1. A Strategic Marketing & Sales AgencyMobile Marketing

2. Any marketing activity conducted through aubiquitous network to which consumers areconstantly connected using a personalmobile device.- Andreas KaplanMarketing Professor 3. Mobile phones willovertake PCs as themost common webaccess deviceworldwide by 2013 4. Engagement per medium 5. How can you benefitfrom mobile marketing? 6. Source: Marin Software 7. Elements of MobileMarketingMobile websiteSMS MarketingMMSAppsCouponsPush notificationsIn-game mobile marketingQR codesLocation-based servicesUser-controlled media 8. Strategy is always first 9. Mobile tactics,where do you start? 10. Mobile vs. Responsive 11. Creating the right Mobile experience 12. In December2011, 47% ofthe total mobileaudience in theU.S. Used apps 13. Monitor Your Current Traffic 14. Quirktools.com/screenfly 15. Create a Unique Mobile ExperienceEasy to NavigateMake Calls to Action Standout 16. Send Optimized Trafficto your Mobile Marketing Channels 17. Q&ATitle:insivia-logo.epsCreator:Adobe Illustrator(R) 16.0CreationDate:1/24/13LanguageLevel:2