Insomnia CaféOwned and Operated by: Kelsey Eklund, Spencer Henshaw & Alison Wigglesworth

About Us

•passed down from Spencer’s grandfather•previously known as Broadway Café•idea grew from lack of coffee shops open

late for graveyard shift workers•located in downtown Laramie, Wyoming•open 24 hours a day, seven days a week•strive to deliver best coffee and food

available•ambition = succeeding customer

expectations

In-Store Products

•variety of products available in store▫coffee/ espresso▫ice cream▫bagels▫muffins▫cookies ▫fresh fruit

•provide both healthy and sweet treats for any time of day

In-Store Services

•physical store provides two main services▫catering▫live music performances

•suitable for both business and individuals•services unique to our store, give edge

over competition

Online Products & Services

•specialize in coffee as our online product▫provide a variety of flavors from around the

world▫exclusive to our online front, not all found

in store•offer multiple services to our online

account-holding customers▫online pre-orders▫catering orders▫live music applications

Storefront Marketing

•offer three main marketing strategies▫punch card– ten punches = free drink of

choice▫late night and early bird specials– 25% off

your order during specified times▫information board– includes details on

latest events and specials•created with customers in mind•striving for a better experience with and

for customers

Online Marketing

•developed three marketing techniques unique to online store▫pre-order discount– encourages ordering

ahead for quicker service and more convenience

▫upcoming events– latest events schedule▫email signup– receive coupons and stay in

the know•keep customers involved without having

to visit store

Metrics

•decided on three specific metrics to gauge company success▫length of stay on website per visitor▫number of registrations filled out per 100

visitors to online site▫number of individual hits to website

•metrics specific to online storefront

Microsoft Dynamics CRM Plans•create accurate and detailed customer

database•use information to specify promotions and

events to certain customers•communicate more effectively and often with

customers •create stronger relationships with customers•use to suggest friendly relationships among

customers based on interests•provide incentives to be a valued customer

SDLC Project

•designed system website using Expression Web

•used systems development life cycle to create website

•focused on being user-friendly and easily navigated

Website Example

Web 2.0• ZooLoo Blogging

▫customers able to create own site▫draws customers through friendly social atmosphere▫http://www.zooloo.com.

• Mixlr- ▫allows customers access to streaming music online▫uses to stream music for our customers if no live music▫http://mixlr.com.

• Tastebuds- ▫find single people sharing their tastes in music▫useful in marketing our musical performances▫http://tastebuds.fm.

References

Baltzan, P. and Phillips, A. (2011). M: Information Systems. New York: McGraw-Hill.

CherylZaidan. (n.d.). What Is Microsoft Dynamics CRM? | eHow.com. eHow | How To

Do Just About Everything! | How To Videos & Articles | eHow.com. Retrieved March

31, 2011, from http://www.ehow.com/about_6570833_microsoft-dynamics-crm_.html

KaBlog! Simple Social Blogging for Free. (n.d.). KaBlog! Simple Social Blogging for

Free. Retrieved February 14, 2011, from http://www.zooloo.com

Microsoft Dynamics CRM - CRM Case Studies, Customer Success Stories, Videos.

(n.d.). Microsoft Dynamics CRM. Retrieved March 31, 2011, from

http://crm.dynamics.com/en-us/featured-customers

References

Microsoft Dynamics CRM - CRM How to Buy. (n.d.). Microsoft Dynamics CRM. Retrieved

March 31, 2011, from http://crm.dynamics.com/en-us/how-to-buy

On Demand Customer Relationship Management Software. (n.d.). On Demand Customer

Relationship Management Software. Retrieved March 31, 2011, from http://online-

crm.com/

Online CRM software | CRM Solutions | Hosted cloud-based CRM. (n.d.). Microsoft

Dynamics CRM. Retrieved March 29, 2011, from http://crm.dynamics.com/online

References

OTT., Inc.., & Partner, a. M. (n.d.). Microsoft Dynamics CRM 2011: Top Features to Be Excited

About « CRM Software Reviews at the CRM Software Blog. CRM Software Reviews at the

CRM Software Blog. Retrieved March 31, 2011, from

http://www.crmsoftwareblog.com/2011/02/microsoft-dynamics-crm-2011-top-features-to-be-

excited-about/

Sundae. (n.d.). Mixlr | Broadcast Live, High-quality Audio. Mixlr | Broadcast Live, High-quality

Audio. Retrieved February 14, 2011, from http://mixlr.com

Tastebuds - Free Music Dating and Social Network for Music Lovers. (n.d.). Tastebuds - Free

Music Dating and Social Network for Music Lovers. Retrieved February 14, 2011, from

http://tastebuds.fm