthening corporate identity.

With inspiration from the Rolling

Stone magazine and the analysis from

my questionnaire results, I have

produced the first draft for my

music magazine in Adobe Photoshop.

This is my inspiration for my own production of my music magazine.

This skyline and mast-head is from the Rolling Stone magazine. I will

use this as my inspiration because it communicates efficiently with

the audience know what artists are features in this particular issue

of the magazine. The colour of the mast-head attracts the audience

and creates effective eye-flow as the colour is bold and vibrant.

The main font I used for the body text was Century FB. On my skyline I

used the well-established artists from each music genre which were most

preferred from my music magazine questionnaire. These three genres were:

pop, urban and RNB. I did research on these three genres to find out the

most preferred artists. Therefore I selected one artist from each of these

genres. I chose Tinie Tempah for Urban because he is very popular to my

target audience. I selected Kate Perry for Pop and Rihanna for RNB as she

has sold the most records recently.

From my questionnaire results, the majority of the audience liked the name

black n’ white for a magazine and they liked the font coalition. Therefore

this will be the name and font for my magazine. However, numerous people

suggested that I should adapt to the font and make it unique as this would

attract them and alongside, add more personality to my corporate identity. I

created my mast-head in Photoshop using the horizontal type tool and the

paint brush tool. as the house colours for my magazine is black, white, red

and yellow, I will make the mast-head red and this was successful in the

Rolling Stone magazine, therefore it will attract a wider audience and

attract people instantly.

This is my inspiration for my own production of my music magazine.

The selling-line includes all the references which will be useful

for the audience, therefore this makes the magazine professional.

The kickers are clear and bold, which attract the target audience.

the featured kicker is shown in yellow which instantly attracts the

audience’s attention. This makes the communication efficient and

powerful.

In my questionnaire, I asked the audience what type of kickers would appeal to them in a music magazine. From the

results, I will use three different kickers on the front cover of my magazine, these kickers will be based upon:

gossip, interview and new releases. I did research to find out the latest song to keep my magazine up to date. I

tried to keep the kickers related to the artists on the skyline of my magazine. As Rihanna has sols the most records

recently, I will promote her new song, as the majority of the audience will be appealed to my magazine via this

kicker. For the gossip, I went on the mtv website where I could see the latest gossip surrounding my target

audience. The most viewed story is related to Beyonce and her marriage to Jay-Z, with speculation about her being

pregnant. Therefore, my interview will be with Beyonce, this will attract a wider audience and attract new and

existing customers. This will be the feature kicker therefore the font will be yellow. The explanatory text will be

white as it will contrast with the dark background which will make the text stand out. The font I will use is

Century FB because this font is easy to read and makes the magazine look professional. I was inspired to use yellow

because in the Rolling Stone magazine the exclusive feature stood out on the dark background. And my audience

selected yellow as one of the colours which they are attracted to on a magazine. However, the other kickers will

remain black as it is easy to read and legible for everyone.

The selling line for my music magazine will be above the mast-head on the

right third alignment. I will price my magazine at £1.95 as this is a

reasonable price for a decent magazine. This is suitable and legible for a

range of audiences. The selling line will be sans-serif, Arial font because

it is easy and clear to read. This will make the eye-flow effective. As on

the Rolling Stone magazine, I will include an issue number and date so

customers can use this as reference and to ensure that the magazine is up-

to-date. This essential details will make my music magazine professional.

This is my inspiration for my own production of my music

magazine. The background is white which makes the model

gaze more attractive to the audience. the model gaze is

very attractive as the crops play a major part of the

content of the music magazine. The photograph has been

edited to match to the colour scheme which makes Rolling

Stone successful. I was inspired by this photo of Katie

Waissel as it attracted my target audience.

I was inspired by Katie Waissel from x factor and I decided to use this gesture because it attracted me instantly

and my target audience like this photo shoot of Katie Waissel, therefore this will appeal to my audience. I

edited and enhanced this photograph on Photoshop where I changed the saturation/hue of the photo to make it

associate with my colour scheme. I added a hint of red, by adjusting the brightness and contrast setting. I

highlighted her lips, eyes and nail because this made the photograph more professional and attractive. I changed

the blending mode to soft light and changed the opacity to 22% to make the features look realistic. I used the

Gaussian blur to make the models face smooth and attractive for my target audience. This made enhanced the final

outcome of my music magazine.

The background of my music magazine will be white and simple. I was

inspired by Rolling Stone and NME of the effectiveness of a white

background. I will use a white background because it allows the kickers

and mast-head to stand out which emphasis the content of the music

magazine. This makes it professional and attracts a wider audience. this

will make my music magazine professional.

Due to effective eye-flow I will not challenge the conventions. The left and right third alignment is

significant for the position of the kickers and mast-head. This keeps these in proportion and make it

easier for the audience to follow the text. This is important for effective communication, as this

will create a relationship between the brand and the consumers.

From analysing Rolling Stone and NME magazine, I have noticed that

both of these magazines position the barcode in the bottom left hand

corner. This is generally the standard positioning for the barcode

as it does not disrupt the eye-flow. Usually, our eyes follow a ‘C’

or ‘S’ shape, and with the barcode in the bottom corner, this does

not interfere with the direct eye-flow.

From my questionnaire analysis, I am able to identify my colour scheme, from the responses I

received, I can denote that my colour scheme for my music magazine consists of four colours: black,

white, red and yellow. Initially I was hoping for a limited use of 3 colours as this is generally the

standard numbers for house colours, however, the audience were attracted to yellow and red, alongside

black and white. Therefore, I will hint the colours red and yellow into my music magazine front

cover. I took inspiration from the Rolling Stone for how to imply these colours into my front cover

effectively to attract my target audience.

From my questionnaire analysis I have decided on the name of my

music magazine. It will be called black n’ white and the font will

be coalition as this was chosen by the audience. The name is multi-

cultural and can be approached by a wider audience, regardless of

ethnicity, gender or cultural identity. However, for the body text,

I will use Century FB as I was inspired by the Rolling Stone layout.

The language for my music magazine is informal and untailored, so

the affect of this font makes the layout and content look

professional and bold, which will attract a wider audience.