Insights on Beacon Technology
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Transcript of Insights on Beacon Technology
INSIGHTS ON BEACON TECHNOLOGY!
Property of Big Studio. 2015 1
WHAT IS A BEACON?!
A beacon is a small wireless device that constantly broadcasts radio signals to nearby smartphones and tablets. !!Beacon technology allows mobile apps to understand their position on a micro-local scale, and deliver hyper-contextual content to users based on location.
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Information broadcasted
from a beacon
Devices receive information and send to
backend systems
Backend systems receive and process information
HOW A BEACON WORKS!
Personalized offer or message delivered over
network.
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STORES! RESTAURANTS! SHOPPING MALLS!
AIRPORTS! STADIUMS! MUSEUMS!
Deliver in-store offers and e-catalogues to
target shoppers!
Attract new customers with coupons while offering
returning customers express pre-order and pick-up services!
Guide visitors with floor plans, events and the hottest sales
for a boost in traffic and revenue!
In addition to flight information, showcase duty-free promotions and special
vacation deals!
Send welcome messages, seat maps, and coupons for snacks
and sporting goods!
Provide mobile tours for exhibitions as well as
museum shop promotions!
HOW A BEACON ENHANCES CUSTOMER SERVICE!
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ADVANTAGES OF USING A BEACON
Triggers strong customer/user
engagement (reviews, offers,
information, help)!
STRONG ENGAGEMENT!
HIGHLY CONTEXTUAL EXPERIENCE!
PHYSICAL SPACE!
LOW ENERGY ! LOW PRICE!
Sends customers highly contextual, hyper-local, meaningful messages and advertisements on their smartphones!
Provides a digital extension into the physical world!
Needs low energy requirements. It can last
up to 3 years on a single coin cell battery
60-80% cheaper than traditional Bluetooth.!
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App usage was also 16.5 times greater for users who received a beacon notification vs those who didn’t.!
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Source: https://econsultancy.com/blog/65361-ibeacons-the-hunt-for-stats/
IDEAS ON HOW TO PROMO FINANCIAL OFFERS IN B2B ENVIRONMENT USING A BEACON
• Send a personalized message based on employees’ life stages and amount of money in their 401(k) savings!
• Send updates on company’s new benefit/retirement options!
• Send some interesting facts or tips about finances that’s related to employees!
• Send a quick quiz to educate employees about finances/ budgeting occasionally!
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Storyboard Sketch!
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1.! 2.!
Here is Jim working hard at his office. He has been married for 10 years and has two kids. But, because of mortgage and other debts, he hasn’t saved enough money in his 401(k) for his retirement. !
At 10:05am, Jim needs a cup of coffee to boost his energy.!
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3.! 4.!
He goes downstairs to the cafeteria to get a cup of coffee. !
He sits down in the cafeteria area. A beacon is attached to the table which immediately sends him a message notification on his mobile phone from a financial institution providing his retirement benefits.!
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5.!
It sends him a personalized message on ways to boost his 401(k) savings. !
6.!
He taps the ‘Save for later’ so that he can look into it after work. !
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Macy’s Case Study!
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Source: https://www.youtube.com/watch?v=c3h0eKGfUfI
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Property of Big Studio. 2015
Beacon!
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3.
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Source: https://www.youtube.com/watch?v=c3h0eKGfUfI
Property of Big Studio. 2015
Beacon!
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Source: https://www.youtube.com/watch?v=c3h0eKGfUfI
Property of Big Studio. 2015